As a value-driven digital marketing company in West Delhi, we are here to guide you on how to perform SEO for free in 2024 because there are a lot of things you need to do right, such as keyword research, link building, on-page SEO, content writing, and other stuff, and the truth is, it can get pretty expensive if you buy higher-end best SEO services in Delhi.

Performing Keyword Research

Since 16% to 20% of all Google search queries are new, the key to using free tools is having a little bit of niche experience. Perform a little bit of knowledge about your target market, such as finding out the new things emerging in the niche. These are the sweet spots for which we can rank keywords.

  • Free Keyword Surfer Chroiome Extension: You can get ideas for different blogs and articles to write.
  • Glimpse Extension for Google Trends: Look at different categories to see what keywords are new, emerging, and upswinging in the last 6 months. You can also see YoY growth for each keyword.
  • Exploding Topics: Search rapidly growing topics in different categories and niches, spanning recent months to up to 15 years.

Additionally, tools like Ubersuggest and ChatGPT can be used to generate initial keyword ideas. It’s worth noting that, in 2024, a human-centric approach to keyword research is recommended. While optimization remains important, a balance needs to be established to ensure your articles cater to human readers rather than satisfy search engine algorithms.

Content Writing

Let’s say you found the keywords using the free tools, and now you want to write the content. While you can use AI tools like ChatGPT to write, as the best SEO company in Delhi, DI Infotech advises not to use them. Human-generated content is what’s going to stand out in 2024. You don’t want to publish a hundred random AI articles. Google will look for experience and not these AI articles. Here are a few Free tools for content writing that will help you generate article outlines:

  • SURFER FREE AI Article Outline Generator: This tool helps generate well-structured article outlines, providing a clear format. The paid version also offers insights into article length and suggests semantic keywords.
  • Google Docs to Write Content Smartly: A cloud-based application that allows you to access your article on any device. It also features voice typing and editing files saved in .docx.
  • Grammarly and Hemmingway Editor for Writing Error-Free Articles: You don’t have to be great at writing an article, but what’s becoming more and more important is the content – the intro to engage people and how quickly you are answering the search intent.

Tracking the Rankings

After publishing your article, it’s time to monitor its ranking over time to ensure continuous visibility. The first step is to utilize Google Search Console and integrate it with your WordPress site and Google Analytics. This allows you to track impressions and the number of clicks your content receives.

  • Ahrefs FREE Keyword Ranking Checker: Gain insights into where your keywords rank in 216 locations for individual articles. Using this free tool, you can check DR, UR, backlinks, domains, traffic, and keywords.

Link Building

Link building without the help of a digital marketing company in Delhi is actually accessible, especially if you are a brand-new site with zero ratings. All you have to do is get in the ballpark of your competition in the beginning or a DR rating of 30.

  • Outreaching Programs: Create a list of sites to reach out to using Google Sheets. Record their names, emails, and websites. Start with 100 sites in your niche. Examples could be actual brands and news sites, or use Ahref’s Free Backlink checker to see who’s linking to your competition.
  • Aim for sites that have higher domain ratings (DR) than you.
  • Use LinkedIn to find out the key contacts at the target sites, like the content manager or digital marketing head. And use to get the cadence of their emails.
  • Then, you send targeted emails offering to write guest posts or build some kind of link partnership.
    Approach link building as a value exchange, offering meaningful collaborations that benefit both parties.

As the Best digital marketing company in west Delhi, we encourage businesses to embrace these strategies to establish a solid online presence without exceeding their budget. Remember, it’s not just about optimizing for search engines; it’s about connecting with the target audience authentically.

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