Tag: social media agency in Delhi

How to Improve Your Social Media Presence

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Today, having a strong presence on social media is very important for any kind of business. Platforms like Facebook, Instagram, and Twitter shape how people see brands online. Diinfotech, a digital Marketing company  in Delhi, is aware of this very nicely. We are professionals in search engine optimization and are leading the manner in assisting organizations succeed online. In this article, we will provide you with information regarding how to improve your social media presence and emerge as a top player in the digital world.

Make Your Profiles Look Impressive:

When people find your logo on social media, they see your profiles first. It’s like a first impression. Please ensure that your profile image, bio, and contact information look perfect and suit what your brand is all about.

Create Great Content:

Content is very important on social media. Diinfotech is well-known and famous for creating content that people love. They use attractive images to capture attention and make your brand stand out.

Use Hashtags:

Hashtags (#) assist more audience find your posts. Diinfotech, a social media marketing company in Delhi, is aware of which hashtags are popular and appropriate so that they use them to make your posts seen by more people.

Talk to Your Followers:

Social media means chatting with people, no longer simply posting stuff. Diinfotech, a social media agency in Delhi,  helps you interact together with your followers via commenting, liking, and sharing their stuff. This makes them sense like part of your network and builds trust in your brand.

Post Regularly to Remain Social Media Presence:

Don’t simply put up once in a blue moon. Keep it constant. Diinfotech plans out when to put up stuff so your followers know at the same time as to assume new content material. This keeps them fascinated and tells the social media algorithms that your content is worth displaying.

Use Awesome Pictures and Videos:

People love looking at cool stuff on social media. Diinfotech is an expert at making eye-catching graphics, images, and videos that make people prevent scrolling and be aware of your brand.

Look at the Numbers:

Keep a watch on how well your social media posts are doing. By seeing what works and what does not, Diinfotech can make your social media strategy even better.

Work with Influencers:

Influencers are people with plenty of followers who can assist sell your brand. Diinfotech finds the perfect influencers for your brand and facilitates your crew with them to reach even more people.

Share User Stories:

Let your followers share their stories along with your brand. Diinfotech helps you collect and showcase those tales. It makes your brand experience extra actual and builds a sense of community.

Stay Up-to-Date:

Social media changes all of the time. To keep the client’s Social Media Presence Diinfotech keeps track of the latest trends and updates so your social media strategy is always intense and successful.

Conclusion:

By reading this blog, we hope that you have learned how to Improve your Social Media, If you need to come to be a big deal on social media, Diinfotech can help. We are a leading digital marketing, SEO, and website development company in delhi we will guide you in each step of the manner. With Diinfotech, you can level up your social media game and perform outstandingly in the competitive world.

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Why Brands Need to Optimize for Social Media Search?

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Nowadays, many individuals use social media as a search engine. Thus, if brands need to flourish they should improve their content for search and marketers need to take advantage of the valuable open doors that emerge through social media SEO (search engine optimization). Here is what you should know about optimizing your brand for social media search so that your business can succeed. Let’s dive in.

The Rise of Social Media as a Search Engine

A whopping 76% percent of customers utilize the power of social media to search and discover new products and brands. This massive percentage represents a huge pool of potential customers waiting to find your business. Consumers turn to platforms like Instagram to uncover emerging fashion labels and check Snap Maps to locate must-try local restaurants. Given that social media platforms are increasingly prioritizing search optimization, businesses should pay close attention. Here are some reasons why optimizing your brand’s visibility in social media search results can benefit your business: By partnering with the best digital marketing company in Delhi, businesses can maximize their online visibility.

To Build Customer Trust 

Consumers often use social media to search for brands or products because they can see genuine reviews from real people. This humanizes the feedback and makes it more valuable.

Since customers prefer to buy from brands they trust, companies can benefit from focusing on their social media and SEO strategies. 

By regularly sharing informative content, brands can position themselves as experts in their industry, which will appeal to both potential and existing customers. This can positively impact the company’s bottom line by building trust and credibility. By leveraging the expertise of a leading social media agency in Delhi you can build customer trust.

