Tag: Shopify development agency

Advantages of CDN for a Shopify Development Company

Posted on by Diinfotech_admin_User

CDN, or Content Delivery Network, is a technology that improves how we deliver content to the end users via the WWW.

It is a network of interconnected servers distributed geographically to provide web content to website users easily. The primary function of CDNs is to reduce network latency, also known as wait time, and enhance the performance of web pages and applications.

Here the content on a website is stored in multiple servers nearer to the expected web user’s location. So, instead of using a single server for a particular website, users will access the website’s content from a nearby server – meaning, a user in India will access a different server near his location for this blog, say Mumbai. While a user in the USA will access the same blog using a different server nearest to his location, say New Mexico.

With an example of the fashion industry, you wouldn’t fly to Florence in Italy to buy a Gucci handbag – you’d drive to a local mall that has a Gucci showroom.

Your Shopify Development Agency will know this, and that’s how they will tweak website architecture for your specific users.

How Does CDN Work?

When a request is made for a domain, say diinfotech.com, the CDN sends it to an appropriate server, and the content (cached) is delivered to the user traveling a shorter distance. The primary server where the website is hosted is called the original server. Different types of content are stored in the server, such as static, software downloads, video and audio, and webstore content created by rich applications.

However, cached content or copy of the original content is stored in data centers, called Points of Presence or PoPs, which are geographically distributed. These servers are located where users send requests. They are also called edge servers.

If a Shopify website is newly hosted, and the CDN doesn’t have the requested file in its PoPs, it retrieves content from the original server and delivers it to the user. This makes subsequent requests easy and fast. The CDN technology is powered by intelligent algorithms and machine learning to anticipate website requests and generate content before it is required. It also syncs its data with changing website content regularly to improve performance.

Any Shopify website development company that wants to deliver complex web applications across international servers or improve the shopping experience of global users must implement CDN as part of their website development architecture.

Why Your Shopify Development Services Provider Must Use a CDN?

CDNs not only load eCommerce website pages more quickly but also support more users without any glitches. They can simultaneously redirect traffic of busy servers to other servers for better balance, reduce local network traffic congestion, and prevent single-point server failures. The advantages of CDNs are immense in Shopify Theme Development. Let’s see them.

  • They eliminate long wait times for content download, buffering, and live streaming, which results in a better user experience.
  • Geographical distribution of content via multiple servers shortens distances between network paths and removes local network bottlenecks. This decreases bandwidth needs and improves network usage.
  • Edge server distribution allows a Shopify development company to support more users than expected, allowing them to create a highly scalable webstore.
  • CDNs multiply the number of Points of Access that prevent DDoS attacks, leading to a much more secure web solution. CDNs also come with additional security walls, such as Web Application Firewalls (WAFs)
  • If a Shopify website development company aims to focus on content delivery in a certain geography, say Australia and New Zealand, CDN’s smart deployment, leveraging process automation, enhances website performance in those areas.
  • The servers can also limit content access in other areas with simple web configuration.

Is your Shopify Development Company using CDN for Shopify Themes Development?

Contact our experts to learn more about the advantages of CDNs.

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Email Marketing for your Shopify Store: Maximizing Customer Engagement

Posted on by Diinfotech_admin_User

Email marketing is one of the strongest marketing tools even today. With the right integration of email marketing with Shopify, you can increase your brand’s overall revenue and sales. Shopify offers an email marketing feature that you can use simultaneously while operating your online store. You can use Shopify email marketing effectively by implementing a few vital tips that Shopify experts in India believe works the best in maximizing customer engagement in your Shopify store.

Shopify experts in India

What is Shopify Email Marketing?

Shopify email marketing is a digital marketing tool by Shopify that allows store owners to create effective email campaigns and build stronger bonds with their customers. It comes with ready-made templates for newsletters, email campaigns, promotional messages, or welcome emails, which you can use and send impressive emails to your subscribers and customers. Shopify developers and users can customize and personalize these emails as per their customers’ preferences to increase engagement and conversion rates.

