Tag: social media marketing company in Delhi

12 Instagram Tools for eCommerce Businesses

Posted on by Diinfotech_admin_User

Instagram will be the most useful marketing platform for eCommerce businesses in 2023. If you choose eCommerce SEO services in Delhi, the best Digital Marketing Company in Delhi will recommend investing in eCommerce social media marketing, particularly Instagram.

With 2 billion monthly active users, Instagram poses a commendable business opportunity for eCommerce brands to promote their products, drive engagement, and create a credible brand identity.

As a modern social media marketing company in Delhi, DI Infotech Leaders has assembled a list of Instagram tools to help eCommerce marketers create and share great social media posts and promotional ads in 2023. These tools will also help you to track users’ activity, generate sales, schedule posts, and edit images and videos.

2023 Instagram Marketing Tools for eCommerce Brands

Meta Business Suite: Manage business marketing and ad activities for Instagram and Facebook. It can do a lot of work for business promotion and sharing posts without toggling between both apps. It also aids in building relevant ads, tracking trends and insights, and creating an automated response.

Instagram Insights: Provides information about the overall performance of a business profile and for specific posts, stories, reels, and live videos. It is free to use.

Ads Manager: Manage Facebook and Instagram paid ads. Allows you to create ads in a systemized process. Adjust ads based on budget and user response.

Commerce Manager: Manage your Instagram and Facebook sales and product listing. Set up a social media shop, create product catalogs, view sales activity, and enable one-click checkout. The tool also allows you to toggle reporting between Facebook and Instagram and export data for creating personalized experiences. Commerce Manager also offers ecommerce marketing tips, access to expert resources, and tracking tools to manage your marketing plans.

These tools are offered by Meta Company and are designed exclusively to fit the ecommerce marketing needs of a Social Media Agency in Delhi. We have also listed below a few popular and useful third-party Instagram tools to automate and improve your marketing efforts.

Buffer: Plan, create, and publish ads and regular posts for TikTok, Instagram, Facebook, LinkedIn, Pinterest, and Twitter. Basic is free. Premium starts at $5 per month.

Combin: A great marketing and content management tool that allows you to target an audience, audit audience interactions, and improve your growth and marketing through performance reports. Basic is free. Premium starts at $15 per month.

Tailwind: Merges social media marketing and email marketing efforts into one platform. Create incredible campaigns in one click. Basic is free. Premium starts at $ 12.99 per month.

SocialBlade: An analytical tool that allows you to track growth across multiple social media platforms. Find influencers, rank your content, and track competition. You can also generate global metrics for a popular brand, influencer, content creator, or live streamer. Monthly plan starts at $3.99.

Leetags: Trending hashtag generator for Instagram posts. It helps you generate a perfect combination of unique and trending hashtags for your posts. Save hashtags, check the number of posts for each tag, and search hashtags from thousands of categories and subcategories. Monthly plan starts at $3.99.

SocialPilot: Automate and streamline your social media management. Smoothly manage multiple Instagram accounts. Create and schedule posts, including the first comment with hashtags. Comes with mass scheduling capabilities. Subscription starts at $25.50 per month.

Promo: Create compelling Instagram video ads, including Stories and Reels. Also, design product and explainer videos, and develop ads in seconds with beautiful templates. Access millions of iStock and Getty Images’ premium photos and videos. Buy plan starting from $25 per month.

Mojo: Most trending application for creating Instagram Stories and Reels with 500+ animated templates, original text styles, music, and more. You can also customize templates with your own photos and videos. Basic is free. Premium starts at $3.33 per month.

Canva: Popular graphic designing tool to create a number of things for social media, including banners, posts, reels, logos, presentations, pamphlets, book covers, and more. Offers thousands of templates for Instagram with great customization options. Basic is free. Premium starts at $ 119.99 per year.

If you are looking for affordable and comprehensive Instagram marketing and best eCommerce SEO services in Delhi, contact DI Infotech Leaders, the top digital marketing company in West Delhi. Hire them for all your eCommerce needs, including SEO, social media marketing, and website design.

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SEO Changes in 2023 – How to be Ahead of the Curve

Posted on by Diinfotech_admin_User

There are some big changes coming to the SEO. As a digital marketing company in West Delhi, you must have a strategy that has helped you weather the storm for the last couple of years. But we have seen a big change in recent times, and we know more to come. Therefore, you must shift your SEO strategy and tweak how you create content and rank based on these algorithm updates.

But not so soon.

Here’s what you need to know from the best digital marketing company in Delhi.

 These tips and strategies are for every Google algorithm update from now on. So, save this post and ensure you practice them for your next year’s eCommerce SEO services in Delhi.