To Expand Your Customer Base 

Social media is an important avenue for finding potential clients – it is used by 40% percent of Generation Z for searching products, brands, and services. If ignored, it means losing out on a big market share. For any business having an online presence, creating engaging content optimized for search is crucial; just like good traditional SEO practices, this means being timely and authentic in your information dissemination across these platforms. Optimizing your social media channels by generating up-to-date, relevant, and helpful content can significantly boost your brand’s social media return on investment.

The sooner you start, the better – building a strong social media presence full of optimized, engaging posts will allow you to connect with the growing number of consumers using social media for product research and discovery. Associating with the best social media marketing agency in Delhi, you can easily drive business growth.

The Power of Social Media and SEO

Recently, social media and SEO have become closely intertwined. Whether you want to reach a wider audience or build consumer trust through consistent, informative content, optimizing for social media search can help your brand thrive. Stay ahead of the competition, grow your engagement, and convert more customers by keeping these key tips in mind.

If you are looking for affordable and comprehensive social media marketing, contact DI Infotech Leaders, the top digital marketing company in West Delhi. Hire them for all your Ecommerce website, including SEO, social media marketing, and UI / UX design. Our consultant will review your business and offer you the most suitable course of action.

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Which Social Media Platform is Right for Marketing Your Business?

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Introduction

Knowing which Social Media Marketing Company in Delhi is best for promoting your business can be tricky, and it relies upon a whole heap of things. Knowing where your target audience wants to hang out on social is key. But just because your target audience is using a specific platform the most doesn’t automatically mean this is the best one for you to be endorsing. When thinking about the right social media platform to use, marketers need to consider their social media approach systematically. In this blog post, we will explore how a top-notch Social Media Marketing Company can leverage social media and other digital marketing strategies, such as email marketing services, to take your business to new heights. 

Not only focusing on where your likely consumers are but why they use each platform is a fundamental part of your digital marketing.

Social media marketing appears to be simple, and the good news is, it can be if you know enough about your audience. 

Which Social Media Platform has The Most Users?

Facebook Currently has 3.049 Billion Monthly Active Users

Outside China, Facebook is the most extensively used platform with nearly 3 billion Facebook users, followed by Instagram, WhatsApp, and Facebook Messenger. And it’s still the most trendy social media platform Social Media Agency In Delhi use for marketing, according to business professionals themselves.

Facebook is an immense social platform for businesses who are just looking to get started with their social media presence as it’s very easy to set up your Facebook page, however, it’s not well-matched to all businesses. With the abundance of people turning away from ad-heavy content, the Facebook algorithm is geared towards community and conversation-starting posts. Joining a Facebook group can help solve this difficulty, yet many gatherings have severe guidelines about publicizing and advancing your business.

Instagram has 2 Billion Monthly Active Users

Instagram welcomes around 2 billion users each month. Gen Z uses Instagram more frequently than Facebook, and this is a tendency we see among 13-15s too – who use Instagram more every week than other social sites. This platform is great for visual products, especially because you can allocate lots of video content using the Instagram story or reel functions, and with an incorporated shopping tool, it works fiercely for e-commerce too.

WhatsApp has 2 Billion Monthly Active Users

Outside China, WhatsApp is the much-loved app with internet users followed by Instagram, and Facebook and with around 2 billion users per month, those statistics are stacking up. It’s great for customer service as you can use it to keep in touch with your consumers, give updates, or as an option to chatbots on your website. However, as this is mainly a messaging platform, it doesn’t have the same visual features as other social media platforms, and it’s much easier for customers to take themselves from seeing your content. 

LinkedIn has 875 Million Total Users and over 310 Million Monthly Active Users

LinkedIn doesn’t publish monthly active user data, but based on its global advertising viewers reach numbers, it has at least 875 million members; it’s come a long way from the job search app it used to be to become a place where marketers can network, businesses can share news, and companies can headhunt star talent. 

It demonstrates, there’s no such thing as one size fits all with regards to social media marketing. Knowing the right social media platforms for your business is not a straightforward reply, picking the right friendly channels to suit your marketing strategy takes research and a top to bottom knowledge into your audience.

