A landing page plays a very crucial role in turning your website visitors into potential customers. A well-optimized landing page can significantly increase the conversion rate for your business while also boosting your online visibility. By employing the best SEO company in Delhi, you can effectively build a well-optimized landing page for your business and increase your website traffic and business revenue.
How Does Landing Page Optimization Help?
Landing page optimization helps in multiple ways:
Improves user experience.
Enhances your online visibility.
Increases traffic on your website.
Generates more potential leads resulting in more conversions.
Rank higher in SERPs.
Strategies for Landing Page Optimization
Here are a few strategies and tips that can help you in optimizing your site’s landing page for driving more traffic, generate leads and increase conversions.
Incorporate SEO Keywords for Ranking Higher on SERPs.
We all know how important SEO has become for all. In order to improve your site ranking on the SERPs, it is vital to optimize your landing page with the most beneficial keywords. Now make sure these keywords are not only related to your business but also your industry. There are times when Google SERP lists the sites optimized with keywords similar to what the users have entered in the search bar. You can take the assistance of an SEO Agency in Delhi that can find you the right keywords for your landing page content.
Ensure the Layout and Design of Your Website is Simple.
Any user would only browse through your website if they find the things they are looking for easily and quickly. A messed up or complex website would only confuse the visitor and they’ll end up exiting your website. A simple UX/UI leads to better traffic on your landing page and thus allows the visitors to spend more time browsing through your products and services. This eventually helps in increasing the conversion rates for your business.
Don’t Forget the Most Important Aspect- Appealing CTA.
A landing page with a well-defined and easy-to-convert call-to-action (CTA) is what makes the potential leads convert into customers. Make sure that with the help of a Digital marketing company in West Delhi, you create attractive CTA content for your landing page. CTA buttons should be kept simple and straightforward that urge the visitors to move forward with their purchase or interest in your product or service. Some common CTA buttons are “Join Now”, “Subscribe Now”, “Limited Time Offer, Buy Now”, etc.
Add Testimonials, Customer Reviews, and Ratings to Your Website
Adding feedback and reviews on your landing page only helps you gain the trust of the visitors. A potential customer will most probably trust the review of a fellow customer rather than what’s mentioned on the website. Even the renowned Social Media Marketing Agency in Delhisuggests that adding valuable testimonials can help you increase the performance of your landing page.
Conclusion
Optimizing your landing page is essential for the growth of your business. It not only helps in increasing the traffic on your website but also increases the overall revenue and sales of your business. By utilizing performance marketing servicesfrom DIINFOTECH, you can subsequently optimize and improve the comprehensive performance of your landing page.
Email marketing is one of the strongest marketing tools even today. With the right integration of email marketing with Shopify, you can increase your brand’s overall revenue and sales. Shopify offers an email marketing feature that you can use simultaneously while operating your online store. You can use Shopify email marketing effectively by implementing a few vital tips that Shopify experts in Indiabelieve works the best in maximizing customer engagement in your Shopify store.
What is Shopify Email Marketing?
Shopify email marketing is a digital marketing tool by Shopify that allows store owners to create effective email campaigns and build stronger bonds with their customers. It comes with ready-made templates for newsletters, email campaigns, promotional messages, or welcome emails, which you can use and send impressive emails to your subscribers and customers. Shopify developers and users can customize and personalize these emails as per their customers’ preferences to increase engagement and conversion rates.
Tips to Maximize Customer Engagement Through Shopify Email Marketing
Pay Attention to the Subject Line
Shopify experts say, when you curate an email for your customers, it is only advisable to pay extra attention to the subject line since it is the main focus of your email. The more engaging the subject line will be, the higher will be the email open rate. Try out different types of subject lines, make sure it is within 50 characters, add appropriate CTA, and you can even consider adding relevant emojis to attract the customer’s attention.
Write Meaningful Preview Text
When a customer receives an email, there’s a
preview line that they can read without opening the email. By writing a
preheader/ preview line that’s eye-catching and interesting, you can attract
more customers to go ahead, open your emails and ultimately end up browning
your online store.
Segmentation is Important!
Email segmentation is another important aspect
that can help you increase customer engagement. By segmenting your email
subscribers into different segments as per their age, gender, location, their
online activity, and various other factors, you can create and send targeted
emails for each one of these segments.
