Tag: best digital marketing company in delhi

Top Chrome Extensions for Digital Marketing

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Efficiency and productivity are crucial for businesses to succeed in the current digital era. A useful toolbox of Chrome extensions is available that can help you improve productivity, optimize workflows, and expedite operations. These Chrome extensions for digital marketers are exactly what you need if you’re seeking new ways to increase your productivity. To find out which Chrome extensions the Digital Marketing Company in Delhi utilizes, read this blog.

The Best Extensions for Chrome to Improve Your Digital Marketing

digital-marketing-company-in-delhi

Grammarly 

In any digital business, written communication is essential. A crucial Chrome extension called Grammarly serves as a virtual writing aid by checking for spelling, grammar, punctuation, and style mistakes. Grammarly helps maintain a professional image throughout emails, blog posts, social media updates, and more by ensuring polished and error-free material for digital marketing companies in Delhi.

Similar Sites

The Similar Sites extension helps locate websites that are similar to the one you’re currently viewing. If your website is about a new car launched in 2023, for example, it will show you who else has a website that is similar to the one you are viewing. Alternatively, if another company or organization shares your interests and is looking for someone with whom to collaborate, this tool will be useful.

Sniply

Using Sniply, you can use the content you share on social media to direct visitors to your website. You can add your calls to action and unique messages for readers all around the internet to other websites. When you paste a link, it can recognize it and prompt you to decide whether to embed a message on that website. Using a Sniply link, you may encourage visitors to return to your website.

SimilarWeb

SimilarWeb, a well-liked extension that lets users view statistics and tactics for any website while conducting a web search, provides traffic and important data for every website. This extension is useful for both people interested in researching various market trends and those looking for fresh and efficient SEO strategies. 

JSON viewer

Dealing with JSON data can occasionally be challenging for the Website Development Company in Delhi. The data is aesthetically pleasing and logically organized by the JSON viewer plugin to make it simple to deal with. It will make it easier to validate and examine JSON documents. 

LastPass 

A key component of digital security is passwords. LastPass is a potent password manager that makes it simple to manage numerous accounts by securely storing and auto-filling passwords. By using LastPass, you can create complicated passwords, grant access to team members, and forget passwords forever, increasing security and saving time.

Boomerang 

Boomerang, one of the top productivity tools, uses artificial intelligence to help writers create better emails. It enables people to track messages to make sure you hear back from them and plan messages that need to be sent at a later time. This Chrome extension can be used to keep inboxes organized and to set reminders in case you fail to respond to a message.

Hunter 

For digital enterprises, developing a strong network of contacts is essential. Finding email addresses linked to a given domain is made easier by Hunter. Hunter helps you increase your reach by supplying email addresses and contact information and promoting new collaborations and commercial prospects. This extension facilitates efficient communication and streamlines the lead-creation process for a digital marketing company in Delhi.

Eye Dropper

You can choose hues using the Eye Dropper extension’s color picker, websites, and personal color preferences. Therefore, if you want to match a specific color from any web page, Eye Dropper will find the color in the question precisely and provide a range of color codes. You can also store your color by simply clicking on the precise color you are attempting to match.

Ghostery

A fantastic Google extension called Ghostery can find trackers, pixels, and any other embedded code on a page. The plugins and trackers that have been installed on the website you just visited are immediately visible to you. Additionally, Ghostery enables a Digital Marketing Company in Delhi to safeguard your privacy. To use this Chrome extension, neither registration nor sign-up are necessary.

Sitechecker

You may assess the effectiveness of your website with Sitechecker, a website analyzer tool. To assist you in enhancing the functionality of your site, you can receive a personalized checklist of activities and a full SEO audit report. You can benefit from the following by using this Chrome Extension: Targeted keywords, links, search engine optimization, images, social sharing buttons, and other factors

CSS Viewer

For Digital Marketing Services in Delhi, the CSS Viewer Chrome extension is useful for examining and detecting CSS attributes from any location on the website. When researching the CSS properties of a web page, it helps developers save time.  

It allows you to quickly assess and audit the CSS styles and properties of any webpage. Any element on the website, including text, an image, or a button, can be hovered over to display a report in a floating panel. Fonts, colors, effects, and other information are all presented. 

Conclusion

There are many tools available in Chrome extensions to help you grow your business. These extensions maximize effectiveness and productivity by increasing written communication, task management, and social media presence. Utilizing the strengths of these leading Chrome extensions will allow you to show off your company’s productivity and help you manage various jobs with ease.

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Key Features to Consider in E-Commerce Website

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A well-designed and functional e-commerce website has become a requirement for businesses to be successful in the online market. The ability of the website to draw in and retain customers, deliver a seamless shopping experience, and encourage conversions are key factors in an e-commerce business’ success. It’s critical to take into account a few key characteristics while looking for a Shopify Website Development Company that can improve the functionality of your website and ultimately aid in the expansion of your company.

