As a fashion eCommerce brand, you must know that SEO is the key to your website’s success. While search engine optimization is important for all online businesses, it is even more necessary for fashion eCommerce brands. Having provided the best SEO services in Delhi for top labels like Aks, Sojanya, and Bumzee, we can give a few reasons:
- E-commerce sale is directly associated with website traffic. To succeed in the competitive fashion industry, you must make sure your website, product images, descriptions, alt texts, and videos are optimized to show up easily in online searches.
- Since fashion trends change fast, you’ll need ongoing help from an SEO agency in Delhi. They can adjust your SEO strategies to match what people are looking for and buying.
- Also, because people’s interests change with the seasons, you must optimize your online store with relevant keywords. For example, more people want silk sarees during Diwali and wedding season. So, using keywords and phrases related to weddings in your content will help more customers find your products.
- There are millions of eCommerce clothing businesses, but only those that emerge at the top of search results become brands. To increase brand value, Google must recognize you and place you on the top of search result pages, and SEO is the key.
As a part of our eCommerce website development services in Delhi, we provide comprehensive SEO solutions. So, if you want your online store to succeed, you must do everything to optimize it for search engines. There are a few best practices that we implement for our clients apart from the basics, like mobile-optimized websites, easy navigation, high-quality images, landing page optimization, CTAs, and competitor search.
If you are considering an SEO company in Delhi, make sure they also incorporate our best SEO strategies mentioned below:
Pay Attention to Local SEO
If you sell your products to customers in a specific geographical area or if you have a physical store, and you want your brand to appear on Google when someone searches for “Product Name + City/ Near Me,” you must optimize your website for local SEO.
Here are a few tips for improving your local SEO:
- Set up a Google My Business Page
- Create Business Listings on Google Business Profile
- Enhance listings with relevant keywords, pictures, reviews, and testimonials
- Add a mailing address, phone number, and working hours
- Create separate landing pages for local customers
Optimize each Product Page, and Don’t Ignore Product Descriptions
Use relevant keywords with relevant information that attracts potential customers.
Check out Sea&Mast’s product page or AKS’s main page optimizations for example.
We have added primary and secondary keywords and similar search terms to the product title and descriptions so that we not only target keywords with high competition but also use different phrases and combinations to compete with other brands. Regardless of what word your customers use to search for a product, you must ensure they land on your page.
If a product has multiple colors, prints, or sizes, each size, color, or print should be treated as a separate page and properly canonicalized. By doing this, your SEO agency in Delhi will prevent duplicate content issues.
Create Fresh and Engaging Content with a Fashion Blog
Modern fashion shoppers don’t just buy whatever they like. Instead, they go through multiple websites, check the latest trends, and read about fabric quality, size, style, and other details before purchasing an item. So, make sure you offer fresh, creative, and informative content that guides and encourages users to buy from you.
Blogs are a Great Way to Offer Engaging Content. Here are Few SEO Tips for Blog Writing:
- Create a dedicated blog site for your fashion brand, and it should appear on your homepage. If your brand name is Sea&Mast, your blog site should be blog.seaandmast.com
- Find blog subjects on Quora and Reddit. You can also conduct a survey or use your social media to learn about your consumer’s concerns.
- Answer your customers’ problems and concerns through effective and detailed blogs.
- Make sure your blogs have a unique personality and tone that your audience can relate to.
- Identify the pillars or categories of content and create as many blogs as possible for each pillar. For example, content pillars for the fashion industry could be Trending Styles and Looks, Festive wear, How-to Guides, Styling Tips, Accessories, Top Product Picks for the Season, and Shows and Events.
- Create different types of content covering broad topics. Examples: Travel Clothes, Lifestyle, Traditions, Maternity, Office wear, and so on.
- Concentrate on building high-quality backlinks from authority and popular websites. Focus only on the quality of the backlink and not the quantity.
- Also, pay attention to internal linking. Add many internal links, such as navigational, related products, and dynamic links, to make your content more organized and layered. It will also guide your audience to the right page and help them navigate through your eCommerce store easily.
Incorporate Social Media Optimization
Social media is one of the most effective SEO strategies that eCommerce fashion brands can embrace in order to grow. Platforms like Instagram, Facebook, and Pinterest can improve search rankings on Google.
Ensure your website has a direct link to your social media profile. Employ the best social media marketing services in Delhi using the right images, videos, links, hashtags, and detailed captions to enhance brand visibility and redirect your potential customers to your website.
With 2+ billion monthly active users, Instagram poses a commendable business opportunity for eCommerce brands to promote their products, drive engagement, and create a credible brand identity.
DI Infotech Leaders has assembled a list of Instagram tools to help eCommerce marketers create and share great social media posts and promotional ads in 2024.
These Tools will also Help you to Track Users’ Activity, Generate Sales, Schedule Posts, and Edit Images and Videos:
- Meta Business Suite
- Ads Manager
- Instagram Insights
- Commerce Manager
- Combin
- Buffer
- Social Blade
- SocialPilot
- Canva
- Sivi Ai
- Mojo
Perform Technical Audit and SEO Optimization
Search engines, like Google, prefer websites that meet their webmaster guidelines, meaning your website content should be accurate, true, easy to access, and user-friendly.
Technical audits help eCommerce fashion brands make sure that Google and other search engines can crawl, index, and rank your website’s pages for relevant search queries. As an extension of our Best SEO services in Delhi, we provide complementary technical audit and optimization for web stores.
Our SEO experts identify and fix the following technical issues by regularly auditing your website with tools like Google Search Console.
- How is your website optimized for mobile?
- Check URL structure and canonical tags.
- How fast do your website’s images, videos, and elements load?
- How valuable does Google consider your links, i.e., Link Health?
- Identify duplicate content.
- Identify missing pages (404 pages) and incorrect redirects (301 redirects).
- Find and rectify errors when Google fails to reach our website.
- Identify image issues – incorrect dimensions, formats, size, and alt-text.
- Manage sitemap and site structure.
As we conclude, SEO for eCommerce brands is tricky. It would be best if you had patience and persistence. However, including these best SEO services in Delhi in your digital marketing strategy can deliver amazing results. If you are looking for an all-in-one package comprising website development, SEO, and social media marketing services in Delhi, connect with our marketing expert; we can create a personalized plan for you for three months.
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