Tag: social media marketing

eCommerce Social Media Marketing Strategy – It is What Your eStore Needs

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eCommerce businesses can benefit a lot from social media marketing services in Delhi. In the last year, social media has proven to be a useful marketing tool for eCommerce brand marketers.  

2021 will see an unprecedented uptick in social media usage, and eCommerce website development companies in Delhi will be the most wanted digital solution providers in India. 

2021 is the Perfect Time for Social eCommerce

Nearly 50% of the global population has spent an average of 3 hours on social media per day since the covid-19 hit. 

This has posed a great opportunity for brands to include social media marketing services in their marketing strategy to sustain what is imminent – a huge surge in online shoppers in Delhi.

While social media ecommerce marketing is not a new concept for businesses, the increasing number of eCommerce engagement has made it mandatory. 

Reasons to Raise the Bar???

With robotic automation processes, AI, and ML, this is just going to magnify, and brands have to get their sites ready to welcome the constant rush of new and existing customers, and of course, the rising competition. 

Brands have to make sure their eCommerce sites:

  • Run on the latest framework
  • Are responsive (mobile optimized)
  • Have the best user accessibility and experience (UI and UX)
  • Reach across a broad segment of audience 
  • Have fast load time and transactional speed
  • Have multiple payment options 
  • Integrate with Chatbots for live customer support
  • Provide unified commerce solutions

The best Social media marketing strategy for eCommerce website development is essential because it boosts brand value, shopping experience, and customer engagement with the brand, thereby leading to long-term customer loyalty.

Customers are humans who are always looking for simple, fast, and real-time solutions to their problems, more than value for money. With so many options out there now, customers have all the power to switch brands if they don’t get what they need. 

Great eCOmmerce website and profound social media campaigns will help you sell your products directly from social media posts and stories. Besides, Google always ranks those websites high which have an excellent social media presence. 

Evolution is Necessary to Survive in 2021

As a retail or online brand, your focus should be to convert leads to customers as soon as possible and develop the best customer retention strategy for your existing loyal customers. If you are looking for a 360-degree solution, contact the best eCommerce website development company in Delhi.

How Businesses Social Media Marketing Services in Delhi during COVID-19

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You can improve your business continuity by hiring a social media marketing company in Delhi. Just like many business owners, you could also make social media your lifeline during the COVID-19 pandemic. For some, social media marketing has helped engage customers in real-time; for others, it has created opportunities to build a brand, and for many, it has become a source of regular income. No matter what your business is with social media marketing services in Delhi.

How Small Businesses can Leverage the Power of Social Media to Handle COVID-19 Crisis

Social media has always played a huge role in connecting businesses with customers. With less physical interactions now, social media remains the only tool to attract, communicate, and engage customers without having to go out and meet. Small businesses can also use social media marketing tools to build trust and offer support. Between Facebook’s online ecosystem and Instagram’s attractive tools, you can do a lot to craft your cost-effective business strategy.

Instagram Marketing

Instagram is the hottest selling social medial marketing platform that can help you set up a shop, sell your products, and engage customers in different ways with action buttons, stories, reels, and more. All of these, cost-effectively. Using geolocations and hashtags, you can appeal to people from a specific location effortlessly.  Besides, with the order button, consumers can directly order your products from Instagram.

Facebook Marketing

The online ecommerce ecosystem – Facebook Shops allows businesses to establish an online store and use Facebook’s capabilities to promote products and services and boost organic traffic. You can segment your audience and develop Ads based on the target audience. Additionally, Facebook Live and email lists linked to the platform give an edge over your competitors on your engagement strategy. 

LinkedIn Marketing

If you use LinkedIn craftily, it can be a great collaborative tool to network with potential clients and fellow business owners. For instance, the LinkedIn Event Tool enables businesses to hold online meetings with employees and clients when ensuring social distancing. LinkedIn live videos are a great way to promote your work on the most influential business networking tool. 

