Category: Web Designing

How Important Is Social Bookmarking? Learn From Best SEO Company In Delhi

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Many of you may not know or probably disagree with it, but social bookmarking, classified ad submissions, and PDF submissions processes by Best SEO Company in Delhi play a huge role in boosting website ranking. If your page is perfectly optimized for your customers, bookmarking can also make your website an authority site. 

The Best SEO Company in Delhi tells you why they use Social Bookmarking as an effective digital promotion tool.

What is Social Bookmarking?

Social bookmarking sites allow your clients to look through the information that is currently trending on the internet or recently included. These sites also work as a search engine and offer a list of searched items or ‘keywords’ in categories, such as information technology, digital marketing, shopping, sports, software, etc. 

Example: When your friend asks you for a kebab recipe, and you send them a website link with the recipe, and your friend bookmarks it for reference, you are indirectly performing social bookmarking. 

In the Social Bookmarking process, digital marketers from Best SEO Company in Delhi bookmark your website to a public website (a bookmarking site) and tag them with specific keywords. You can edit the tags and make the bookmarks private or public based on your requirements. 

Reddit and Tumblr are two of the many popular social bookmarking sites. 

How’s it Useful for Viewers?

Social bookmarking helps your customers find information on whatever they are searching for by narrowing down their search to exactly what they want through tags and categories. A person can not only save websites that they find informative but also check what others have found interesting enough to have bookmarked. 

Since the bookmarking sites constantly update and display popular and current links, it allows customers to learn about things they weren’t aware of.

Therefore, if you add quality content pages with high-ranking keywords in these sites, your page will be viewed as a great source of information and bookmarked more times. 

This will improve your site ranking. However, remember that these ads are not meant to drive traffic to your website. They work like backlinks – to make your website a high authority platform for your industry. 

Social bookmarking could be a powerful website promotion tool if you use it right. All major players in eCommerce website development services in Delhi actively use social bookmarking. So, get it started for your website today. For more information, hire an expert from the Best SEO Company in Delhi. 

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Magento for eCommerce market(Website Management Companies).

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Launching your own eCommerce platform is something every new startup is afraid of Don’t be afraid and Grow your business online with the Website Management Companies customize as per your need to keep haunting you now and then. But if you are a newcomer or an established brand then just get your business transferred to a Magento platform and take a back seat on this ride.

The Best Website Management Companies and best SEO company in Delhi provide you the transition to Magento in very easy steps. You should be smart enough to identify the appropriate eCommerce website designing company in Delhi which provide this transition in your budget as well.
Magento is an enterprise solution to all your business problems, as it provides the marketing and listing features for all your products with additional features :
1.Customization:  The primary benefit of moving to the Magento platform is that it can be customized as per your business needs. If you have initially less section of product and want to have to Look A of your website, then it can be customized in just few minutes and later once your sales increase and you want to change the look n feel of your website to Look B then that can be achieved in very less time by best Website Management Companies.

2. Continues Updates: The Magento tool keeps on improving with time and its an add on advantage to have a Magento platform that you can easily uplift your sales by using the just-launched product features.

3.Easy Maintainance: With Magento, you get the build-in features of managing the Product details and inventory tracking as well. You can easily track the sales any day by using the filters and could exchange the conversion rates to improve the overall performance of your business.

So keeps your worries aside and take this leap to turn your business into a big enterprise with one of the best Website Management Companies.

Also, visit Our another website- Angular Development Companies in Delhi.

E-Commerce Website Designing Company In Delhi

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Getting ecommerce website designed online in 2019, if not already, has been a common trend across the globe. But making sure that it works fast for your every single customer every time has been a common bone of contention for all small to medium business. Hence getting your website designed professionally by a digital agency in Delhi is a must-have yet largely a painful and expensive experience for many. Here’s highlighting the top ways you can increase your e-commerce site speed for your selection by E-Commerce Website Designing Company

