How to build a business on Facebook

Posted on May 16, 2019 by Diinfotech_admin_User

Facebook is one of the world’s most powerful free marketing tools. Half of the world’s
population is on Facebook for starters, and an average smartphone user spends about one out
of 5 minutes on this social media platform. If you have created a business page on Facebook,
yet have no clue about how to build a business out of it, we will help you with some quick
tips and suggestions. However, if you want to get faster and accurate results in this fiercely
competitive marketing world, get in touch with a digital marketing company in Delhi and
get their help in developing a strong Facebook marketing strategy.

1. Don’t create personal profiles for brands

If you create a personal page for your business, you will end up losing a lot of content
creation tools and other marketing opportunities. You will also miss statistical analytics that
only Facebook Business page offers. You should not create more than one personal account,
for that also does not sit well with Facebook terms of business.

2. Avoid posting personal content on Business Page

Assign Facebook business Page roles to only limited employees so that they don’t
accidentally post personal stuff on the company page. Also, make sure you train your
employees adequately so that they know everything about ‘publishing’, ‘scheduled posting’,
and other features. Also, when sharing content on the Business page, share it as a brand, and
not as yourself. For example, avoid using ‘I’.

3. Add a relevant and recognizable profile picture

Your audience should be able to recognize your brand/business from the profile picture.
Create a business logo and add it as the profile picture. If you are a freelancer, then add a
clear headshot of yourself. If you are recognizable, only then it will be easy for you to come
up on the Facebook search. Make sure, the picture is in proper dimension. Generally,
Facebook profile pictures display at 170 x 170 pixels on a desktop and 128 x 128 pixels on
smartphones.

4. Make sure the cover photo engages the audience

The cover photo takes the most space on a Facebook page. Therefore, make sure the cover
photo is of high quality and talks about your brand appealingly.

5. Add a call-to-action (CTA) button

Facebook call-to-action buttons include ‘sign-up’, ‘book now’, ‘watch video’, ‘visit website’
and many other CTAs. You can also customize it with something of your choice. Facebook
marketing experts in your selected digital marketing company in Delhi will do a better job
for you in CTA. Adding a call-to-action definitely drives more traffic. This is also a great
way to direct your customers to your website.

6. Fill in a good ‘About us’

Although this particular part is no longer visible until clicked opened, the right kind of
customer would be interested to know more about you. Make sure you add a general
description of your company, a mission, and few a brief outlines about the services offered.

While all these are some adjustments that you could do it yourself, some of the ‘must-do’
things, which only a professional digital marketing company, like DIInfotech, can help you
accomplish include:
– Implementing Facebook targeting tools
– Defining the ideal time and frequency for post publishing
– Adding appropriate photos and videos to Timeline
– Pinning important posts
– Private messaging
– Comments and response monitoring
– Page promoting
– Measuring success using social media report tools

Email Tips for B2B- Perfect your B2B Email Marketing

Posted on May 10, 2019 by Diinfotech_admin_User

Although there are several digital marketing strategies you can choose to generate lead and convert them into sales, you must know which channels of communication will suit your business right from the start. Email marketing is one of the best ways to promote a B2B company and drive sales. While not all customers are on social media or avid readers, pretty much all of them use their emails. Emails are still the quickest and most effective channel of communication. So let us read some great tips on email marketing that will help you in 2019.

email marketing in delhi — email marketing in Delhi

Differentiate your clients

When you address business clients, you must know how to differentiate each client based on their purchase:

Customers or companies that use your products to manufacture their products.
Customers that use products for office automation or secondary tasks.
Government agencies and institutions that need your products.
Resellers and distributors.

Write a good email header

You need to pay attention to the email header, as it will work as an elevator pitch. An average office worker receives around 121 emails every day. How will your email catch their attention? Therefore, you must ensure your logo is visible and you have an effective banner. Hire an email marketing company in Delhi to design a professional looking banner. The banner should save your time, for it is the first thing your audience will notice.

