Tag: Digital Marketing Company in West Delhi

Which Social Media Platform is Right for Marketing Your Business?

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Introduction

Knowing which Social Media Marketing Company in Delhi is best for promoting your business can be tricky, and it relies upon a whole heap of things. Knowing where your target audience wants to hang out on social is key. But just because your target audience is using a specific platform the most doesn’t automatically mean this is the best one for you to be endorsing. When thinking about the right social media platform to use, marketers need to consider their social media approach systematically. In this blog post, we will explore how a top-notch Social Media Marketing Company can leverage social media and other digital marketing strategies, such as email marketing services, to take your business to new heights. 

Not only focusing on where your likely consumers are but why they use each platform is a fundamental part of your digital marketing.

Social media marketing appears to be simple, and the good news is, it can be if you know enough about your audience. 

Which Social Media Platform has The Most Users?

Facebook Currently has 3.049 Billion Monthly Active Users

Outside China, Facebook is the most extensively used platform with nearly 3 billion Facebook users, followed by Instagram, WhatsApp, and Facebook Messenger. And it’s still the most trendy social media platform Social Media Agency In Delhi use for marketing, according to business professionals themselves.

Facebook is an immense social platform for businesses who are just looking to get started with their social media presence as it’s very easy to set up your Facebook page, however, it’s not well-matched to all businesses. With the abundance of people turning away from ad-heavy content, the Facebook algorithm is geared towards community and conversation-starting posts. Joining a Facebook group can help solve this difficulty, yet many gatherings have severe guidelines about publicizing and advancing your business.

Instagram has 2 Billion Monthly Active Users

Instagram welcomes around 2 billion users each month. Gen Z uses Instagram more frequently than Facebook, and this is a tendency we see among 13-15s too – who use Instagram more every week than other social sites. This platform is great for visual products, especially because you can allocate lots of video content using the Instagram story or reel functions, and with an incorporated shopping tool, it works fiercely for e-commerce too.

WhatsApp has 2 Billion Monthly Active Users

Outside China, WhatsApp is the much-loved app with internet users followed by Instagram, and Facebook and with around 2 billion users per month, those statistics are stacking up. It’s great for customer service as you can use it to keep in touch with your consumers, give updates, or as an option to chatbots on your website. However, as this is mainly a messaging platform, it doesn’t have the same visual features as other social media platforms, and it’s much easier for customers to take themselves from seeing your content. 

LinkedIn has 875 Million Total Users and over 310 Million Monthly Active Users

LinkedIn doesn’t publish monthly active user data, but based on its global advertising viewers reach numbers, it has at least 875 million members; it’s come a long way from the job search app it used to be to become a place where marketers can network, businesses can share news, and companies can headhunt star talent. 

It demonstrates, there’s no such thing as one size fits all with regards to social media marketing. Knowing the right social media platforms for your business is not a straightforward reply, picking the right friendly channels to suit your marketing strategy takes research and a top to bottom knowledge into your audience.

If you are looking for affordable and comprehensive social media marketing, contact DI Infotech Leaders, the top digital marketing company in West Delhi. Hire them for all your eCommerce needs, including SEO, social media marketing, and website design. Our consultant will review your business and offer you the most suitable course of action.

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Top Chrome Extensions for Digital Marketing

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Efficiency and productivity are crucial for businesses to succeed in the current digital era. A useful toolbox of Chrome extensions is available that can help you improve productivity, optimize workflows, and expedite operations. These Chrome extensions for digital marketers are exactly what you need if you’re seeking new ways to increase your productivity. To find out which Chrome extensions the Digital Marketing Company in Delhi utilizes, read this blog.

The Best Extensions for Chrome to Improve Your Digital Marketing

digital-marketing-company-in-delhi

Grammarly 

In any digital business, written communication is essential. A crucial Chrome extension called Grammarly serves as a virtual writing aid by checking for spelling, grammar, punctuation, and style mistakes. Grammarly helps maintain a professional image throughout emails, blog posts, social media updates, and more by ensuring polished and error-free material for digital marketing companies in Delhi.

