Tag: digital marketing

What are the Top 7 Types of Digital Marketing?

Posted on by Diinfotech_admin_User

Introduction

Today, digital marketing is fundamental in business success in a world that is driven by technology. But what does it need and why is it so relevant in our modern world? To put it clearly, digital marketing is the act of promoting products and services using electronic devices or by using internet. Companies utilize digital platforms such as search engines, social media networks, websites, and emails for customer engagement. It is essential for growth that one understands the different types of digital marketing whether they are looking for digital marketing services in Delhi or anywhere else. So our focus will be on the main 7 types of digital marketing which may help in improving your business.

1. Search Engine Optimization (SEO)

Making your website more visible to search engines such as Google is the essence of SEO. When customers look for goods or facilities linked to your business, you want your site to appear at the top of the results. SEO includes tasks like keyword research, generating high quality articles and establishing backlinks. SEO has two categories; these are on-page and off-page. On-page involves enhancing a site content as well as the HTML coding, while off-page incorporates activities like creating backlinks and social media marketing in an effort to enhance a website’s reputation.

2. Content Marketing

Content marketing is the creation and spreading of important material that will catch the eyes and attention of these people you wish to market to. There are many benefits to effective content marketing including driving traffic to your website and converting prospects into customers. The key to success is creating high-quality content that will appeal to your audience while simultaneously promoting your company’s message.

3. Social Media Marketing

Using social media platforms, you can promote your brand. They include Facebook, Instagram, Twitter, and LinkedIn, each with its unique features and audience, so shape your strategy to suit it. The use of social media marketing by businesses enables them to get in touch with their audiences, create loyalty, and post their content at the same time. To succeed, one must remain consistent, true to oneself, and attentive towards the demands and reactions of the public. One must partner with the social media marketing company in Delhi to get relevant strategies that can be used for this type of audience.

4. Pay-Per-Click (PPC) Advertising

PPC advertising is a way for advertisers to pay every time someone clicks on an ad. Instead of attracting visitors to a site the natural way, they buy them by using this model. Most common PPC models are by Google Ads. The effectiveness of PPC is in users searching for certain keywords related to the client business. When you manage your PPC campaigns correctly, there are benefits such as immediate results, exact targeting and high ROI. To get the best results in PPC, carry out thorough keyword research and keep on optimizing your ads and landing pages continuously.

5. Email Marketing

Sending emails that target your audience in order to either promote products or services, share updates or give valuable information is known as email marketing. It is also referred to as newsletter marketing, email promotions campaigns, transactional e-mails and re-engagement email campaigns, which are various types of email marketing campaigns used today. It is important to realize that email marketing remains one of the most cost-effective digital marketing strategies available today. To build email drives that are impactful, concentrate on headlines, content that is customized, and evident calls for action.

6. Affiliate Marketing

Affiliate marketing is an incentive-based strategy in which companies compensate affiliates (partners) for bringing traffic or making sales on their websites. Utilizing their own promotional endeavors like blogs, social media, and email, affiliates promote a company’s goods or services. In a way, this marketing strategy is advantageous to businesses and affiliates alike as businesses get wider coverage while affiliates receive a commission.

7. Influencer Marketing

Engaging and influential individuals who have formed a huge network on social media or other online platforms are known as influencers. When influencers respond to your call, they enable you to attract more engaged crowds using their trust in your product or service. Influencer marketing success depends on finding the right individuals who are in alignment with your brand values and have authentic relationships with their audience. Options for collaboration include posts about specific products as well as sponsorship deals, like reviews or giveaways; also some cases involve appointing someone as a brand ambassador.

Conclusion

On the internet, there are several ways in which companies can succeed in the complicated field of digital marketing. These include search engine optimization (SEO); content marketing; social media marketing; pay-per-click advertising (PPC); email marketing; affiliates programs; influencers’ endorsements and advertising on blogs & social networks. Therefore if you want your company to grow, then make sure that you know the Types of Digital Marketing well enough so that you can apply them accurately while targeting your customers by using these methods.