If you are looking for affordable and comprehensive social media marketing, contact DI Infotech Leaders, the top digital marketing company in West Delhi. Hire them for all your eCommerce needs, including SEO, social media marketing, and website design. Our consultant will review your business and offer you the most suitable course of action.

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The Benefits of Outsourcing Social Media Marketing Services

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Social media marketing has grown to become the most important marketing tool for all businesses today as the profits it can yield for a business are endless. However, managing everything on your own and fetching desired results could be daunting due to the lack of tools and expertise. That’s why outsourcing social media marketing services can be an impressive deal since the best performance marketing agencies are vastly equipped with advanced research and SEO tools to fetch the maximum engagement and growth for a business. 

Why You Should Outsource Social Media Marketing?

There are many reasons why businesses must consider outsourcing social media services instead of managing everything by themselves.

social-media-marketing-services

They Know What and Where the Business Should be on Social Media

Any social media marketing company in Delhi will know exactly what a business needs as many businesses are unable to identify the same themselves. What social media platforms like Instagram, Twitter, Facebook, etc. are crucial for a business’s growth and engagement can be identified and evaluated by these social media agencies depending upon your goals and target audiences.

Get Access to All the Exclusive and Latest Paid Tools and Technology

Since the best SEO companies in Delhi have the latest tools and technology, you can also gain access to these tools and resources. This might not be possible otherwise as these equipment are mostly either exclusive for such agencies or are highly expensive.

The Enhanced Quality of Content 

These agencies use industry-specific software and tools to create top-notch content that can drive traffic to your social media page. The quality of the content that’s posted on your business’s social media is significantly improved because of this.

Get the Expertise Required for the Business

You might be well-equipped with the latest social media trends and features but social media marketing requires deep knowledge and research for using marketing tools efficiently. Social media marketing firms have the best talents from the industry who hold expertise in the field.  By conducting thorough research and blending their knowledge and experience, they can effectively help you grow your business in no time.

Save Your Time, Money, and Efforts

Managing social media, preparing the right marketing strategies, and creating content require lots of time and hard work. Outsourcing social media services will eventually help you save precious time and effort that you can invest in other important things. 

Also, hiring an in-house social media marketer can be very costly but outsourcing will help you get expert services at comparatively lesser or equal price. It will also set you free from worrying about accountability and management duties concerned with social media marketing.

Quick Results and Increased Return on Investment

If you want to achieve quick and organic results through social media marketing, outsourcing social media marketing services in Delhi will do the job for you! These agencies have professionals who use the right tools at the right platform at the right time to drive organic traffic toward your brand’s page. This leads to quicker and better outcomes resulting in an increased return on investment. 

Continuity and Consistency Throughout

Social media marketing requires consistency, whether it is posting content or evaluating the results. It becomes difficult to devote dedicated time to all this along with managing the other aspects of the business. A social media marketing agency will take care of it all by consistently creating and posting gripping content while also engaging with the target audiences.

Get Regular Analysis Reports

If you outsource services from the best digital marketing company in Delhi, you’ll be able to access the performance analysis reports generated by these professionals regularly. These reports are essential for the business to understand how well the current social media marketing strategies are working for your business and what could be done to improve the yields.

Conclusion

Outsourcing a well-reputed and dynamic social media marketing agency that’s acquainted with the latest high-tech tools can be a game changer for your business. With the use of effective strategies and expertise, DI Infotech ensures increased brand visibility for your business and assists you in making your business grow multiple folds.

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How to Set Up a Facebook Pixel and Effective Ad Conversions

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An advertising campaign requires a lot of work. To develop the ideal advertisement for your campaign, you will need to control several factors. Many people struggle to control every aspect of their advertisements that’s why they require a tool to assist them with it. The Facebook pixel is a piece of code that you may add to your website to track and keep an eye on user behavior. This tool can help you with modifying, optimizing, and growing your ad’s targeted audience. That is why many social media marketing companies in Delhi use this tool to make their work easy.

By tracking user behavior, you can create more targeted ads that are likely to drive results that will help you expand your existing audience base and reach out to new people. 

facebook-pixel

Steps to Set Up a Facebook Pixel 

Let us now see some steps on how you can set up a Facebook pixel on your website.