Similar Sites

The Similar Sites extension helps locate websites that are similar to the one you’re currently viewing. If your website is about a new car launched in 2023, for example, it will show you who else has a website that is similar to the one you are viewing. Alternatively, if another company or organization shares your interests and is looking for someone with whom to collaborate, this tool will be useful.

Sniply

Using Sniply, you can use the content you share on social media to direct visitors to your website. You can add your calls to action and unique messages for readers all around the internet to other websites. When you paste a link, it can recognize it and prompt you to decide whether to embed a message on that website. Using a Sniply link, you may encourage visitors to return to your website.

SimilarWeb

SimilarWeb, a well-liked extension that lets users view statistics and tactics for any website while conducting a web search, provides traffic and important data for every website. This extension is useful for both people interested in researching various market trends and those looking for fresh and efficient SEO strategies. 

JSON viewer

Dealing with JSON data can occasionally be challenging for the Website Development Company in Delhi. The data is aesthetically pleasing and logically organized by the JSON viewer plugin to make it simple to deal with. It will make it easier to validate and examine JSON documents. 

LastPass 

A key component of digital security is passwords. LastPass is a potent password manager that makes it simple to manage numerous accounts by securely storing and auto-filling passwords. By using LastPass, you can create complicated passwords, grant access to team members, and forget passwords forever, increasing security and saving time.

Boomerang 

Boomerang, one of the top productivity tools, uses artificial intelligence to help writers create better emails. It enables people to track messages to make sure you hear back from them and plan messages that need to be sent at a later time. This Chrome extension can be used to keep inboxes organized and to set reminders in case you fail to respond to a message.

Hunter 

For digital enterprises, developing a strong network of contacts is essential. Finding email addresses linked to a given domain is made easier by Hunter. Hunter helps you increase your reach by supplying email addresses and contact information and promoting new collaborations and commercial prospects. This extension facilitates efficient communication and streamlines the lead-creation process for a digital marketing company in Delhi.

Eye Dropper

You can choose hues using the Eye Dropper extension’s color picker, websites, and personal color preferences. Therefore, if you want to match a specific color from any web page, Eye Dropper will find the color in the question precisely and provide a range of color codes. You can also store your color by simply clicking on the precise color you are attempting to match.

Ghostery

A fantastic Google extension called Ghostery can find trackers, pixels, and any other embedded code on a page. The plugins and trackers that have been installed on the website you just visited are immediately visible to you. Additionally, Ghostery enables a Digital Marketing Company in Delhi to safeguard your privacy. To use this Chrome extension, neither registration nor sign-up are necessary.

Sitechecker

You may assess the effectiveness of your website with Sitechecker, a website analyzer tool. To assist you in enhancing the functionality of your site, you can receive a personalized checklist of activities and a full SEO audit report. You can benefit from the following by using this Chrome Extension: Targeted keywords, links, search engine optimization, images, social sharing buttons, and other factors

CSS Viewer

For Digital Marketing Services in Delhi, the CSS Viewer Chrome extension is useful for examining and detecting CSS attributes from any location on the website. When researching the CSS properties of a web page, it helps developers save time.  

It allows you to quickly assess and audit the CSS styles and properties of any webpage. Any element on the website, including text, an image, or a button, can be hovered over to display a report in a floating panel. Fonts, colors, effects, and other information are all presented. 

Conclusion

There are many tools available in Chrome extensions to help you grow your business. These extensions maximize effectiveness and productivity by increasing written communication, task management, and social media presence. Utilizing the strengths of these leading Chrome extensions will allow you to show off your company’s productivity and help you manage various jobs with ease.

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Important Steps For Choosing an Ideal Digital Marketing Company

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In today’s world, digital marketing has become the most used marketing tool for creating brand awareness and grabbing the attention of potential buyers. The constant need to create correct digital marketing strategies is crucial for your business to grow. Digital marketing requires extensive knowledge of the digital world and advanced marketing tools and thus collaborating with the best digital marketing company in Delhi can be an ideal deal for you to take your business to new heights! 

