Category: Digital Marketing

New Social Media Marketing Rules to Follow

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If your social media marketing company in Delhi ignores these rules, you’d need to rethink working with them. 

It is as simple as this. People change every day, right from their state of emotions to their choices. Most importantly, social media algorithms are changing even more so. And therefore, it is important that your digital marketing company in Delhi addresses consumer choices and IT algorithms every day. Social media marketing is one of the toughest areas of marketing, as selling a product or service visually and musically in less than 5 seconds requires a higher level of creativity, imagination, and sales technique. 

So, work only with a dedicated social media agency in Delhi that understands these strategies and has applied them in their work recently. 

Must-Follow Social Media Strategies 

Many brands wouldn’t have survived the Covid 19 pandemic if it wasn’t for Instagram, Facebook, TikTok, Twitter, and YouTube. Therefore, your presence on one or more social media platforms is extremely important to grow and survive. 

Don’t Ignore Baby Boomers. 

After the pandemic, most baby boomers or people above 50 years of age spend more time on social media, reading reviews and looking for better deals. The best digital marketing company in Delhi would also know this and strategize campaigns targeting them. 

Deliver a Great User Experience

Social media marketing is primarily about delivering users a great digital experience, from creating appealing content to a complete transformational journey. 

Show that You Care

There are a lot of things happening around the world. Showing that your brand supports good things and raises voice against the wrong acts is a good way to win over customers for the long term. Check whether your digital marketing company in Delhi creates public posts on social media that show genuine concern about viral things. 

Create Engaging Content for Passive Users

Not every post needs to be an advertisement. While you may want your social media profile to have a standard look, you don’t want all your content to look the same. As people prefer variety, a good social media agency in Delhi will actively create other forms of interactive content that engage passive users. Different kinds of images, entertaining videos, and great captions work incredibly well. For instance, a cosmetic brand can talk about skincare routines, make-up tips, etc.

Establishing a Consistent Time to Post Your Creatives 

Does your digital marketing team consistently set up a content calendar and deliver posts based on the schedule every day? If yes, they are doing a good job. Customers like reliability. If you post at a different time to when your target audience anticipates your posts, they may never see it. Some social media marketers prefer manual postings, whereas many use social scheduling tools. 

Create Video Content 

Video content is 40% more effective than text content and is more likely to be shared on social media. Instagram Reels and Stories are two of the best places for visual content. So, your content creator should recommend at least two to three forms of video content for your social media marketing strategy.

Customize Content for Each Social Media Platform

It is important to understand that social media platforms are not identical. While Facebook and Instagram work similarly, YouTube, Twitter, and LinkedIn don’t. So, your marketing team must personalize content for each platform. For instance, Facebook posts are longer than Tweets; Hashtags can be used more on Instagram but less on Facebook; Instagram thrives on short videos and relevant photos, while Facebook is loved for longer videos.

Before hiring your digital marketing company in Delhi, make sure they follow the above strategies. 

Was the post helpful? If yes, don’t forget to check our services – we are one of the leading firms in India that provides customized and affordable social media services in Delhi for various business verticals. 

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What are Reels? Why are They Important for Instagram Content Marketing?

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Instagram reels are the trendiest and most exciting way to advertise your business on social media. Besides being eye-catchy and short & sweet, Reels, an excellent model of Tik Tok, come with great features, fantastic music, and addictive video editing options. Whether you hire a social media marketing services in Delhi or somewhere else in India, ensure you ask them to strategize their marketing efforts around Instagram Reels. 

In this blog, a leading social media marketing and eCommerce development company in Delhi shares the benefits of Reels in content marketing.

What are Reels? 

Reels are 15 to 30 seconds videos that you can upload on Instagram. Pretty much like Tik Tok, you can tweak your Reels with music, effects, cover photo, and other features. The more features you add, the higher your reach will be. The best part of Reels is that it has an extensive range of music collections, from popular numbers to remixes and instrumentals to established artists. 

 Why are Instagram Reels Important?

Reels, a direct competitor of Tik Tok, was introduced to provide wholesome entertainment and information to the audience quickly. When people were enormously enjoying Tik Tok, Instagram decided why not provide a better option so that users don’t check out from Instagram at all. 