  • Use a Content Delivery Network – Best digital marketing agency in Delhi use CDN a short for content delivery network is your answer to providing faster delivery & load time of the web pages when your audience is distributed across different parts of the world. It helps in caching a local copy in a geographical nearby location in different parts of the world as compared to fetching it from a central location. For eg. a customer for an ecommerce company in delhi coming from new york should be rendered from US and not from India.
  • Content Size Optimisation – The page size plays a vital role in optimising the file. Page size needs to be measured in kilobytes and all elements are evaluated be it image, JavaScript or CSS. We should totally avoid embedding big objects or images and the smaller the page size is its performance will be better. Prefered page load time should be 3 Seconds and hence it will increase the performance. You can easily evaluate the page size by saving it as a web archive folder from the browser. Then measure the size of the folder.
  • Use Caching and In-memory Technology – The technology is improving day by day and website designing company in delhi are utilizing the caching or in-memory technologies will help in avoiding the access to database unnecessarily. So website designing company in delhi know that caching is preferred everywhere as it holds the information temporarily in memory for eg entire product catalog, consumer/all customer information, site-search indexes, which will reduce the calls made multiple time on database. To maximize the usage of caching RAM plays an important role  as it improves input- output process 10times faster as compared to a hard disk .
  1. Specify Image Dimensions – Defining the height and width for images helps in creating the placeholders for images. So that the page and image are loaded simultaneously. Most of the E-Commerce Website Designing Company in Delhi know that retailers generate an image without specifying the dimensions of the image on the page. This leads the browser to load the image entirely before proceeding further, which takes more time.

So these key points help the digital agency in Delhi to understand important factors in defining E-Commerce Website Designing Company in delhi .


Website Designing Company in Delhi: DI Infotech

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There are multiple requirements when we approach a website designing company in Delhi for our business growth. These requirements are understood well by a digital marketing company in Delhi and their team handles the stuff for each client.

Be the design team, Social media handler or digital market manager or even the content writer each one work hard for the customer requirements so that their end-user is engaging more in their business.

Nowadays only managing a website can’t earn you more profit as the consumer now has more engagements on social media platforms like Facebook, LinkedIn, Twitter, Google + and other popular social media sites, Hence by managing multiple profiles on all these network enhances the regular audience.

Here comes the role of a digital marketing company in Delhi, they manage your multiple profiles on all these networks without any hassle bussel.

Now to maintain a really good website the best website designing company in Delhi Make sure the design is good, a website is interactive and if any visitor like or leave a comment on any particular post or share your website content then these digital market companies ensure the concern or appreciation is noted. It leads to more customer engagement. 

Digital agencies change the website look and feel by redesigning the company logo and landing page for encouraging content.

Many of these companies want website designing company in Delhi to highlight their culture, team, and benefits first because they know that the market is highly competitive and recruiting and retaining talent. 

Also, keep these points in mind when discussing your website with digital agencies 

  • Generate and submit a new sitemap. – Your sitemap file provides the search engine robots with a map of your site. It helps them make sense of what your site is about, how all of the pages are connected and to take note of your most important pages.
  • Re-evaluate your categories. :- Categories heading help consumer to spend more time on your website. Hence having interactive categories and sub-categories help in enhancing engagement.
  • Keep up your work on internal linking. – On your website, there should be no link be it external or internal which is not working as it gives user negative feedback about your website.
  • Revisit your menu items and structure. – Restructuring the website links on a regular basis increases the site ranking.
  • Make sure that your best content is prominent and easily accessed. :- Be it blog post or contest content make sure that consumer could easily grab the eyes on it. This will lead to more engagement.
  • Shorten overly long urls:- All the share URLs or redirecting page links should be shorter so that the consumer is able to share them across.

Hence in these ways the digital marketing company in Delhi help in designing websites .

How to Overcome These Social Media Marketing Challenges in 2019

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2019 is an apt and exciting time for those involved in social media. Social media marketing is evolving and is posing brands and businesses immense growth opportunities and ways to improve brand credibility.

However, because of its rapid expansion, high-demanding roles, the introduction of AI in digital marketing, and exclusive customer attention, social media marketing does come with mighty challenges. Maintaining a balance between everything is one of the top ones that marketers face.

As an experienced social media agency in Delhi, we know what social media marketing can provide to you – amazing chances of direct interactions with potential customers and extensive reach across the world.

We also know that not all SMM in Delhi can identify all social media marketing challenges and help you conquer the journey. In this article, we are going to share the top social media marketing challenges that most managers face and how DIInfotech SMO services address them.

Expensive Advertisement Costs

As more and more brands and businesses incline to Facebook and Instagram advertising, the space for ads is growing smaller and smaller. This has driven the advertisement costs on social media. SMEs and smaller brands find it difficult to advertise with a tight marketing budget. And ad costs can spiral to a big sum.

