Tag: branding

How to build a business on Facebook

Posted on by Diinfotech_admin_User

Facebook is one of the world’s most powerful free marketing tools. Half of the world’s
population is on Facebook for starters, and an average smartphone user spends about one out
of 5 minutes on this social media platform. If you have created a business page on Facebook,
yet have no clue about how to build a business out of it, we will help you with some quick
tips and suggestions. However, if you want to get faster and accurate results in this fiercely
competitive marketing world, get in touch with a digital marketing company in Delhi and
get their help in developing a strong Facebook marketing strategy.

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1. Don’t create personal profiles for brands

If you create a personal page for your business, you will end up losing a lot of content
creation tools and other marketing opportunities. You will also miss statistical analytics that
only Facebook Business page offers. You should not create more than one personal account,
for that also does not sit well with Facebook terms of business.

2. Avoid posting personal content on Business Page

Assign Facebook business Page roles to only limited employees so that they don’t
accidentally post personal stuff on the company page. Also, make sure you train your
employees adequately so that they know everything about ‘publishing’, ‘scheduled posting’,
and other features. Also, when sharing content on the Business page, share it as a brand, and
not as yourself. For example, avoid using ‘I’.

3. Add a relevant and recognizable profile picture

Your audience should be able to recognize your brand/business from the profile picture.
Create a business logo and add it as the profile picture. If you are a freelancer, then add a
clear headshot of yourself. If you are recognizable, only then it will be easy for you to come
up on the Facebook search. Make sure, the picture is in proper dimension. Generally,
Facebook profile pictures display at 170 x 170 pixels on a desktop and 128 x 128 pixels on
smartphones.

4. Make sure the cover photo engages the audience

The cover photo takes the most space on a Facebook page. Therefore, make sure the cover
photo is of high quality and talks about your brand appealingly.

5. Add a call-to-action (CTA) button

Facebook call-to-action buttons include ‘sign-up’, ‘book now’, ‘watch video’, ‘visit website’
and many other CTAs. You can also customize it with something of your choice. Facebook
marketing experts in your selected digital marketing company in Delhi will do a better job
for you in CTA. Adding a call-to-action definitely drives more traffic. This is also a great
way to direct your customers to your website.

6. Fill in a good ‘About us’

Although this particular part is no longer visible until clicked opened, the right kind of
customer would be interested to know more about you. Make sure you add a general
description of your company, a mission, and few a brief outlines about the services offered.

While all these are some adjustments that you could do it yourself, some of the ‘must-do’
things, which only a professional digital marketing company, like DIInfotech, can help you
accomplish include:
– Implementing Facebook targeting tools
– Defining the ideal time and frequency for post publishing
– Adding appropriate photos and videos to Timeline
– Pinning important posts
– Private messaging
– Comments and response monitoring
– Page promoting
– Measuring success using social media report tools

Google Tools that are Must Promote Your Small Business in 2019

Posted on by Diinfotech_admin_User

Google and the internet are two sides of the same coin. There was a time when both were distinctively apart, and today we cannot think of one without looking at the other.

Although small businesses use Google products like Gmail, Google Drive, YouTube, documents every day, there are more tools that they can use to improve productivity. These tools will definitely take local businesses digital and if you have not used the internet to market your business yet, Google should be the first stop.

Let’s have a look at the best ones in 2019.

  1. Google My Business: Google My Business makes it easy for local businesses to get discoverable on search with local intent by using Maps, Google+ etc.

 

  1. Google Retail: This free tool allows merchants to list their products on Google. You can create shopping Ad Campaigns, a Trusted Store, display customer rating, and use Manage Center for managing inventory. If location permits, Google also offers Android Pay and Google Express, a trusted delivery service.

 

  1. Google Analytics: The tool helps you to gauge your marketing efforts and measure your success. It allows business owners to track sales, site engagement, conversion rate, and traffic.

 

  1. Google Keyword: SEO is 80% about Keywords. Therefore, this tool will be extremely handy when you want to test drive keywords for your business by combining different keywords, URL and categories.

 

  1. Google Offers: If your business is offering deals and discounts, Google Offers matches your business with customers in your city or locality looking for discounts and promotional offers.

 

  1. Google Alerts: This useful service sends businesses trending news and information related to your business or the topic of your interest. This tool helps you to stay updated and track your competitors.

 

  1. Google AdSense: Add a custom search engine to your site and earn money from the ads displayed on the search results. You can also display ads on your site that match your customer’s interest and earn money from authentic clicks.

 

  1. Google Trends and Google Correlate: Both are same but uniquely different. Both help you to figure out industry trends in terms of target data, patterns, series, graphs etc.