When There is an Algorithm Update

  • Biggest mistake every time there’s a new Google Algorithm update is reacting to it immediately and impulsively. Do not react. Slow down. Let everything settle down, and then adjust only what’s needed to be adjusted. Give it a week or two.
  • If you don’t know what’s actually changed, don’t start changing things on your website. You don’t know what will happen once you change things. So, wait for the results and let the dust settle.
  • Make small and measured adjustments when they are merited. Even if you see a dip in the traffic, it will start to dust up in 3- 4 weeks. And if that doesn’t start to happen, that’s the best time to start evaluating.

TIP: Use Google Console to analyze your data and keywords, specific content, and identify particular issues.

Look at the overall idea and use it to guide the core principles of your content.

How to Make Sure A Digital Marketing Company in Delhi Never Gets Hit Again

DI Infotech is a social media marketing company in Delhi that offers the best eCommerce SEO Services in Delhi, the USA, the UK, and Singapore. And their SEO expert suggests that you look after only two things: Semantic SEO and Over-optimization.

Semantic SEO is basically Google generating search results based on the query’s context, the relationship between words, and user intent.  Keywords based approach will not work anymore.

You cannot rank keywords anymore. You have to rank the content, meaning you have to produce more topical content.

TIP:

  • No more copy-paste blog posts that answer the searcher’s question in one way
  • Try to answer the question using different ways providing a different context for the answer
  • Do a better job of creating your content

Over-optimizing the content for search engines is dead. Google will easily understand that the website is trying to rank and not trying to help the user.

TIP:

  • Think about the user query but we need to create good resources that answer the questions within the article but are not overly optimized
  • Posts should be about people talking to people
  • Take multiple queries that are closely related and group them in a single blog post. Even if the posts are longer, they will be worth it

If you want to win 2023, follow these tips and work with the best digital marketing company in Delhi.

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New Social Media Marketing Rules to Follow

Posted on by Diinfotech_admin_User

If your social media marketing company in Delhi ignores these rules, you’d need to rethink working with them. 

It is as simple as this. People change every day, right from their state of emotions to their choices. Most importantly, social media algorithms are changing even more so. And therefore, it is important that your digital marketing company in Delhi addresses consumer choices and IT algorithms every day. Social media marketing is one of the toughest areas of marketing, as selling a product or service visually and musically in less than 5 seconds requires a higher level of creativity, imagination, and sales technique. 

So, work only with a dedicated social media agency in Delhi that understands these strategies and has applied them in their work recently. 

Must-Follow Social Media Strategies 

Many brands wouldn’t have survived the Covid 19 pandemic if it wasn’t for Instagram, Facebook, TikTok, Twitter, and YouTube. Therefore, your presence on one or more social media platforms is extremely important to grow and survive. 

Don’t Ignore Baby Boomers. 

After the pandemic, most baby boomers or people above 50 years of age spend more time on social media, reading reviews and looking for better deals. The best digital marketing company in Delhi would also know this and strategize campaigns targeting them. 

Deliver a Great User Experience

Social media marketing is primarily about delivering users a great digital experience, from creating appealing content to a complete transformational journey. 

Show that You Care

There are a lot of things happening around the world. Showing that your brand supports good things and raises voice against the wrong acts is a good way to win over customers for the long term. Check whether your digital marketing company in Delhi creates public posts on social media that show genuine concern about viral things. 

Create Engaging Content for Passive Users

Not every post needs to be an advertisement. While you may want your social media profile to have a standard look, you don’t want all your content to look the same. As people prefer variety, a good social media agency in Delhi will actively create other forms of interactive content that engage passive users. Different kinds of images, entertaining videos, and great captions work incredibly well. For instance, a cosmetic brand can talk about skincare routines, make-up tips, etc.

Establishing a Consistent Time to Post Your Creatives 

Does your digital marketing team consistently set up a content calendar and deliver posts based on the schedule every day? If yes, they are doing a good job. Customers like reliability. If you post at a different time to when your target audience anticipates your posts, they may never see it. Some social media marketers prefer manual postings, whereas many use social scheduling tools. 

Create Video Content 

Video content is 40% more effective than text content and is more likely to be shared on social media. Instagram Reels and Stories are two of the best places for visual content. So, your content creator should recommend at least two to three forms of video content for your social media marketing strategy.

Customize Content for Each Social Media Platform

It is important to understand that social media platforms are not identical. While Facebook and Instagram work similarly, YouTube, Twitter, and LinkedIn don’t. So, your marketing team must personalize content for each platform. For instance, Facebook posts are longer than Tweets; Hashtags can be used more on Instagram but less on Facebook; Instagram thrives on short videos and relevant photos, while Facebook is loved for longer videos.

Before hiring your digital marketing company in Delhi, make sure they follow the above strategies. 

Was the post helpful? If yes, don’t forget to check our services – we are one of the leading firms in India that provides customized and affordable social media services in Delhi for various business verticals. 

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