Choose a Distinct and Captivating Design for your Email
When creating a design for your email campaign along with the help of a Shopify development agency, it is crucial to choose the design that appeals to your customers and represents your true value. A simple, understandable, clear yet captivating design can increase your customer engagement rates. Customers would love to read an email that is easily understandable and will quickly click the CTA buttons and links if they find them easily on the go.
Double Opt-In for Subscribers
Double opt-in significantly helps in improving
your deliverability rate and saves your emails to go to spam. The opt-in
process helps in capturing the emails of your customers when they visit your
online store and allows your customers to subscribe to your emails and
newsletters. Creating appealing opt-in forms will eventually help more
customers to give their consent, sign up and subscribe to your emails.
Email Automation
Automation in email marketing is crucial,
especially for Shopify store owners to save their time and maintain regularity.
Schedule your emails, set the frequency of emails, and send targeted emails at
the right time to your customers. Automation is an essential tool that you can
use for welcoming new customers, sending in regular product updates, and
informing them about current offers and new product launches.
Conclusion
With the help of email marketing, you can constantly improve the engagement rate of your store and drive more revenue and profit through Shopify development services. However, the right set of email marketing strategies to integrate with Shopify is extremely crucial. Getting on board a Shopify development company like DI Infotech can aid you in formulating the right set of email marketing strategies and campaigns for your Shopify store.
With digitalization, marketing strategies have evolved and the market has shifted from physical to digital shopping. Shopify over the years has emerged as a prominent e-commerce platform to open and manage online stores. The platform also providesShopify experts in India and local Shopify development companiesdevelop an effective and efficient Shopify store for users.
These Shopify development agencies offer services like customized websites, live chat, marketing services, Shopify migration and other development tools to help with the functioning of a store’s development.
Features of Shopify Apps
Shopify not only provides e-commerce services but now also offers opportunities for web designers, developers, digital marketers, creative agencies, and freelancers to provide their services under the Shopify partners program. The Shopify developerscan earn up to 20% commission under this program. As per Shopify’s standard, the applied apps should qualify the given fundamental qualities,
Easy to use
Efficient in use
Cost-effective
Simple user interface
Supports Customization
User support service provider
Must have Tools by Shopify to Boost the Store’s Performance
Klaviyo: Email Marketing & SMS
Klaviyo is an email
marketing & sms app on Shopify with a 4-star rating. It works on consumer
interaction and data for e-commerce companies. The app updates retailers on the
current trends and provides with best customer conversion services. The service
costs $20/Email and $5/SMS monthly.
Features
Set up app pop-ups such as welcome
and abandoned cart alerts.
Create emails for special
occasions and send relevant content regarding store updates and changes to keep
customers updated and increase customer engagement.
Statistical reports to resolve
performance-related problems.
Plug in SEO
The app examines product pages and reports the
necessary SEO aspects in the Shopify store. The app works with keywords, broken
links, blog content, speed, and other problems related to SEO to support
retailers reach top searches on browsers.
Features
Works towards directing organic
traffic to the store.
Suggests best SEO practices
through email like code snippets and instructions
Send email alerts on detecting
loopholes.
Tidio – Live Chat and Chat Bot
Tidio is a store
management app that provides tools like Chatbots, Live Chat, FAQs, and Helpdesk
for better customer experience and satisfaction. The chatbot is available 24/7
increasing the store’s availability and generates quick responses for the
customers to increase customer interaction.
Features
Provides pre-built chatbots
Supports different languages
The purchase history is visible on
the chat
Generates automated responses,
categorization, and analysis.
Kit
Kit is a great
social media marketing tool that supports running Facebook Ads, Instagram Ads,
and Email Marketing campaigns. It works as a personal assistant and
interrogates the need for a particular marketing service. The application is
developed to expand a store’s market organically. Kit analyzes customer
activities in the store and helps develop effective branding decisions. The app
is capable of running marketing campaigns for a store on behalf of the
retailer.
Features
Helps detect the target audience
of the store.
Runs social media ads on behalf of
the retailer.