Make use of the expertise of a social media marketing agency in Delhi to sail through the Pandemic crisis.

Social media marketing trends to follow in 2019 for success and growth

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Are you prepared for 2019, with the financial year already begun? Social media is evolving; how it was a year ago, it will not be today. One of the biggest reasons for social media evolution is the content consumption habit of the users. Therefore, if your business gets its major support from social media, you must stay abreast of the latest trends to plan better and equip yourself with powerful strategies. Also, you must hire a Social media agency in Delhi
to plan for a successful year because, unlike yesteryears, digital marketing now needs expert hands to conquer the competition. You cannot do it alone.

However, as you prepare for it, consider following these social media marketing trends in
2019.

social media agency in delhi
Social media agency in Delhi

1. Embrace User-Generated Content (UGC)

The buying process has changed and is no longer a simple brick and mortar based system. People use social media extensively to compare prices, search for offers, ask for reviews and images, and check with friends before checking out. Therefore, social media stories, referrals, word of mouth publicity, and influencer’s marketing play crucial roles in the customer’s decision-making the process.

Henceforth, you must leverage the power of UGC like most businesses to promote your products and services. Some of the UGC you could create include, ‘share a pic with the product to get 15% off on purchase’, ‘add hashtags’, ‘tag the profile in comments’, or ‘share a favorite memory with the product’. Make sure you reward the best comments, tags, and posts.

2. Incorporation of Live Videos

Videos are gaining immense popularity, especially after the upsurge of live videos and one-minute videos. Visual experiences are best experiences, even more so if a celebrity whom you love gives it out. Live videos are more engaging and captivating, they are interactive, they make audiences feel a part of the moment, they allow marketers to personalize content, and help build trust.

With live videos, you can reach a broader audience base and connect with viewers in real time. However, your live video content should be attractive enough to hold the customer’s attention.

3. Rise of Messaging apps and Chatbots

 

Your aim has to be to provide multiple channels to customers to reach out to you. Therefore, the number of social media platforms you use, the better will be the connection. Messaging apps like WhatsApp and WhatsApp business, Skype, Kik, Facebook Messenger, LinkedIn messenger have made it simpler to connect and stay in touch with people. You can use these apps to provide personalized and to-the-point services to customers.

4. Growth of Augmented Reality

Facial fillers, geo-filters, etc. are some Augmented Reality (AR) features that you must have found buzzing in social media platforms today. Consult your social marketing agency in Delhi to take advantage of AR features and devise creative, engaging, interactive, and personalized experience to draw customers.

5. Gaining of Trust and Transparent Social Data policy

You have to find a balance between personalization and privacy and give customers more power in their shopping experience. This is possible by establishing transparent data policies and encouraging honest communication between customers and brands.

If you are focused on improving your customer experience, contact us and we shall show you simple but effective social media strategies to do so.

Essential SEO Tips for Small Businesses in 2019

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Did you know SEO is the fundamental strategy that works for small businesses to appear on top of search results pages? Did you also know that 70% of the searchers that click on your website link are organic? As a small business, if you want to reach out to more organic traffic, you need to up your SEO game. As one of the leading Digital Marketing Companies in Delhi NCR, we have compiled essential SEO tips for small business that we follow and will continue doing so in 2019.

SEO Tips for Small Businesses for Improved Traffic and Better Online Presence

  1. Google loves fresh content. And, the best way to produce is creating unique and resourceful blogs every week.

 

  1. Understand the importance of context and how it shapes, and write content keeping the readers in mind.

 

  1. Produce quality content. Don’t aim for 2000 words of unmindful information. Aim for 1200 words of mindful and resourceful information.

 

  1. Be genuine in your business by providing value to customers on daily basis. Pay more attention to your brand building and less attention to the number of words go into the content.

 

  1. Link your website to your blogs and posts. Use link-building strategies. Link internally. Promote your website link in as many ways as you can.