Improves Content Visibility

Since Instagram wants more people to forget Tik Tok and use Reels, it will do anything to promote the feature, including pushing Reels’ content forward. Thus, it offers a better engagement and visibility rate. 

Better Usage of Hashtags

Reels’ hashtags increase the chances of featuring your post on the top in hashtag searches compared to other formats.  

Excellent Opportunity to Promote Business

While Stories are in the moment and subjective, Reels are permanent, professional, and can capture audience attention in less than 10 seconds. 

Classic Features

Reels have their personality, like a whole new app or world. You can edit quality content, upload pre-shot videos, or create videos right from the app in an instant. Besides, its uniqueness disguises any promotional strategy with crafty and personalized videos. 

Go Viral Instantly

Use popular Reels edits, effects, filters, and sounds to make your content viral instantly and boost your audience reach. All you have to do is pay attention to what’s currently trending and create your version of it.

For social media marketing services in Delhi, contact an expert digital marketer today.

LinkedIn Marketing Strategies for Freelancers and Startups

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Unlike Facebook, Twitter, and Instagram, LinkedIn is a powerful tool for businesses and professionals that can help you find networking opportunities with potential customers, business partners, and collaborators.

LinkedIn Marketing Tips for Business and Solopreneurs

To start networking on LinkedIn, you would need a different set of social media marketing services in Delhi. We are here to give you some great LinkedIn marketing tips on how you can grow bigger on this business platform. 

Company Profile

Open a company profile if you are a startup brand. Make sure the profile pic speaks of your brand and is easily recognizable. Add a good company profile that is attractive to your own eyes.  Make sure you include the best information. Ask the question, “what if I were a customer? What would I be looking for in my company?”

Profile Photo for Freelancers

While a profile photo can be a close-up shot, it should breathe life and not mean to look like a passport photo for a license or Adhaar card. Make it friendly but professional at the same time.

Banner Must be Relevant

Do you see the space behind your profile pic? Well, that’s for the banner to go, which will consist of your best contact information – what you do, who you help, what’s your specialty, and so on. 

Stand Out in the About Summary

The About summary section should be more like a Landing-Page content with an introduction to what you do, what you offer, how you deliver your offerings, and to whom you offer. Also, you can talk about your education, your early life in your career, feedbacks from your clients, certifications, and more. 

Making Connections

LinkedIn thrives on networking, divided into three categories – colleagues and friends, potential clients, and client associations. Finding potential clients is the hardest and requires a lot of effort. The best way to start is by joining LinkedIn groups and generating leads through hashtags. 

Don’t stop here. You will also have to learn about posting and promotions. For customized marketing tactics for your company, connect with a LinkedIn expert at one of India’s top social media marketing companies in Delhi.

Strategies to Gain Quality Back links in 2021

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Best SEO Companies in Delhi have confirmed that back links are one of the organic (and best) ways to drive traffic and make your website an expert forum in your niche. Moreover, Google ranks those higher-level websites with quality back links because these links show Google that the website content is relevant and trustworthy. But why to Gain Quality Back-links in 2021 ?

Backlinks are Basically Votes for the Website

There are more than 200 Google ranking factors, and a backlink is one of the top 10 for Google search. It is because a link to another website acts as a vote of confidence, a way to say that ‘check this out; it is a webpage that I trust.’ 

Therefore, the more backlinks, the more votes you get. And the more votes you get, the higher you go.

Here are few credible ways to gain quality back links in 2021 that India’s top SEO agency in Delhi has come with for start-ups and businesses that want to grow online. 

  1. Check articles where your brand name, including employee name, product name, reports, and events, has been mentioned, but your website link hasn’t been added. Send the publisher a reminder to properly add the link.
  1. Reach out to bloggers and authors of articles related to your niche, and pitch your work so that they can add your website pages as contextual links (e.g., Read more, recommendations, etc.)
  1. Try the Sky Scrapper technique: Find the best article related to your topic. Write an article 10x better than the original one. Then, promote the content using different methods. 
  1. Find out publishers linking their content to outdated resources, tell them about the error, and suggest adding your link to their content.
  1. Certain content formats generate more backlinks, such as How to, Why posts, Listicles, Video blogs, and Infographics. Produce and posts such type of content. 
  1. Get your products/services/article listed in the ‘Best X’ or ‘Top X’ categories. 
  1. Become a source of information for other bloggers and reporters through HARO.