Oberlo
Oberlo is a
Dropshipping app that is suitable for retailers who desire to set up a
dropshipping model. The platform supports users to find products online and
ship them immediately. The platforms make tracking shipments easy.
Features
Find popular products from
worldwide suppliers to dropship and ship them immediately from suppliers to
customers directly.
Track your orders.
Shopify is a
diverse e-commerce platform that offers 8000 apps to increase store sales and
develop a successful online store. Regardless of business size, to direct
traffic to a store, the business needs to involve marketing tools in its
marketing strategies for optimum results.
DI Infotech offers affordable Shopify development servicesso that you can build an efficient online store and simultaneously boost its performance with the help of a specialized team of developers and designers.
Running a business without a proper marketing strategy leaves the organization spending tons of money with no returns. Shopify’s e-commerce website builder provides effective website development services to businesses online. There are many Shopify theme developmentoptions available online that one can use for their business.
Shopify theme development services enhance an online store’s digital performance with the incorporation of trending and effective marketing strategies.
Few Shopify Marketing Strategies
Below are some of the most prominent marketing strategies listed by Shopify which it follows to promote and grow an online store.
1. SMS Marketing
Statical studies show 90% of SMS are read over emails daily, which is a more effective and efficient mode of marketing. It takes a minimum of 5 mins to start a campaign and costs a very minimal amount for each SMS. This is a feasible technique to connect with the customers. Also, a thoughtful SMS can build a brand name amongst the public, drive sales and increase market visibility.
2. SEO
SEO is a set of rules used for the optimum utilization of a search engine. It works on achieving higher ranking and attracting organic traffic to the websites. SEO follows Google algorithms to help users find a website on the internet. Using SEO strategies helps to understand users’ behavior, and interest, and supports Shopify developers in improvising website content accordingly and creating a website that stands out.
3. Google Ad
Google Pay-per-click ad is the most convenient advertising and marketing platform for businesses. It sets flexible charging policies for the employer i.e. pay when someone clicks on the ad, select the target audience for the ad, and use different ad types to reach the audience. Google ads can be tricky but the platform helps developers generate visible sales, viewership, and market.
4. Influential Market
Influential marketing is the best way to generate engagement on a website. It involves building partnerships with influencers promoting a similar niche and using their platform for brand promotion. Choosing the right channel of engagement is very essential and decides the level of increment in brand promotion. Today, finding the perfect influencer for a brand is easier with managing agencies.
5. Video Marketing
To no surprise video content has a higher engagement rate than textual content. Videos are easy to recall and comprehend. 92% of businesses focus on video content promotions for enhancing brand scale. Video ads are a major marketing strategy product of digital marketing. Jump in the market with the latest video trends aligning with the brand to guarantee success.
Many businesses hire digital performance marketing agenciesfor this purpose. Strategy results depend on the technique of execution. Invest in the right strategy for optimum utilization with lesser effort.
Efficiency and productivity are crucial for businesses to succeed in the current digital era. A useful toolbox of Chrome extensions is available that can help you improve productivity, optimize workflows, and expedite operations. These Chrome extensions for digital marketers are exactly what you need if you’re seeking new ways to increase your productivity. To find out which Chrome extensions the Digital Marketing Company in Delhiutilizes, read this blog.
The Best Extensions for Chrome to Improve Your Digital Marketing
Grammarly
In any digital business, written communication is essential. A crucial Chrome extension called Grammarly serves as a virtual writing aid by checking for spelling, grammar, punctuation, and style mistakes. Grammarly helps maintain a professional image throughout emails, blog posts, social media updates, and more by ensuring polished and error-free material for digital marketing companies in Delhi.
Similar Sites
The Similar Sites extension helps locate websites that are similar to the one you’re currently viewing. If your website is about a new car launched in 2023, for example, it will show you who else has a website that is similar to the one you are viewing. Alternatively, if another company or organization shares your interests and is looking for someone with whom to collaborate, this tool will be useful.
Sniply
Using Sniply, you can use the content you share on social media to direct visitors to your website. You can add your calls to action and unique messages for readers all around the internet to other websites. When you paste a link, it can recognize it and prompt you to decide whether to embed a message on that website. Using a Sniply link, you may encourage visitors to return to your website.