Step 1 – Generate a Pixel

Log into Facebook Ad Manager, click on Ads Manager on the top of the bar then go to the Events Manager and then click on “Create a Pixel”.

Step 2 – Manually Add Pixel Setup Method

Go to the events manager and click on the data sources icon on the left-hand side of the page, then select the pixel you want to set up and then click on continue. Three options will come up “Tag manager”,  “Manually install the code” or “Email instructions to a developer”. Select “Manually install the code by yourself” then copy the pixel base code. 

Step 3 – Copy Your Pixel Code 

Now simply copy the pixel code that will be located on the top of the page by using the (ctrl+c) shortcut key anywhere onto your clipboard or a separate document.

Step 4 – Paste the Code in the Header Section 

This is the most important step because after this step only you will be able to track customers’ behavior on different pages of your site. Find the header of your website then paste the base code at the header section located above the closing tab so that the code can appear on every page. 

In opposition to “Manually installing the code yourself,” which requires you to set up the pixel code yourself, the “Tag Manager” offers built-in instructions for inserting pixels.

Step 5 – Verify Pixel Implementations 

After you are done installing the pixel code, go back to the Facebook Ad Manager and check if the status of the pixel says “active”. Also, you can navigate it to your website in the Chrome browser and then click on the pixel helper icon. The pixel will pop up if loaded successfully. 

What are Effective Ad Conversions?

Companies that offer social media services in Delhi understand that the success of effective ad conversions usually helps to measure the success of your advertising campaign. It’s important to know what are the preferences of your targeted audience so that you can take the desired action after seeing your Ad, such as filling out a form, signing up for a newspaper, or making a purchase, etc. Let us now see the steps to create an Effective Ad conversion.

Step 1 – Install the Facebook Pixel Code

Once you have created the pixel make sure it is correctly installed on your website because it is a crucial step in creating conversions. 

Step 2 – Create a Conversion

You need to make sure that you have a conversion-oriented website design and development. Since there is no specific code for conversion and only pixel code can be used for the purpose. Once, the custom conversion is created it will start to track the conversion on your website. 

Step 3 – Create a Conversion Campaign 

This is usually done to see how many times a specific action was completed. Once you are done with the above steps, you may start with the conversion campaign. After that, you will need to choose “Conversion Event” and then click on “Search”. This will let you successfully create the conversion campaign. 

If you find this hard to follow it’s best to connect with the best digital marketing company in Delhi so they can help you to set up Facebook pixel.

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Facebook Ads Ideas from a Leading Social Media Agency in Delhi

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The fashion industry is evolving in India. In the past couple of years, we have seen a major shift in customers’ styles, purchasing habits, and clothing choices as brands have migrated from physical stores to offering online shopping experiences. Social media has played a key role in influencing customers’ buying journeys, and it continues to be one of the most effective tools for reaching online shoppers. 

If you are a budding retailer or fashion designer, Facebook ads are a great tool for bringing creativity and style to your niche customers. 

As a social media marketing company in Delhi specializing in the fashion industry, we have tried and tested different strategies for our customers over the past 17 years. Based on our experience, we have compiled a handful of our Facebook Ads that guarantee fashion designers, clothing brands, and budding entrepreneurs flourish in eCommerce.

Ways to Build Your Clothing Brand Through Facebook Ads

When it comes to Facebook Ads and building a brand online, you must consider a couple of things. The first is to hire the best Content Marketing and Graphic Designing Company in Delhi. As you all know, content is king today. And no one can better understand and deliver content than a team of experienced and inventive graphic designers and content marketers. 

Right from creating the Facebook Ad design and writing the description and primary text to using the right pitch, layout, products, and fonts, UI designers and content creators play multiple roles in brand development and marketing. 

Once that’s settled, incorporate the following tips in your Facebook Ad marketing strategy to reach more customers on Facebook. 

  • Highlight Your Brand Value in Your Ads

Products might change, but the brand will remain the same. Customers might forget the product but will remember the brand the next time they hunt for clothes. 

So, establish an emotional connection with your customers so they can stay loyal to you. Boost your brand value in your ads so customers can relate to you. 

