Tag: Website design and development

E-Commerce Solutions by Magento Website Development Company in Delhi

Posted on by Diinfotech_admin_User

Choose a Magento Website development company in Delhi NCR to fulfill your eCommerce website development needs. Magento is preferred over other platforms to create eCommerce stores and you should know why before you hire a Magento website development company in Delhi. 

When it comes to eCommerce development –four important elements you must keep in your mind are:

a)  It should be extremely user-friendly so that consumers can quickly browse through and purchase 

b) The technology should be open source so that you can operate on it without any technical glitch

c) You should be able to customize themes and layouts for better engagement

d) It should be very simple to deploy features. 

Magento fits in all the above criteria and has more to give. There’s a reason why Magento powers around 30% of the global eCommerce stores. And given below are the reasons why you should hire a certified Magento eCommerce development company in Delhi in particular.

Why Magento is a Likely Choice for Ecommerce Development?

  1. Developers enjoy working with open-source platforms and Magento is one of the finest we have here. The Magento Community Edition (CE) is easy to install and deploy. You can simply boost your website performance by developing or installing Magento modules from the library.
  1. The Magento community is huge, beautiful, and steadfast. The community is devoted and comprises of dedicated developers, designers, bloggers, consultants, researchers, managers, and you name it. If any of your website developers are facing an issue with the eCommerce site, the Magento community will proactively help in addressing the problem.
  1. It is one of the safest and reliable platforms, thanks to its many regular updates. 
  1. Magento CMS is by default designed for catering online shopping needs. The Magento community has specifically developed the platform to produce lively web stores. 
  1. Magento’s technical team ensures to add valuable elements to improve security, performance, and development stability. 
  1. Websites developed using Magento platform have better page load time, optimized performance, and very minimal server resources usage. This is because Magento is powered by the best technology, like Memcached, Redis, FPC, and other database optimization options. 
  1. Magento allows multitasking without slowing down the performance. Right from billing to customer information to cataloging and product listing, the user-friendly Admin panel of the CMS is inevitably the best for challenging tasks.  
  1. Magento bestows developers the maximum authority to customize beautiful and engaging products using unique interfaces, including customizing backend operations for specific admin requirements. 

Promising Tips to convert Traffic into Leads

Posted on by Diinfotech_admin_User

If you are figuring out how to convert your website visitors or traffic into customers, you are not the only one. While companies providing services in Website design and development in Delhi can help you by building a robust and user-experience filled site, you can try using strategies and extensive testing to help your unique set of an audience turn into happy customers. Traffic only matters when there is conversion. Otherwise, it is just a crowd. We have listed here effective tips to convert traffic into leads.

Website design and development
Website design and development

 

Start by Segmenting your Viewers

Each type of audience has different needs and wants, and they are interested in different types of content. So, start by putting your customers into different segments, say returning customers, top of the funnel, middle of the funnel, and bottom of the funnel.

Concentrate on your Pitch

‘Sales’ is all about creating the first impression.  Elevator pitches are highly crucial in digital marketing, more than long pitches. However, it also depends on the product and services you sell. For example, if you sell technology or a healthcare product, longer pitches will be more effective. On the other hand, shoes, fashion accessories, cosmetics, etc. may bring in more customers with shorter pitches.

Add Testimonials, Case Studies, and Reviews

Customers’ purchase decisions are mostly triggered by case studies, reviews, testimonials and other social proofs, such as comments, screenshots, stories, etc. You should focus on collecting them. But make sure they are authentic and that can be validated.

Free! Free! Free!

Got excited? Your customers will too the moment they see you are offering free trials and sample products on order. It will display that you have faith in your product. It also creates a positive psychological effect on customers. However, choose this wisely and know how much to offer.

Invest in Remarketing

To get the best, you have to spend a little. A remarketing ad is an advertisement that displays only for existing visitors. It will work only if you choose a Digital Marketing company in Delhi that knows the rules and ethics of remarketing. If it is done right, it can create positive impressions.

Spy on your Visitors

Just like you install a CCTV to spy on your store customers to understand their movements and purchase patterns, you can also record visitor’s movements on your website through data, scroll maps, heat maps, etc. This will help you optimize your link destination.

Work on Your Landing Pages

Landing pages are must for all websites. If you don’t have one contact your Website design and development company and ask for a landing page. They are the first place where conversions begin. Don’t forget to optimize it regularly based on your customer, in terms of demographics, goals, pain points, language, and motivators.

Opt-in Forms in Sidebars and Redirected Pages

People, after having done with a blog post, most often feel lost. Use this space to direct them to other pages of your website or to a landing page through the sidebars or below posts.

Now is your time to rethink and consider using all of the above tips. If you still have doubts, contact our website development experts for optimized results.

 

 

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