SimilarWeb
SimilarWeb, a well-liked extension that lets users view statistics and tactics for any website while conducting a web search, provides traffic and important data for every website. This extension is useful for both people interested in researching various market trends and those looking for fresh and efficient SEO strategies.
JSON viewer
Dealing with JSON data can occasionally be challenging for the Website Development Company in Delhi. The data is aesthetically pleasing and logically organized by the JSON viewer plugin to make it simple to deal with. It will make it easier to validate and examine JSON documents.
LastPass
A key component of digital security is passwords. LastPass is a potent password manager that makes it simple to manage numerous accounts by securely storing and auto-filling passwords. By using LastPass, you can create complicated passwords, grant access to team members, and forget passwords forever, increasing security and saving time.
Boomerang
Boomerang, one of the top productivity tools, uses artificial intelligence to help writers create better emails. It enables people to track messages to make sure you hear back from them and plan messages that need to be sent at a later time. This Chrome extension can be used to keep inboxes organized and to set reminders in case you fail to respond to a message.
Hunter
For digital enterprises, developing a strong network of contacts is essential. Finding email addresses linked to a given domain is made easier by Hunter. Hunter helps you increase your reach by supplying email addresses and contact information and promoting new collaborations and commercial prospects. This extension facilitates efficient communication and streamlines the lead-creation process for a digital marketing company in Delhi.
Eye Dropper
You can choose hues using the Eye Dropper extension’s color picker, websites, and personal color preferences. Therefore, if you want to match a specific color from any web page, Eye Dropper will find the color in the question precisely and provide a range of color codes. You can also store your color by simply clicking on the precise color you are attempting to match.
Ghostery
A fantastic Google extension called Ghostery can find trackers, pixels, and any other embedded code on a page. The plugins and trackers that have been installed on the website you just visited are immediately visible to you. Additionally, Ghostery enables a Digital Marketing Company in Delhi to safeguard your privacy. To use this Chrome extension, neither registration nor sign-up are necessary.
Sitechecker
You may assess the effectiveness of your website with Sitechecker, a website analyzer tool. To assist you in enhancing the functionality of your site, you can receive a personalized checklist of activities and a full SEO audit report. You can benefit from the following by using this Chrome Extension: Targeted keywords, links, search engine optimization, images, social sharing buttons, and other factors
CSS Viewer
ForDigital Marketing Services in Delhi, the CSS Viewer Chrome extension is useful for examining and detecting CSS attributes from any location on the website. When researching the CSS properties of a web page, it helps developers save time.
It allows you to quickly assess and audit the CSS styles and properties of any webpage. Any element on the website, including text, an image, or a button, can be hovered over to display a report in a floating panel. Fonts, colors, effects, and other information are all presented.
Conclusion
There are many tools available in Chrome extensions to help you grow yourbusiness. These extensions maximize effectiveness and productivity by increasing written communication, task management, and social media presence. Utilizing the strengths of these leading Chrome extensions will allow you to show off your company’s productivity and help you manage various jobs with ease.
A well-designed and functional e-commerce website has become a requirement for businesses to be successful in the online market. The ability of the website to draw in and retain customers, deliver a seamless shopping experience, and encourage conversions are key factors in an e-commerce business’ success. It’s critical to take into account a few key characteristics while looking for a Shopify Website Development Company that can improve the functionality of your website and ultimately aid in the expansion of your company.
Essential E-Commerce Website Features
Responsive Design
With the increased use of mobile devices, it is critical to have a flexible website that changes to different screen sizes easily. A responsive design guarantees that your e-commerce website appears and works properly on PCs, tablets, and smartphones, giving users a consistent and user-friendly experience across all devices.
Concentrate on Website Security
It takes years to establish trust and credibility, but only seconds to destroy it. You don’t want your customers to have doubts about your company, thus the first thing you should do is create a secure website. Employ E-Commerce Website Development Services in Delhi with experience and expertise in creating highly secure websites.
Effective Search Capabilities
An effective search tool is essential for an effective e-commerce website. Users can enter keywords, use filters, and sort the results to rapidly find products. Time is saved, customer satisfaction is increased, and conversions are increased when search results are accurate and relevant. The search process is further streamlined by advanced features like autocomplete recommendations, increasing usability and efficiency. Connect with the best e-commerce SEO services in Delhi to get all these features on your web page.