 

  1. Distribute your blogs through social media. Invest in outreach marketing to increase traffic and reach target audience effectively.

  1. Establish off-site links by making other affluent or domain-authority websites link back to your site. These are called ‘third-party’ votes and increase trustworthiness in Google’s eye.

 

  1. Use unique, attractive, and compelling meta descriptions to increase the chance of your link being clicked on.

 

  1. Add both short keywords and long-tailed keywords (even if they are less popular) for effectiveness.

 

  1. Concentrate on well-written off product description. Refrain copying from manufacturer’s and distributor’s descriptions to avoid duplication penalty.

 

  1. Consider the characteristics and elements of your URL. Structure your URL optimally, including the presence of the keywords, the length, and the spelling.

 

  1. Make your website rich in user experience, in terms of navigation, number of pop-ups, working forms, device friendliness, fonts, content spacing, and images

 

Effective Principles of Brand Management DIInfotech Employs

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Brand management refers to the activities, strategies, and processes involved in making a brand interesting, attractive, desirable, successful, and profit generating. DIInfotech’s Brand Management is by far one of the best in the city. We take immense effort to produce unparalleled brand reputation management services by making the principles of Brand Management effective.

Principles of Brand Management We Deliver

1.     Define the Brand Effectively

The foremost action that we take is defining the brand strongly – what is it about, what does it do and what are its unique touch points? We try to make it relevant to the current scenario and personalize according to a targeted audience. When ideas are clearly formed, urge can be easily boosted in the minds of the targeted audience.

2.     Communicate it Simple and Appealing

Communicating the brand message to the right audience is as important as defining the brand. The promise that the brand carries reaches the customers through the right medium, within the limits of space and time.

3.     Innovate Existing Strategies to Meet Changing Needs

Customers are changing continuously – in their preferences, habits, and actions. By adapting to the newest technology, we reinvent our existing strategies to walk parallel with the customers’ expectation. Brands can easily fall short when it comes to bringing new ideas and doing new things. Our Brand Management strategies focus on two aspects – power and innovation.

4.     We Stay Nimble among Chaos and Competition

We get an immediate pulse to how the processes, formed in our minds and paper are working in the market, by staying nimble. We continuously look forward to creating ideas and plans by staying close to the client’s target audiences and making sure their aspirations are critically met. We establish an emotional connection with customers through our branding strategies.

5.     We Stay Consistent

Even after an effective brand management strategy formed and employed, we continuously reinforce and amplify the brand value and idea for our clients to make sure a long-term trust is built and retained between client and their audience.

6.     Deploy Stringent Measurement Tools

We secure feedback and measurement tools at each process steps to identify bottlenecks as they arise. We take measures based on the feedback to improve the system and this is a continuous, recurring process.

 

Know Why Content Management System has become an Integral Part of Business

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As a comprehensive Web Designing Agency and Digital Marketing Company in Delhi, India, we make sure our customers are immensely benefited from our content management system that has formed an integral part of businesses. We advise each of you, whether you are a small business owner or run a multichannel online company, to invest time and money in CMS development.

Our effective content management system lets clients create, modify, edit, add and manage all website pages under a single interface. CMS allows you to build several websites for yourself and your clients by streamlining web designing and content publishing processes.

Why Content Management System is Essential

It Increases Productivity of Businesses

Content management system provides comprehensive services, such as font selections, layouts, images sorting etc. With CMS, you will be able to build a website and its pages in halftime, as it minimizes designing time to literally zero.

Helps Create Organized and Well-Crafted Pages

Complicated CSS can make site viewing in multiple devices difficult. CMS makes site uniformly organized and ensures your content is readable on all devices. Certain employee restrictions, such as employer access-only sidebars and headers reduce risks of template manipulation and mishandling.

Minimizes Time and Effort

CMS minimizes time and effort by streamlining processes, such as content creation and content publishing. CMS allows content writers to plug content using templates and publish content by themselves, while designers work on the CSS. CMS eliminates the need to study JavaScript, HTML codes or CSS to develop and feed content.