What is Digital Marketing? Types and Benefits

Posted on by Diinfotech_admin_User

What is Digital Marketing?

Advertising your business products or services via online platforms is digital marketing. Websites, search engines, social media accounts, emails, mobile applications, and other online platforms are part of this. Unlike the traditional ways like printing or airing on television; in digital marketing communication with your market is instant as well as monitoring results direct to you. For determining whether what you are doing is effective, this should be taken as a cheap way.

Associating with the best digital marketing company in Delhi can be advantageous because here the companies are working hard to attract clients. These professionals understand the local market hence they can come up with tailored strategies for your business to be seen.

Types of Digital Marketing:

Search Engine Optimization (SEO):

Search engine optimization which involves the marketing strategies that are used on websites helps in enabling your website to appear on top positions in search results page whenever a user types words that are related to his/her businesses. It is through securing more visibility plus higher organic traffic for such websites that one may connect with more prospects thereby making a bigger impact on the e-commerce market at large. For you to have your website highly ranked, Diinfotech.com, one of the best SEO services in Delhi, practices, implements, undertakes, and executes the most advanced techniques in the industry; as they find ways of making it more visible.

Pay-Per-Click Advertising (PPC):

A sponsored link that one can view at the top of search results or on social media is known as pay-per-click advertising. It is the only way in which you are charged when somebody else clicks on your ad with PPC. This targeted approach aims at ensuring that you reach the right group as well as boosting your overall web traffic or even income through sales. Making successful pay-per-click campaigns that deliver results is what performance marketing services do best.

Social media marketing (SMM):

It is marketing oneself through platforms like Facebook, Instagram, Twitter, or LinkedIn to interact with a market of interest so that it can be recognized if one is marketing anything. By Partnering with prestigious Social Media Marketing Company in Delhi, businesses can increase their audience base and build meaningful relationships with their clients.

Content Marketing:

Creating and spreading valuable content that catches your target audience’s eye is what content marketing entails. Content for this purpose may include, but is not limited, to blog posts, articles, videos, and podcasts. It also serves to position your brand as an industry expert thus enabling it to drive natural visits to your site and drive organic traffic to your website.

Email Marketing:

Email marketing is the process of sending out personal emails to people who have subscribed to receive updates on your business. You can use these emails to update subscribers regarding any new promotions, offers, or announcements from you. Therefore, through customized specified email campaigns, developing a more close relationship with clients and encouraging regular buying refines with them are achieved.

Benefits of Digital Marketing:

Numerous advantages can be obtained by companies today through digital marketing. For starters, it is critical to connect you to an extensive audience on the internet thus giving extra insight on your brand. Moreover, through digital marketing, you can categorize viewers more precisely in such a way that they are at the correct time to identify the appropriate people reaching them. Web Development also requires DIgital Marketing as it strategizes what content needs to be add on Website.

In simple terms digital marketing is of great benefit to any business, be it small, medium-sized, or large. So, if you would like to enhance the profile of your brand; increase your website’s traffic, or raise your sales then employ digital marketing services and you’ll meet those goals easily. Your probability of succeeding in an aggressive market using today’s technology will be very high if employed by a digital marketing firm located in Delhi like Diinfotech.

What are the Best UI/UX Design Companies in India?

Posted on by Diinfotech_admin_User

India’s top developers have listed the best digital marketing companies in India providing UI/UX services. Several factors were taken into consideration before creating the list, including customer satisfaction, experience, expertise, work-efficiency, and market knowledge. UX and UI services focus on developing aesthetically pleasing designs and interactive layouts that help organizations deliver the best user-friendly mobile and web applications. You need highly creative minds to come up with stunning strategic UI/UX solutions. Here are the 5 best UI/UX design companies in India that take pride in their creative pool. 

NetBrahma Studios

Based in Bengaluru, NetBrahma is a UI/UX design studio that specializes in design analysis, research, and digital strategy. Established in 2008, today they a have dedicated team of creative experts providing exceptional services to local businesses, SMEs, startups, and global brands. Microsoft, Cisco, McKinsey are a few of their former clients. 