Use brand colors, replace the default text with your company values, use relevant music or voiceover, and always use a story with a subtle CTA. 

  • Add User Generated Content 

User-generated content is anything created for your brand but not created by you. For instance, if a customer of yours, who is also a Tik Tok fashion icon, makes an unboxing reel with your products, it is called User Generated Content or UGC. 

As one of the leading social media agency in Delhi, we know that shoppers pay a lot more attention to what others share about you online than what you share about yourself. 

So, focus on promoting content shared by your customers.  

If you want to know how to get more User Generated Content for your fashion brand, talk to our marketing executives and choose our flexible social media marketing services. 

  • Advertise New Arrivals

Customers are tired of seeing the same clothes and designs on different marketplaces like Myntra, Flipkart, and Nykaa. 

And so, the moment you advertise your new arrivals, they’d drive to your website and be the first to buy and flaunt your latest launches. 

Success of a fashion brand heavily relies on displaying a variety of outfits in different sizes. If you nail this aspect, your website will have more shoppers than anywhere else. 

social-media-agency-in-delhi
  • Add Product Description and Benefits 

If your clothes offer more comfort during summer, are made from certified fabrics, or solve an essential clothing problem like wrinkling, highlight these benefits in the Facebook Ads Primary Text description. 

For instance, Spatika Clothing’s unique selling proposition is its modern interpretation of traditional Indian textiles and handcrafted and handwoven clothes by local artisans. 

They have highlighted these features in all their ads.

Consumers purchase clothes based on three things – is the new brand better, cheaper, and looks good? The decision-making points change when it comes to purchasing kids’ clothing – consumers then look for comfort, quality, and ease of wear.

  • Boost Ads for Special Occasions

Indians love festivals and celebrations, and creating ads for special occasions is one of the easiest ways to double sales. It gives you a chance to introduce a new clothing range and attract customers with engaging and relatable content. 

In fact, to increase sales, many fashion brands hire services from digital marketing and social media agency in Delhi for Facebook Ad marketing right before festivals or wedding seasons.  

It is also a golden chance to improve your brand awareness. Example: New lehengas for the bride and bride’s maids, encouraging children to celebrate Mother’s Day with mom’s favorite outfits, and cashing on Raksha Bandhan and Diwali giveaway contests. 

Other Interesting and High Revenue-Generating Ideas 

DI Infotech is a dedicated social media agency in Delhi for eCommerce fashion brands. We tailor our Facebook Ad marketing strategies based on the brand’s goals and long-term vision. While the above points are must-haves in your list of strategies, we do mix and match the following common tactics to create personalized ad marketing solutions:

  • Share customer testimonials as consumers find them useful and genuine.
  • Post the OOTD for the target audience to increase sales of popular and premium products. 
  • Offer limited-time discounts to boost sales. Such as Diwali Sales a week before the festival.  This also reduces cart abandonment by 70%. 
  • Collaborate with influencers and create a 1-min Social Media Challenge to gain traction. Example: Wear a Saree and Dance to Imagine Dragon’s Latest Release.
  • Create ‘How To’ Posts to show your customers how to style your products. Example: “How to Wrap a Saree in Three Different Ways for Weddings.”
  • Conduct contests and giveaways to boost brand awareness. You can go solo or collaborate with relevant brands to double engagement. 

Facebook Ads can help you tap into potential global markets and get a massive response in return. However, it depends upon the social media agency in Delhi you hire and their level of experience and expertise. 

The right company will create ads that align with your business goals and give you great insights into your target audience and their buying habits. 

To get started on Facebook Ads, take a look at our ideas. And if you like what you see, we can draw up a transparent and flexible contract for your social media marketing and branding project with us. 

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How ChatGPT Can Help Graphic Designers

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ChatGPT can help graphic designing agencies in Delhi to be more creative, upbeat, and efficient when designing web pages and ad copies for social media marketing. It can provide a wide range of information and resources to help them work productively.  As the leading Graphic Designing Company in Delhi, while we don’t have any shortage of ideas and inspirations, the AI-Language Model has assisted our interns in generating good design ideas quickly. 