For more information and comprehensive package, contact your city’s best digital marketing company in Delhi. Don’t forget to search it on Google.

Essential SEO Tips for Small Businesses in 2019

Posted on by Diinfotech_admin_User

Did you know SEO is the fundamental strategy that works for small businesses to appear on top of search results pages? Did you also know that 70% of the searchers that click on your website link are organic? As a small business, if you want to reach out to more organic traffic, you need to up your SEO game. As one of the leading Digital Marketing Companies in Delhi NCR, we have compiled essential SEO tips for small business that we follow and will continue doing so in 2019.

SEO Tips for Small Businesses for Improved Traffic and Better Online Presence

  1. Google loves fresh content. And, the best way to produce is creating unique and resourceful blogs every week.

 

  1. Understand the importance of context and how it shapes, and write content keeping the readers in mind.

 

  1. Produce quality content. Don’t aim for 2000 words of unmindful information. Aim for 1200 words of mindful and resourceful information.

 

  1. Be genuine in your business by providing value to customers on daily basis. Pay more attention to your brand building and less attention to the number of words go into the content.

 

  1. Link your website to your blogs and posts. Use link-building strategies. Link internally. Promote your website link in as many ways as you can.

 

  1. Distribute your blogs through social media. Invest in outreach marketing to increase traffic and reach target audience effectively.

  1. Establish off-site links by making other affluent or domain-authority websites link back to your site. These are called ‘third-party’ votes and increase trustworthiness in Google’s eye.

 

  1. Use unique, attractive, and compelling meta descriptions to increase the chance of your link being clicked on.

 

  1. Add both short keywords and long-tailed keywords (even if they are less popular) for effectiveness.

 

  1. Concentrate on well-written off product description. Refrain copying from manufacturer’s and distributor’s descriptions to avoid duplication penalty.

 

  1. Consider the characteristics and elements of your URL. Structure your URL optimally, including the presence of the keywords, the length, and the spelling.

 

  1. Make your website rich in user experience, in terms of navigation, number of pop-ups, working forms, device friendliness, fonts, content spacing, and images

 

Know Why Content Management System has become an Integral Part of Business

Posted on by Diinfotech_admin_User

As a comprehensive Web Designing Agency and Digital Marketing Company in Delhi, India, we make sure our customers are immensely benefited from our content management system that has formed an integral part of businesses. We advise each of you, whether you are a small business owner or run a multichannel online company, to invest time and money in CMS development.

Our effective content management system lets clients create, modify, edit, add and manage all website pages under a single interface. CMS allows you to build several websites for yourself and your clients by streamlining web designing and content publishing processes.

Why Content Management System is Essential

It Increases Productivity of Businesses

Content management system provides comprehensive services, such as font selections, layouts, images sorting etc. With CMS, you will be able to build a website and its pages in halftime, as it minimizes designing time to literally zero.

Helps Create Organized and Well-Crafted Pages

Complicated CSS can make site viewing in multiple devices difficult. CMS makes site uniformly organized and ensures your content is readable on all devices. Certain employee restrictions, such as employer access-only sidebars and headers reduce risks of template manipulation and mishandling.

Minimizes Time and Effort

CMS minimizes time and effort by streamlining processes, such as content creation and content publishing. CMS allows content writers to plug content using templates and publish content by themselves, while designers work on the CSS. CMS eliminates the need to study JavaScript, HTML codes or CSS to develop and feed content.

Makes Website SEO friendly

Google has high regards for search result friendly websites and pages. CMS allows you to optimize content in several ways, such as manage title, headings, content depth, tags, and alt tags, meta descriptions and call to actions. It also makes links clickable and provides SEO formatting practices.

How to Respond Negative Reviews – Learn from Best Digital Marketing Agency

Posted on by Diinfotech_admin_User

Negative reviews are the biggest enemy for online retailers, more than competitors if we may add. You do not want them, you do not need them, and you do not have control over them. However, look at the brighter side – bad reviews are actually an opportunity for your brand to speak up and promote itself in the best possible way.

We have provided you essential tips to respond to negative reviews in this blog. These tips are gathered from one of the best digital marketing companies in Delhi.

Tips on How to Respond to Negative Reviews

Considering the current scenario, one cannot simply ignore a bad review and move on unscarred. Ignorance is actually worse. In fact, we suggest that you respond – but how you say and what you say and when you say will be the determinant.

 

  • A Speedy Response is Good

 

Respond within 24-48 hours. Treat the post urgent, show that you value customer’s feedback and you are quite proactive in customer service.

 

  • Make Amends

 

Compensate with free offers, such as free dinner, coupons, cash back, or anything that is suitable at the moment. It shows your customer that you are ready to go an extra mile to repair the damage.

