Category: Digital Marketing

Important Steps For Choosing an Ideal Digital Marketing Company

Posted on by Diinfotech_admin_User

In today’s world, digital marketing has become the most used marketing tool for creating brand awareness and grabbing the attention of potential buyers. The constant need to create correct digital marketing strategies is crucial for your business to grow. Digital marketing requires extensive knowledge of the digital world and advanced marketing tools and thus collaborating with the best digital marketing company in Delhi can be an ideal deal for you to take your business to new heights! 

How To Choose The Best Digital Marketing Agency?

For choosing the right digital marketing agency for your business, you must follow a few essential steps that matter the most.

Understand Your Brand Needs and Set Up a Budget

The first and foremost step is to understand what your goals for your brand are and what are you expecting from a digital marketing agency and then fix a budget. Ask yourself the questions like why and how. If the core purpose of hiring a digital marketing agency is to grow your online presence and increase engagement and traffic on your websites and social media accounts or to generate more potential leads and convert them into your customers. 

Research By Looking Up Their Online Presence

Research the best digital marketing service providers and thoroughly examine their online presence. Check out their websites and social media accounts to understand what they do and how they work. It will give you an insight into the fact if they can align with your brand goals or not. Read feedback, testimonials, and client reviews for a better understanding of the quality of their services.

Check Their Portfolio Including Their Latest Projects

Go through their portfolio and see who their esteemed clients are that believe in their services. Their latest projects will help you explore what are their prime marketing techniques and strategies and how they have incorporated them uniquely into those projects. Scrutinize if they’re up to date with the latest digital marketing trends and tools or not. It will help you determine how impactful their services are.

Ask For The Services They Offer and The Respective Costs and Packages

If they’re a social media agency in Delhi, they’re most likely to provide you with the services concerned with social media only. It is important to clarify what all services they offer and how much they’ll charge you for these services. Also, make sure the services they provide align with your needs. Digital marketing agencies also provide multiple types of service packages for clients to fit their needs and budget which can be helpful for you.

Are They Being Transparent with You or Not?

Simultaneously confirm that the company offering you the digital marketing services in Delhi is being completely honest with you while stating their prices, services, terms, and conditions or not. A digital agency must be reliable otherwise they can bring more harm to your business than growth and profits.

Do They Understand Your Needs and Requirements?

At last, the most important aspect is if the company you’re looking for understand your business needs and requirement and is capable of delivering the expected outputs or not. If the company is unable to translate your digital marketing requirements as it is, there are more risks than advantages in hiring them since they might not be able to fetch you the desired results.

Conclusion

The most crucial thing to keep in mind before engaging with a digital marketing agency is that you shouldn’t only consider the pricing factor but how much potential the agency holds to add value to your business and its growth. We, at DI Infotech, while ensuring quality services, cater to the needs of clients looking for customized digital marketing services through advanced digital marketing tools and techniques!

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Facebook Ads Ideas from a Leading Social Media Agency in Delhi

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The fashion industry is evolving in India. In the past couple of years, we have seen a major shift in customers’ styles, purchasing habits, and clothing choices as brands have migrated from physical stores to offering online shopping experiences. Social media has played a key role in influencing customers’ buying journeys, and it continues to be one of the most effective tools for reaching online shoppers. 

If you are a budding retailer or fashion designer, Facebook ads are a great tool for bringing creativity and style to your niche customers. 

As a social media marketing company in Delhi specializing in the fashion industry, we have tried and tested different strategies for our customers over the past 17 years. Based on our experience, we have compiled a handful of our Facebook Ads that guarantee fashion designers, clothing brands, and budding entrepreneurs flourish in eCommerce.

Ways to Build Your Clothing Brand Through Facebook Ads

When it comes to Facebook Ads and building a brand online, you must consider a couple of things. The first is to hire the best Content Marketing and Graphic Designing Company in Delhi. As you all know, content is king today. And no one can better understand and deliver content than a team of experienced and inventive graphic designers and content marketers. 

Right from creating the Facebook Ad design and writing the description and primary text to using the right pitch, layout, products, and fonts, UI designers and content creators play multiple roles in brand development and marketing. 