ChatGPT’s ability to understand, process, and generate natural-language text opens up many opportunities for graphic designers.

Here’s how ChatGPT can assist designers in social media marketing companies in Delhi and other regions. 

Design Inspiration

The AI tool can help you brainstorm ideas for visual designs. It can produce a wealth of information to ideate new designs. Using the right prompts and phrases, the tool can produce ideas for new layouts, color themes, fonts, and other graphic elements and suggest new theories to approach a project.

Example: Create a visual concept for a brand promoting health drinks for kids with millet and honey.

Or design a landing page for a new farmer’s app in India. 

The tool can also help you personalize content for a specific audience and suggest headlines, text copy, and words that reflect the audience. 

Use the tool to identify trends essential in design ideation and get accurate insights into consumer behavior, performance, and other essential factors. 

Offers a Pool of Design Techniques and Insights

Need out-of-the-box headline ideas for a textile banner or synthesize key points from a web event on the latest developments in technical textiles? Just ask ChatGPT. 

Looking for trending color ideas for Instagram or tips for creating an ad copy for a wedding company? Ask ChatGPT. 

From typography to color corrections and other insights, ChatGPT can offer graphic designing agencies in Delhi a wide range of guidelines, tips, and techniques for creating exclusive designs.  

Provide Software Tutorials 

If you don’t know how to use Canva to design a book cover or Instagram post, ChatGPT can expertly guide you in simple language. 

Graphic Designers use different software applications to create various designs. The tool can help designers learn new techniques and features in popular programs like Illustrator, Canva, and Adobe Photoshop. 

Assists in Product Descriptions and UX Writing

ChatGPT can make graphic designing agencies in Delhi understand a product better for creating designs. Understanding the product is the first step in UX design, which includes the users’ needs, inspiration, goals, and the problem the product solves. Defining the product also involves understanding the competition and the target market and ensuring the product meets the user’s needs. 

It also helps marketers write eye-catchy and beautiful product descriptions for ad copies, e-commerce product pages, and web banners tailored to the target audience.

ChatGPT can define the target market for a product, provide its key features and benefits, and write interesting product briefs. 

You can also use the tool to generate error and success messages that users may encounter while using the product. 

So, summing up, Graphic designers creating designs for web and social media marketing services in Delhi can use the ChatGPT tool for UX writing and product description in the following ways:

  • Understanding, processing, and describing a product
  • Understanding competition and the current market of the product
  • Generating customized product descriptions for eCommerce pages
  • Creating ad copies for social media marketing and SEO
  • Writing error and success messages for users

Solves Problem Like a Team Leader

If your project head is out of town and you are unable to crack a design problem, dump the burden on ChatGPT. In addition to identifying loopholes and blind spots in the design process, the AI tool can also provide suggestions on how to fix design issues, manage challenging clients, pitching your social media marketing agency in Delhi to a client, or overcome the pressure of deadlines. 

The benefits of ChatGPT in graphic design are pretty high. From increasing the designer’s efficiency and offering a better customer experience to automating specific tasks, using ChatGPT in your UX/UX design process can help you improve your skills and save time. 

As the top graphic designing agencies in Delhi, the tool has helped us refine our design ideas. Are you ready to flex your creativity with ChatGPT? 

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12 Instagram Tools for eCommerce Businesses

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Instagram will be the most useful marketing platform for eCommerce businesses in 2023. If you choose eCommerce SEO services in Delhi, the best Digital Marketing Company in Delhi will recommend investing in eCommerce social media marketing, particularly Instagram.

With 2 billion monthly active users, Instagram poses a commendable business opportunity for eCommerce brands to promote their products, drive engagement, and create a credible brand identity.

As a modern social media marketing company in Delhi, DI Infotech Leaders has assembled a list of Instagram tools to help eCommerce marketers create and share great social media posts and promotional ads in 2023. These tools will also help you to track users’ activity, generate sales, schedule posts, and edit images and videos.

2023 Instagram Marketing Tools for eCommerce Brands

Meta Business Suite: Manage business marketing and ad activities for Instagram and Facebook. It can do a lot of work for business promotion and sharing posts without toggling between both apps. It also aids in building relevant ads, tracking trends and insights, and creating an automated response.