You can get more back link insights from the top eCommerce website development company in Delhi. 

How Social Media Marketing Agency in Delhi use Personal Meaning to Engage Customers Deeply

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With increasing video content across social media, research shows us that viewers have a personal attachment to the videos they watch. Brands targeting their consumers with video ads can use this personal connection to engage customers and boost retention.

In 2020, Google had surveyed 2800 YouTube viewers. The findings provided actionable insights into the content viewers watch and the reason behind it. The study found that viewers felt happy after watching a video (ducks eating peas), but the reasons were different. For some, it was a source of entertainment. For others, it allowed occupying their toddlers, and for many, the video reminded of farmlands, grandparents, and the importance of eating vegetarian food.

The survey also showed that videos with low views were likely to be personally engaging than videos with high views.

The survey further found that YouTube music videos were ten times more likely to stir happy feelings in viewers than sadness. Music can quickly resonate with people’s nostalgia, culture, value, relationships, and more. 

Therefore, marketers must devote their time and effort to create campaigns that are highly engaging to small-sized, loyal viewers instead of producing content for a mass audience. 

Here are Ways to Grab Attention with Your YouTube Videos in Less than 10 Seconds

Brands and their partner social media marketing agency in Delhi can engage their consumers through online videos – be it IGTVs, Reels, YouTube videos, or Live stories to provide information in an emotion-evoking manner. 

Since we digest video content 60 times faster than text, it is important to grab the viewer’s attention in 5 seconds. Leading social media marketing agency in Delhi tells us how to engage customers with your video content quickly.

–         Do not target a mass audience. Instead, focus on your niche viewers by sharing relatable stories – situations that your customers face regularly.

–         Use primary emotions to express your story – laughter, surprise, love, joy, sadness, and anger, in the same order.

–         If your time limit is less than 10 seconds, focus on the purpose of the content instead of storytelling – this includes important product features, passing a piece of information, or a new service.

–         Use slow-motion effects to trick the brain with an intense message, such as Coca-Cola ads.

– Don’t rely on a single ad. Instead, create a series of ads with multiple messages or ideas. Example: new Cred ad or old Vodafone ads.

How Important Is Social Bookmarking? Learn From Best SEO Company In Delhi

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Many of you may not know or probably disagree with it, but social bookmarking, classified ad submissions, and PDF submissions processes by Best SEO Company in Delhi play a huge role in boosting website ranking. If your page is perfectly optimized for your customers, bookmarking can also make your website an authority site. 

The Best SEO Company in Delhi tells you why they use Social Bookmarking as an effective digital promotion tool.

What is Social Bookmarking?

Social bookmarking sites allow your clients to look through the information that is currently trending on the internet or recently included. These sites also work as a search engine and offer a list of searched items or ‘keywords’ in categories, such as information technology, digital marketing, shopping, sports, software, etc. 

Example: When your friend asks you for a kebab recipe, and you send them a website link with the recipe, and your friend bookmarks it for reference, you are indirectly performing social bookmarking. 

In the Social Bookmarking process, digital marketers from Best SEO Company in Delhi bookmark your website to a public website (a bookmarking site) and tag them with specific keywords. You can edit the tags and make the bookmarks private or public based on your requirements. 

Reddit and Tumblr are two of the many popular social bookmarking sites. 

How’s it Useful for Viewers?

Social bookmarking helps your customers find information on whatever they are searching for by narrowing down their search to exactly what they want through tags and categories. A person can not only save websites that they find informative but also check what others have found interesting enough to have bookmarked. 

Since the bookmarking sites constantly update and display popular and current links, it allows customers to learn about things they weren’t aware of.

Therefore, if you add quality content pages with high-ranking keywords in these sites, your page will be viewed as a great source of information and bookmarked more times. 

This will improve your site ranking. However, remember that these ads are not meant to drive traffic to your website. They work like backlinks – to make your website a high authority platform for your industry. 

Social bookmarking could be a powerful website promotion tool if you use it right. All major players in eCommerce website development services in Delhi actively use social bookmarking. So, get it started for your website today. For more information, hire an expert from the Best SEO Company in Delhi. 