To avoid this from happening, we target the right audience to have a strong ROI. Facebook has over 2 billion users and Instagram sees above 800 million active accounts every day. Therefore, hitting the right audience using AI and other analytical tools will reduce your advertisement cost considerably.

Measure Implemented Techniques and Strategies

Digital marketing managers often forget to measure the return on investments for their implemented strategies or techniques. Usually, the one we often ignore is the one very crucial.  While measuring the ROI is time-consuming, it can help you reduce the investment cost by changing, modifying, and altering strategies at the right time and place.

We use the right social media management tools best fit for your business to gather required data and information on ROI, and overcome challenges by finding key performance indicators, defining your social media goals to your business goals, employ analytics for performance tracking, and identify and compare the competition.

Not Able to Engage Audience amidst Overcrowded Feeds

You can make your content appear organically in news feeds or use paid media for the purpose, but the most important challenge is making sure that the users engage with your content amidst the overcrowded space.

We have got you covered here. The best way to engage people with your content is by using different ways, such as video posts and viral posts. Video posts, such as Instagram stories, IG TV, viral posts, 1-minute videos are gaining rapid interest from the audience. You can choose numerous other formats too, like GIFs, live streams, 360-degree videos that fit best with your marketing goal and budget.

New social media algorithms show us that videos are greatly increasing interactions, especially the ones that are not too long or stretchy. Our aim is to ensure your content remains fresh and interesting to the audience by implementing the right strategy.

Baffling Marketing Trends Worrying Marketing Managers

Not everything that you see is hot, and not everything that seems boring is actually that. We have seen too many marketing trends rising up in the last couple of years. If you try to follow all, even if they are tempting, you will definitely not reach any preferred goal. The act of knowing which is important and balancing it with the rest is the best way to fight the social media challenge.

Part of our job as an SMM in Delhi is to research and identify the best trends in social media marketing and implement them to provide great benefits to organizations.

Our SMM project managers have found the following social media marketing trends to be best for all types of businesses and brands:

  • Artificial Intelligence-powered content promotion, such as chatbots, push notifications
  • Augmented Reality that enhances live features or views (snap chat filters)
  • Video streaming
  • Short-lived content, also known as Ephemeral content, such as IG stories
  • Influencer marketing (brand marketing via sports stars or movie actors)

We do not implement all the trends for all businesses. We first understand your target audience, as it is important to know who responds to what. We do this by tracking customers’ behavior, such as shares, likes, comments, hours active, etc. And, only after finding your audience, we recognize the strategies that best fit their personalities.

Lack of Expertise and Resources

Manpower, right tools, comprehensive experience, wide knowledge, good infrastructure, time and budget, and creativity are also important to run successful campaigns across different channels and boost your social media marketing goals

You cannot achieve the feat if there is lack of resources.

Here’s where we fit in the best. We not only have great manpower and experience, but we also have the right tangible and intangible resources to promote your brands.

Whether it is AI or management tools, whether it is creativity or content, we boast for having it all under our wings.

Your focus should not shift from social media, even with rising cost and other challenges. Although they may look overwhelming, a well-planned marketing strategy can help you reduce cost and other burdens by several percentages. Hire a Social media agency in Delhi and try to implement one of the tactics this year.

Promising Tips to convert Traffic into Leads

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If you are figuring out how to convert your website visitors or traffic into customers, you are not the only one. While companies providing services in Website design and development in Delhi can help you by building a robust and user-experience filled site, you can try using strategies and extensive testing to help your unique set of an audience turn into happy customers. Traffic only matters when there is conversion. Otherwise, it is just a crowd. We have listed here effective tips to convert traffic into leads.

Website design and development
Website design and development

 

Start by Segmenting your Viewers

Each type of audience has different needs and wants, and they are interested in different types of content. So, start by putting your customers into different segments, say returning customers, top of the funnel, middle of the funnel, and bottom of the funnel.

Concentrate on your Pitch

‘Sales’ is all about creating the first impression.  Elevator pitches are highly crucial in digital marketing, more than long pitches. However, it also depends on the product and services you sell. For example, if you sell technology or a healthcare product, longer pitches will be more effective. On the other hand, shoes, fashion accessories, cosmetics, etc. may bring in more customers with shorter pitches.