Once that’s settled, incorporate the following tips in your Facebook Ad marketing strategy to reach more customers on Facebook. 

  • Highlight Your Brand Value in Your Ads

Products might change, but the brand will remain the same. Customers might forget the product but will remember the brand the next time they hunt for clothes. 

So, establish an emotional connection with your customers so they can stay loyal to you. Boost your brand value in your ads so customers can relate to you. 

Use brand colors, replace the default text with your company values, use relevant music or voiceover, and always use a story with a subtle CTA. 

  • Add User Generated Content 

User-generated content is anything created for your brand but not created by you. For instance, if a customer of yours, who is also a Tik Tok fashion icon, makes an unboxing reel with your products, it is called User Generated Content or UGC. 

As one of the leading social media agency in Delhi, we know that shoppers pay a lot more attention to what others share about you online than what you share about yourself. 

So, focus on promoting content shared by your customers.  

If you want to know how to get more User Generated Content for your fashion brand, talk to our marketing executives and choose our flexible social media marketing services. 

  • Advertise New Arrivals

Customers are tired of seeing the same clothes and designs on different marketplaces like Myntra, Flipkart, and Nykaa. 

And so, the moment you advertise your new arrivals, they’d drive to your website and be the first to buy and flaunt your latest launches. 

Success of a fashion brand heavily relies on displaying a variety of outfits in different sizes. If you nail this aspect, your website will have more shoppers than anywhere else. 

social-media-agency-in-delhi
  • Add Product Description and Benefits 

If your clothes offer more comfort during summer, are made from certified fabrics, or solve an essential clothing problem like wrinkling, highlight these benefits in the Facebook Ads Primary Text description. 

For instance, Spatika Clothing’s unique selling proposition is its modern interpretation of traditional Indian textiles and handcrafted and handwoven clothes by local artisans. 

They have highlighted these features in all their ads.

Consumers purchase clothes based on three things – is the new brand better, cheaper, and looks good? The decision-making points change when it comes to purchasing kids’ clothing – consumers then look for comfort, quality, and ease of wear.

  • Boost Ads for Special Occasions

Indians love festivals and celebrations, and creating ads for special occasions is one of the easiest ways to double sales. It gives you a chance to introduce a new clothing range and attract customers with engaging and relatable content. 

In fact, to increase sales, many fashion brands hire services from digital marketing and social media agency in Delhi for Facebook Ad marketing right before festivals or wedding seasons.  

It is also a golden chance to improve your brand awareness. Example: New lehengas for the bride and bride’s maids, encouraging children to celebrate Mother’s Day with mom’s favorite outfits, and cashing on Raksha Bandhan and Diwali giveaway contests. 

Other Interesting and High Revenue-Generating Ideas 

DI Infotech is a dedicated social media agency in Delhi for eCommerce fashion brands. We tailor our Facebook Ad marketing strategies based on the brand’s goals and long-term vision. While the above points are must-haves in your list of strategies, we do mix and match the following common tactics to create personalized ad marketing solutions:

  • Share customer testimonials as consumers find them useful and genuine.
  • Post the OOTD for the target audience to increase sales of popular and premium products. 
  • Offer limited-time discounts to boost sales. Such as Diwali Sales a week before the festival.  This also reduces cart abandonment by 70%. 
  • Collaborate with influencers and create a 1-min Social Media Challenge to gain traction. Example: Wear a Saree and Dance to Imagine Dragon’s Latest Release.
  • Create ‘How To’ Posts to show your customers how to style your products. Example: “How to Wrap a Saree in Three Different Ways for Weddings.”
  • Conduct contests and giveaways to boost brand awareness. You can go solo or collaborate with relevant brands to double engagement. 

Facebook Ads can help you tap into potential global markets and get a massive response in return. However, it depends upon the social media agency in Delhi you hire and their level of experience and expertise. 

The right company will create ads that align with your business goals and give you great insights into your target audience and their buying habits. 

To get started on Facebook Ads, take a look at our ideas. And if you like what you see, we can draw up a transparent and flexible contract for your social media marketing and branding project with us. 

