Instagram reels are the trendiest and most exciting way to advertise your business on social media. Besides being eye-catchy and short & sweet, Reels, an excellent model of Tik Tok, come with great features, fantastic music, and addictive video editing options. Whether you hire a social media marketing services in Delhi or somewhere else in India, ensure you ask them to strategize their marketing efforts around Instagram Reels. 

In this blog, a leading social media marketing and eCommerce development company in Delhi shares the benefits of Reels in content marketing.

What are Reels? 

Reels are 15 to 30 seconds videos that you can upload on Instagram. Pretty much like Tik Tok, you can tweak your Reels with music, effects, cover photo, and other features. The more features you add, the higher your reach will be. The best part of Reels is that it has an extensive range of music collections, from popular numbers to remixes and instrumentals to established artists. 

 Why are Instagram Reels Important?

Reels, a direct competitor of Tik Tok, was introduced to provide wholesome entertainment and information to the audience quickly. When people were enormously enjoying Tik Tok, Instagram decided why not provide a better option so that users don’t check out from Instagram at all. 

Improves Content Visibility

Since Instagram wants more people to forget Tik Tok and use Reels, it will do anything to promote the feature, including pushing Reels’ content forward. Thus, it offers a better engagement and visibility rate. 

Better Usage of Hashtags

Reels’ hashtags increase the chances of featuring your post on the top in hashtag searches compared to other formats.  

Excellent Opportunity to Promote Business

While Stories are in the moment and subjective, Reels are permanent, professional, and can capture audience attention in less than 10 seconds. 

Classic Features

Reels have their personality, like a whole new app or world. You can edit quality content, upload pre-shot videos, or create videos right from the app in an instant. Besides, its uniqueness disguises any promotional strategy with crafty and personalized videos. 

Go Viral Instantly

Use popular Reels edits, effects, filters, and sounds to make your content viral instantly and boost your audience reach. All you have to do is pay attention to what’s currently trending and create your version of it.

For social media marketing services in Delhi, contact an expert digital marketer today.