Essential E-Commerce Website Features 

Responsive Design

With the increased use of mobile devices, it is critical to have a flexible website that changes to different screen sizes easily. A responsive design guarantees that your e-commerce website appears and works properly on PCs, tablets, and smartphones, giving users a consistent and user-friendly experience across all devices.

Concentrate on Website Security

It takes years to establish trust and credibility, but only seconds to destroy it. You don’t want your customers to have doubts about your company, thus the first thing you should do is create a secure website. Employ E-Commerce Website Development Services in Delhi with experience and expertise in creating highly secure websites.

Effective Search Capabilities

An effective search tool is essential for an effective e-commerce website. Users can enter keywords, use filters, and sort the results to rapidly find products. Time is saved, customer satisfaction is increased, and conversions are increased when search results are accurate and relevant. The search process is further streamlined by advanced features like autocomplete recommendations, increasing usability and efficiency. Connect with the best e-commerce SEO services in Delhi to get all these features on your web page.

Product Ratings and Scores

Purchase decisions are significantly influenced by product reviews and ratings. Customers leaving reviews and ratings on your website gives you social proof and gives you the chance to collect insightful feedback. You can use this feedback to enhance your goods or services and gain the trust of potential clients. 

Live Chat Option

Give your consumers the option of live chat as it allows for immediate contact to guide your visitors through whatever stage they are struggling with. The level of customer service you provide is extremely important for the development of your company. Therefore, many e-commerce companies have integrated live chat assistance into their help desk software with the help of Digital Marketing Services in Delhi so that customers won’t have to wait for responses.

Multiple Options for Payment

A simple checkout and payment procedure is a requirement of an online store. If a customer cannot discover their preferred payment option, they will probably leave their shopping carts, which results in a loss of sales. The acceptance of Internet banking, UPI, e-wallets, smart cards, and cash on delivery should be included in the list of payment methods that merchants accept along with credit and debit cards.

Integrate Social Media

For e-commerce companies, social media has developed into a potent tool for promotion. You can use social sharing, enable social logins, and incorporate user evaluations from social channels by integrating your website with social media sites. This integration makes your products more visible, raises brand recognition, and promotes customer interaction.

To have a successful online presence, it is crucial to take the aforementioned main aspects into account while designing an e-commerce website with the help of the best Digital marketing services in Delhi. Customer happiness, conversion rates, and eventually the expansion of your e-commerce business may be dramatically impacted by a website that is well-designed, user-friendly, secure, and provides a seamless shopping experience. 

With a thorough understanding of the important components of a website, DI Infotech will help in the creation of a website that has every necessary feature. So that your company can expand without difficulty in the market.

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The Benefits of Outsourcing Social Media Marketing Services

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Social media marketing has grown to become the most important marketing tool for all businesses today as the profits it can yield for a business are endless. However, managing everything on your own and fetching desired results could be daunting due to the lack of tools and expertise. That’s why outsourcing social media marketing services can be an impressive deal since the best performance marketing agencies are vastly equipped with advanced research and SEO tools to fetch the maximum engagement and growth for a business. 

Why You Should Outsource Social Media Marketing?

There are many reasons why businesses must consider outsourcing social media services instead of managing everything by themselves.

social-media-marketing-services

They Know What and Where the Business Should be on Social Media

Any social media marketing company in Delhi will know exactly what a business needs as many businesses are unable to identify the same themselves. What social media platforms like Instagram, Twitter, Facebook, etc. are crucial for a business’s growth and engagement can be identified and evaluated by these social media agencies depending upon your goals and target audiences.

Get Access to All the Exclusive and Latest Paid Tools and Technology

Since the best SEO companies in Delhi have the latest tools and technology, you can also gain access to these tools and resources. This might not be possible otherwise as these equipment are mostly either exclusive for such agencies or are highly expensive.

The Enhanced Quality of Content 

These agencies use industry-specific software and tools to create top-notch content that can drive traffic to your social media page. The quality of the content that’s posted on your business’s social media is significantly improved because of this.

Get the Expertise Required for the Business

You might be well-equipped with the latest social media trends and features but social media marketing requires deep knowledge and research for using marketing tools efficiently. Social media marketing firms have the best talents from the industry who hold expertise in the field.  By conducting thorough research and blending their knowledge and experience, they can effectively help you grow your business in no time.

Save Your Time, Money, and Efforts

Managing social media, preparing the right marketing strategies, and creating content require lots of time and hard work. Outsourcing social media services will eventually help you save precious time and effort that you can invest in other important things. 

Also, hiring an in-house social media marketer can be very costly but outsourcing will help you get expert services at comparatively lesser or equal price. It will also set you free from worrying about accountability and management duties concerned with social media marketing.

Quick Results and Increased Return on Investment

If you want to achieve quick and organic results through social media marketing, outsourcing social media marketing services in Delhi will do the job for you! These agencies have professionals who use the right tools at the right platform at the right time to drive organic traffic toward your brand’s page. This leads to quicker and better outcomes resulting in an increased return on investment. 

Continuity and Consistency Throughout

Social media marketing requires consistency, whether it is posting content or evaluating the results. It becomes difficult to devote dedicated time to all this along with managing the other aspects of the business. A social media marketing agency will take care of it all by consistently creating and posting gripping content while also engaging with the target audiences.