Product Ratings and Scores
Purchase decisions are significantly influenced by product reviews and ratings. Customers leaving reviews and ratings on your website gives you social proof and gives you the chance to collect insightful feedback. You can use this feedback to enhance your goods or services and gain the trust of potential clients.
Live Chat Option
Give your consumers the option of live chat as it allows for immediate contact to guide your visitors through whatever stage they are struggling with. The level of customer service you provide is extremely important for the development of your company. Therefore, many e-commerce companies have integrated live chat assistance into their help desk software with the help of Digital Marketing Services in Delhi so that customers won’t have to wait for responses.
Multiple Options for Payment
A simple checkout and payment procedure is a requirement of an online store. If a customer cannot discover their preferred payment option, they will probably leave their shopping carts, which results in a loss of sales. The acceptance of Internet banking, UPI, e-wallets, smart cards, and cash on delivery should be included in the list of payment methods that merchants accept along with credit and debit cards.
Integrate Social Media
For e-commerce companies, social media has developed into a potent tool for promotion. You can use social sharing, enable social logins, and incorporate user evaluations from social channels by integrating your website with social media sites. This integration makes your products more visible, raises brand recognition, and promotes customer interaction.
To have a successful online presence, it is crucial to take the aforementioned main aspects into account while designing an e-commerce website with the help ofthe best Digital marketing services in Delhi. Customer happiness, conversion rates, and eventually the expansion of your e-commerce business may be dramatically impacted by a website that is well-designed, user-friendly, secure, and provides a seamless shopping experience.
With a thorough understanding of the important components of a website, DI Infotech will help in the creation of a website that has every necessary feature. So that your company can expand without difficulty in the market.
Social media marketing has grown to become the most important marketing tool for all businesses today as the profits it can yield for a business are endless. However, managing everything on your own and fetching desired results could be daunting due to the lack of tools and expertise. That’s why outsourcing social media marketing services can be an impressive deal since the best performance marketing agencies are vastly equipped with advanced research and SEO tools to fetch the maximum engagement and growth for a business.
Why You Should Outsource Social Media Marketing?
There are many reasons why businesses must consider outsourcing social media services instead of managing everything by themselves.
They Know What and Where the Business Should be on Social Media
Any social media marketing company in Delhiwill know exactly what a business needs as many businesses are unable to identify the same themselves. What social media platforms like Instagram, Twitter, Facebook, etc. are crucial for a business’s growth and engagement can be identified and evaluated by these social media agencies depending upon your goals and target audiences.
Get Access to All the Exclusive and Latest Paid Tools and Technology
Since the best SEO companies in Delhihave the latest tools and technology, you can also gain access to these tools and resources. This might not be possible otherwise as these equipment are mostly either exclusive for such agencies or are highly expensive.
The Enhanced Quality of Content
These agencies use industry-specific software and tools to create top-notch content that can drive traffic to your social media page. The quality of the content that’s posted on your business’s social media is significantly improved because of this.
Get the Expertise Required for the Business
You might be well-equipped with the latest social media trends and features but social media marketing requires deep knowledge and research for using marketing tools efficiently. Social media marketing firms have the best talents from the industry who hold expertise in the field. By conducting thorough research and blending their knowledge and experience, they can effectively help you grow your business in no time.
Save Your Time, Money, and Efforts
Managing social media, preparing the right marketing strategies, and creating content require lots of time and hard work. Outsourcing social media services will eventually help you save precious time and effort that you can invest in other important things.
Also, hiring an in-house social media marketer can be very costly but outsourcing will help you get expert services at comparatively lesser or equal price. It will also set you free from worrying about accountability and management duties concerned with social media marketing.
Quick Results and Increased Return on Investment
If you want to achieve quick and organic results through social media marketing, outsourcing social media marketing services in Delhi will do the job for you! These agencies have professionals who use the right tools at the right platform at the right time to drive organic traffic toward your brand’s page. This leads to quicker and better outcomes resulting in an increased return on investment.
Continuity and Consistency Throughout
Social media marketing requires consistency, whether it is posting content or evaluating the results. It becomes difficult to devote dedicated time to all this along with managing the other aspects of the business. A social media marketing agency will take care of it all by consistently creating and posting gripping content while also engaging with the target audiences.