Perfect subject line with an excellent title

The email marketing company you hire will have their own content developers and copywriters. You can hire them for developing a very appealing subject line because the first thing clients notice is the subject line when an email lands into their inbox. You have to evoke curiosity within them and your subject line should tell everything about you that they need to know.

Moving on, if your client has opened your email, the title should be able to convince the reader to read the rest of the email content. Do not forget to make the subject line interesting and quirky.

Create your own content

You will know what is best in your business and what things your customer should look for. Therefore, we suggest that you create your own content or provide great points for the content writer to develop. Few things you must consider are:

Write evergreen content, such as tips, FAQs, and informative articles.
Describe your products in points.
Make your content unique by providing value to your users.
Do not write lengthy content.
Write the content in simple English.

Don’t address to a particular person, such as CEO or HOD

The whole company needs you, not just the CFO or CEO. There are different kinds of people in charge of procuring different things within a company. Although they all may not be CEOs, they are from different educational backgrounds and designations. Therefore, when you are addressing a company, create a message that is understood by anybody.

And finally, make sure you have authenticated your domain so that your delivery rate and opens are improved, and your emails don’t land in spams.

There are several strategies in email marketing. Most of them will work for you if you know when to use what. Call us for a detailed analysis and the best strategy for your business.

Social media marketing trends to follow in 2019 for success and growth

Posted on May 7, 2019 by Diinfotech_admin_User

Are you prepared for 2019, with the financial year already begun? Social media is evolving; how it was a year ago, it will not be today. One of the biggest reasons for social media evolution is the content consumption habit of the users. Therefore, if your business gets its major support from social media, you must stay abreast of the latest trends to plan better and equip yourself with powerful strategies. Also, you must hire a Social media agency in Delhi
to plan for a successful year because, unlike yesteryears, digital marketing now needs expert hands to conquer the competition. You cannot do it alone.

However, as you prepare for it, consider following these social media marketing trends in
2019.

social media agency in delhi — Social media agency in Delhi

1. Embrace User-Generated Content (UGC)

The buying process has changed and is no longer a simple brick and mortar based system. People use social media extensively to compare prices, search for offers, ask for reviews and images, and check with friends before checking out. Therefore, social media stories, referrals, word of mouth publicity, and influencer’s marketing play crucial roles in the customer’s decision-making the process.

Henceforth, you must leverage the power of UGC like most businesses to promote your products and services. Some of the UGC you could create include, ‘share a pic with the product to get 15% off on purchase’, ‘add hashtags’, ‘tag the profile in comments’, or ‘share a favorite memory with the product’. Make sure you reward the best comments, tags, and posts.

2. Incorporation of Live Videos

Videos are gaining immense popularity, especially after the upsurge of live videos and one-minute videos. Visual experiences are best experiences, even more so if a celebrity whom you love gives it out. Live videos are more engaging and captivating, they are interactive, they make audiences feel a part of the moment, they allow marketers to personalize content, and help build trust.

With live videos, you can reach a broader audience base and connect with viewers in real time. However, your live video content should be attractive enough to hold the customer’s attention.

3. Rise of Messaging apps and Chatbots

Your aim has to be to provide multiple channels to customers to reach out to you. Therefore, the number of social media platforms you use, the better will be the connection. Messaging apps like WhatsApp and WhatsApp business, Skype, Kik, Facebook Messenger, LinkedIn messenger have made it simpler to connect and stay in touch with people. You can use these apps to provide personalized and to-the-point services to customers.

4. Growth of Augmented Reality

Facial fillers, geo-filters, etc. are some Augmented Reality (AR) features that you must have found buzzing in social media platforms today. Consult your social marketing agency in Delhi to take advantage of AR features and devise creative, engaging, interactive, and personalized experience to draw customers.

5. Gaining of Trust and Transparent Social Data policy

You have to find a balance between personalization and privacy and give customers more power in their shopping experience. This is possible by establishing transparent data policies and encouraging honest communication between customers and brands.

If you are focused on improving your customer experience, contact us and we shall show you simple but effective social media strategies to do so.