How To Choose The Best Digital Marketing Agency?

For choosing the right digital marketing agency for your business, you must follow a few essential steps that matter the most.

Understand Your Brand Needs and Set Up a Budget

The first and foremost step is to understand what your goals for your brand are and what are you expecting from a digital marketing agency and then fix a budget. Ask yourself the questions like why and how. If the core purpose of hiring a digital marketing agency is to grow your online presence and increase engagement and traffic on your websites and social media accounts or to generate more potential leads and convert them into your customers. 

Research By Looking Up Their Online Presence

Research the best digital marketing service providers and thoroughly examine their online presence. Check out their websites and social media accounts to understand what they do and how they work. It will give you an insight into the fact if they can align with your brand goals or not. Read feedback, testimonials, and client reviews for a better understanding of the quality of their services.

Check Their Portfolio Including Their Latest Projects

Go through their portfolio and see who their esteemed clients are that believe in their services. Their latest projects will help you explore what are their prime marketing techniques and strategies and how they have incorporated them uniquely into those projects. Scrutinize if they’re up to date with the latest digital marketing trends and tools or not. It will help you determine how impactful their services are.

Ask For The Services They Offer and The Respective Costs and Packages

If they’re a social media agency in Delhi, they’re most likely to provide you with the services concerned with social media only. It is important to clarify what all services they offer and how much they’ll charge you for these services. Also, make sure the services they provide align with your needs. Digital marketing agencies also provide multiple types of service packages for clients to fit their needs and budget which can be helpful for you.

Are They Being Transparent with You or Not?

Simultaneously confirm that the company offering you the digital marketing services in Delhi is being completely honest with you while stating their prices, services, terms, and conditions or not. A digital agency must be reliable otherwise they can bring more harm to your business than growth and profits.

Do They Understand Your Needs and Requirements?

At last, the most important aspect is if the company you’re looking for understand your business needs and requirement and is capable of delivering the expected outputs or not. If the company is unable to translate your digital marketing requirements as it is, there are more risks than advantages in hiring them since they might not be able to fetch you the desired results.

Conclusion

The most crucial thing to keep in mind before engaging with a digital marketing agency is that you shouldn’t only consider the pricing factor but how much potential the agency holds to add value to your business and its growth. We, at DI Infotech, while ensuring quality services, cater to the needs of clients looking for customized digital marketing services through advanced digital marketing tools and techniques!

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Avoid These Deadly B2B Digital Marketing Mistakes

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We are a B2B and B2C Digital Marketing Services in Delhi. And as a 17-year-old expert, we can tell you that B2B and B2C marketing planning and implementation are entirely different. If your SEO agency in Delhi uses the same formula for B2C online marketing, you will hurt your business. The B2B digital market has increased astonishingly in the last couple of years – a 195% jump from 2017, to be precise. It will be a lucrative but tricky industry. 

That’s why newcomers in digital marketing can face increased risk if they don’t execute their strategy correctly. 

If you are a B2B company planning to invest in a digital marketing company in West Delhi, read this post, as we will discuss some common digital marketing mistakes businesses make and ways to avoid them. 

Mistake #1: Lack of Knowledge of Different Marketing Options

There are several digital marketing platforms and strategies that you can use for your B2B business. However, you must take time to understand each of these platforms and techniques and know what they do before hiring an expert company. Even if you consult with the digital marketing services in Delhi, having fundamental knowledge will help you be a part of a concrete plan. 

Mistake #2: Lack of Ad Campaign Diversity 

It is easy to get pigeonholed into one or two campaign types. However, each marketing platform, such as Google, Facebook, LinkedIn, and Instagram, offers more than two B2B customer targeting options. 

Identify how many conversions you want and mix up campaigns like PPC, retargeting, video ads, Google Adwords, landing page optimization, and customization to get optimal results. 

Mistake #3: Not Using Non-Digital Marketing Strategies 

B2B businesses often regard their online marketing plan as separate from their traditional marketing plan. However, in the modern B2B industry, a combination of online and offline marketing works best and produces better results. 