Get Regular Analysis Reports
If you outsource services from thebest digital marketing company in Delhi, you’ll be able to access the performance analysis reports generated by these professionals regularly. These reports are essential for the business to understand how well the current social media marketing strategies are working for your business and what could be done to improve the yields.
Conclusion
Outsourcing a well-reputed and dynamic social media marketing agency that’s acquainted with the latest high-tech tools can be a game changer for your business. With the use of effective strategies and expertise, DI Infotechensures increased brand visibility for your business and assists you in making your business grow multiple folds.
An advertising campaign requires a lot of work. To develop the ideal advertisement for your campaign, you will need to control several factors. Many people struggle to control every aspect of their advertisements that’s why they require a tool to assist them with it. The Facebook pixel is a piece of code that you may add to your website to track and keep an eye on user behavior. This tool can help you with modifying, optimizing, and growing your ad’s targeted audience. That is why many social media marketing companies in Delhiuse this tool to make their work easy.
By tracking user behavior, you can create more targeted ads that are likely to drive results that will help you expand your existing audience base and reach out to new people.
Steps to Set Up a Facebook Pixel
Let us now see some steps on how you can set up a Facebook pixel on your website.
Step 1 – Generate a Pixel
Log into Facebook Ad Manager, click on Ads Manager on the top of the bar then go to the Events Manager and then click on “Create a Pixel”.
Step 2 – Manually Add Pixel Setup Method
Go to the events manager and click on the data sources icon on the left-hand side of the page, then select the pixel you want to set up and then click on continue. Three options will come up “Tag manager”, “Manually install the code” or “Email instructions to a developer”. Select “Manually install the code by yourself” then copy the pixel base code.
Step 3 – Copy Your Pixel Code
Now simply copy the pixel code that will be located on the top of the page by using the (ctrl+c) shortcut key anywhere onto your clipboard or a separate document.
Step 4 – Paste the Code in the Header Section
This is the most important step because after this step only you will be able to track customers’ behavior on different pages of your site. Find the header of your website then paste the base code at the header section located above the closing tab so that the code can appear on every page.
In opposition to “Manually installing the code yourself,” which requires you to set up the pixel code yourself, the “Tag Manager” offers built-in instructions for inserting pixels.
Step 5 – Verify Pixel Implementations
After you are done installing the pixel code, go back to the Facebook Ad Manager and check if the status of the pixel says “active”. Also, you can navigate it to your website in the Chrome browser and then click on the pixel helper icon. The pixel will pop up if loaded successfully.
What are Effective Ad Conversions?
Companies that offer social media services in Delhi understand that the successof effective ad conversions usually helps to measure the success of your advertising campaign. It’s important to know what are the preferences of your targeted audience so that you can take the desired action after seeing your Ad, such as filling out a form, signing up for a newspaper, or making a purchase, etc. Let us now see the steps to create an Effective Ad conversion.
Step 1 – Install the Facebook Pixel Code
Once you have created the pixel make sure it is correctly installed on your website because it is a crucial step in creating conversions.
Step 2 – Create a Conversion
You need to make sure that you have a conversion-oriented website design and development. Since there is no specific code for conversion and only pixel code can be used for the purpose. Once, the custom conversion is created it will start to track the conversion on your website.
Step 3 – Create a Conversion Campaign
This is usually done to see how many times a specific action was completed. Once you are done with the above steps, you may start with the conversion campaign. After that, you will need to choose “Conversion Event” and then click on “Search”. This will let you successfully create the conversion campaign.
Your checkout page is arguably the important component of your eCommerce store. Enhancing the checkout experience can be instrumental in gaining traction for your online store. It can motivate your customers to purchase or deter them from doing so. With 17+ years of experience providing eCommerce website development services in Delhi, we precisely know how to improve Checkout Page Design to minimize cart abandonment and maximize sales. In this blog, we have shared our best practices for checkout page optimization, exactly what your eCommerce store might need.
In this blog, we have shared our best practices for checkout page optimization, exactly what your eCommerce store might need.