SEO Trends Matter In (2019)

Posted on May 2, 2019 by Diinfotech_admin_User

SEO is quite important and we all know that. And 2019 will become one of the crucial years for SEO. We are going to point out the SEO strategies and tactics that are going to dominate the digital marketing realm in 2019. It is important that you contact your SEO Company in Delhi to implement these trends and take charge of your online presence.

SEO company in Delhi

Trend 1: Giving the Audience what they want

Find out what your audiences’ search intent is? It could be images, audio, video, navigational, transactional or even educational. You need to find out what someone expects when they enter a keyword or query. Your website content should reflect niche audience choices and preferences. And if your site gives something positive to your audience journey, Google will reward you.

Trend 2: Implementation of Voice Search

Time to go beyond text search. With more and more augmented reality and virtual reality stepping into the digital marketing landscape, it is time for you to optimize voice search and outsmart your competitors.

Trend 3: Looking beyond Google Search

Soon Amazon and Apple will give a cutthroat competition to Google search, and it could be this year too. SEO will not be just about optimizing one search engine but taking into account all others. SEO is about showing up wherever and however people search for you. Therefore, you must optimize SEO in all places, right from website and mobile to apps and podcasts.

Trend 4: Usage of Structured Data

Since AI is the buzzword, which is becoming quite important for Google, structured data will be the key. AI requires fast processing of content and if it takes too long to crawl the required information, it will not be great. Some of the things a good SEO company in Delhi will focus on your SEO include structured data, schema, active and passive search behaviors.

Trend 5: Video Creation and Video Optimization

Video content is the biggest fad now, especially after the popularity of 1-minute videos. A result shows that one-minute videos are worth 1.8 million words on the internet. It can keep a viewer glued to the video and its content without making him feel bored. The best way to optimize video content is by using channel name, channel description, and channel keywords.

Trend 6: Content is still the KING!

Henceforth, the creation of exceptional content will be an inevitable criterion in 2019. Google is strictly focusing on evaluating content quality at the depth and breadth of a website’s content. If you are spinning content just to keep your blogs alive, it will not be good enough any longer. So, you must create content that solves problems, content that inspires, and gives something more than what the reader assumed it would. Using the right language is also important. And lastly, your content should trigger users to take action.

Trend 7: Enhancement of EAT – Expertise, Authority, and Trustworthiness

And finally, Read Google’s EAT search quality rating guidelines and understand what is essential for ranking and quality context.

DIInfotech is an SEO expert in Delhi that is known for its capabilities in keeping up with the latest SEO trends. Contact us to know more about effective SEO trends implementation.

What is an SEO Audit – Learn the Tips for SEO Audit for Websites

Posted on April 29, 2019 by Diinfotech_admin_User

Search Engine Optimization auditing is important to find out problematic areas in a website, create strategies and plan to work on the problems, and keep websites updated with the latest developments.

What is an SEO audit?

An SEO audit is carried by a provider of SEO services in Delhi to determine the friendliness of a website in different areas. The purpose of an SEO audit is to reveal issues in areas including technical SEO, on-page SEO, website structure, offsite structure, user experience, content gaps and opportunities, and marketplace insights. It is like doing a ‘health-check’ of your website. One must do an SEO audit regularly and frequently because things quickly change and what is working today may not work 3 months from now.

While it is recommended to consult a company that provides SEO services in Delhi, you can try doing it yourself as well by incorporating the following tips.

Tips for SEO Audit for Websites

Know that an SEO audit should be comprehensive and cover structural as well as content components influencing your SEO visibility.

There are three key elements of SEO audits that you must not ignore:

Hosting and indexing, which comprises the backend element.
Content, keywords, and metadata, which comprises the front-end.
Links quality and external references.

1. Crawl your Website

You can use free online tools to crawl your website. These tools find various significant errors, including broken links, bad keywords, bad images, duplicate content, unlinked pages, excess redirects, and page title issues.

2. Make only one version of your website browseable

If your website has multiple URL versions, you will be sending a misinterpreted message for crawlers and they wouldn’t know which one to crawl. This will negatively impact your traffic conversion. So, make sure you either have HTTP or HTTPS and either a mobile version or a desktop version.