DI Infotech Digital

DI Infotech (2005) is a powerhouse of digital marketing, great customer experience, and stunning designs. The company conceptualizes designs by validating hundreds of ideas. They follow a systematic approach that includes foundation building, interface design, research and testing, and more. AKS, Brightstar Corporation, Sojanya, and ImplanTree International are a few notable clients. DI Infotech is headquartered in Delhi and is a 50+ membered firm. 

TurningLabs

Established in 2016, Turning Labs Kolkata has grown popular in a short period because of its exceptional design ideas. The firm is run by the cream of creative talents. They have a unique way to deliver designs – the experts rely on interviews and research to ideate business-oriented, viral designs that boost digital experiences. They also provide wireframes, sketches, and prototypes. 

YUJ Designs

Founded in 2009, Yuj Designs offers premium UX/UI designs and solutions for all digital applications, including websites, graphics, web, and mobile applications. Their top clients include Intel, PayPal, Thomas Cook, and HoneyWell. The company is headquartered in Pune and is an 85 member firm.

CG Vak, Software and Exports

CG Vak software is one of the top software development and web designing companies in TamilNadu. They are a 250+ membered, ISO certified company with 25+ years experience in user experience and graphic designing solutions for Indian as well as overseas businesses. They recently won the COVID Endurance Award in September 2020. The company is headquartered in TN, India with branches in the UK and the USA. 

As the new generation of online users gains digital power, the significance of user experience changes. Therefore, you have to keep seeking creativity over experience to come up with the best designs. 

How Digital Marketing is Adding Value to Business

Posted on by Diinfotech_admin_User

Can you share your ecommerce website? Can I see go through your social media channel? Do you have an app? It would help if you did blogging.

You might have heard the above statements quite often if you are a start-up or an individual profession. Today digital mediums design success. But since it’s massive and relatively new, many brands are not utilizing its full potential. Many don’t even know how digital marketing services are adding value to the business.

If you want to know how your business can benefit from digital marketing, hire a digital marketing company in Delhi, and get your website or brand evaluated. The best digital marketing services in Delhi would do it for free, the analysis. It then will show you how you can do branding or improve your business through different digital marketing tools and strategies.

How people operate every day has changed tremendously from how they pay bills to the way they communicate with clients. Particularly after the global crisis, everyone has chosen to exist online than physically.

This means, if you had to attract, appeal, and engage customers, you would have to do it online. And the only way you can do so is by implementing one of the many unique digital marketing tactics.

Examples:

Want to share your physical store location? – Spend your time on improving Google My Business and Online Local Listing.

Want to engage your existing customers with worthy content? – Launch a blog or vlog on Instagram or YouTube.

Want to bring in more customers to your ecommerce site? –  Implement content marketing, SEO, and SEM.

People are continually collecting information, checking reviews, comparing products, and seeking knowledge via the internet. Smartphones play the most significant role in connecting consumers with brands digitally.

Google has become the master of ceremonies – right from ordering food to purchasing clothes to even buying and selling assets. And trust us when we say you can a lot more in between.

Digital marketing services in Delhi will save your marketing cost by 40% if you choose the right tool to promote your business. The only key to success through internet marketing is patience, especially in the first two to three months. Digital marketing is not a science, but a unique way of appealing customers by analyzing their behavior online and offline.

If you don’t exist online, you don’t exist at all. For existence, you need digital marketing


Tips from Best Digital Marketing Company in Delhi During the Lockdown.

Posted on by Diinfotech_admin_User

Just yesterday we got the news from the World Bank President, David Malpass that the global economy is going through a severe crisis and will most probably shrink by 5.2%  because of the global pandemic and the lockdown measures.

COVID-19 is a huge problem and the only way to meander it, if not fight it, is by shifting business operations and marketing strategies online using digital marketing services in Delhi and remote workforce solutions. 