Makes Website SEO friendly

Google has high regards for search result friendly websites and pages. CMS allows you to optimize content in several ways, such as manage title, headings, content depth, tags, and alt tags, meta descriptions and call to actions. It also makes links clickable and provides SEO formatting practices.

What Does Online Reputation Management Services Include?

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With almost all businesses having an online presence, online reputation management services have become an essential aspect that businesses and brands should checklist while looking for internet marketing services.

Today the Internet is the first place where people visit when making a purchase decision. Any information, be it about a brand, product, service, shop, food, education, medicine or institution, is searched on the internet. Therefore, having a remarkable online reputation is what you all should be seeking to achieve.

It Is Very Difficult to Create an Online Reputation

Online reputation can easily be tarnished. Bad reviews, bad news, misleading results on search engines, false rumors, or anything created by competitors, ex-employees and media can simply bruise a brand or even a person’s image. No matter how long you have been in the market, it takes just one or two negative comments to start a riot on the internet that can lead to your crumbling.

It is difficult to build a lasting reputation online, while it is extremely easy to squish it. Bad online reputation may not only take you away from your potential customers, but it may also influence your business negatively.

The Role of Online Reputation Management Services

Online Reputation Management Services keep records of every mention of your brand, product, and business on the net and take measures to secure your name. ORM also ensures that you get full control over safeguarding your image. If there is any damage done on the internet, ORM service companies usually apply techniques and strategies to clean up the damage made. SEO services and SEM tactics are applied to clear the mess created.

Being part of SEO services, Online Reputation Management service can be obtained as a packaged service from a reputable internet-marketing agency. The comprehensive services are not only used to maintain a positive brand image, but they are also deployed for branding, promotion, content marketing, link building, and improving web traffic.

Link building, influencer marketing, and blogger outreach are a few methods used to build an online reputation. When you choose a company for your internet marketing requirements, make sure the agency offers the above-mentioned services.

 

How to Localize Content for More Conversions

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Localizing content is one of the elements of content marketing that most SEO companies encourage today. Most content that we read is built for US customers. However, things are changing and content marketers are building content marketing strategies around client’s local audience. This is because a recent survey showed that localized content leads to better profitability and growth.

Economic, cultural, political, and environmental influences largely impact purchasing decisions.

However, this is only possible for businesses that concentrate on local audience. If you are planning to expand globally, you may have to use different content marketing tactic altogether.

We have provided ways to start localizing content for more conversions.

 

  • Check Your Internet Speed

 

You have to upgrade your online infrastructure first. If you are a global enterprise, using a content delivery network (CDN) service is essential for matching local speeds. CDNs usually are 50 percent faster than normal websites and use up to 70% less bandwidth. Global market sales are predicted to reach 3.55 trillion by 2019, so now is the right time to consider this online marketing strategy.

 

  • Personalize Your Content for Your Audience

 

Your key message should remain intact; however, tailored according to the social, environmental, and political structure of the region or geography. You have to customize the core message yet stick to your company’s brand value. Examples include McDonald’s and Coca-Cola.

 

  • The Right Language Matters – Choose Appropriately

 

Using pop-culture references, colloquialisms, and jargon while localizing your content can make you lose points. Even if your language is English, these things can hamper the understanding and psychology of region-specific readers. Plain English language is a good start. Your readability should be targeted towards 7th to 10th graders.

You should also use translators if you want to capture the local market. Translation service is relatively cheap which gives the potential to connect to a larger market.

 

 

  • Let Local Teams Take the Lead

 

Getting feedback from local corporate headquarters will help you plan your content creation and marketing activities in a localized manner. Keep lines of communication open and listen to their piece of advice. Although, you will lead the content marketing program, allowing them to have a voice may provide you with different perspectives.

