Tag: Best Ecommerce SEO Services in Delhi

Shopify Marketing Strategies: Promoting and Growing Your Online Store

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Running a business without a proper marketing strategy leaves the organization spending tons of money with no returns. Shopify’s e-commerce website builder provides effective website development services to businesses online. There are many Shopify theme development options available online that one can use for their business.

Shopify theme development services enhance an online store’s digital performance with the incorporation of trending and effective marketing strategies.

shopify-theme-development

Few Shopify Marketing Strategies

Below are some of the most prominent marketing strategies listed by Shopify which it follows to promote and grow an online store.

1. SMS Marketing

Statical studies show 90% of SMS are read over emails daily, which is a more effective and efficient mode of marketing. It takes a minimum of 5 mins to start a campaign and costs a very minimal amount for each SMS. This is a feasible technique to connect with the customers. Also, a thoughtful SMS can build a brand name amongst the public, drive sales and increase market visibility.

2. SEO

SEO is a set of rules used for the optimum utilization of a search engine. It works on achieving higher ranking and attracting organic traffic to the websites. SEO follows Google algorithms to help users find a website on the internet. Using SEO strategies helps to understand users’ behavior, and interest, and supports Shopify developers in improvising website content accordingly and creating a website that stands out.

3. Google Ad

Google Pay-per-click ad is the most convenient advertising and marketing platform for businesses. It sets flexible charging policies for the employer i.e. pay when someone clicks on the ad, select the target audience for the ad, and use different ad types to reach the audience. Google ads can be tricky but the platform helps developers generate visible sales, viewership, and market. 

4. Influential Market 

Influential marketing is the best way to generate engagement on a website. It involves building partnerships with influencers promoting a similar niche and using their platform for brand promotion. Choosing the right channel of engagement is very essential and decides the level of increment in brand promotion. Today, finding the perfect influencer for a brand is easier with managing agencies. 

5. Video Marketing 

To no surprise video content has a higher engagement rate than textual content. Videos are easy to recall and comprehend. 92% of businesses focus on video content promotions for enhancing brand scale. Video ads are a major marketing strategy product of digital marketing. Jump in the market with the latest video trends aligning with the brand to guarantee success. 

Many businesses hire digital performance marketing agencies for this purpose. Strategy results depend on the technique of execution. Invest in the right strategy for optimum utilization with lesser effort.

Adopting E-Commerce Website Development Services is a prominent substitute and assures results at a reasonable cost. DIinfotech, the top E-Commerce Website Development Services in Delhi provides professional expertise and allows you to build an effective e-commerce store for your business. 

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12 Instagram Tools for eCommerce Businesses

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Instagram will be the most useful marketing platform for eCommerce businesses in 2023. If you choose eCommerce SEO services in Delhi, the best Digital Marketing Company in Delhi will recommend investing in eCommerce social media marketing, particularly Instagram.

With 2 billion monthly active users, Instagram poses a commendable business opportunity for eCommerce brands to promote their products, drive engagement, and create a credible brand identity.

As a modern social media marketing company in Delhi, DI Infotech Leaders has assembled a list of Instagram tools to help eCommerce marketers create and share great social media posts and promotional ads in 2023. These tools will also help you to track users’ activity, generate sales, schedule posts, and edit images and videos.

2023 Instagram Marketing Tools for eCommerce Brands

Meta Business Suite: Manage business marketing and ad activities for Instagram and Facebook. It can do a lot of work for business promotion and sharing posts without toggling between both apps. It also aids in building relevant ads, tracking trends and insights, and creating an automated response.

Instagram Insights: Provides information about the overall performance of a business profile and for specific posts, stories, reels, and live videos. It is free to use.

Ads Manager: Manage Facebook and Instagram paid ads. Allows you to create ads in a systemized process. Adjust ads based on budget and user response.

Commerce Manager: Manage your Instagram and Facebook sales and product listing. Set up a social media shop, create product catalogs, view sales activity, and enable one-click checkout. The tool also allows you to toggle reporting between Facebook and Instagram and export data for creating personalized experiences. Commerce Manager also offers ecommerce marketing tips, access to expert resources, and tracking tools to manage your marketing plans.