 

  • Try To Sound Human

 

Customers will not approve of an automated answer. So, do not make your answers sound mechanical. Be authentic, add emotions, don’t talk like a marketing person, and do not use jargons. Keep your tone conversational and honest.

 

  • Be Polite and Apologetic

 

Never use your defense mechanism and talk highly about your product or service. Even if a customer is unruly and rude, try to keep your response polite and sympathetic. Your aim should be resolving the problem at hand, i.e. reversing the bad effects of a negative review.

 

  • Think Long Term

 

If your future customers were to read the review, how would you address their concerns? Talk about the issue mentioned in the review in your response and convince your potential customers that it will be taken care of.

 

  • Contact Customers Offline

 

Contact the customer personally and make things right. You can call them, message, or email them. In future, ensure that you send out emails to your customers with links to the positive reviews page.

How to Localize Content for More Conversions

Posted on by Diinfotech_admin_User

Localizing content is one of the elements of content marketing that most SEO companies encourage today. Most content that we read is built for US customers. However, things are changing and content marketers are building content marketing strategies around client’s local audience. This is because a recent survey showed that localized content leads to better profitability and growth.

Economic, cultural, political, and environmental influences largely impact purchasing decisions.

However, this is only possible for businesses that concentrate on local audience. If you are planning to expand globally, you may have to use different content marketing tactic altogether.

We have provided ways to start localizing content for more conversions.

 

  • Check Your Internet Speed

 

You have to upgrade your online infrastructure first. If you are a global enterprise, using a content delivery network (CDN) service is essential for matching local speeds. CDNs usually are 50 percent faster than normal websites and use up to 70% less bandwidth. Global market sales are predicted to reach 3.55 trillion by 2019, so now is the right time to consider this online marketing strategy.

 

  • Personalize Your Content for Your Audience

 

Your key message should remain intact; however, tailored according to the social, environmental, and political structure of the region or geography. You have to customize the core message yet stick to your company’s brand value. Examples include McDonald’s and Coca-Cola.

 

  • The Right Language Matters – Choose Appropriately

 

Using pop-culture references, colloquialisms, and jargon while localizing your content can make you lose points. Even if your language is English, these things can hamper the understanding and psychology of region-specific readers. Plain English language is a good start. Your readability should be targeted towards 7th to 10th graders.

You should also use translators if you want to capture the local market. Translation service is relatively cheap which gives the potential to connect to a larger market.

 

 

  • Let Local Teams Take the Lead

 

Getting feedback from local corporate headquarters will help you plan your content creation and marketing activities in a localized manner. Keep lines of communication open and listen to their piece of advice. Although, you will lead the content marketing program, allowing them to have a voice may provide you with different perspectives.

Different Types of Branding Businesses Can Leverage On Through DIInfotech

Posted on by Diinfotech_admin_User

Branding is one of the prime aspects of Digital Marketing Services and we make sure to offer tailor-made branding and promotional services to our B2B and B2C customers, apart from our all-inclusive SEO services in Delhi.

Branding is an art and is a process, that creates a unique name and identity for a product, service, or business. Our branding strategies create awareness and produce loyalty among niche customers. Branding is an important marketing tool that you should invest in, more in 2018.  

Types of Branding You Can take Leverage On

There are six types of branding and each has different advantages and functionalities. You have to choose one based on your requirement.

 

  • Product Branding

 

Product branding is the most common type of branding that differentiates a product from its competitors. It can be the color, the design, logo, packaging or anything that uniquely identifies a product, which helps customers to easily notice it when they walk into a supermarket.

 

  • Corporate Branding

 

Corporate branding is used when businesses want to produce a good reputation. Here organization’s services, products, employees, work culture, ethics, norm, and social responsibility are branded. Corporate branding can create a positive impact on both company’s end clients as well as employees.

 

  • Retail Branding

 

Industry giants who are looking to outpace their competition in product sales should use Retail Branding. Retail branding is expensive, as it requires a lot of effort to convince customers to choose their brand over others.

 

  • Personal Branding

 

Personal Branding is used for celebrities, sports people, and other famous personalities in their respective fields. It is applied to develop a good public image. Charitable acts, sponsoring events, promises, and other credible actions are used as branding tactics here.

 

  • Geographical Branding

 

Commonly used in the tourism industry, geographical branding is selling services and products to a particular region. Unique features such as language, taste, cuisine, clothes etc. are usually put in to use for branding and promotion.

 

  • Co-Branding

 

This is an act of marketing partnership where two or more brands come together to promote each other. It is used to build businesses, create awareness, spread social messages, and enter new markets.

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