Instagram Insights: Provides information about the overall performance of a business profile and for specific posts, stories, reels, and live videos. It is free to use.

Ads Manager: Manage Facebook and Instagram paid ads. Allows you to create ads in a systemized process. Adjust ads based on budget and user response.

Commerce Manager: Manage your Instagram and Facebook sales and product listing. Set up a social media shop, create product catalogs, view sales activity, and enable one-click checkout. The tool also allows you to toggle reporting between Facebook and Instagram and export data for creating personalized experiences. Commerce Manager also offers ecommerce marketing tips, access to expert resources, and tracking tools to manage your marketing plans.

These tools are offered by Meta Company and are designed exclusively to fit the ecommerce marketing needs of a Social Media Agency in Delhi. We have also listed below a few popular and useful third-party Instagram tools to automate and improve your marketing efforts.

Buffer: Plan, create, and publish ads and regular posts for TikTok, Instagram, Facebook, LinkedIn, Pinterest, and Twitter. Basic is free. Premium starts at $5 per month.

Combin: A great marketing and content management tool that allows you to target an audience, audit audience interactions, and improve your growth and marketing through performance reports. Basic is free. Premium starts at $15 per month.

Tailwind: Merges social media marketing and email marketing efforts into one platform. Create incredible campaigns in one click. Basic is free. Premium starts at $ 12.99 per month.

SocialBlade: An analytical tool that allows you to track growth across multiple social media platforms. Find influencers, rank your content, and track competition. You can also generate global metrics for a popular brand, influencer, content creator, or live streamer. Monthly plan starts at $3.99.

Leetags: Trending hashtag generator for Instagram posts. It helps you generate a perfect combination of unique and trending hashtags for your posts. Save hashtags, check the number of posts for each tag, and search hashtags from thousands of categories and subcategories. Monthly plan starts at $3.99.

SocialPilot: Automate and streamline your social media management. Smoothly manage multiple Instagram accounts. Create and schedule posts, including the first comment with hashtags. Comes with mass scheduling capabilities. Subscription starts at $25.50 per month.

Promo: Create compelling Instagram video ads, including Stories and Reels. Also, design product and explainer videos, and develop ads in seconds with beautiful templates. Access millions of iStock and Getty Images’ premium photos and videos. Buy plan starting from $25 per month.

Mojo: Most trending application for creating Instagram Stories and Reels with 500+ animated templates, original text styles, music, and more. You can also customize templates with your own photos and videos. Basic is free. Premium starts at $3.33 per month.

Canva: Popular graphic designing tool to create a number of things for social media, including banners, posts, reels, logos, presentations, pamphlets, book covers, and more. Offers thousands of templates for Instagram with great customization options. Basic is free. Premium starts at $ 119.99 per year.

If you are looking for affordable and comprehensive Instagram marketing and best eCommerce SEO services in Delhi, contact DI Infotech Leaders, the top digital marketing company in West Delhi. Hire them for all your eCommerce needs, including SEO, social media marketing, and website design.

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New Social Media Marketing Rules to Follow

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If your social media marketing company in Delhi ignores these rules, you’d need to rethink working with them. 

It is as simple as this. People change every day, right from their state of emotions to their choices. Most importantly, social media algorithms are changing even more so. And therefore, it is important that your digital marketing company in Delhi addresses consumer choices and IT algorithms every day. Social media marketing is one of the toughest areas of marketing, as selling a product or service visually and musically in less than 5 seconds requires a higher level of creativity, imagination, and sales technique. 

So, work only with a dedicated social media agency in Delhi that understands these strategies and has applied them in their work recently. 

Must-Follow Social Media Strategies 

Many brands wouldn’t have survived the Covid 19 pandemic if it wasn’t for Instagram, Facebook, TikTok, Twitter, and YouTube. Therefore, your presence on one or more social media platforms is extremely important to grow and survive. 

Don’t Ignore Baby Boomers. 

After the pandemic, most baby boomers or people above 50 years of age spend more time on social media, reading reviews and looking for better deals. The best digital marketing company in Delhi would also know this and strategize campaigns targeting them. 