Get Regular Analysis Reports

If you outsource services from the best digital marketing company in Delhi, you’ll be able to access the performance analysis reports generated by these professionals regularly. These reports are essential for the business to understand how well the current social media marketing strategies are working for your business and what could be done to improve the yields.

Conclusion

Outsourcing a well-reputed and dynamic social media marketing agency that’s acquainted with the latest high-tech tools can be a game changer for your business. With the use of effective strategies and expertise, DI Infotech ensures increased brand visibility for your business and assists you in making your business grow multiple folds.

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How to Set Up a Facebook Pixel and Effective Ad Conversions

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An advertising campaign requires a lot of work. To develop the ideal advertisement for your campaign, you will need to control several factors. Many people struggle to control every aspect of their advertisements that’s why they require a tool to assist them with it. The Facebook pixel is a piece of code that you may add to your website to track and keep an eye on user behavior. This tool can help you with modifying, optimizing, and growing your ad’s targeted audience. That is why many social media marketing companies in Delhi use this tool to make their work easy.

By tracking user behavior, you can create more targeted ads that are likely to drive results that will help you expand your existing audience base and reach out to new people. 

facebook-pixel

Steps to Set Up a Facebook Pixel 

Let us now see some steps on how you can set up a Facebook pixel on your website.

Step 1 – Generate a Pixel

Log into Facebook Ad Manager, click on Ads Manager on the top of the bar then go to the Events Manager and then click on “Create a Pixel”.

Step 2 – Manually Add Pixel Setup Method

Go to the events manager and click on the data sources icon on the left-hand side of the page, then select the pixel you want to set up and then click on continue. Three options will come up “Tag manager”,  “Manually install the code” or “Email instructions to a developer”. Select “Manually install the code by yourself” then copy the pixel base code. 

Step 3 – Copy Your Pixel Code 

Now simply copy the pixel code that will be located on the top of the page by using the (ctrl+c) shortcut key anywhere onto your clipboard or a separate document.

Step 4 – Paste the Code in the Header Section 

This is the most important step because after this step only you will be able to track customers’ behavior on different pages of your site. Find the header of your website then paste the base code at the header section located above the closing tab so that the code can appear on every page. 

In opposition to “Manually installing the code yourself,” which requires you to set up the pixel code yourself, the “Tag Manager” offers built-in instructions for inserting pixels.

Step 5 – Verify Pixel Implementations 

After you are done installing the pixel code, go back to the Facebook Ad Manager and check if the status of the pixel says “active”. Also, you can navigate it to your website in the Chrome browser and then click on the pixel helper icon. The pixel will pop up if loaded successfully. 

What are Effective Ad Conversions?

Companies that offer social media services in Delhi understand that the success of effective ad conversions usually helps to measure the success of your advertising campaign. It’s important to know what are the preferences of your targeted audience so that you can take the desired action after seeing your Ad, such as filling out a form, signing up for a newspaper, or making a purchase, etc. Let us now see the steps to create an Effective Ad conversion.

Step 1 – Install the Facebook Pixel Code

Once you have created the pixel make sure it is correctly installed on your website because it is a crucial step in creating conversions. 

Step 2 – Create a Conversion

You need to make sure that you have a conversion-oriented website design and development. Since there is no specific code for conversion and only pixel code can be used for the purpose. Once, the custom conversion is created it will start to track the conversion on your website. 

Step 3 – Create a Conversion Campaign 

This is usually done to see how many times a specific action was completed. Once you are done with the above steps, you may start with the conversion campaign. After that, you will need to choose “Conversion Event” and then click on “Search”. This will let you successfully create the conversion campaign. 

If you find this hard to follow it’s best to connect with the best digital marketing company in Delhi so they can help you to set up Facebook pixel.

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Checkout Page Design Ideas that Will Make Your Shoppers Happy

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Your checkout page is arguably the important component of your eCommerce store. Enhancing the checkout experience can be instrumental in gaining traction for your online store. It can motivate your customers to purchase or deter them from doing so. With 17+ years of experience providing eCommerce website development services in Delhi, we precisely know how to improve Checkout Page Design to minimize cart abandonment and maximize sales. In this blog, we have shared our best practices for checkout page optimization, exactly what your eCommerce store might need.

In this blog, we have shared our best practices for checkout page optimization, exactly what your eCommerce store might need.

Why Checkout Page is Important for eCommerce Brands

As an eCommerce website designing company, we prioritize minimal cart abandonment. Cart abandonment is a terrifying term for eCommerce business owners, as it is a sign of a brand offering an average shopping experience.

For new businesses who aren’t aware, cart abandonment means when a visitor leaves a website with products still added to the shopping cart. In the eCommerce industry, it is an embarrassment. It is a sign of lost business. That’s why optimizing the checkout page is the best way to hold on to the 60%-70% of the shoppers who desert at checkout.