Tips to Maximize Customer Engagement Through Shopify Email Marketing

Pay Attention to the Subject Line

Shopify experts say, when you curate an email for your customers, it is only advisable to pay extra attention to the subject line since it is the main focus of your email. The more engaging the subject line will be, the higher will be the email open rate. Try out different types of subject lines, make sure it is within 50 characters, add appropriate CTA, and you can even consider adding relevant emojis to attract the customer’s attention.

Write Meaningful Preview Text

When a customer receives an email, there’s a preview line that they can read without opening the email. By writing a preheader/ preview line that’s eye-catching and interesting, you can attract more customers to go ahead, open your emails and ultimately end up browning your online store.

Segmentation is Important!

Email segmentation is another important aspect that can help you increase customer engagement. By segmenting your email subscribers into different segments as per their age, gender, location, their online activity, and various other factors, you can create and send targeted emails for each one of these segments.

Choose a Distinct and Captivating Design for your Email

When creating a design for your email campaign along with the help of a Shopify development agency, it is crucial to choose the design that appeals to your customers and represents your true value. A simple, understandable, clear yet captivating design can increase your customer engagement rates. Customers would love to read an email that is easily understandable and will quickly click the CTA buttons and links if they find them easily on the go.

Double Opt-In for Subscribers

Double opt-in significantly helps in improving your deliverability rate and saves your emails to go to spam. The opt-in process helps in capturing the emails of your customers when they visit your online store and allows your customers to subscribe to your emails and newsletters. Creating appealing opt-in forms will eventually help more customers to give their consent, sign up and subscribe to your emails.

Email Automation

Automation in email marketing is crucial, especially for Shopify store owners to save their time and maintain regularity. Schedule your emails, set the frequency of emails, and send targeted emails at the right time to your customers. Automation is an essential tool that you can use for welcoming new customers, sending in regular product updates, and informing them about current offers and new product launches.

Conclusion

With the help of email marketing, you can constantly improve the engagement rate of your store and drive more revenue and profit through Shopify development services. However, the right set of email marketing strategies to integrate with Shopify is extremely crucial. Getting on board a Shopify development company like DI Infotech can aid you in formulating the right set of email marketing strategies and campaigns for your Shopify store.

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Shopify Tips and Tricks to Double eCommerce Sales

Posted on by Diinfotech_admin_User

Today Shopify is the leading eCommerce development platform in the world, with more than 200 websites built daily. If you are also planning to start your Shopify store this year, let us congratulate you first on your new online business. As a shopify custom development agency in India, we can guarantee that your business has the right platform to sell more and scale faster. 

Starting a Shopify store on your own is fun, but it is also tough if you aren’t aware of the hacks that allow you to create exciting Shopify sites. We will discuss them one by one below. 

In addition, we have added a couple of handy tips and tricks to double online sales after carefully considering our customer requests who use our Shopify store development services.

Shopify Design Tips and Tricks for New Storeowners 

1. Use the Draw Tool to Remove the Logo

Use the Draw Tool’s white brush to remove logos from the background of product photos. 

Since not all photos have a logo on plain white background, the Color Picker allows you to add color codes to match and draw the exact color of the background to remove logos. You get plenty of Color Code Extensions online for your web browser to capture the exact color and its code. 

2. Create Price Endings Automatically 

Odd numbers in product costs, like INR 399 or INR 4899, make the brand seem more affordable. Flipkart, Walmart, and Amazon use this strategy to boost sales. However, if you wish to position your brand to appear more premium, like Spatika Clothing or Sabyasachi, you can add solid prices, like INR 2250 or INR 500. 

That said, did you know you don’t have to manually enter the price endings with Shopify? Whether you want all your products’ prices to end at .99 or a solid number like 100, you can make Shopify do it automatically. 

