If you want to deepen the relationship with your customers and reach them anywhere, anytime, use Micro-moment marketing. DIInfotech Digital Marketing Company addresses user’s needs in real-time and with personalized solutions. We use and modify micro-moment marketing in umpteen number of ways, whenever our customers uses their mobile phones.

Micro-moment marketing is basically creating an opportunity to access potential customers round the clock through their phones. According to Internet Trend Report, 2013, users use their phones over 150 times a day. And this is 2018, where smartphones, selfies, social media are the new mantras for business, consultation, and shopping.

Anticipate, Make a Move and Provide Unparalleled Experience

So, knowing what consumers are looking for even before they make an attempt, can make companies more accessible to their clients. DIInfotech follows this mantra and suggests the same to our B2B and B2C customers.

“While opening our phone sometimes is just to kill boredom [by] browsing Facebook, a majority of these [moments] can be summarized into a few categories: I want to do something, buy something, go somewhere or know something, “These are essentially moments that sit at the crossroads of content, immediacy and intents, explains Scott Poniewaz, director of business development and marketing consultant at Hawke Media.

The Four Cues of Micro-moment Marketing We Follow

1.     Anticipate

Most users log-in or begin their search without looking for a certain brand, and 51% of the mobile users discover a new brand while searching on their device. Take this uncertainty to your advantage. According to Google, we need to address 4 different moments of user’s needs, such as I -want-to-know moments, I-want-to-go moments, I-want-to-do moments and I-want-to-buy moments.

2.     Be Relevant

If you are not providing useful and niche-specific content, your company may easily get lost. DIInfotech, Digital Marketing Company in Delhi, ensures our customers know their audiences and offer highly relevant bits of information to provide a personalized experience.

3.     Be Fast

Before your customers switch to another site or app (29% of smartphone users do this), we deliver the best user experience with fast loading pages, desired information, easy steps and a highly accessible web site or app.

4.     Value-Based Exchanges

We make interactions special by providing value-based exchanges. We provide valuable content that can make customers feel special and emotionally connected.

Today, almost all businesses have shifted their focus on social media marketing services to target niche customers.

Most brands forget that social media is quite important if they are looking for success through digital marketing strategies. However, having worked within one of the established Social Media Marketing Companies in Delhi, I make sure that I tell my clients that we should invest in social media strategies to get a strong hold on the niche customers.

I have put together 6 unique social media strategies that we usually implement for our clients.

We use Chatbots

Chatbots are digital marketing tools that communicate with customers and resolve their problems without the need for human interruptions. Chatbots can easily be integrated with social media platforms. We can integrate chatbots with payment systems as well.

We Provide Effective Content Marketing Strategy

High-quality content, linking content with right posting schedule, and maintaining a balanced frequency of posts are few features that we implement in content marketing. Good content marketing can attract organic audience at a reduced cost.

We Create Community for Your Audience through Our Posts

We show your audience that you are not just brick and mortar; rather your brand is an emotion and a humor. We make communication interactive by asking questions, gathering customer views and suggestions, sharing trending news, liking and sharing their posts and more.

We Hype Your Profiles with Visually Appealing Content

We attract clients by adding a level of personality to your brand through good images, infographics, fun videos, and occasional interesting podcasts. We try to make your social media accounts eye-catchy and anything but bland and tasteless.

We Use Your Employees as Brand Advocates

People are considered the best promotional tools, and so we leverage your employees to create brand awareness. We train them on the best social media practices, brand-specific social media guidelines and appoint a team lead for the purpose.

We Make You Go Live and Share Interesting Stories

Although content will tell a brand’s story, by sharing real-time videos of what’s happening in the company will produce a positive psychological effect on clients. We help create live stories about your brand on Instagram and Facebook.

If you want to know if PPC campaigns or paid search marketing is the right strategy for your business and brand development, then don’t worry, DIInfotech has got you covered.  DIInfotech’s PPC services pose a remarkable marketing opportunity for your business.

Types of PPC We Offer

Unlike traditional forms of advertising, our PPC campaigns let you directly evaluate your returns on your investment and help you to determine your profitability. DIInfotech, being one of the leading PPC management services company in Delhi, have several types of campaigns to make your business marketing endeavors dynamic.