Checkout Page Design Tips and Best Practices

We optimize Checkout Page Design in two ways: a) Enhance the UX/UI of the website checkout page. b) Use analytics to understand why shoppers abandon the cart and address them proactively.

There are many reasons why customers abandon carts. But here are the ones that impact the checkout the most:

  • Forcing Your Customers to Create an Account. It is like a hindrance, particularly when the customer is in a hurry or making a purchase for someone else. Adding a ‘Guest Checkout’ or ‘Sign up with OTP’ feature to the website will offer a smooth checkout experience.
  • Not Providing Multiple Payment & Shipping Options. Customers who cannot pay via their preferred payment method easily leave the checkout. Your eCommerce website designing company must offer unique shipping options and various payment methods to increase trust.
  • Hiding Charges and Additional Fees: Unexpected fees or charges added to the checkout summary, such as extra shipping costs not previously mentioned on the product page, can make customers reevaluate their decision and change their minds.
  • Making the Checkout Process Complicated. Today’s customers hardly have any patience, and an overly long and complicated checkout process, which requires too much input and time, will clearly lead to cart abandonment.

When applied, our strategies and guidelines will create successful and user-experience-rich checkout pages.

However, remember that since there is no one-size-fits-all in eCommerce marketing, hire an eCommerce website development company in Delhi that values customers’ time and effort and serves to modify and tweak the strategies based on research and analytics.

eCommerce-website-development

1. Make the Layout Simple yet Attractive

Remove navigation headers and footers menu from the checkout page. Only show shipping and order fulfillment information or ratings and review. Removing unnecessary clutter from the page will make your website appear calm and collected on mobile devices.

To further optimize conversion rate (CRO), include multiple checkout buttons or ‘conversion points’ on your product pages. Make the options visually distinct and appealing by adding multiple colors.

2. Showcase All Security and Order Fulfillment Features

Prominently displaying security badges and trust signals, estimated shipping and delivery dates, and transparent return and exchange information is a smart move in satisfying customers and gaining their trust.

While these features do not affect or enhance the Checkout Design, ensuring safe and transparent order fulfillment will go a long way in your customer retention strategy. It gives customers confidence in placing big orders.

Connect with DI Infotech eCommerce Development Company in Delhi to add security features to your Shopify or Magento site.

3. Minimize the Number of Steps to Checkout

The average number of steps to reach the payment portal after clicking the ‘add item to cart’ button should be less than five. Reduce this number further by enabling auto-filling through Google form, guest checkout, and single-click checkout. Having fewer steps will make it easier to follow through the checkout process.

4. Promote Relevant Products (Cross-Sell)

In other words, when your customer adds a product to the shopping cart, suggest other related products that they might be interested in buying. For instance, if a customer adds a smartphone to the cart, the seller may suggest tempered glass or a back cover. This not only increases revenue but also improves customer satisfaction.

However, request your eCommerce website designing company in Delhi to apply this as a side-by-side feature instead of a pop-up notification.

5. Provide Several Payment Options

The more payment options you have, the more customers will complete the checkout process. Start with major payment partners, and expand customer choices as your business grows. If your average product value is above INR2000, providing easy EMI powered by credit card or the current favorite ‘Buy Now, Pay Later through Snapmint or Afterpay’ will further reduce the cart abandonment rate.

6. Show the Customers How Much They’ve Saved After Discount

A great way to keep customers from abandoning the cart during checkout is to display the amount they have saved after applying discounts or coupons. Swiggy App is a solid example of this feature, as it constantly reminds you how much you have saved after adding a coupon or how much you can save with Swiggy One membership.

By doing so, your customers will most likely feel confident in their purchase decision and even be motivated to return for future purchases.

7. Use a Progress Indicator

A Progress Indicator outlines all the steps involved in the checkout process. It also indicates the current stage the customer is at, the number of steps and the estimated time remaining to complete the order.

This simple feature in the Checkout Design can provide valuable assistance to customers, particularly the elderly, who may not be as tech-savvy. This can make it easier for them to follow the process and successfully place orders without any difficulty.

8. Include Product Summary to Cement the Purchase

To ensure the customer doesn’t make any mistakes that lead to a return or exchange, your eCommerce website designing company in Delhi must add a product summary on the checkout page and enable the ‘add or reduce quantity’ feature.

The product(s) summary must include the size, quantity, color, name, variant, and estimated delivery date.

Simple tick boxes will allow consumers to increase or decrease item quantity, remove it, or save it for later use. This will keep them from abandoning the cart or reverting to the main page.

9. Embed a Link to Customer Support for Difficult Areas

Identify common areas where customer support might be required during checkout, such as when uploading images, linking audio, or updating prescriptions. Link these pain points with the knowledge base, call center, YouTube link, FAQs, or a live chat, whichever is suitable.

This will let you address their problem in real-time and keep customers from abandoning their carts.

One Final Tip…

Before publishing your website, test campaigns, measure results, adjust your design, and repeat the process to improve your checkout page experience. Stay in touch with your eCommerce website development company in Delhi, as you’ll need to research, update, and upgrade your website design with the best tools and strategies regularly.