3. Complete on-page SEO checks

On-page SEO checks are conducted to make sure your site is optimized properly and crawlers are able to crawl the site perfectly. This is very important if you have published a lot of content with similar themes. Sometimes some seemingly unrelated content may show-up. Therefore, look for page titles, title tags, meta descriptions, hierarchy, keyword placement.

4. Check your internal and external links

Sites with logical hierarchy improve rankings. Therefore, identify broken links, both internal and external as earliest as possible and fix them. You can use downloadable tools that locate broken links within websites.

5. Perform backlink audit

Backlinks are important. Period. Therefore, it is important for you to know what is happening both on and off your site. Use online tools to assess your backlink quality to check your current link profile, evaluate competitor’s backlinks, and focus on areas that you can boost.

6. Check the site speed

Your customers don’t have time. And they are not loyal most of the time. Go through Google’s PageSpeed Insights for more details on the recent updates in site speed. It also gives you site speed optimization strategies and tips.

And if you think all of the above SEO audit steps are tedious and time-consuming to do, we are just a call away. You contact our SEO service experts, and we will do the auditing in a jiffy.

Businesses that need SEO the most in 2019

Posted on April 25, 2019 by Diinfotech_admin_User

Ask any digital marketing service provider, he will admit that SEO is a good business strategy. While literally, any company can reap the benefits of SEO for the website, certain business, due to their competitive edge, demographics, content, and services provided, SEO implementation becomes imperative. They have more to gain than the others from this promising digital marketing solution. Listed below are the types of businesses that need SEO the most in 2019. Hire SEO service in Delhi for brand visibility and to ensure that you are not swallowed up by competition and lack of awareness.

Types of Businesses that must hire SEO Services in Delhi in 2019

Type 1: Startups

Startups usually have limited, nil, or scattered customer base. They can develop a tremendous website and optimize it grandly to make it their tool to launch their brand and create visibility. Plus, SEO is one of the most cost-effective but promising marketing strategies that startups can easily invest in.

Type 2: Locally owned Individual Shops

The same theory applies for locally owned individual shops, also known as mom and pop shops. Most small businesses are happy in their small space, never thinking to grow out of their comfort zone. SEO can give you an opportunity to establish a foothold in the larger, unfamiliar marketplace and gain required visibility.

Type 3: Niche Companies

Niche companies here refer to those businesses that cater to a highly specific target audience or that provide very specific service. They have limited competition due to their concentrated skills, and hence must use SEO to gain maximum traction. Although their traffic count will be slow, they will still be able to convert 80 – 85% of them into leads for the same reason.

Type 4: The contractors

Contractors and freelancers face several challenges. But, since they do not own any brand, visibility becomes the biggest of all challenges. Freelancers and contractors mostly cannot afford expensive advertising campaigns. Therefore, the affordable and simple SEO is something they should totally consider to build ranks through reviews and testimonials. All they need is a WordPress website and they are good to go.

Type 5: Doctors and Medical professionals

Medicine is a huge world, where different types of medical professionals serve, such as physiotherapists, nutritionists, dieticians, etc. However, they become so involved in serving others that they forget to create strong visibility to bring in more patients. They can truly benefit themselves from SEO services, especially specialists who serve locally. Everyone at some point experience symptoms or pain and most people end up looking up the net for specialists. SEO is the best medium for developing connections.

Type 6: Legal professionals and other practitioners

Legal professionals, such as advocates, criminal lawyers, family lawyers, and other practitioners such as physical trainers, nurses, etc. also struggle with personal branding. Many of them do not have a brand since they are individual service providers. If you are one of them, you can start by establishing a website and build an SEO campaign through blogs to attract new clients and patients.

Apart from these six businesses, councilors, solution offerors, such as agriculturists, technical consultants, individual SAP and SaaS consultants, maintenance professionals, such as car mechanics, electricians, plumbers, interior decorators, and restaurant owners must reap the benefits of SEO this year.

