In the world of online advertising, getting your ad seen is only half the battle. The real goal is to get people to click. After all, what’s the point of paying for visibility if you’re not driving traffic to your website? This is where CTR in Google Ads comes into Read more…
For any business or website, understanding user behavior is essential to achieving digital marketing success. One of the key metrics that provide deep insights into how visitors interact with your site is bounce rate. A bounce rate in Google Analytics refers to the percentage of visitors who land on a Read more…
Running a successful advertising campaign requires more than just creativity or budget. The real power lies in strategy, and one of the most critical components of that strategy is how you bid. Whether you’re focused on brand visibility, traffic, leads, or conversions, choosing the right bidding strategy determines how efficiently Read more…
If you work in an SEO agency in India or handle ecommerce SEO marketing, you’ve probably come across the term duplicate content SEO several times. This issue can significantly impact how search engines rank your pages. When multiple pages have identical or very similar content, Google struggles to determine which Read more…
For any growing digital marketing company in India, using the right tracking tools is essential to make the most of your online campaigns. Understanding the roles of Google Tag Manager vs Google Analytics can help streamline your processes and offer deeper insights into how users interact with your website. While Read more…
Introduction Now and then, a trend pops up that grabs everyone’s attention. Smart brands don’t wait. They act fast, plug themselves into the moment, and make their mark. This smart move is known as moment marketing. It’s real-time, relevant, and if done right, brings great results. In this blog, we’ll Read more…
Getting your website on the first page of Google is not just about placing the right keywords. It’s about quality, trust, and showing Google that your content is useful and credible. This is where the concept of E-E-A-T becomes important. If you are a SEO company in India or a Read more…
Introduction At DI Infotech, we’ve helped hundreds of businesses reach the top of search results. But traffic alone doesn’t build sales. If users don’t like what they see or can’t find what they need, they leave. That’s why we focus on SXO. People often ask what is SXO, thinking it’s Read more…
Did you know 70% of Indian businesses fail online because of bad marketing strategies? Working with the top digital marketing company in Delhi can change that. It can lead to finding better opportunities that could make your business 10 times more profitable. A digital marketing company in Delhi offers specialized services, making Read more…
Introduction In today’s digital world, businesses rely heavily on software for their operations, customer engagement, and marketing efforts. However, software failures can lead to financial losses, security breaches, and frustrated users. Therefore, ensuring software testing and quality assurance (QA) is a crucial step in the development process. A trusted software Read more…