For instance, newspaper pamphlets or brochures personally handed out to customers could drive them to your social media accounts. Likewise, social media and email ads can encourage potential customers to attend your trade fairs and events, while a newspaper press release could increase footfall in your physical office. 

For B2B companies, Digital Marketing is just one more way to reach out to customers. Therefore, you must integrate your entire marketing plan into one development program for the best results. 

Mistake #4: Not Mapping Ads to Different Phases of Buyers’ Journey 

Sales conversion is longer in B2B business. B2B buyers’ journey goes through the following stages: Awareness, Consideration, Purchase, Customer Service, and Retention. And unlike D2C and B2C businesses, the decision-makers in B2B are often different people at different stages.  For instance, it could be a business development executive in the Awareness stage, a CEO in the Consideration phase, and the company accountant in the Purchase stage. 

It means you must create three to four buyer personas and look at the purchase process as one complete project. This will allow you to curate suitable content for each buyer persona at each stage of their purchase journey. 

Try to address the unique concerns and interests regarding your product or service of each decision maker in each stage through unique and creative content. 

Mistake #5: Not Spending Enough Money on SEO 

SEO is the backbone of B2B digital marketing. Hiring the best digital marketing services in Delhi will ensure your website ranks naturally at the top of Google search results for your product or service, improving your website traffic and conversion rate. 

However, many B2B companies avoid hiring the best SEO services in Delhi to cut costs and choose unscrupulous marketing companies that promise to fulfill their needs in a short period. 

The truth is that ROI through SEO takes work. Since it wholly relies on off-page and on-page marketing factors, it is rarely something that can be improved overnight. A lot of things go behind a successful SEO strategy – keyword-optimized content, fresh, unique, and informative content, blogs and landing pages, interlinking, backlinking, and inbound links. 

So, two things you must do to ensure you get value from your SEO efforts – hire companies that offer the best SEO services in Delhi, and have patience, at least for three months, to see results. 

Other Mistakes That B2B Companies and Marketers Commit 

  • Not making simpler, cleaner, and more informative business websites. Not creating smartphone-friendly websites. 
  • Not establishing a focused landing page for a more specific product, offer, or service area. A landing page not only improves Google’s ranking but also reduces online advertising costs.
  • Not investing in paid social media advertising, particularly LinkedIn. 
  • Not establishing clear KPIs in different stages of buyers’ purchase journey. Common KPIs that we include in our B2B digital marketing services in Delhi are ROI, marketing-influenced customers, traffic-to-lead ratio, click-through rate, acquisition cost, and customer lifetime value. 
  • Lack of clear vision, leading to unnecessary spending. Factors affecting B2B digital marketing costs are website traffic, MQLs, social media metrics, email list growth rate, cost per lead, and customer acquisition cost (CAC).

Let DI Infotech Digital Marketing Services in Delhi Help Scale Your B2B Business

Was this blog helpful? Do you want to avoid the common mistakes outlined in this article? You need an expert by your side. If you are looking for the best SEO companies in Delhi that can implement the best B2B digital marketing practices and avoid costly errors, reach out to us. Our consultant will review your business and offer you the most suitable course of action. 

You can book a 30-minute free consultation with our expert. Visit our website for more details.

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SEO Changes in 2023 – How to be Ahead of the Curve

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There are some big changes coming to the SEO. As a digital marketing company in West Delhi, you must have a strategy that has helped you weather the storm for the last couple of years. But we have seen a big change in recent times, and we know more to come. Therefore, you must shift your SEO strategy and tweak how you create content and rank based on these algorithm updates.

But not so soon.

Here’s what you need to know from the best digital marketing company in Delhi.

 These tips and strategies are for every Google algorithm update from now on. So, save this post and ensure you practice them for your next year’s eCommerce SEO services in Delhi.

When There is an Algorithm Update

  • Biggest mistake every time there’s a new Google Algorithm update is reacting to it immediately and impulsively. Do not react. Slow down. Let everything settle down, and then adjust only what’s needed to be adjusted. Give it a week or two.
  • If you don’t know what’s actually changed, don’t start changing things on your website. You don’t know what will happen once you change things. So, wait for the results and let the dust settle.
  • Make small and measured adjustments when they are merited. Even if you see a dip in the traffic, it will start to dust up in 3- 4 weeks. And if that doesn’t start to happen, that’s the best time to start evaluating.