If you are wondering how you can shift your affected business online amidst this war against the invisible, then here’s a list of things you can do, coming right from the best digital marketing company in Delhi.

  • Start communicating with your customers – Ask for email ids and send emails, generate Newsletters and inform them about Covid-19 changes, and engage with your customers every day with news updates as these are critical for continuity. 
  • Refurbish your company website to boost traffic – Update products and services, introduce blogs, set-up an eCommerce system, announce ‘open now’ or ‘servicing’ news on the homepage, add FAQs, and provide discount offers.
  • If you are into a retail business, this is the right time to start an online shopping portal. 
  • Start SEO marketing – It is the most effective and lucrative digital marketing service in Delhi that you can implement now. Call us for more information regarding SEO marketing and its marvelous benefits.
  • Think of building Social Media presence –  Nearly 3/4th  of your customers are now surfing the social media platforms because what else can be done during a lockdown?
  • This means it’s the ideal time to think of social media marketing and increase visibility across the channels. 
  • Talk about creating advertising campaigns – Consult a reputed digital marketing company in Delhi and ask them to explain to you the terms like Google Ads, Social Media Ads, PPC bids, smart bidding, and content marketing.
  • Once you understand them, you will automatically want to invest in advertising campaigns during the lockdown.
  • Use video conferencing to shift operations online – Skype, Zoom, and Microsoft Team are great platforms to hold meetings, training, interviews, and other online communications across the world.
  • You can use the tools to educate customers through training and webinars, hold meetings with teams, and offer presentations to clients. 

A lot can be done with digital marketing efforts; you just have to take the first step towards it. 

Visit Another Blog-

How Digital Marketing Company in Delhi Boosting Business during Covid-19

Our Another Website- http://diinfotech.in/

How Digital Marketing Company in Delhi Boosting Business during Covid-19

Posted on by Diinfotech_admin_User

As of this moment, India’s current COVID-19 ranking is 7. While the Lockdown has been substantially relaxed in most states, we are still seeing 8000 plus cases every day. This probably can lead to a second wave of virus attack, much stronger and devastating than the first. But, we have to think about our businesses as well, which sitting at home cannot increase. The fact that India’s GDP has dropped below 4 is not helping us either. Therefore, the only way to fight COVID and at the same time, boost our ROI is by using different mediums and platforms that don’t harm the social distancing norms. We are talking about Digital Mediums, Business Tools, and Business Strategies, and Digital Marketing.

DIInfotech digital marketing company in Delhi tells us how digital marketing services in Delhi, Chennai, and other hard-hit states can help their local businesses to grow during Covid-19. Regardless of what group of business you belong to, digital marketing can help you achieve your goals substantially.

Why Traditional Marketing during Lockdown is Useless

Traditional marketing, such as billboards, print media, trade shows, exhibitions events in malls, and word-of-mouth has helped many local B2Bs to find success. No doubt about it. But all the businesses that have been dependent and loyal to traditional marketing means have hit the worst by the Covid-19 containing measures. Cisco Live, Gartner Marketing Symposium, and other large B2B events have been canceled by their hosts is an example of the effects of Covid-19. The fine arts industry, such as music, dance, film, and drama are badly declining as well. 

During the lockdown, consumers have vastly accessed the internet and internet mediums to communicate and thrive. With people staying at home, even the most creative and engaging billboard or magazine is of no use. 

As traditional marketing is shutting down, the only way businesses can communicate and engage with existing and new customers is through digital marketing services and strategies. 

What a Best Digital Marketing Company in Delhi Can Offer During Corona?

Web browser traffic and smartphone usage have significantly increased since the coronavirus spread in India. This means, all your potential customers are on the net, browsing something or the other. So, if you put yourself out there, they will be able to locate you and engage with your products and services too. 

Getting started with digital marketing is never been so easy for 3 different reasons: there are more than 10 digital marketing channels available; India has a pool of best digital marketing company with certified expertise running them; and right now all your customers are simply using the internet for entertainment. 