Deliver a Great User Experience

Social media marketing is primarily about delivering users a great digital experience, from creating appealing content to a complete transformational journey. 

Show that You Care

There are a lot of things happening around the world. Showing that your brand supports good things and raises voice against the wrong acts is a good way to win over customers for the long term. Check whether your digital marketing company in Delhi creates public posts on social media that show genuine concern about viral things. 

Create Engaging Content for Passive Users

Not every post needs to be an advertisement. While you may want your social media profile to have a standard look, you don’t want all your content to look the same. As people prefer variety, a good social media agency in Delhi will actively create other forms of interactive content that engage passive users. Different kinds of images, entertaining videos, and great captions work incredibly well. For instance, a cosmetic brand can talk about skincare routines, make-up tips, etc.

Establishing a Consistent Time to Post Your Creatives 

Does your digital marketing team consistently set up a content calendar and deliver posts based on the schedule every day? If yes, they are doing a good job. Customers like reliability. If you post at a different time to when your target audience anticipates your posts, they may never see it. Some social media marketers prefer manual postings, whereas many use social scheduling tools. 

Create Video Content 

Video content is 40% more effective than text content and is more likely to be shared on social media. Instagram Reels and Stories are two of the best places for visual content. So, your content creator should recommend at least two to three forms of video content for your social media marketing strategy.

Customize Content for Each Social Media Platform

It is important to understand that social media platforms are not identical. While Facebook and Instagram work similarly, YouTube, Twitter, and LinkedIn don’t. So, your marketing team must personalize content for each platform. For instance, Facebook posts are longer than Tweets; Hashtags can be used more on Instagram but less on Facebook; Instagram thrives on short videos and relevant photos, while Facebook is loved for longer videos.

Before hiring your digital marketing company in Delhi, make sure they follow the above strategies. 

Was the post helpful? If yes, don’t forget to check our services – we are one of the leading firms in India that provides customized and affordable social media services in Delhi for various business verticals. 

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How Social Media Marketing Agency in Delhi use Personal Meaning to Engage Customers Deeply

Posted on by Diinfotech_admin_User

With increasing video content across social media, research shows us that viewers have a personal attachment to the videos they watch. Brands targeting their consumers with video ads can use this personal connection to engage customers and boost retention.

In 2020, Google had surveyed 2800 YouTube viewers. The findings provided actionable insights into the content viewers watch and the reason behind it. The study found that viewers felt happy after watching a video (ducks eating peas), but the reasons were different. For some, it was a source of entertainment. For others, it allowed occupying their toddlers, and for many, the video reminded of farmlands, grandparents, and the importance of eating vegetarian food.

The survey also showed that videos with low views were likely to be personally engaging than videos with high views.

The survey further found that YouTube music videos were ten times more likely to stir happy feelings in viewers than sadness. Music can quickly resonate with people’s nostalgia, culture, value, relationships, and more. 

Therefore, marketers must devote their time and effort to create campaigns that are highly engaging to small-sized, loyal viewers instead of producing content for a mass audience. 

Here are Ways to Grab Attention with Your YouTube Videos in Less than 10 Seconds

Brands and their partner social media marketing agency in Delhi can engage their consumers through online videos – be it IGTVs, Reels, YouTube videos, or Live stories to provide information in an emotion-evoking manner. 

Since we digest video content 60 times faster than text, it is important to grab the viewer’s attention in 5 seconds. Leading social media marketing agency in Delhi tells us how to engage customers with your video content quickly.

–         Do not target a mass audience. Instead, focus on your niche viewers by sharing relatable stories – situations that your customers face regularly.

–         Use primary emotions to express your story – laughter, surprise, love, joy, sadness, and anger, in the same order.

–         If your time limit is less than 10 seconds, focus on the purpose of the content instead of storytelling – this includes important product features, passing a piece of information, or a new service.

–         Use slow-motion effects to trick the brain with an intense message, such as Coca-Cola ads.

– Don’t rely on a single ad. Instead, create a series of ads with multiple messages or ideas. Example: new Cred ad or old Vodafone ads.

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