Social Media Advertising

This type of advertising helps you connect with target customers through various social media platforms, such as Facebook, Instagram, LinkedIn, Twitter etc. We help you to place your ad on target demographics’ news feed or in their social handles.

We ensure that even with a small social presence, we can increase your brand awareness and make your advert go viral.

Search Advertising

Search adverts can be found on Google. These ads take up the top and bottom of organic search results, which can be identifiable by a tiny ‘Ad’ logo. DIInfotech enters auction on behalf of you to have your business ads show here.

Through search advertising, you can auction for specific business-related keywords and target niche customers. This is one of the proven PPC methods of returning results.

Display Advertising

With this type of Advertising, you can show your ad campaigns across all Google partner websites. You can pick target market or people that have visited similar website before or you can yourself choose industry relevant websites to show your ads.

We add both image and text ads to enhance brand awareness across the web in a visually appealing format.

Remarketing

This is a really effective PPC type that targets customers who have shown genuine interest in you. We market your business to those viewers on several other pages and entice them to come back to your website and convert a query to sale. We show the exact product or similar products to make the strategy even more appealing.

DIInfotech also offers Google Shopping Advertising, Video Advertising and Mobile Advertising as part of their PPC Services.  Call us today for a free consultation.

Running an online marketing company in Delhi has made me realized one particular universal thing – small business owners should definitely be focusing on Search Engine Optimization, i.e. the SEO.

Two things that immediately struck my mind why I need SEO services for small businesses like mine is:

1. I need visitors to my website in junk and not just one or two a day.
2. I have to feed Google, Bing, Yahoo and other search engines with crucial information, so that they are pleased with my site and position it higher on SERPs.

Simply put, if I don’t engage myself in the SEO business, my website will not be on the first page of SERP, which exactly is the job of Search Engines – to bring forth relevant websites that match with user’s keywords.

However, there are other Fab Benefits of SEO for Small Business Too…

1.     SEO Enhances Your User Experience

In the end, your website should attract and inform users perfectly, so much so that they tell others about it. SEO provides friendliest and fastest user experience, in terms of information, entertainment, keyword relevancy, presentation (images, infographics) and easy language.

2.     It Triples Your Potential Reach

You have no idea how we unconsciously trust the Internet. If Google places ‘XXX’ as the best provider of SEO Services in Delhi, then it must have earned it and it must be true. That’s what SEO does. SEO multiplies the laws of attraction.

3.     Boosts Brand Awareness in Niche Market

Like I said we trust the internet with our heart. If your website comes up in more than 3 – 4 searches when user search for Best SEO services Delhi, chances of the users going for you will double… or, might even triple.

4.     Increases Conversion Rate

When a user types ‘best digital marketing company in Delhi’, it means he is already looking for your services. You don’t need marketing here, but what you need is present yourself in front of your user, i.e. in the top 5 results of SERP through effective SEO.

5.     Provide Valuable Customer Insights

If your SEO hits the bull’s eye and is highly optimized, Google Analytics will start tracking valuable information about your customers, which will help you determine your future plans and business growth strategy, and discover more about your target market.

Our mission at DI Infotech is to create a complete brand which gives their customer a memorable experience. We are a full service digital agency where we understand the fact that a good and successful brand is the result of a combination of creativity and unending research. Our teams of hardworking, talented and innovative individuals work together in creating an experience for the end users and customers that will make them keep coming back for more. Being among one of the best seo and digital marketing company our result driven approach towards problem solving makes sure that your brand becomes a household name in no time.

We successfully combine technology and expertise in our campaign methods that will drive more organic traffic towards your website eventually increasing your google ranking. We also strive to attain the goals that are agreed on by simultaneously helping your to break down barriers and identify your company’s true potential.

We have expertise in the field of digital marketing covering social media marketing, seo marketing, ppc marketing among a plethora of other services. We consider DI Infotech a brand ecosystem agency which turns your brand into a lead generating machine. Our marketing experiences and digital products are crafted beautifully that helps in growing your business. We seamlessly integrate your company across all the digital marketing channels and other media channels using full transparency and advanced targeting methods.

Our creativity is data driven which connects very well with your customers. Our focus is always providing solutions that are result driven, with a promise of online brand growth. All our digital experiences are engineered to perform at their best speed. We at DI Infotech believe in measuring our success by the result we create for our clients.