Here are few profitable digital marketing solutions you can implement right now and reap benefits:

Social Media Marketing: Promote your products and services on different social media platforms, such as Facebook, Instagram, Twitter, and even LinkedIn and Snapchat.

Paid Advertisements:  They are highly effective with bang-on results. Paid marketing bids on search query keywords and delivers expected scalable and in-budget results.

Content Marketing and SEO: Helps increase visibility across the web. Effective SEO and content marketing can attract and engage your target audience by attracting them with beautiful, informative, and educational content and continuous local and search engine optimization.

Email Marketing:  Emails could be now the most effective and cheap marketing campaigns that you can deploy, thanks to the increased usage of smartphones and mobile devices.

Webinars and Online Training: Many companies have shifted to taking online classes, interviews, and recruitment via webinars, live events, and virtual meetings to communicate with customers and stakeholders while stuck at home. 

Digital Marketing is the Future as the Corona is not Going to Go anywhere

Covid-19 is not going to be wiped out in India until June 2021 and our lives aren’t going to back to normal meanwhile. So, while we are stuck at home, digital marketing strategies will travel across borders commendably. 

According to recent research, the digital marketing market CAGR is expected a boost by 17.4 percent between 2020 and 2027. Businesses following traditional advertising methods have to accept revolutionary digital marketing strategies if they want to survive during this time of crisis and post-pandemic. 

How Artificial Intelligence is Revolutionizing Digital Marketing

Posted on by Diinfotech_admin_User

When you think of Artificial Intelligence, what exactly does come to your mind? A human-like a response or an actual robot? Well, it can be both or something else altogether. The impact of AI and machine language is going to be massive in the digital marketing realm. If you are stepping into digital marketing, it is time to adopt AI as it has the potential to change the dynamics of your online marketing strategies.

Artificial Intelligence is a science used to build intelligent machines with the capability to think and react like humans. More and more organizations are choosing AI to collaborate with their digital marketing approach.

And as a social media marketing agency in Delhi, we can identify the problems your company is facing and provide accurate insights coupled with artificial intelligence to solve the issues.

Artificial Intelligence

How We Can Boost Your Digital Marketing Efforts with AI

We are not just any other digital marketing agency in Delhi that provides the same mundane strategies to deal with competition. In fact, each of our strategies is aligned with the latest AI paradigms to not only beat the competition but to also come out as number one. Here’s how AI can help you in digital marketing:

It Can Monitor (and Even Predict) Your Niche Customers’ Behaviour

AI models can help you identify customers that are more likely to respond to your marketing campaign. Statistical scorecards, such as propensity model integrate customer characteristics with expected behavior. Our Ads professionals employ AI to define your target audience and marketing objectives and come up with strategies recommended by AI tools to achieve required results.

Predictive analytics have more power – it can extract information from data and analyze it to predict trends in purchase and user behavior pattern.  The predictive analysis goes through the following steps:

  • Identify business objectives and determine the available data source to formulate patterns that match customer needs.
  • With the help of data mining approach, a final model is selected. The models are evaluated based on set goals.
  • Selected models are employed to make business decisions and refine them further for better outcomes.

It Provides a Personalized Experience to Your User

Personalized content is the best way to attract customers amidst extremely noisy digital marketing campaigns. With the help of AI (analyzation of data point), you can actually offer personalized experiences, such as offers and content to each and every customer based on their age and gender, search habit, past buys, location, and device.

Automatic emails, push notifications, and chatbots are also effective AI-based marketing strategies that we apply in our digital marketing solutions.

AMP Reduces Load Time

AMP is a lighter version of traditional webpages that drastically improves the performance of websites, especially mobile webs by reducing page load time and streamlining the user experience. AMP contents are meant to show up in priority placement areas, making customers easily gain access to your web site and navigate your site without cringing to inappropriate format and course-plotting. Having an AMP page will also increase your chances of ranking high on Google’s SERP, probably on the top three positions.