Why Checkout Page is Important for eCommerce Brands
As an eCommerce website designing
company, we prioritize minimal cart abandonment. Cart abandonment is a
terrifying term for eCommerce business owners, as it is a sign of a brand
offering an average shopping experience.
For new businesses
who aren’t aware, cart abandonment means when a visitor leaves a website with
products still added to the shopping cart. In the eCommerce industry, it is an
embarrassment. It is a sign of lost business. That’s why optimizing the
checkout page is the best way to hold on to the 60%-70% of the shoppers who
desert at checkout.
Checkout Page Design Tips and Best Practices
We optimize
Checkout Page Design in two ways: a) Enhance the UX/UI of the website checkout page.
b) Use analytics to understand why shoppers abandon the cart and address them
proactively.
There are many
reasons why customers abandon carts. But here are the ones that impact the
checkout the most:
Forcing
Your Customers to Create an Account. It is like a hindrance, particularly when the
customer is in a hurry or making a purchase for someone else. Adding a ‘Guest
Checkout’ or ‘Sign up with OTP’ feature to the website will offer a smooth checkout
experience.
Not
Providing Multiple Payment & Shipping Options. Customers who cannot pay via their preferred payment
method easily leave the checkout. Your eCommerce website designing company must offer
unique shipping options and various payment methods to increase trust.
Hiding
Charges and Additional Fees:
Unexpected fees or charges added to the checkout summary, such as extra
shipping costs not previously mentioned on the product page, can make customers
reevaluate their decision and change their minds.
Making
the Checkout Process Complicated. Today’s customers hardly have any patience, and an overly long and
complicated checkout process, which requires too much input and time, will
clearly lead to cart abandonment.
When applied, our
strategies and guidelines will create successful and user-experience-rich
checkout pages.
However, remember that since there is no one-size-fits-all in eCommerce marketing, hire an eCommerce website development company in Delhi that values customers’ time and effort and serves to modify and tweak the strategies based on research and analytics.
1. Make the Layout Simple yet Attractive
Remove navigation
headers and footers menu from the checkout page. Only show shipping and order
fulfillment information or ratings and review. Removing unnecessary clutter
from the page will make your website appear calm and collected on mobile devices.
To further
optimize conversion rate (CRO), include multiple checkout buttons or
‘conversion points’ on your product pages. Make the options visually distinct
and appealing by adding multiple colors.
2. Showcase All Security and Order Fulfillment Features
Prominently
displaying security badges and trust signals, estimated shipping and delivery
dates, and transparent return and exchange information is a smart move in
satisfying customers and gaining their trust.
While these
features do not affect or enhance the Checkout Design, ensuring safe and
transparent order fulfillment will go a long way in your customer retention
strategy. It gives customers confidence in placing big orders.
The average number
of steps to reach the payment portal after clicking the ‘add item to cart’
button should be less than five. Reduce this number further by enabling auto-filling
through Google form, guest checkout, and single-click checkout. Having fewer steps
will make it easier to follow through the checkout process.
4. Promote Relevant Products (Cross-Sell)
In other words,
when your customer adds a product to the shopping cart, suggest other related
products that they might be interested in buying. For instance, if a customer
adds a smartphone to the cart, the seller may suggest tempered glass or a back
cover. This not only increases revenue but also improves customer satisfaction.
The more payment
options you have, the more customers will complete the checkout process. Start
with major payment partners, and expand customer choices as your business
grows. If your average product value is above INR2000, providing easy EMI
powered by credit card or the current favorite ‘Buy Now, Pay Later through
Snapmint or Afterpay’ will further reduce the cart abandonment rate.
6. Show the Customers How Much They’ve Saved After Discount
A great way to
keep customers from abandoning the cart during checkout is to display the
amount they have saved after applying discounts or coupons. Swiggy App is a
solid example of this feature, as it constantly reminds you how much you have
saved after adding a coupon or how much you can save with Swiggy One membership.
By doing so, your
customers will most likely feel confident in their purchase decision and even
be motivated to return for future purchases.
7. Use a Progress Indicator
A Progress Indicator
outlines all the steps involved in the checkout process. It also indicates the
current stage the customer is at, the number of steps and the estimated time remaining
to complete the order.