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Avoid These Deadly B2B Digital Marketing Mistakes

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We are a B2B and B2C Digital Marketing Services in Delhi. And as a 17-year-old expert, we can tell you that B2B and B2C marketing planning and implementation are entirely different. If your SEO agency in Delhi uses the same formula for B2C online marketing, you will hurt your business. The B2B digital market has increased astonishingly in the last couple of years – a 195% jump from 2017, to be precise. It will be a lucrative but tricky industry. 

That’s why newcomers in digital marketing can face increased risk if they don’t execute their strategy correctly. 

If you are a B2B company planning to invest in a digital marketing company in West Delhi, read this post, as we will discuss some common digital marketing mistakes businesses make and ways to avoid them. 

Mistake #1: Lack of Knowledge of Different Marketing Options

There are several digital marketing platforms and strategies that you can use for your B2B business. However, you must take time to understand each of these platforms and techniques and know what they do before hiring an expert company. Even if you consult with the digital marketing services in Delhi, having fundamental knowledge will help you be a part of a concrete plan. 

Mistake #2: Lack of Ad Campaign Diversity 

It is easy to get pigeonholed into one or two campaign types. However, each marketing platform, such as Google, Facebook, LinkedIn, and Instagram, offers more than two B2B customer targeting options. 

Identify how many conversions you want and mix up campaigns like PPC, retargeting, video ads, Google Adwords, landing page optimization, and customization to get optimal results. 

Mistake #3: Not Using Non-Digital Marketing Strategies 

B2B businesses often regard their online marketing plan as separate from their traditional marketing plan. However, in the modern B2B industry, a combination of online and offline marketing works best and produces better results. 

For instance, newspaper pamphlets or brochures personally handed out to customers could drive them to your social media accounts. Likewise, social media and email ads can encourage potential customers to attend your trade fairs and events, while a newspaper press release could increase footfall in your physical office. 

For B2B companies, Digital Marketing is just one more way to reach out to customers. Therefore, you must integrate your entire marketing plan into one development program for the best results. 

Mistake #4: Not Mapping Ads to Different Phases of Buyers’ Journey 

Sales conversion is longer in B2B business. B2B buyers’ journey goes through the following stages: Awareness, Consideration, Purchase, Customer Service, and Retention. And unlike D2C and B2C businesses, the decision-makers in B2B are often different people at different stages.  For instance, it could be a business development executive in the Awareness stage, a CEO in the Consideration phase, and the company accountant in the Purchase stage. 

It means you must create three to four buyer personas and look at the purchase process as one complete project. This will allow you to curate suitable content for each buyer persona at each stage of their purchase journey. 

Try to address the unique concerns and interests regarding your product or service of each decision maker in each stage through unique and creative content. 

Mistake #5: Not Spending Enough Money on SEO 

SEO is the backbone of B2B digital marketing. Hiring the best digital marketing services in Delhi will ensure your website ranks naturally at the top of Google search results for your product or service, improving your website traffic and conversion rate. 

However, many B2B companies avoid hiring the best SEO services in Delhi to cut costs and choose unscrupulous marketing companies that promise to fulfill their needs in a short period. 

The truth is that ROI through SEO takes work. Since it wholly relies on off-page and on-page marketing factors, it is rarely something that can be improved overnight. A lot of things go behind a successful SEO strategy – keyword-optimized content, fresh, unique, and informative content, blogs and landing pages, interlinking, backlinking, and inbound links. 

So, two things you must do to ensure you get value from your SEO efforts – hire companies that offer the best SEO services in Delhi, and have patience, at least for three months, to see results. 

Other Mistakes That B2B Companies and Marketers Commit 

  • Not making simpler, cleaner, and more informative business websites. Not creating smartphone-friendly websites. 
  • Not establishing a focused landing page for a more specific product, offer, or service area. A landing page not only improves Google’s ranking but also reduces online advertising costs.
  • Not investing in paid social media advertising, particularly LinkedIn. 
  • Not establishing clear KPIs in different stages of buyers’ purchase journey. Common KPIs that we include in our B2B digital marketing services in Delhi are ROI, marketing-influenced customers, traffic-to-lead ratio, click-through rate, acquisition cost, and customer lifetime value. 
  • Lack of clear vision, leading to unnecessary spending. Factors affecting B2B digital marketing costs are website traffic, MQLs, social media metrics, email list growth rate, cost per lead, and customer acquisition cost (CAC).