AI-Generated Content Can Substantially Scale Up Your Content Marketing

Some of the AI-powered tools like Wordsmith, which is a natural language generation (NLG) engine, allow you to convert your data into a readable format or any language. In the year 2016, Wordsmith was able to create approximately 1.5 billion natural-sounding articles.

On the other hand, we have Acrolinx, an AI-powered tool, which helps us create unique content for enterprises. Facebook, IBM, Microsoft, and Nestle are a few brands that use Acrolinx.

Improve Your Search Voice Queries

With the advent of voice search, it has become imperative for marketers to optimize their voice search queries into natural language, conversational language (Where can I eat Banana Waffles), and not the usual keywords that users usually type in the Google Search (Best Banana Waffles in Delhi).

Artificial Intelligence helps you create pages that have direct answers to the questions that normally start with ‘what’, ‘where’, ‘when’, ‘why’, ‘whom’ etc. We help you optimize your web pages accordingly by creating local landing pages for each location you are targeting and develop local website content that would engage local people and spark their interest.

AI has the power to do everything, right from optimizing your content using customer behavior pattern to automating your strategies based on user interest. You just have to gather all data spread across numerous locations to find accurate insights.

Use Digital Marketing for your online stores.

Posted on by Diinfotech_admin_User

The power of digital marketing is now the backbone of marketing used by almost every brands to connect to a larger audience by different mediums: blogs, emails, apps, websites. A digital marketing company in Delhi work with every big/small brand for promoting their brand on online stores.

digital marketing online stores

Focusing on Mobile Commerce in the “Now” Economy

As customers become increasingly mobile and connected, time becomes the scarcest resource in their lives. The best digital marketing agency in Delhi they work with brands that provide the convenience of access and transaction. They expect companies to deliver instant solutions to their needs without the hassles to give a reminder to the user to access their products.

“Bringing “Webrooming” into Offline Channels

Customers often face the daunting task of browsing through a multitude of choices on the shelves and making a purchase decision. Marketers need to assist customers to discover and ultimately purchase their brands amid the clutter and noise within stores” hence through digital marketing we can guide the user to access best products details by guiding them with correct user requirements.

“Even though customers are interested in highly targeted offers from marketers, they sometimes still feel the need to evaluate the offers. Hence, they search for more information online. When the information “validates” their interest, they will ultimately take the offers. With sensor technologies, retailers are able to facilitate this seamlessly”.

“Bringing “Showrooming” into Online Channels

In the digital era, customers can purchase products and services effortlessly and instantly. They can also access a wealth of trustworthy content to facilitate their decision making. But online channels will most likely never completely replace offline channels. Offline shopping is about using the five senses to experience products and services before committing to purchase.”

“Capturing the data is extremely useful for marketers to optimize channel operations. Knowing where customers walk and spend their time inside a store allows marketers to optimize the store layout and visual merchandising.” These are the basic roadmap steps to implement digital marketing tricks to improve sales online stores.

5 key Digital Marketing trends in 2019

Posted on by Diinfotech_admin_User
Digital Marketing

Half of 2019 is already passed and we are sitting in the later half already. Being a content marketer, if always challenging to adapt with the ever-changing needs of how to reach new customers. Hence it’s important to keep an eye on what can be the most promising trends in 2019 in digital marketing. Here are some of the key trends to look after from DI Infotech, a  digital marketing company in Delhi.

OK Google, Alexa – Voice is the next big thing

Searching via your voice is the easiest means to find things. Have you ever noticed that the way you type v/s the way you write has a stark difference. For eg. unlike typing ‘ best food joints in Delhi’ one can ask ‘ best food nearby’

This clearly suggests one has to focus on long-tail keywords going onwards. Conversational searches will be key for Social media marketing companies.

Message Personalization

Social media marketing companies are always looking to target the correct audience by analysis of social media content. We all want the exact thing we are looking for as soon as we type and hence message personalization by digital marketing companies on the basis of audience segmentation will be a key.