Go to Settings > General > Store Currency and click on Change Formatting. You can change the price ending with or without a decimal. 

Still aren’t sure how to do this? Connect with a Shopify eCommerce Development service provider and get it fixed professionally. 

3. Don’t Forget to Add Shipping, Return, Refund, and Exchange Policies to the Footer

Often customers (including us) abort an online website when they don’t find the Shipping and Return policies on the website. Policies not only confirm the legitimacy and transparency of a business but also help build trust and ensure customers that they can get a refund in case of defective products. 

You don’t have to write your own policies from scratch, as Shopify allows you to modify the policies in your Shopify admin based on your website offerings. For example, if you include that you arrange for free returns and exchanges in your policies, you must oblige when customers request it. 

Choose our Shopify development services to get your policies written from scratch. We have a team of skilled copywriters and content developers who can produce exceptional writeups and product descriptions for your website. 

4. Check How Your Website Looks on Mobile Devices

Before creating and running your ads or making your website live, you need to preview your website on a mobile device. For example, some might see your website on their smartphone or laptop. 

Mobile testing is mandatory if your primary revenue generation model is social media ads or influencer marketing. Visit your website from your phone, browse every page, navigate from page to page, make sure all the buttons and CTAs are visible and working, and look for hidden or cut-off images. Check how long you need to scroll to reach the bottom of the page. 

5. Try Not to Customize the Theme Completely 

Shopify themes are created by highly qualified professionals. So, if you are a new entrepreneur and have installed a theme, try not to customize it completely. Change only the images to make them relevant to your business. 

If your theme looked and worked well enough for you to install it, it will work great at generating traffic and converting customers.  

If your theme can hold only a specific number of products, optimize your store for that many numbers or install a new theme. 

Don’t modify the theme if you lack design skills. Shopify community experts have spent days and weeks creating the theme you installed. Trust their caliber. 

However, if you are keen on changing several things on your website, we recommend taking the aid of an experienced Shopify development agency.

shopify-custom-development

Shopify Hacks to Double Online Sales 

  • Rank higher on Google and enjoy free and organic search traffic with SEO-optimized content.
  • Optimize the product image to create an immediate impact. How to achieve this? Choose the proper dimensions of uploaded images, compress the images, name the images properly with relevant keywords, and optimize alt-text elaborately. 
  • Write product descriptions that sell and use keywords strategically. Connect with a Shopify development company that offers Shopify eCommerce marketing solutions for better results. 
  • Choose the theme based on these attributes: loads faster, fully-responsive, cross-browser compatible, drag and drop editor, and user-friendly navigation. 
  • Select the right pricing strategy. It must cover product and fulfillment costs, price matching, dynamic pricing, free shipping, and subscriptions and combos. 
  • Diversify your presence across all social media platforms by linking your Shopify account with Facebook and Instagram. 
  • Turn your Instagram into a shoppable feed to convert more sales. Hire a Shopify eCommerce development and Instagram marketing service provider to implement solutions that promote Shopify stores through Instagram and Facebook.
  • Display user-generated content on your store to create the right buzz around your products. Example: Click a pic with our product, post it on Instagram, and write a review for an extra 10% off on your next order. 
  • Remind customers about Cart-abandonment through emails. Set up an automated Cart-abandonment emailing system for a better outcome. 
  • Use Upsell strategy to increase order value. Upsell allows brand owners to promote a product that complements what customers just added to their cart. Example: Matching blouse and earrings for a saree just bought. 

It is now your turn to use these hacks to grow on Shopify. 

Let us know if you struggle implementing these tricks and tips while building your Shopify site. Our team will help you sort out the problem and provide additional resources to boost your game. 

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Advantages of CDN for a Shopify Development Company

Posted on by Diinfotech_admin_User

CDN, or Content Delivery Network, is a technology that improves how we deliver content to the end users via the WWW. 