Different Types of Branding Businesses Can Leverage On Through DIInfotech

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Branding is one of the prime aspects of Digital Marketing Services and we make sure to offer tailor-made branding and promotional services to our B2B and B2C customers, apart from our all-inclusive SEO services in Delhi.

Branding is an art and is a process, that creates a unique name and identity for a product, service, or business. Our branding strategies create awareness and produce loyalty among niche customers. Branding is an important marketing tool that you should invest in, more in 2018.  

Types of Branding You Can take Leverage On

There are six types of branding and each has different advantages and functionalities. You have to choose one based on your requirement.

 

  • Product Branding

 

Product branding is the most common type of branding that differentiates a product from its competitors. It can be the color, the design, logo, packaging or anything that uniquely identifies a product, which helps customers to easily notice it when they walk into a supermarket.

 

  • Corporate Branding

 

Corporate branding is used when businesses want to produce a good reputation. Here organization’s services, products, employees, work culture, ethics, norm, and social responsibility are branded. Corporate branding can create a positive impact on both company’s end clients as well as employees.

 

  • Retail Branding

 

Industry giants who are looking to outpace their competition in product sales should use Retail Branding. Retail branding is expensive, as it requires a lot of effort to convince customers to choose their brand over others.

 

  • Personal Branding

 

Personal Branding is used for celebrities, sports people, and other famous personalities in their respective fields. It is applied to develop a good public image. Charitable acts, sponsoring events, promises, and other credible actions are used as branding tactics here.

 

  • Geographical Branding

 

Commonly used in the tourism industry, geographical branding is selling services and products to a particular region. Unique features such as language, taste, cuisine, clothes etc. are usually put in to use for branding and promotion.

 

  • Co-Branding

 

This is an act of marketing partnership where two or more brands come together to promote each other. It is used to build businesses, create awareness, spread social messages, and enter new markets.

DIInfotech Moves Customer Journey Forward with Micro-moment Marketing

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If you want to deepen the relationship with your customers and reach them anywhere, anytime, use Micro-moment marketing. DIInfotech Digital Marketing Company addresses user’s needs in real-time and with personalized solutions. We use and modify micro-moment marketing in umpteen number of ways, whenever our customers uses their mobile phones.

Micro-moment marketing is basically creating an opportunity to access potential customers round the clock through their phones. According to Internet Trend Report, 2013, users use their phones over 150 times a day. And this is 2018, where smartphones, selfies, social media are the new mantras for business, consultation, and shopping.

Anticipate, Make a Move and Provide Unparalleled Experience

So, knowing what consumers are looking for even before they make an attempt, can make companies more accessible to their clients. DIInfotech follows this mantra and suggests the same to our B2B and B2C customers.

“While opening our phone sometimes is just to kill boredom [by] browsing Facebook, a majority of these [moments] can be summarized into a few categories: I want to do something, buy something, go somewhere or know something, “These are essentially moments that sit at the crossroads of content, immediacy and intents, explains Scott Poniewaz, director of business development and marketing consultant at Hawke Media.

The Four Cues of Micro-moment Marketing We Follow

1.     Anticipate

Most users log-in or begin their search without looking for a certain brand, and 51% of the mobile users discover a new brand while searching on their device. Take this uncertainty to your advantage. According to Google, we need to address 4 different moments of user’s needs, such as I -want-to-know moments, I-want-to-go moments, I-want-to-do moments and I-want-to-buy moments.

2.     Be Relevant

If you are not providing useful and niche-specific content, your company may easily get lost. DIInfotech, Digital Marketing Company in Delhi, ensures our customers know their audiences and offer highly relevant bits of information to provide a personalized experience.

3.     Be Fast

Before your customers switch to another site or app (29% of smartphone users do this), we deliver the best user experience with fast loading pages, desired information, easy steps and a highly accessible web site or app.

4.     Value-Based Exchanges

We make interactions special by providing value-based exchanges. We provide valuable content that can make customers feel special and emotionally connected.

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