With almost two decades of expertise in end-to-end eCommerce development services in Delhi, DI Infotech Leaders have refined the eCommerce checkout process for different business verticals, making it smooth and easy.

Connect with our graphic designer to have your site audited and get an instant quote for design enhancements.

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Important Steps For Choosing an Ideal Digital Marketing Company

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In today’s world, digital marketing has become the most used marketing tool for creating brand awareness and grabbing the attention of potential buyers. The constant need to create correct digital marketing strategies is crucial for your business to grow. Digital marketing requires extensive knowledge of the digital world and advanced marketing tools and thus collaborating with the best digital marketing company in Delhi can be an ideal deal for you to take your business to new heights! 

How To Choose The Best Digital Marketing Agency?

For choosing the right digital marketing agency for your business, you must follow a few essential steps that matter the most.

Understand Your Brand Needs and Set Up a Budget

The first and foremost step is to understand what your goals for your brand are and what are you expecting from a digital marketing agency and then fix a budget. Ask yourself the questions like why and how. If the core purpose of hiring a digital marketing agency is to grow your online presence and increase engagement and traffic on your websites and social media accounts or to generate more potential leads and convert them into your customers. 

Research By Looking Up Their Online Presence

Research the best digital marketing service providers and thoroughly examine their online presence. Check out their websites and social media accounts to understand what they do and how they work. It will give you an insight into the fact if they can align with your brand goals or not. Read feedback, testimonials, and client reviews for a better understanding of the quality of their services.

Check Their Portfolio Including Their Latest Projects

Go through their portfolio and see who their esteemed clients are that believe in their services. Their latest projects will help you explore what are their prime marketing techniques and strategies and how they have incorporated them uniquely into those projects. Scrutinize if they’re up to date with the latest digital marketing trends and tools or not. It will help you determine how impactful their services are.

Ask For The Services They Offer and The Respective Costs and Packages

If they’re a social media agency in Delhi, they’re most likely to provide you with the services concerned with social media only. It is important to clarify what all services they offer and how much they’ll charge you for these services. Also, make sure the services they provide align with your needs. Digital marketing agencies also provide multiple types of service packages for clients to fit their needs and budget which can be helpful for you.

Are They Being Transparent with You or Not?

Simultaneously confirm that the company offering you the digital marketing services in Delhi is being completely honest with you while stating their prices, services, terms, and conditions or not. A digital agency must be reliable otherwise they can bring more harm to your business than growth and profits.

Do They Understand Your Needs and Requirements?

At last, the most important aspect is if the company you’re looking for understand your business needs and requirement and is capable of delivering the expected outputs or not. If the company is unable to translate your digital marketing requirements as it is, there are more risks than advantages in hiring them since they might not be able to fetch you the desired results.

Conclusion

The most crucial thing to keep in mind before engaging with a digital marketing agency is that you shouldn’t only consider the pricing factor but how much potential the agency holds to add value to your business and its growth. We, at DI Infotech, while ensuring quality services, cater to the needs of clients looking for customized digital marketing services through advanced digital marketing tools and techniques!

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Find The Perfect Shopify Website Development Company With These Tips

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Amidst the growing trend of online shopping, it has become crucial for e-commerce businesses to build a secure and user-friendly online store. Shopify provides the facility to e-commerce businesses to set up their online store quickly and without spending too much from their pockets. You can also set up mobile-friendly stores for your consumers with the help of a Shopify website development company. 

shopify-website-development-company

But How To Pick The Right Shopify Development Company?

Do They Have Great Communication Skills?

A company with good communication skills will understand your needs and provide you with better solutions. Immediately responding to your queries and issues is a quality that your Shopify developers must possess to enable smooth communication during the development process.

Are They Skilled in Their Field?

Your Shopify store development should be done by a team of professionals who have the required skills and knowledge of the whole process. The company you’re hiring should have a team of skilled professionals with experience who can ensure advanced functionality, smooth navigation, and an easy interface in your online store.

Do They Use The Latest Technology and Tools or Not?

To keep up with the ever-changing trends and the modifying preferences of the customers, it is important to build an e-commerce store that is backed with advanced tools providing you the top-notch solutions to understand your customers’ needs and provide them with exceptional online shopping experiences.

Do They Have Good Knowledge of The Designs?

The design of your Shopify store must be appealing enough to allow the users to browse through it. The e-commerce website designing company should be able to provide you with suitable UI/UX design services that can make your online store stand apart. You can demand the Shopify development experts to let you go through their catalog of designs to get an insight into how creative they are with unique yet functional website designs.

Do They Have a Transparent Service Policy and Development Process?

A company you’ll be planning to rely on with your e-commerce store should have a transparent development process. They must be transparent and clear with you while stating their services, costs, and any terms and conditions that might apply.

Do They Provide Post-Development Support?

The Shopify website development agency you’re going to hire must be ready to provide any required support post the development process. There could be times when you face glitches or errors even after your Shopify store development is completed and in such cases, the developers could come to your rescue since they have the required knowledge of the same.