TIP: Use Google Console to analyze your data and keywords, specific content, and identify particular issues.

Look at the overall idea and use it to guide the core principles of your content.

How to Make Sure A Digital Marketing Company in Delhi Never Gets Hit Again

DI Infotech is a social media marketing company in Delhi that offers the best eCommerce SEO Services in Delhi, the USA, the UK, and Singapore. And their SEO expert suggests that you look after only two things: Semantic SEO and Over-optimization.

Semantic SEO is basically Google generating search results based on the query’s context, the relationship between words, and user intent.  Keywords based approach will not work anymore.

You cannot rank keywords anymore. You have to rank the content, meaning you have to produce more topical content.

TIP:

  • No more copy-paste blog posts that answer the searcher’s question in one way
  • Try to answer the question using different ways providing a different context for the answer
  • Do a better job of creating your content

Over-optimizing the content for search engines is dead. Google will easily understand that the website is trying to rank and not trying to help the user.

TIP:

  • Think about the user query but we need to create good resources that answer the questions within the article but are not overly optimized
  • Posts should be about people talking to people
  • Take multiple queries that are closely related and group them in a single blog post. Even if the posts are longer, they will be worth it

If you want to win 2023, follow these tips and work with the best digital marketing company in Delhi.

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How to Balance Between Digital Marketing and Data Privacy

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Data security is the biggest concern of customers and digital marketing services providers in Delhi. Due to slow-moving regulations and the much slower adoption of modern solutions, 2020 was the time when data safety was a grave problem. So, it is eminent to work with a digital marketing company in West Delhi that understands data privacy and has set the stage for privacy for 2023.

How Should You Set Up Your Digital Marketing Services in Delhi for Data Privacy

Companies should not wait for regulations to be enforced to protect customer data. Marketers that wait for regulations and laws to pass could put their brand’s name and consumer’s data at risk.

Today’s consumers love receiving personalized content from brands across all channels, from websites to social media to emails to even texts. Digital marketers leverage the power of data to deliver a personalized experience for two reasons – improved ROI and better brand visibility.

But not all customers are happy about it. They may clutch their purses’ thinking that their personal information was stolen, misused, or spied on.

Therefore, to avoid such challenging situations, the best digital marketing company in Delhi would adopt a balancing act.

You can too.  

The right steps can ensure a balance between data privacy (commitment to data protection) and digital marketing (high-quality solution implementation), which will, in return, help customers and brands enjoy the best of both worlds.

Hire the Best Digital Marketing Company in West Delhi

Consumers trust brands that are transparent and ethical in business, particularly when it comes to using data. If you want to be the best digital marketing company in Vikaspuri, Delhi, follow these practical steps to make ethical practices and transparency core to marketing strategies and data usage.

Disclose Your Information Usage Policy

Letting your customers know how you use data and information can build trust and create transparency. Inform your clients that their data, such as passwords, etc., will be solely used for marketing strategies like improving user experience and providing personalized content. You must also promise never to share or sell the information to any third party without consulting.

To make this even more believable and legal, draw a contract or NDA stating the same.

Offer Outstanding and Quality Content

The primary aim of marketers has always been to provide content that matches metrics. But now the need for the hour has changed. Instead of simply attempting to meet the bare minimum, the best digital marketing company in Delhi will fulfill the needs of many users with high-quality ads and media.

Provide Gated Offers

Give your customer’s end users valuable incentives in return for data. This cycle is known as a gated offer. For instance, you can ask the users to fill survey form after making a purchase, and in return for their time and responses, you can provide them discount coupons or loyalty points for future use.

Every digital marketing company in West Delhi must consider the importance of data privacy. Finding harmony between the two elements will drive success. If you are looking for digital marketing services in Delhi, select a company that values consumer data and works ethically and transparently.


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