It is a network of interconnected servers distributed geographically to provide web content to website users easily. The primary function of CDNs is to reduce network latency, also known as wait time, and enhance the performance of web pages and applications.

Here the content on a website is stored in multiple servers nearer to the expected web user’s location. So, instead of using a single server for a particular website, users will access the website’s content from a nearby server – meaning, a user in India will access a different server near his location for this blog, say Mumbai. While a user in the USA will access the same blog using a different server nearest to his location, say New Mexico. 

With an example of the fashion industry, you wouldn’t fly to Florence in Italy to buy a Gucci handbag – you’d drive to a local mall that has a Gucci showroom. 

Your Shopify Development Agency will know this, and that’s how they will tweak website architecture for your specific users. 

How Does CDN Work?

When a request is made for a domain, say diinfotech.com, the CDN sends it to an appropriate server, and the content (cached) is delivered to the user traveling a shorter distance. The primary server where the website is hosted is called the original server. Different types of content are stored in the server, such as static, software downloads, video and audio, and webstore content created by rich applications. 

However, cached content or copy of the original content is stored in data centers, called Points of Presence or PoPs, which are geographically distributed. These servers are located where users send requests. They are also called edge servers. 

If a Shopify website is newly hosted, and the CDN doesn’t have the requested file in its PoPs, it retrieves content from the original server and delivers it to the user. This makes subsequent requests easy and fast. The CDN technology is powered by intelligent algorithms and machine learning to anticipate website requests and generate content before it is required. It also syncs its data with changing website content regularly to improve performance. 

Any Shopify website development company that wants to deliver complex web applications across international servers or improve the shopping experience of global users must implement CDN as part of their website development architecture. 

Why Your Shopify Development Services Provider Must Use a CDN?

CDNs not only load eCommerce website pages more quickly but also support more users without any glitches. They can simultaneously redirect traffic of busy servers to other servers for better balance, reduce local network traffic congestion, and prevent single-point server failures. The advantages of CDNs are immense in Shopify Theme Development. Let’s see them.

  • They eliminate long wait times for content download, buffering, and live streaming, which results in a better user experience. 
  • Geographical distribution of content via multiple servers shortens distances between network paths and removes local network bottlenecks. This decreases bandwidth needs and improves network usage. 
  • Edge server distribution allows a Shopify development company to support more users than expected, allowing them to create a highly scalable webstore. 
  • CDNs multiply the number of Points of Access that prevent DDoS attacks, leading to a much more secure web solution. CDNs also come with additional security walls, such as Web Application Firewalls (WAFs)
  • If a Shopify website development company aims to focus on content delivery in a certain geography, say Australia and New Zealand, CDN’s smart deployment, leveraging process automation, enhances website performance in those areas. 
  • The servers can also limit content access in other areas with simple web configuration. 

Is your shopify development company using CDN for Shopify Themes Development? Contact our experts to learn more about the advantages of CDNs.

Read More Blogs

How to Manage Shopify Payment and Security On Your Store

Posted on by Diinfotech_admin_User

What makes an eCommerce business stand out? Products? Yes, primarily that. Order processing and delivery? Yes, that too. But there are other factors, too – factors that don’t make online shoppers hesitate before purchasing from your website. Such as how your store processes payment, secures personal data, and handles security issues. As a Shopify Development Company, we recommend that our customers not only focus on improving product quality but also enhance the online brand reputation, which includes data monitoring, money transfers, and online payment security. 

Shopify is one of the best eCommerce development platforms that provide complete security to eCommerce businesses and their customers. 

How is Shopify Safe for Online Shopping?

Shopify website development company is designed for small and medium business owners, particularly those who financially cannot afford comprehensive website support and maintenance. Therefore, Shopify’s development services provide unique solutions to such users to ensure secure, stable, and effective payments. 

Shopify is PCI Compliant 

PCI is a data security standard established by international players like MasterCard, American Express, Visa, and Discover for the online payment card industry. PCI requires an integrated strategy for credit card information and data security. 