Are They Committed to Providing Satisfactory Outputs?

A Shopify website development company that is dedicated to providing the most satisfactory outputs to their clients no matter what is the perfect one for you! Look for a company that guarantees you they’re ready to redo the project even if it means redoing it multiple times.

If Their Services Align With Your Needs? 

The company that provides e-commerce website development services in Delhi must be able to suit your needs. The design, development, branding, marketing, and customization services you are expecting from a Shopify development company should be present in the agency you are going to opt for.

Are They Affordable?

Along with the services and value they provide to your e-commerce business, it is vital to ensure they fit your budget. Go for a company that is ready to provide you with all the desired services while also fitting your budget. Even if they’re a little costly, the value they’ll add will make it worth it.

Conclusion

Finding a website designing company in Delhi that can yield you the greatest benefits altogether is vital for your online selling business. Our Shopify website development team at DI Infotech can help you achieve your goals of building a flawless e-commerce website and mobile store for your business.

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Shopify Tips and Tricks to Double eCommerce Sales

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Today Shopify is the leading eCommerce development platform in the world, with more than 200 websites built daily. If you are also planning to start your Shopify store this year, let us congratulate you first on your new online business. As a shopify custom development agency in India, we can guarantee that your business has the right platform to sell more and scale faster. 

Starting a Shopify store on your own is fun, but it is also tough if you aren’t aware of the hacks that allow you to create exciting Shopify sites. We will discuss them one by one below. 

In addition, we have added a couple of handy tips and tricks to double online sales after carefully considering our customer requests who use our Shopify store development services.

Shopify Design Tips and Tricks for New Storeowners 

1. Use the Draw Tool to Remove the Logo

Use the Draw Tool’s white brush to remove logos from the background of product photos. 

Since not all photos have a logo on plain white background, the Color Picker allows you to add color codes to match and draw the exact color of the background to remove logos. You get plenty of Color Code Extensions online for your web browser to capture the exact color and its code. 

2. Create Price Endings Automatically 

Odd numbers in product costs, like INR 399 or INR 4899, make the brand seem more affordable. Flipkart, Walmart, and Amazon use this strategy to boost sales. However, if you wish to position your brand to appear more premium, like Spatika Clothing or Sabyasachi, you can add solid prices, like INR 2250 or INR 500. 

That said, did you know you don’t have to manually enter the price endings with Shopify? Whether you want all your products’ prices to end at .99 or a solid number like 100, you can make Shopify do it automatically. 

Go to Settings > General > Store Currency and click on Change Formatting. You can change the price ending with or without a decimal. 

Still aren’t sure how to do this? Connect with a Shopify eCommerce Development service provider and get it fixed professionally. 

3. Don’t Forget to Add Shipping, Return, Refund, and Exchange Policies to the Footer

Often customers (including us) abort an online website when they don’t find the Shipping and Return policies on the website. Policies not only confirm the legitimacy and transparency of a business but also help build trust and ensure customers that they can get a refund in case of defective products. 

You don’t have to write your own policies from scratch, as Shopify allows you to modify the policies in your Shopify admin based on your website offerings. For example, if you include that you arrange for free returns and exchanges in your policies, you must oblige when customers request it. 

Choose our Shopify development services to get your policies written from scratch. We have a team of skilled copywriters and content developers who can produce exceptional writeups and product descriptions for your website. 

4. Check How Your Website Looks on Mobile Devices

Before creating and running your ads or making your website live, you need to preview your website on a mobile device. For example, some might see your website on their smartphone or laptop. 

Mobile testing is mandatory if your primary revenue generation model is social media ads or influencer marketing. Visit your website from your phone, browse every page, navigate from page to page, make sure all the buttons and CTAs are visible and working, and look for hidden or cut-off images. Check how long you need to scroll to reach the bottom of the page. 

5. Try Not to Customize the Theme Completely 

Shopify themes are created by highly qualified professionals. So, if you are a new entrepreneur and have installed a theme, try not to customize it completely. Change only the images to make them relevant to your business. 

If your theme looked and worked well enough for you to install it, it will work great at generating traffic and converting customers.  

If your theme can hold only a specific number of products, optimize your store for that many numbers or install a new theme. 

Don’t modify the theme if you lack design skills. Shopify community experts have spent days and weeks creating the theme you installed. Trust their caliber. 