Add Testimonials, Case Studies, and Reviews

Customers’ purchase decisions are mostly triggered by case studies, reviews, testimonials and other social proofs, such as comments, screenshots, stories, etc. You should focus on collecting them. But make sure they are authentic and that can be validated.

Free! Free! Free!

Got excited? Your customers will too the moment they see you are offering free trials and sample products on order. It will display that you have faith in your product. It also creates a positive psychological effect on customers. However, choose this wisely and know how much to offer.

Invest in Remarketing

To get the best, you have to spend a little. A remarketing ad is an advertisement that displays only for existing visitors. It will work only if you choose a Digital Marketing company in Delhi that knows the rules and ethics of remarketing. If it is done right, it can create positive impressions.

Spy on your Visitors

Just like you install a CCTV to spy on your store customers to understand their movements and purchase patterns, you can also record visitor’s movements on your website through data, scroll maps, heat maps, etc. This will help you optimize your link destination.

Work on Your Landing Pages

Landing pages are must for all websites. If you don’t have one contact your Website design and development company and ask for a landing page. They are the first place where conversions begin. Don’t forget to optimize it regularly based on your customer, in terms of demographics, goals, pain points, language, and motivators.

Opt-in Forms in Sidebars and Redirected Pages

People, after having done with a blog post, most often feel lost. Use this space to direct them to other pages of your website or to a landing page through the sidebars or below posts.

Now is your time to rethink and consider using all of the above tips. If you still have doubts, contact our website development experts for optimized results.

 

 

Know Why Content Management System has become an Integral Part of Business

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As a comprehensive Web Designing Agency and Digital Marketing Company in Delhi, India, we make sure our customers are immensely benefited from our content management system that has formed an integral part of businesses. We advise each of you, whether you are a small business owner or run a multichannel online company, to invest time and money in CMS development.

Our effective content management system lets clients create, modify, edit, add and manage all website pages under a single interface. CMS allows you to build several websites for yourself and your clients by streamlining web designing and content publishing processes.

Why Content Management System is Essential

It Increases Productivity of Businesses

Content management system provides comprehensive services, such as font selections, layouts, images sorting etc. With CMS, you will be able to build a website and its pages in halftime, as it minimizes designing time to literally zero.

Helps Create Organized and Well-Crafted Pages

Complicated CSS can make site viewing in multiple devices difficult. CMS makes site uniformly organized and ensures your content is readable on all devices. Certain employee restrictions, such as employer access-only sidebars and headers reduce risks of template manipulation and mishandling.

Minimizes Time and Effort

CMS minimizes time and effort by streamlining processes, such as content creation and content publishing. CMS allows content writers to plug content using templates and publish content by themselves, while designers work on the CSS. CMS eliminates the need to study JavaScript, HTML codes or CSS to develop and feed content.

Makes Website SEO friendly

Google has high regards for search result friendly websites and pages. CMS allows you to optimize content in several ways, such as manage title, headings, content depth, tags, and alt tags, meta descriptions and call to actions. It also makes links clickable and provides SEO formatting practices.

How to Respond Negative Reviews – Learn from Best Digital Marketing Agency

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Negative reviews are the biggest enemy for online retailers, more than competitors if we may add. You do not want them, you do not need them, and you do not have control over them. However, look at the brighter side – bad reviews are actually an opportunity for your brand to speak up and promote itself in the best possible way.

We have provided you essential tips to respond to negative reviews in this blog. These tips are gathered from one of the best digital marketing companies in Delhi.

Tips on How to Respond to Negative Reviews

Considering the current scenario, one cannot simply ignore a bad review and move on unscarred. Ignorance is actually worse. In fact, we suggest that you respond – but how you say and what you say and when you say will be the determinant.

 

  • A Speedy Response is Good

 

Respond within 24-48 hours. Treat the post urgent, show that you value customer’s feedback and you are quite proactive in customer service.

 

  • Make Amends

 

Compensate with free offers, such as free dinner, coupons, cash back, or anything that is suitable at the moment. It shows your customer that you are ready to go an extra mile to repair the damage.

 

  • Try To Sound Human

 

Customers will not approve of an automated answer. So, do not make your answers sound mechanical. Be authentic, add emotions, don’t talk like a marketing person, and do not use jargons. Keep your tone conversational and honest.