Shopify is Level 1 PCI DSS certified in six categories:

  • Secured network
  • Data vulnerability management 
  • Cardholder data protection 
  • Strong access control measures and implementation 
  • Uphold information security policy 
  • Regular monitor and test networks 

This implies that all Shopify stores contain tools and security systems that protect Shopify payment transactions, offer risk analysis and data encryption, and prevent virus attacks on servers. It also provides constant security monitoring and threat control to ensure both buyers and sellers are protected against vulnerabilities and cyber-attacks during online payment and card data entry. 

How to Improve Store Security on Shopify 

No matter how secure Shopify features are, if you don’t know to implement them, your customers will always be at financial risk and identity theft, which could lead to loyalty issues.

We have outlined a few tips to help Shopify e-commerce businesses and any start-up Shopify website development company protect themselves from high-risk factors and threats on Shopify. 

Implement Two-Step Authentication 

Two-step Authentication is a common but highly secure login process in Shopify Themes development. It provides an extra layer of protection when someone tries to log in to your Shopify Admin account, even when they know your username and password. 

Set Up a Fraud Protection System

Customers’ trust is diminished when fraudulent activities damage your reputation and impact your ROI. Shopify Fraud Protection System is one of the greatest benefits for Shopify eCommerce businesses as it helps you identify potentially fraudulent orders for further scrutiny. 

You can choose between manual and automatic order completion, giving you total control over the process. Orders flagged as ‘Suspicious’ can be double-checked before further processing. 

Go to Settings 🡪 Payments 🡪 Shopify Payments 🡪 Manage to edit your options. 

Implement Disaster Back Up and Recovery

Disaster backup and recovery for your store data could be the best defense action you can implement against any disastrous incident, such as a cyber-attack, system crash, power outage, or even apocalypse. Our Shopify development services include Managed IT solutions, such as backup and recovery and disaster management. For more details, you can connect with our Shopify expert. 

Audit User Member Permissions

Give specific user permission to your employees, such as what they can and cannot access in your Shopify Admin or Shopify POS. This will help you manage your staff activities carefully and deactivate unused accounts to avoid data theft.

Set Up Security Badges 

A security badge is a badge on your website, placed next to the website URL, that confirms your website’s trustworthiness to customers and that it is safe to transact money. Usually, websites with secured badges start with https://. You can place the badges on the product pages, homepage, or during the checkout process. 

There are five key security badges, each with different purposes and terms of use. You can select an appropriate badge based on the impact you want to create on your customers. They include:

  • Safe Checkout Badge
  • Accepted Payment Badge
  • Third-Party Endorsements
  • Money-Back Guaranteed Badges
  • Free Shipping and Return Badges 

Enable Admin Security 

You may sometimes need to provide your username and password to staff in case of emergencies or work overload, such as completing orders, replying to grievance customers, etc. Unfortunately, this also means your staff members can access important information and customer data without your knowledge. 

To avoid data manipulation and mishandling, you can activate Shopify’s staff permission system, which allows you to set different levels of access to your employees. 

Turn On Payout Notifications 

It should be automatically enabled in your Shopify Theme. Shopify will send you an email containing the amount paid and the link to the payout. However, you can manually set up payout alerts (Settings 🡪 Shopify Payments 🡪 Manage 🡪 Payout Schedule) whenever a payment is sent to your bank. This will help you review order processes and customer issues in real time, on the spot.

As a Shopify website development company with 17 years of eCommerce development experience, we know how vulnerable eCommerce websites are to a wide range of threats. However, Shopify proves to be the best solution for businesses as it meets all the security requirements without adding cost. 

Shopify’s security measures prevent information leakage, financial issues, and fraudulent access. 

Let us know your problem, and we will help solve it. 

We provide an end-to-end Shopify website development company, following Shopify Security Guidelines strictly. 

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