However, if you are keen on changing several things on your website, we recommend taking the aid of an experienced Shopify development agency.

shopify-custom-development

Shopify Hacks to Double Online Sales 

  • Rank higher on Google and enjoy free and organic search traffic with SEO-optimized content.
  • Optimize the product image to create an immediate impact. How to achieve this? Choose the proper dimensions of uploaded images, compress the images, name the images properly with relevant keywords, and optimize alt-text elaborately. 
  • Write product descriptions that sell and use keywords strategically. Connect with a Shopify development company that offers Shopify eCommerce marketing solutions for better results. 
  • Choose the theme based on these attributes: loads faster, fully-responsive, cross-browser compatible, drag and drop editor, and user-friendly navigation. 
  • Select the right pricing strategy. It must cover product and fulfillment costs, price matching, dynamic pricing, free shipping, and subscriptions and combos. 
  • Diversify your presence across all social media platforms by linking your Shopify account with Facebook and Instagram. 
  • Turn your Instagram into a shoppable feed to convert more sales. Hire a Shopify eCommerce development and Instagram marketing service provider to implement solutions that promote Shopify stores through Instagram and Facebook.
  • Display user-generated content on your store to create the right buzz around your products. Example: Click a pic with our product, post it on Instagram, and write a review for an extra 10% off on your next order. 
  • Remind customers about Cart-abandonment through emails. Set up an automated Cart-abandonment emailing system for a better outcome. 
  • Use Upsell strategy to increase order value. Upsell allows brand owners to promote a product that complements what customers just added to their cart. Example: Matching blouse and earrings for a saree just bought. 

It is now your turn to use these hacks to grow on Shopify. 

Let us know if you struggle implementing these tricks and tips while building your Shopify site. Our team will help you sort out the problem and provide additional resources to boost your game. 

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How ChatGPT Solves Modern-World Problems?

Posted on by Diinfotech_admin_User

Open AI, an artificial intelligence research-based firm founded by Elon Musk, has launched its AI-powered chatbot. It is nothing but an extraordinary piece of technology that has eased digital marketing services in Delhi… and, of course, everything else.

The developers of ChatGPT have designed the AI tool to interact with its users in a human-like manner, using a conversational tone.It can also respond to queries for individual users based on previous interactions with them. 

But what’s the most interesting thing about ChatGPT? 

It can solve any problem for you, in real-time, with the latest information. Don’t know how to troubleshoot your computer? Not sure how to publish a book? Need to check the grammar of your sales document? Want to know the LSI keywords for ‘business accounting’? Need creative content for the keyword ‘best SEO services in Delhi’? Ask ChatGPT.

You will get the answers within seconds as a human would give.  In fact, you can discuss the chosen subject in depth with the chatbot, and it will present data based on your interest and previous questions.

What’s more? It will even solve complex problems like writing code for apps and websites within seconds. The possibilities with ChatGPT for SEO, web design, and social media marketing services in Delhi are endless.

At the moment, any digital marketing company in Delhi can test the application for free on OpenAI’s official website. 

Potential Use Cases for ChatGPT

ChatGPT can save the time of a social media agency in Delhi on creating and distributing content. It is also possible to implement a marketing project in a few days by generating metadata, creative ad copies, images, blog outlines, and articles, which after a few steps of editing, can become top-notch, plagiarism-free content, ready to use. 

Create Engaging Topics and CTA for Your Email Marketing 

Ensure your customers open your email and subscribe to your newsletter by creating engaging topics and Call-to-Action. For instance, you can generate a list of FAQs that your audience is searching on Google and resolve tasks using ChatGPT.

You can write books and develop a story with realistic and engaging elements for your next short film or script for different scenes, plots, and dialogues. 

Create Fantastic Product Description for eCommerce Branding 

With some appropriate guidelines and clear prompts, you can make ChatGPT a useful tool for generating product descriptions, brand names, brand taglines, product names, and even URLs. 

Use the app to complete or paraphrase a sentence of any length, decide the tone and style of text, and even edit grammatical issues. 

Chatbot Development

Developing a chatbot for your application? Generate human-like text interactions with users through ChatGPT’s Generative Pre-Training Transformer-3 feature. 

For instance, you can ask ChatGPT about the ‘best digital marketing company in Delhi for fashion eCommerce brands,’ and it will most probably glorify DI Infotech Leaders. 

Generate Data-Driven Content for SEO

Input keywords or ask the right questions to generate compelling blog posts, articles, social media content, and ad copies in a few seconds. Compare keywords, search for high-ranking keywords, or narrow down the best keywords for your blog posts. 

You can also ask ChatGPT to prepare the outline of a cluster blog post, generate catchy and attention-grabbing titles, or summarize a book or a long piece of content. ChatGPT can expertly create different interpretations of the same text.

Make Decisions for Your Business

Are you stuck with a social media marketing problem? Ask ChatGPT to provide suggestions and possible options based on your input for you to make an informed decision. 

The AI tool can also be used to find the root cause of a problem by analyzing data, which can be extremely useful for industries like healthcare, manufacturing, trading, and legal. 

When you ask a question to ChatGPT, it will not only give you an answer but also provide an explanation behind the answer. 

A Perfect Multi-Lingual Virtual Assistant

Not sure what to answer to a user’s query? Generate responses with accurate and natural-sounding answers for a wide range of questions from any industry or domain.

And what’s better? Also, simultaneously translate the responses or any length of text into any language and convert text-to-speech and vice versa in a few seconds. Now you can solve the problem of your Spanish customer in Spanish without knowing the language sitting at your home in Nepal.

What Do We conclude?

As the top social media company offering the best SEO services in Delhi, we can tell for sure that ChatGPT is here to stay and here to help marketers, bloggers, programmers, and content creators. 