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Why You Shouldn’t Ignore Graphic Designing Companies In Delhi For Business?

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Businesses spend all their money on website development or marketing companies but seldom invest in good graphic designing companies in Delhi. In reality, design and development are two completely different concepts – one delivers the communication and looks, while the other, the performance. If you focus only on the performance and ignore the aesthetics, your website or any other marketing content wouldn’t stand out and attract the right customer.

Why Do You Need Graphic Designing????

Imagine Starbucks without the Siren, Coca-Cola without its Cursive Writing and the Bright Red color, or Nike without its simple but catchy ‘Tick.’

Zebras are in the zoo, while donkeys are not because zebras look different with those stripes, although both the animals look alike.

If you don’t hire any creative graphic designing companies in Delhi, your website won’t be able to communicate with your customers, despite having great speed, a high ranking in search results, and the best products, services, and information.

The human brain is created to recognize and process visual elements faster than audio and text. Basically, the absorption speed is 60X with visual content.

How Graphic Designing Companies in Delhi Make a Difference?

Graphic designing companies in Delhi build the backbone of the website, the prototype, that helps developers build compelling sites.

Graphic designers arrange, organize, and manipulate content – images, animation, texts, and videos in attractive and convincing patterns and layouts for print and digital media.

Designs communicate a brand’s message, benefits, and values to customers. They help users resonate with a brand with visual communications – right from the colors used to the position of the text and the icons and size of the image. Even where the click button is placed, and the logo looks like it matters a lot.

A poorly crafted advertisement will do nothing but create noise.

Similarly, developing a high traffic generating site is impossible without establishing users’ experience and the right content.

A website designing company in Delhi will assist a website developer in making your site intuitive and persuasive by laying out your brand’s message clearly and loudly at the right place on your website.

If your website loads in less than 3 seconds, it is faster than 50% of all websites. It is only possible when you partner with a great graphic designing company in Delhi that knows how to optimize content that designs a site that suits you the best.

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eCommerce Social Media Marketing Strategy – It is What Your eStore Needs

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eCommerce businesses can benefit a lot from social media marketing services in Delhi. In the last year, social media has proven to be a useful marketing tool for eCommerce brand marketers.  

2021 will see an unprecedented uptick in social media usage, and eCommerce website development companies in Delhi will be the most wanted digital solution providers in India. 

2021 is the Perfect Time for Social eCommerce

Nearly 50% of the global population has spent an average of 3 hours on social media per day since the covid-19 hit. 

This has posed a great opportunity for brands to include social media marketing services in their marketing strategy to sustain what is imminent – a huge surge in online shoppers in Delhi.

While social media ecommerce marketing is not a new concept for businesses, the increasing number of eCommerce engagement has made it mandatory. 

Reasons to Raise the Bar???

With robotic automation processes, AI, and ML, this is just going to magnify, and brands have to get their sites ready to welcome the constant rush of new and existing customers, and of course, the rising competition. 

Brands have to make sure their eCommerce sites:

  • Run on the latest framework
  • Are responsive (mobile optimized)
  • Have the best user accessibility and experience (UI and UX)
  • Reach across a broad segment of audience 
  • Have fast load time and transactional speed
  • Have multiple payment options 
  • Integrate with Chatbots for live customer support
  • Provide unified commerce solutions

The best Social media marketing strategy for eCommerce website development is essential because it boosts brand value, shopping experience, and customer engagement with the brand, thereby leading to long-term customer loyalty.

Customers are humans who are always looking for simple, fast, and real-time solutions to their problems, more than value for money. With so many options out there now, customers have all the power to switch brands if they don’t get what they need. 

Great eCOmmerce website and profound social media campaigns will help you sell your products directly from social media posts and stories. Besides, Google always ranks those websites high which have an excellent social media presence. 

Evolution is Necessary to Survive in 2021

As a retail or online brand, your focus should be to convert leads to customers as soon as possible and develop the best customer retention strategy for your existing loyal customers. If you are looking for a 360-degree solution, contact the best eCommerce website development company in Delhi.

