Tag: SEO

 

Search Engine Optimization auditing is important to find out problematic areas in a website, create strategies and plan to work on the problems, and keep websites updated with the latest developments.

What is an SEO audit?

An SEO audit is carried by a provider of SEO services in Delhi to determine the friendliness of a website in different areas.  The purpose of an SEO audit is to reveal issues in areas including technical SEO, on-page SEO, website structure, offsite structure, user experience, content gaps and opportunities, and marketplace insights. It is like doing a ‘health-check’ of your website. One must do an SEO audit regularly and frequently because things quickly change and what is working today may not work 3 months from now.

While it is recommended to consult a company that provides SEO services in Delhi, you can try doing it yourself as well by incorporating the following tips.

Tips for SEO Audit for Websites

Know that an SEO audit should be comprehensive and cover structural as well as content components influencing your SEO visibility.

There are three key elements of SEO audits that you must not ignore:

• Hosting and indexing, which comprises the backend element.
• Content, keywords, and metadata, which comprises the front-end.
• Links quality and external references.

1.  Crawl your Website

You can use free online tools to crawl your website. These tools find various significant errors, including broken links, bad keywords, bad images, duplicate content, unlinked pages, excess redirects, and page title issues.

2. Make only one version of your website browseable

If your website has multiple URL versions, you will be sending a misinterpreted message for crawlers and they wouldn’t know which one to crawl. This will negatively impact your traffic conversion. So, make sure you either have HTTP or HTTPS and either a mobile version or a desktop version.

3. Complete on-page SEO checks

On-page SEO checks are conducted to make sure your site is optimized properly and crawlers are able to crawl the site perfectly.  This is very important if you have published a lot of content with similar themes. Sometimes some seemingly unrelated content may show-up. Therefore, look for page titles, title tags, meta descriptions, hierarchy, keyword placement.

4.  Check your internal and external links

Sites with logical hierarchy improve rankings. Therefore, identify broken links, both internal and external as earliest as possible and fix them. You can use downloadable tools that locate broken links within websites.

5. Perform backlink audit

Backlinks are important. Period.  Therefore, it is important for you to know what is happening both on and off your site. Use online tools to assess your backlink quality to check your current link profile, evaluate competitor’s backlinks, and focus on areas that you can boost.

6. Check the site speed

Your customers don’t have time. And they are not loyal most of the time. Go through Google’s PageSpeed Insights for more details on the recent updates in site speed.  It also gives you site speed optimization strategies and tips.

And if you think all of the above SEO audit steps are tedious and time-consuming to do, we are just a call away. You contact our SEO service experts, and we will do the auditing in a jiffy.

 

Ask any digital marketing service provider, he will admit that SEO is a good business strategy. While literally, any company can reap the benefits of SEO for the website, certain business, due to their competitive edge, demographics, content, and services provided, SEO implementation becomes imperative. They have more to gain than the others from this promising digital marketing solution. Listed below are the types of businesses that need SEO the most in 2019. Hire SEO service in Delhi for brand visibility and to ensure that you are not swallowed up by competition and lack of awareness.

Types of Businesses that must hire SEO Services in Delhi in 2019

Type 1: Startups

Startups usually have limited, nil, or scattered customer base. They can develop a tremendous website and optimize it grandly to make it their tool to launch their brand and create visibility. Plus, SEO is one of the most cost-effective but promising marketing strategies that startups can easily invest in.

Type 2: Locally owned Individual Shops

The same theory applies for locally owned individual shops, also known as mom and pop shops. Most small businesses are happy in their small space, never thinking to grow out of their comfort zone. SEO can give you an opportunity to establish a foothold in the larger, unfamiliar marketplace and gain required visibility.

Type 3: Niche Companies

Niche companies here refer to those businesses that cater to a highly specific target audience or that provide very specific service.  They have limited competition due to their concentrated skills, and hence must use SEO to gain maximum traction. Although their traffic count will be slow, they will still be able to convert 80 – 85% of them into leads for the same reason.

Type 4: The contractors

Contractors and freelancers face several challenges. But, since they do not own any brand, visibility becomes the biggest of all challenges. Freelancers and contractors mostly cannot afford expensive advertising campaigns. Therefore, the affordable and simple SEO is something they should totally consider to build ranks through reviews and testimonials. All they need is a WordPress website and they are good to go.

Type 5: Doctors and Medical professionals

Medicine is a huge world, where different types of medical professionals serve, such as physiotherapists, nutritionists, dieticians, etc. However, they become so involved in serving others that they forget to create strong visibility to bring in more patients. They can truly benefit themselves from SEO services, especially specialists who serve locally. Everyone at some point experience symptoms or pain and most people end up looking up the net for specialists. SEO is the best medium for developing connections.

Type 6: Legal professionals and other practitioners

Legal professionals, such as advocates, criminal lawyers, family lawyers, and other practitioners such as physical trainers, nurses, etc. also struggle with personal branding. Many of them do not have a brand since they are individual service providers. If you are one of them, you can start by establishing a website and build an SEO campaign through blogs to attract new clients and patients.

Apart from these six businesses, councilors, solution offerors, such as agriculturists, technical consultants, individual SAP and SaaS consultants, maintenance professionals, such as car mechanics, electricians, plumbers, interior decorators, and restaurant owners must reap the benefits of SEO this year.