 

  • Be Polite and Apologetic

 

Never use your defense mechanism and talk highly about your product or service. Even if a customer is unruly and rude, try to keep your response polite and sympathetic. Your aim should be resolving the problem at hand, i.e. reversing the bad effects of a negative review.

 

  • Think Long Term

 

If your future customers were to read the review, how would you address their concerns? Talk about the issue mentioned in the review in your response and convince your potential customers that it will be taken care of.

 

  • Contact Customers Offline

 

Contact the customer personally and make things right. You can call them, message, or email them. In future, ensure that you send out emails to your customers with links to the positive reviews page.

How to Localize Content for More Conversions

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Localizing content is one of the elements of content marketing that most SEO companies encourage today. Most content that we read is built for US customers. However, things are changing and content marketers are building content marketing strategies around client’s local audience. This is because a recent survey showed that localized content leads to better profitability and growth.

Economic, cultural, political, and environmental influences largely impact purchasing decisions.

However, this is only possible for businesses that concentrate on local audience. If you are planning to expand globally, you may have to use different content marketing tactic altogether.

We have provided ways to start localizing content for more conversions.

 

  • Check Your Internet Speed

 

You have to upgrade your online infrastructure first. If you are a global enterprise, using a content delivery network (CDN) service is essential for matching local speeds. CDNs usually are 50 percent faster than normal websites and use up to 70% less bandwidth. Global market sales are predicted to reach 3.55 trillion by 2019, so now is the right time to consider this online marketing strategy.

 

  • Personalize Your Content for Your Audience

 

Your key message should remain intact; however, tailored according to the social, environmental, and political structure of the region or geography. You have to customize the core message yet stick to your company’s brand value. Examples include McDonald’s and Coca-Cola.

 

  • The Right Language Matters – Choose Appropriately

 

Using pop-culture references, colloquialisms, and jargon while localizing your content can make you lose points. Even if your language is English, these things can hamper the understanding and psychology of region-specific readers. Plain English language is a good start. Your readability should be targeted towards 7th to 10th graders.

You should also use translators if you want to capture the local market. Translation service is relatively cheap which gives the potential to connect to a larger market.

 

 

  • Let Local Teams Take the Lead

 

Getting feedback from local corporate headquarters will help you plan your content creation and marketing activities in a localized manner. Keep lines of communication open and listen to their piece of advice. Although, you will lead the content marketing program, allowing them to have a voice may provide you with different perspectives.

Different Types of Branding Businesses Can Leverage On Through DIInfotech

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Branding is one of the prime aspects of Digital Marketing Services and we make sure to offer tailor-made branding and promotional services to our B2B and B2C customers, apart from our all-inclusive SEO services in Delhi.

Branding is an art and is a process, that creates a unique name and identity for a product, service, or business. Our branding strategies create awareness and produce loyalty among niche customers. Branding is an important marketing tool that you should invest in, more in 2018.  

Types of Branding You Can take Leverage On

There are six types of branding and each has different advantages and functionalities. You have to choose one based on your requirement.

 

  • Product Branding

 

Product branding is the most common type of branding that differentiates a product from its competitors. It can be the color, the design, logo, packaging or anything that uniquely identifies a product, which helps customers to easily notice it when they walk into a supermarket.

 

  • Corporate Branding

 

Corporate branding is used when businesses want to produce a good reputation. Here organization’s services, products, employees, work culture, ethics, norm, and social responsibility are branded. Corporate branding can create a positive impact on both company’s end clients as well as employees.

 

  • Retail Branding

 

Industry giants who are looking to outpace their competition in product sales should use Retail Branding. Retail branding is expensive, as it requires a lot of effort to convince customers to choose their brand over others.

 

  • Personal Branding

 

Personal Branding is used for celebrities, sports people, and other famous personalities in their respective fields. It is applied to develop a good public image. Charitable acts, sponsoring events, promises, and other credible actions are used as branding tactics here.

 

  • Geographical Branding

 

Commonly used in the tourism industry, geographical branding is selling services and products to a particular region. Unique features such as language, taste, cuisine, clothes etc. are usually put in to use for branding and promotion.

 

  • Co-Branding

 

This is an act of marketing partnership where two or more brands come together to promote each other. It is used to build businesses, create awareness, spread social messages, and enter new markets.

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