Promising Tips to convert Traffic into Leads

Posted on April 25, 2019 by Diinfotech_admin_User

If you are figuring out how to convert your website visitors or traffic into customers, you are not the only one. While companies providing services in Website design and development in Delhi can help you by building a robust and user-experience filled site, you can try using strategies and extensive testing to help your unique set of an audience turn into happy customers. Traffic only matters when there is conversion. Otherwise, it is just a crowd. We have listed here effective tips to convert traffic into leads.

Start by Segmenting your Viewers

Each type of audience has different needs and wants, and they are interested in different types of content. So, start by putting your customers into different segments, say returning customers, top of the funnel, middle of the funnel, and bottom of the funnel.

Concentrate on your Pitch

‘Sales’ is all about creating the first impression. Elevator pitches are highly crucial in digital marketing, more than long pitches. However, it also depends on the product and services you sell. For example, if you sell technology or a healthcare product, longer pitches will be more effective. On the other hand, shoes, fashion accessories, cosmetics, etc. may bring in more customers with shorter pitches.

Add Testimonials, Case Studies, and Reviews

Customers’ purchase decisions are mostly triggered by case studies, reviews, testimonials and other social proofs, such as comments, screenshots, stories, etc. You should focus on collecting them. But make sure they are authentic and that can be validated.

Free! Free! Free!

Got excited? Your customers will too the moment they see you are offering free trials and sample products on order. It will display that you have faith in your product. It also creates a positive psychological effect on customers. However, choose this wisely and know how much to offer.

Invest in Remarketing

To get the best, you have to spend a little. A remarketing ad is an advertisement that displays only for existing visitors. It will work only if you choose a Digital Marketing company in Delhi that knows the rules and ethics of remarketing. If it is done right, it can create positive impressions.

Spy on your Visitors

Just like you install a CCTV to spy on your store customers to understand their movements and purchase patterns, you can also record visitor’s movements on your website through data, scroll maps, heat maps, etc. This will help you optimize your link destination.

Work on Your Landing Pages

Landing pages are must for all websites. If you don’t have one contact your Website design and development company and ask for a landing page. They are the first place where conversions begin. Don’t forget to optimize it regularly based on your customer, in terms of demographics, goals, pain points, language, and motivators.

Opt-in Forms in Sidebars and Redirected Pages

People, after having done with a blog post, most often feel lost. Use this space to direct them to other pages of your website or to a landing page through the sidebars or below posts.

Now is your time to rethink and consider using all of the above tips. If you still have doubts, contact our website development experts for optimized results.

Google Tools that are Must Promote Your Small Business in 2019

Posted on January 28, 2019 by Diinfotech_admin_User

Google and the internet are two sides of the same coin. There was a time when both were distinctively apart, and today we cannot think of one without looking at the other.

Although small businesses use Google products like Gmail, Google Drive, YouTube, documents every day, there are more tools that they can use to improve productivity. These tools will definitely take local businesses digital and if you have not used the internet to market your business yet, Google should be the first stop.

Let’s have a look at the best ones in 2019.

Google My Business: Google My Business makes it easy for local businesses to get discoverable on search with local intent by using Maps, Google+ etc.

Google Retail: This free tool allows merchants to list their products on Google. You can create shopping Ad Campaigns, a Trusted Store, display customer rating, and use Manage Center for managing inventory. If location permits, Google also offers Android Pay and Google Express, a trusted delivery service.

Google Analytics: The tool helps you to gauge your marketing efforts and measure your success. It allows business owners to track sales, site engagement, conversion rate, and traffic.

Google Keyword: SEO is 80% about Keywords. Therefore, this tool will be extremely handy when you want to test drive keywords for your business by combining different keywords, URL and categories.

Google Offers: If your business is offering deals and discounts, Google Offers matches your business with customers in your city or locality looking for discounts and promotional offers.

Google Alerts: This useful service sends businesses trending news and information related to your business or the topic of your interest. This tool helps you to stay updated and track your competitors.

Google AdSense: Add a custom search engine to your site and earn money from the ads displayed on the search results. You can also display ads on your site that match your customer’s interest and earn money from authentic clicks.