This simple
feature in the Checkout Design can provide valuable assistance to customers,
particularly the elderly, who may not be as tech-savvy. This can make it easier
for them to follow the process and successfully place orders without any
difficulty.
8. Include Product Summary to Cement the Purchase
To ensure the
customer doesn’t make any mistakes that lead to a return or exchange, your eCommerce website designing
company in Delhi must add a product summary on the checkout page and
enable the ‘add or reduce quantity’ feature.
The product(s)
summary must include the size, quantity, color, name, variant, and estimated
delivery date.
Simple tick boxes will
allow consumers to increase or decrease item quantity, remove it, or save it
for later use. This will keep them from abandoning the cart or reverting to the
main page.
9. Embed a Link to Customer Support for Difficult Areas
Identify common
areas where customer support might be required during checkout, such as when
uploading images, linking audio, or updating prescriptions. Link these pain
points with the knowledge base, call center, YouTube link, FAQs, or a live
chat, whichever is suitable.
This will let you
address their problem in real-time and keep customers from abandoning their carts.
One Final Tip…
Before publishing
your website, test campaigns, measure results, adjust your design, and repeat
the process to improve your checkout page experience. Stay in touch with your eCommerce website development
company in Delhi, as you’ll need to research, update, and upgrade your
website design with the best tools and strategies regularly.
With almost two decades of expertise in end-to-end eCommerce development services in Delhi, DI Infotech Leaders have refined the eCommerce checkout process for different business verticals, making it smooth and easy.
Connect with our graphic designer to have your site audited and get an instant quote for design enhancements.
In today’s world, digital marketing has become the most used marketing tool for creating brand awareness and grabbing the attention of potential buyers. The constant need to create correct digital marketing strategies is crucial for your business to grow. Digital marketing requires extensive knowledge of the digital world and advanced marketing tools and thus collaborating with the best digital marketing company in Delhi can be an ideal deal for you to take your business to new heights!
How To Choose The Best Digital Marketing Agency?
For choosing the right digital marketing agency for your business, you must follow a few essential steps that matter the most.
Understand Your Brand Needs and Set Up a Budget
The first and foremost step is to understand what your goals for your brand are and what are you expecting from a digital marketing agency and then fix a budget. Ask yourself the questions like why and how. If the core purpose of hiring a digital marketing agency is to grow your online presence and increase engagement and traffic on your websites and social media accounts or to generate more potential leads and convert them into your customers.
Research By Looking Up Their Online Presence
Research the best digital marketing service providers and thoroughly examine their online presence. Check out their websites and social media accounts to understand what they do and how they work. It will give you an insight into the fact if they can align with your brand goals or not. Read feedback, testimonials, and client reviews for a better understanding of the quality of their services.
Check Their Portfolio Including Their Latest Projects
Go through their portfolio and see who their esteemed clients are that believe in their services. Their latest projects will help you explore what are their prime marketing techniques and strategies and how they have incorporated them uniquely into those projects. Scrutinize if they’re up to date with the latest digital marketing trends and tools or not. It will help you determine how impactful their services are.
Ask For The Services They Offer and The Respective Costs and Packages
If they’re a social media agency in Delhi, they’re most likely to provide you with the services concerned with social media only. It is important to clarify what all services they offer and how much they’ll charge you for these services. Also, make sure the services they provide align with your needs. Digital marketing agencies also provide multiple types of service packages for clients to fit their needs and budget which can be helpful for you.
Are They Being Transparent with You or Not?
Simultaneously confirm that the company offering you the digital marketing services in Delhi is being completely honest with you while stating their prices, services, terms, and conditions or not. A digital agency must be reliable otherwise they can bring more harm to your business than growth and profits.
Do They Understand Your Needs and Requirements?
At last, the most important aspect is if the company you’re looking for understand your business needs and requirement and is capable of delivering the expected outputs or not. If the company is unable to translate your digital marketing requirements as it is, there are more risks than advantages in hiring them since they might not be able to fetch you the desired results.
Conclusion
The most crucial thing to keep in mind before engaging with a digital marketing agency is that you shouldn’t only consider the pricing factor but how much potential the agency holds to add value to your business and its growth. We, at DI Infotech, while ensuring quality services, cater to the needs of clients looking for customized digital marketing services through advanced digital marketing tools and techniques!