Rise of Visual Search – Something New in SEO in 2021

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Visual Search is finally happening in 2021. Once you start using it in your SEO practices, you will find it rather useful for acquiring and engaging customers. Can your SEO agency in Delhi optimize your website for Visual Search? DIInfotech can. Let’s talk about it. 

What is Visual Search? Will it be a Game Changer?

Hear from the Best SEO Company in Delhi. 

Google Lens and Pinterest are two of the prime examples of Visual Search.

They work fantastically well. You can scan and retrieve information on anything that Google Lens focuses. Did you know Google Lens can recognize 1 billion objects? That’s great. You also have Bing’s Visual Search, which is pretty good too.

So, what is it?

You open your smartphone camera, tap Google Lens, and focus on any object in your room. It will show suggestions based on what it sees – if its text, then Google will ask if you would like to translate or copy the text. If it’s an object, say a sofa, the tool will probably show results containing images of a couch, online shopping links, sofa manufacturers near you, and so on. 

Visual Search could be super useful for translation, getting information, Google Maps direction, shopping, recipes, tracing landmarks, business listings, and more. 

We live in the millennial time, which means 60% of your consumers are hardcore internet users and youngsters. Which is probably why 62% of Gen Z customers have asked for visual Search in website optimization.

Best SEO Services in Delhi – How to Optimize Business for Visual Search 

Buying decision always has a pattern – people get inspired by something, say a relative’s dress. And then search it on various ecommerce sites. It will be helpful if you readily offer something very similar or exact to their inspiration. This is otherwise called cross-selling.

Best Old SEO practices for Images will come to your rescue to optimize your site for visual Search. DIInfotech’s aim will be to provide the search engine all relevant and possible information about your image. They include:

– The website images should be clear, without clutter (they are readable with correct background, lighting, and effect)

– Website must be fast loading and responsive, especially for images. 

– Must contain the right kind of data markup for different types of visual data. Talk to the best SEO agency in Delhi.

– The image’s surrounding text should be relevant and informative.

– Must optimize tags and alt-tags for indexing. 

– Add the right name for the image. 

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New WhatsApp Update – Boon or Bane for Social Media Marketing Services in Delhi

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WhatsApp users have been utterly confused over the past week or more about the new update of this popular messenger application. While users are worried about its safety features, businesses are evaluating its effectiveness in social media marketing and advertising. The debate is still on, and we haven’t come to a concrete conclusion yet. However, the question remains – whether the best Social Media marketing services in Delhi will recommend WhatsApp marketing for businesses in the future?

The answer is a definite “Yes.” WhatsApp will only get better for business promotions and marketing. 

Let’s read the ‘when and how.’

“The new policy will not impact people’s chat privacy with friends and family”, stated WhatsApp’s spokesperson on Jan 7, 2021. The update, however, will make the buying and selling experience much exciting and easy. Now individuals can get help from businesses on this messenger app to make purchase decisions. Besides, companies will be able to provide a personalized experience to their customers on WhatsApp. 

The spokesperson further added, “While most people use WhatsApp to chat with friends and family, increasingly people are reaching out to businesses as well. We updated the privacy policy to describe that, going forward, businesses can choose to receive secure hosting services from our parent company Facebook to help manage their communications with their customers on WhatsApp”. 

The new WhatsApp upgrade will enable social media marketing agencies in Delhi to share only streamlined marketing and sales data to Facebook on behalf of businesses. This will help brands incorporate content personalization and promote related advertisements across all social media channels associated with the parent company. 

Furthermore, now the platform will allow users to interlink payment portals, such as Facebook Pay, for purchasing via the messenger app. 

Based on the latest WhatsApp article, the new options will include the following: 

  • End-to-end encryption will continue on chats. Facebook cannot read them.
  • People will find it easy to chat and engage with businesses and brands. Companies can efficiently respond to a customer query about their products and services.
  • Users can discover new businesses. And with predictive analytics, WhatsApp will be able to personalize future content.
  • Businesses with shops on Facebook and Instagram can also sell their products on WhatsApp.
  • If users choose to interact with the Ads and businesses on Instagram and WhatsApp, they will let them know how their data is being used and shared by Facebook.
  • Contact top digital marketing company in Delhi for more information on 2021 WhatsApp Social Media Marketing Services.

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