These tools are offered by Meta Company and are designed exclusively to fit the ecommerce marketing needs of a Social Media Agency in Delhi. We have also listed below a few popular and useful third-party Instagram tools to automate and improve your marketing efforts.

Buffer: Plan, create, and publish ads and regular posts for TikTok, Instagram, Facebook, LinkedIn, Pinterest, and Twitter. Basic is free. Premium starts at $5 per month.

Combin: A great marketing and content management tool that allows you to target an audience, audit audience interactions, and improve your growth and marketing through performance reports. Basic is free. Premium starts at $15 per month.

Tailwind: Merges social media marketing and email marketing efforts into one platform. Create incredible campaigns in one click. Basic is free. Premium starts at $ 12.99 per month.

SocialBlade: An analytical tool that allows you to track growth across multiple social media platforms. Find influencers, rank your content, and track competition. You can also generate global metrics for a popular brand, influencer, content creator, or live streamer. Monthly plan starts at $3.99.

Leetags: Trending hashtag generator for Instagram posts. It helps you generate a perfect combination of unique and trending hashtags for your posts. Save hashtags, check the number of posts for each tag, and search hashtags from thousands of categories and subcategories. Monthly plan starts at $3.99.

SocialPilot: Automate and streamline your social media management. Smoothly manage multiple Instagram accounts. Create and schedule posts, including the first comment with hashtags. Comes with mass scheduling capabilities. Subscription starts at $25.50 per month.

Promo: Create compelling Instagram video ads, including Stories and Reels. Also, design product and explainer videos, and develop ads in seconds with beautiful templates. Access millions of iStock and Getty Images’ premium photos and videos. Buy plan starting from $25 per month.

Mojo: Most trending application for creating Instagram Stories and Reels with 500+ animated templates, original text styles, music, and more. You can also customize templates with your own photos and videos. Basic is free. Premium starts at $3.33 per month.

Canva: Popular graphic designing tool to create a number of things for social media, including banners, posts, reels, logos, presentations, pamphlets, book covers, and more. Offers thousands of templates for Instagram with great customization options. Basic is free. Premium starts at $ 119.99 per year.

If you are looking for affordable and comprehensive Instagram marketing and best eCommerce SEO services in Delhi, contact DI Infotech Leaders, the top digital marketing company in West Delhi. Hire them for all your eCommerce needs, including SEO, social media marketing, and website design.

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SEO Changes in 2023 – How to be Ahead of the Curve

Posted on by Diinfotech_admin_User

There are some big changes coming to the SEO. As a digital marketing company in West Delhi, you must have a strategy that has helped you weather the storm for the last couple of years. But we have seen a big change in recent times, and we know more to come. Therefore, you must shift your SEO strategy and tweak how you create content and rank based on these algorithm updates.

But not so soon.

Here’s what you need to know from the best digital marketing company in Delhi.

 These tips and strategies are for every Google algorithm update from now on. So, save this post and ensure you practice them for your next year’s eCommerce SEO services in Delhi.

When There is an Algorithm Update

  • Biggest mistake every time there’s a new Google Algorithm update is reacting to it immediately and impulsively. Do not react. Slow down. Let everything settle down, and then adjust only what’s needed to be adjusted. Give it a week or two.
  • If you don’t know what’s actually changed, don’t start changing things on your website. You don’t know what will happen once you change things. So, wait for the results and let the dust settle.
  • Make small and measured adjustments when they are merited. Even if you see a dip in the traffic, it will start to dust up in 3- 4 weeks. And if that doesn’t start to happen, that’s the best time to start evaluating.

TIP: Use Google Console to analyze your data and keywords, specific content, and identify particular issues.

Look at the overall idea and use it to guide the core principles of your content.

How to Make Sure A Digital Marketing Company in Delhi Never Gets Hit Again

DI Infotech is a social media marketing company in Delhi that offers the best eCommerce SEO Services in Delhi, the USA, the UK, and Singapore. And their SEO expert suggests that you look after only two things: Semantic SEO and Over-optimization.

Semantic SEO is basically Google generating search results based on the query’s context, the relationship between words, and user intent.  Keywords based approach will not work anymore.

You cannot rank keywords anymore. You have to rank the content, meaning you have to produce more topical content.

