If you want the Best SEO services for your firm, try to avoid the following mistakes. SEO is a tricky aspect of digital marketing, where patience is the biggest virtue. The primary goal of SEO is to gain clients through website optimization techniques – on and off-page. However, for an SEO campaign to be successful, you have to be mindful of certain black marks that can put your page down in the list forever. 

Avoid committing the following mistakes for successful SEO implementation. 

• Unclear Headings: Your headings are generic. Your headings don’t say a thing about the content below. Your headings are short and unclear. Headings need to be at least 6 words with a specific message that conveys. 

• No Points/Lists/ Bullets:  Lists and bulleted points increase the readability by 80%. Lists are much easier to go through. They are not constrained to blogs alone. Lists can be used in webpages, e-brochures, e-magazines, landing pages, banners, etc. 

• Lack of Marketing Terminologies: Your headings, SEO title, and meta descriptions should compel the reader to click on the link. Keyword placement plays a huge role here. The keyword should be placed at the beginning of the phrase and must be used in the meta description as well. The language should be convincing and interesting. 

• No Keyword Variations: You may be a cardiologist, but your patients may search you with the terms ‘heart surgeon’ and ‘heart doctor’. While the main keyword has to be used enough times, slight variations will increase your chances of reaching specific users. Use variations in longer content (above 1000 words).

• Writing for English Experts: While the grammar and language should be perfect, you must make sure that your content is easily readable (at least by a grade 8 or 13-year old student). Big terminologies must be rephrased with simple words to avoid high bounce rates. 

• Content Not Informative: Right from the title to the Call to Action (CTA), your content should help readers solve their problems. They should understand why they need to buy from you or hire you. Best SEO companies talk about a problem, provides a solution, and their way to deliver it. 

Ensure your social media company in Delhi provides the following strategies in 2020 so that your brand is optimized and you get more loyal followers. The right social media marketing agency will also ensure to use trending techniques and comply with the latest Google and Facebook algorithms.

Remember that the pandemic has changed the way customers and businesses operate. It’s all about being present online, particularly on social media. 

Best 2020 Strategies for Social Media Marketing Services in Delhi

More and More Contests to Increase Value of Your Brand 

Contests are the proven way to win you some social brownie points. It’s a tactic to promote your offerings and increase engagement, thereby followers and likes.

Contests and giveaways will also open a way for two-way communication, besides posing an active ingredient to provide valuable content to the audience.

Use Videos to Develop Connections 

Sharing those 30 seconds to 1-minute videos can indeed develop customer interest, retain it, and bring more engagements.  Live streaming, short video clips, and visuals are probably the hot selling cakes of 2020.

A reliable and customer-centric social media marketing company in Delhi will advise using videos as much as possible. However, make sure you share only relevant content to gather more views. 

Bring in Augmented Reality to Increase Sales  

Social media in 2020 has become a place where people learn things about and stay updated with the latest news on different issues. It has also become a place to review products, discover new solutions, and engage with like minds. 

A touch of augmented reality with an instant buy button, swipe up feature, view products option, and other AR filters will be used by your social media agency to boost your social media presence. 

Ask Influencers to Promote Your Brand

Even if your brand is small, you can still bring in influencers to advertise your brands. Your social media services provider in Delhi will start collaborating with small influencers with less than 10 k followers – Nano and Micro-influencers who have more authentic relationships with their followers. 

The results will be great, we assure you, depending upon what your brand is all about.

Use Different Social Media Channels to Gain Engagement

Social media is not only Instagram, Facebook, and Twitter anymore. It is also Pinterest, LinkedIn, and WhatsApp, and other platforms where your target audience spends more time. You will be surprised to find that your target audience is using TikTok and YouTube more than the top three channels.

Your social media marketing agency in Delhi will know about this and do the needful – that’s the kind of service provider should you hire.

Most businesses are shifting online to adjust to the pandemic crisis.  You have to change your strategy as a brand to strike the right chord with your customers now. You can achieve this by partnering with a social media marketing company in Delhi. 

Here’s listed a few reasons why you should hire a social media agency in Delhi:

Importance of Social Media Presence during COVID-19 Pandemic

Social media has kept people entertained and engaged during the lockdown and beyond. All your customers are now using one or more social media channels to connect with friends and family, and gather information. Here are a few reasons why social media marketing is important now more than ever.

• Facebook app usage has increased by 70% after the Lockdown was implemented in March.
• Amazon and other big brands have pulled strings on other marketing approaches but turned towards email and social media marketing to improve brand recognition and engage customers. 
• People have been using different channels to source different content. TikTok and Snapchat have seen a spike in demand for entertainment and fun content, while Facebook and Instagram are extensively being used for a brand, product, and services promotions. Besides, text messengers, like Facebook Messenger, Skype, Hangouts, and WhatsApp are also leveraged to communicate with customers and clients.

If you want to navigate your consumers who are all at home now, Social Media is the best way to reach out.

No matter what your business represents or which location you belong to, the following strategy will help you to win some love. For a clear understanding, contact a good social media marketing company in Delhi.

• Do some research to find out what your customers are thinking and feeling now? You can follow a few influencers or conduct a survey to find your answers. This will create a basic foundation for your new strategy. Once you identify what your consumers are seeking actively, you can design a plan to deliver it to him.

• Look at their basic information, such as age, gender, marital status, kids/no kids, location, interest, and if possible, their expenses. This will further help you create customer groups and come up with solutions for each group type.

• Forget all your old strategies and marketing campaigns. You, consumers, have changed in the past few months, right from the way they spend and the way they buy to the way they use products and services. Explore new types of social media content to engage and retain them. 

For a collaborative plan, consult your digital marketing expert today.

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