Rise of Omnichannel Marketing

Imagine this , you learn about digital marketing from an online banner ad, You then search for more information from your smartphone about top Social media marketing companies. A social media post leads you to a comparison post of institutes who provide the best digital marketing courses in Delhi. You then decide the best option and finally goes to enroll for it on a digital marketing institute. This practise explained above is called “Omnichannel Marketing” and will be widely used for pushing products.

Bots – Chat & Voice

If you are not having a chat bot till now, you are missing a lot of probable new leads who can be converted into potential customers. Ask your digital marketing company to help you quickly setup free facebook messenger for your website so that you don’t loose your probable customers who are impatient when they visit your website.

Micro-Moments

Netnography a term created by Robert Kozinets, is a method that helps you understand the practise of ethnography to better understand the behaviour of humans who are online. With the rise of smartphones, our attention span has been reduced drastically. To cater to these short attention span of your customer its very important that brands should try to capture customers attention spans in a fraction of second. Hence personalization and targeting advertising will be the key in 2019 for social media marketing companies to target the precise platforms where your new customers are sharing & living these micro-moments.

Its an exciting time ahead for any digital agency as your opportunity to reach your targeted audience is becoming narrower, and the audience is growing more particular about the content they want to see. The ones who will use these trends will surely succeed in the year to come.

Social Media Marketing trends to follow in 2019

Posted on by Diinfotech_admin_User

Are you prepared for 2019, with the financial year already begun? Social media marketing is evolving; how it was a year ago, it will not be today. One of the biggest reasons for social media evolution is the content consumption habit of the users. Therefore, if your business gets its major support from social media, you must stay abreast of the latest trends to plan better and equip yourself with powerful strategies. Also, you must hire a Social Media Agency in Delhi to plan for a successful year because, unlike yesteryears, digital marketing now needs expert hands to conquer the competition. You cannot do it alone.

However, as you prepare for it, consider following these social media marketing trends in 2019.

Social Media Marketing

 

1. Embrace User-Generated Content (UGC)

The buying process has changed and is no longer a simple brick and mortar based system. People use social media extensively to compare prices, search for offers, ask for reviews and images, and check with friends before checking out. Therefore, social media stories, referrals, word of mouth publicity, and influencer’s marketing play crucial roles in the customer’s decision-making process.

Henceforth, you must leverage the power of UGC like most businesses to promote your products and services. Some of the UGC you could create include, ‘share a pic with the product to get 15% off on purchase’, ‘add hashtags’, ‘tag the profile in comments’, or ‘share a favorite memory with the product’. Make sure you reward the best comments, tags, and posts.

2. Incorporation of Live Videos

Videos are gaining immense popularity, especially after the upsurge of live videos and one-minute videos. Visual experiences are best experiences, even more so if a celebrity whom you love gives it out. Live videos are more engaging and captivating, they are interactive, they make audiences feel a part of the moment, they allow marketers to personalize content, and help build trust.

With live videos, you can reach a broader audience base and connect with viewers in real time. However, your live video content should be attractive enough to hold the customer’s attention.

3. Rise of Messaging apps and Chatbots

Your aim has to be to provide multiple channels to customers to reach out to you. Therefore, the number of social media platforms you use, the better will be the connection. Messaging apps like WhatsApp and WhatsApp business, Skype, Kik, Facebook Messenger, LinkedIn messenger have made it simpler to connect and stay in touch with people. You can use these apps to provide personalized and to-the-point services to customers.

4. Growth of Augmented Reality

Facial filters, geo-filters, etc. are some Augmented Reality (AR) features that you must have found buzzing in social media platforms today. Consult your social marketing agency in Delhi to take advantage of AR features and devise creative, engaging, interactive, and personalized experience to draw customers.

5. Gaining of Trust and Transparent Social Data policy

You have to find a balance between personalization and privacy and give customers more power in their shopping experience. This is possible by establishing transparent data policies and encouraging honest communication between customers and brands.

If you are focused on improving your customer experience, contact us and we shall show you simple but effective social media strategies to do so.

Copyright © 2005-2025. DI Infotech Leaders Pvt. Ltd. All Rights Reserved.

fix
call
whatsapp