TIP:

  • No more copy-paste blog posts that answer the searcher’s question in one way
  • Try to answer the question using different ways providing a different context for the answer
  • Do a better job of creating your content

Over-optimizing the content for search engines is dead. Google will easily understand that the website is trying to rank and not trying to help the user.

TIP:

  • Think about the user query but we need to create good resources that answer the questions within the article but are not overly optimized
  • Posts should be about people talking to people
  • Take multiple queries that are closely related and group them in a single blog post. Even if the posts are longer, they will be worth it

If you want to win 2023, follow these tips and work with the best digital marketing company in Delhi.

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8 Must-Have Features for eCommerce Sites in 2023

Posted on by Diinfotech_admin_User

Creating an online shopping experience to delight customers has become harder than ever. With so many emerging service providers and unusually fierce competition, choosing the most reliable and focused eCommerce development company in Delhi is a task you don’t want to take. A start-up or a novice eCommerce business might face many problems while starting an online store. Having provided eCommerce website development services in Delhi for over 100 online businesses in the past 15 years, DI Infotech has come up with the best features that eCommerce fashion websites must include in their web stores.

Come let’s check them.

Search the Site

You will find the site search option only on top eCommerce websites. While many try to implement this feature, websites often need help to display correct results for customers.

Use Google Analytics to add a competitive site search feature so your customers can bypass the navigation and quickly find the exact item they are looking for.

User-Friendly Site Navigation

Your customers must be able to find the products they need quickly and easily on your website. Your products should be logically and accurately categorized with the most sold categories listed first.

However, in this hustle, don’t forget your brand identity. The site navigation bar must reflect your brand identity. For instance, a good eCommerce website designing company may suggest seasonal sale products first for a fashion brand or combo offers for a restaurant or online grocery store.

Add Product Videos

Adding videos to product pages, particularly for fashion garments and electronics, with a 360-degree view can boost sales.

A Google study shows that 50% of shoppers said video-based product features helped them decide on a product or service.

Product Reviews

Product reviews and ratings are the most popular user-generated content for eCommerce websites.

Adding product reviews and ratings right below the product name and moving the best reviews to the top will increase conversion rates.

Product and Store FAQs

The Frequently Asked Questions section is one of the helpful decision-making factors for eCommerce shoppers. You can include user-generated content, create an FAQ list, or include both.

FAQs help eCommerce stores in several ways, including reducing the time and effort of your customer care team. Knowing everything about the product beforehand will increase sales conversions.

In addition, your eCommerce website development company in Delhi may also suggest adding a FAQ page for your online store. The FAQ should cover customers’ general questions about shopping, shipping, returns, exchange and replacement, payment returns, mobile application, and privacy and security.

Coupon Codes

Customers love additional discounts. An “Apply Coupon” section may prompt them to buy more products from you.

We all know shoppers search sites like Groupon, Retailmenot, Hostgator, etc., to find coupon codes when they see a discount check box on a site’s checkout page.

So, why not keep your customers glued to your website by providing great deals and offers via personalized and generic coupon codes?

Product Delivery/ Availability Filters

If you offer multiple options for customers for product delivery and availability on your website, it will be wise to add a filter that indicates the same, such as ‘same-day-delivery,’ ’60-minute delivery’, ‘out-of-stock,’ etc.

Give your customers a choice to sort products that are available for pick up immediately or at a later date. This is a good choice for fresh produce and groceries.

You can also add a preferred delivery option like how Amazon provides.

Gift Cards and Gift Registries

Gone are the days when guests used to carry big gift boxes to weddings. In the era of personalization and digitalization, people love gifting (and receiving) e-gift cards from their favorite brands.

Taj Hotel offers two gifting card options on their website – eCard or physical card that they mail to the recipient.

Gift registries are another sales-conversion feature you can add to your website to drive sales. According to The Knot 2020 Wedding Registry Study, 80% of the survey participants said they set up a registry for their wedding or baby shower.

Weddings, babies, birthdays & charity are standard gift registries. Your eCommerce website designing company in Delhi can also create a custom registry option to help customers celebrate other occasions. Do you want to start creating a fabulous shopping experience? Hire only the best eCommerce website development company and eCommerce SEO services in Delhi for your business.

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