AI has the potential to disrupt and improve many ongoing processes in a company. However, it cannot and will not replace human expertise and creativity. It can be best used as a supplement to a well-planned marketing and development strategy. 

If you are looking for real, data-driven based, and creative digital marketing services in Delhi, contact our experts. 

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ChatGPT to Offer Best SEO Services in Delhi?

Posted on by Diinfotech_admin_User

Why is the best Digital Marketing Company in Delhi talking about ChatGPT? How did it gain five million subscribers in less than a month? Will it become the next digital marketing trend?

What is ChatGPT?

ChatGPT (Chat-based generative pre-trained transformer) is a revolutionary AI-based text generator that comes with immense potential to change the dynamics of SEO and content marketing. It is built on GPT-3, the third-generation language prediction model in the GPT-n series.

In simple terms, ChatGPT is a chatbot that chats with you, discusses queries with you, and generates the most relevant and accurate answers to inquiries posted in a very friendly and human-like manner.

ChatGPT is capable of analyzing a large amount of data in a few seconds.

In fact, if its developers remain consistent, we predict that ChatGPT will soon replace human intelligence – not because it provides automated answers to questions asked but because it has the capability to modify answers or responses based on previous conversations with the user.

It has become extremely famous in a short time as it has easily surpassed the limitations of all AI-based applications previously released.

For instance, it can write stories, help you with keyword research, share captions, provide the outline of a blog you want to write, create meta tags and ad copies, and even deliver programming codes.

As Social Media Marketing Agency in Delhi, we believe that ChatGPT can be a revolutionary tech in 2023 for SEO specialists and content creators for developing great content and digital marketing strategies.

ChatGPT for SEO and Content Marketing

We offer end-to-end social media services in Delhi, and while we have an excellent team creating excellent content, ChatGPT really caught us off guard with its perfect content delivery. You can use the AI tool in different ways in SEO, as mentioned below:

Identify Keywords for Your Website Optimization

All you need to do is ask ChatGPT, “Give me the list of keywords associated with ‘Social Media Marketing Agency in Delhi’ or “I want to rank the keyword ‘Digital Marketing Services in Delhi.’ What other keywords do I need?”

Wait for a second, and ChatGPT will give you a list of related main keywords and LSI keywords. It will suggest keywords based on the latest search results, offering a completely healthy ratio. You can also determine the competition of various keywords.

Managing and Creating Data Analytics Reports

For all marketers, report generation and analysis is the bane of their existence. But data and spreadsheets are important to ensure your efforts are making a difference.

ChatGPT can be a real hero here. It can do many things to eliminate your day-to-day struggles, including writing formulas, parsing data, and helping you identify opportunities without a strong programming background.

Improve Your Grammar and Spelling

Just like the Grammarly App, ChatGPT can help you improve your English grammar, quality, and style of writing. It will auto-correct your spelling errors, typo, and other grammar mistakes effortlessly, including punctuation.

Provides End-to-End Customer Support

Need to paraphrase content, summarize an essay, or translate a sentence? You got the chatbot backing you! The best part is that it offers users individual responses based on their previous interactions with ChatGPT. So, even if you and your friend ask the same query, it will give two individualized responses, ensuring you obtain the right information that is relevant to you alone.

Using up-to-date information, a social media company in Delhi can adjust its posts accordingly and address customers’ questions instantly, boosting satisfaction and engagement rate.

Generate Relevant and Creative Marketing Copies for Publishers

What took hours to write can be accomplished in five minutes by ChatGPT. The tool’s GPT-3 autoregressive language model can produce text as good as a human-written copy.

One of the main SEO strategies is increasing traffic through organic and well-researched content that both Google and customers trust. With ChatGPT, you can generate high-quality and professional content that contains the most used keywords and phrases, saving hours of hard work and effort on creating customized content for SEO.

Strategize Your Articles and Blog Posts

Are you tired of producing dry, humorless titles for your blog posts? Spice up your efforts by asking ChatGPT to give a list of blog titles on your chosen topic. You will get a reply in less than a second.

Have the blog title but don’t know how to write it? Ask ChatGPT, “Please Outline the Headings for the Blog Title ‘Social Media Marketing Services in Delhi for eCommerce Businesses’.” It will provide the best H1s and H2s for your blog.

What’s Our Verdict?

ChatGPT is a great AI tool to easily manage your tasks when it comes to providing Best SEO Services in Delhi.

AI-based ChatGPT offers a brave new world for SEO marketers and companies offering digital marketing services in Delhi and everywhere else. Its features can save you hours of research and analysis work.

However, as the best Digital Marketing Company in Delhi, we would probably not use ChatGPT for utilizing creative content generated by the app. There might be hundreds of competitors using the same text for their ad copies and metadata, like us, which may look like plagiarism.

However, we would primarily use it for keyword research, improving writing style, learning the latest stuff, and initiating a healthy discussion.

In conclusion, it has the potential to make content marketing and SEO much more efficient and faster. And what’s best? It is only going to get better!

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