Google Trends and Google Correlate: Both are same but uniquely different. Both help you to figure out industry trends in terms of target data, patterns, series, graphs etc.

For more information and comprehensive package, contact your city’s best digital marketing company in Delhi. Don’t forget to search it on Google.

Essential SEO Tips for Small Businesses in 2019

Posted on January 18, 2019 by Diinfotech_admin_User

Did you know SEO is the fundamental strategy that works for small businesses to appear on top of search results pages? Did you also know that 70% of the searchers that click on your website link are organic? As a small business, if you want to reach out to more organic traffic, you need to up your SEO game. As one of the leading Digital Marketing Companies in Delhi NCR, we have compiled essential SEO tips for small business that we follow and will continue doing so in 2019.

SEO Tips for Small Businesses for Improved Traffic and Better Online Presence

Google loves fresh content. And, the best way to produce is creating unique and resourceful blogs every week.

Understand the importance of context and how it shapes, and write content keeping the readers in mind.

Produce quality content. Don’t aim for 2000 words of unmindful information. Aim for 1200 words of mindful and resourceful information.

Be genuine in your business by providing value to customers on daily basis. Pay more attention to your brand building and less attention to the number of words go into the content.

Link your website to your blogs and posts. Use link-building strategies. Link internally. Promote your website link in as many ways as you can.

Distribute your blogs through social media. Invest in outreach marketing to increase traffic and reach target audience effectively.

Establish off-site links by making other affluent or domain-authority websites link back to your site. These are called ‘third-party’ votes and increase trustworthiness in Google’s eye.

Use unique, attractive, and compelling meta descriptions to increase the chance of your link being clicked on.

Add both short keywords and long-tailed keywords (even if they are less popular) for effectiveness.

Concentrate on well-written off product description. Refrain copying from manufacturer’s and distributor’s descriptions to avoid duplication penalty.

Consider the characteristics and elements of your URL. Structure your URL optimally, including the presence of the keywords, the length, and the spelling.

Make your website rich in user experience, in terms of navigation, number of pop-ups, working forms, device friendliness, fonts, content spacing, and images

Effective Principles of Brand Management DIInfotech Employs

Posted on December 13, 2018 by Diinfotech_admin_User

Brand management refers to the activities, strategies, and processes involved in making a brand interesting, attractive, desirable, successful, and profit generating. DIInfotech’s Brand Management is by far one of the best in the city. We take immense effort to produce unparalleled brand reputation management services by making the principles of Brand Management effective.

Principles of Brand Management We Deliver

1. Define the Brand Effectively

The foremost action that we take is defining the brand strongly – what is it about, what does it do and what are its unique touch points? We try to make it relevant to the current scenario and personalize according to a targeted audience. When ideas are clearly formed, urge can be easily boosted in the minds of the targeted audience.

2. Communicate it Simple and Appealing

Communicating the brand message to the right audience is as important as defining the brand. The promise that the brand carries reaches the customers through the right medium, within the limits of space and time.

3. Innovate Existing Strategies to Meet Changing Needs

Customers are changing continuously – in their preferences, habits, and actions. By adapting to the newest technology, we reinvent our existing strategies to walk parallel with the customers’ expectation. Brands can easily fall short when it comes to bringing new ideas and doing new things. Our Brand Management strategies focus on two aspects – power and innovation.

4. We Stay Nimble among Chaos and Competition

We get an immediate pulse to how the processes, formed in our minds and paper are working in the market, by staying nimble. We continuously look forward to creating ideas and plans by staying close to the client’s target audiences and making sure their aspirations are critically met. We establish an emotional connection with customers through our branding strategies.

5. We Stay Consistent

Even after an effective brand management strategy formed and employed, we continuously reinforce and amplify the brand value and idea for our clients to make sure a long-term trust is built and retained between client and their audience.

6. Deploy Stringent Measurement Tools

We secure feedback and measurement tools at each process steps to identify bottlenecks as they arise. We take measures based on the feedback to improve the system and this is a continuous, recurring process.

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