Let DI Infotech Digital Marketing Services in Delhi Help Scale Your B2B Business

Was this blog helpful? Do you want to avoid the common mistakes outlined in this article? You need an expert by your side. If you are looking for the best SEO companies in Delhi that can implement the best B2B digital marketing practices and avoid costly errors, reach out to us. Our consultant will review your business and offer you the most suitable course of action. 

You can book a 30-minute free consultation with our expert. Visit our website for more details.

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ChatGPT to Offer Best SEO Services in Delhi?

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Why is the best Digital Marketing Company in Delhi talking about ChatGPT? How did it gain five million subscribers in less than a month? Will it become the next digital marketing trend?

What is ChatGPT?

ChatGPT (Chat-based generative pre-trained transformer) is a revolutionary AI-based text generator that comes with immense potential to change the dynamics of SEO and content marketing. It is built on GPT-3, the third-generation language prediction model in the GPT-n series.

In simple terms, ChatGPT is a chatbot that chats with you, discusses queries with you, and generates the most relevant and accurate answers to inquiries posted in a very friendly and human-like manner.

ChatGPT is capable of analyzing a large amount of data in a few seconds.

In fact, if its developers remain consistent, we predict that ChatGPT will soon replace human intelligence – not because it provides automated answers to questions asked but because it has the capability to modify answers or responses based on previous conversations with the user.

It has become extremely famous in a short time as it has easily surpassed the limitations of all AI-based applications previously released.

For instance, it can write stories, help you with keyword research, share captions, provide the outline of a blog you want to write, create meta tags and ad copies, and even deliver programming codes.

As Social Media Marketing Agency in Delhi, we believe that ChatGPT can be a revolutionary tech in 2023 for SEO specialists and content creators for developing great content and digital marketing strategies.

ChatGPT for SEO and Content Marketing

We offer end-to-end social media services in Delhi, and while we have an excellent team creating excellent content, ChatGPT really caught us off guard with its perfect content delivery. You can use the AI tool in different ways in SEO, as mentioned below:

Identify Keywords for Your Website Optimization

All you need to do is ask ChatGPT, “Give me the list of keywords associated with ‘Social Media Marketing Agency in Delhi’ or “I want to rank the keyword ‘Digital Marketing Services in Delhi.’ What other keywords do I need?”

Wait for a second, and ChatGPT will give you a list of related main keywords and LSI keywords. It will suggest keywords based on the latest search results, offering a completely healthy ratio. You can also determine the competition of various keywords.

Managing and Creating Data Analytics Reports

For all marketers, report generation and analysis is the bane of their existence. But data and spreadsheets are important to ensure your efforts are making a difference.

ChatGPT can be a real hero here. It can do many things to eliminate your day-to-day struggles, including writing formulas, parsing data, and helping you identify opportunities without a strong programming background.

Improve Your Grammar and Spelling

Just like the Grammarly App, ChatGPT can help you improve your English grammar, quality, and style of writing. It will auto-correct your spelling errors, typo, and other grammar mistakes effortlessly, including punctuation.

Provides End-to-End Customer Support

Need to paraphrase content, summarize an essay, or translate a sentence? You got the chatbot backing you! The best part is that it offers users individual responses based on their previous interactions with ChatGPT. So, even if you and your friend ask the same query, it will give two individualized responses, ensuring you obtain the right information that is relevant to you alone.

Using up-to-date information, a social media company in Delhi can adjust its posts accordingly and address customers’ questions instantly, boosting satisfaction and engagement rate.

Generate Relevant and Creative Marketing Copies for Publishers

What took hours to write can be accomplished in five minutes by ChatGPT. The tool’s GPT-3 autoregressive language model can produce text as good as a human-written copy.

One of the main SEO strategies is increasing traffic through organic and well-researched content that both Google and customers trust. With ChatGPT, you can generate high-quality and professional content that contains the most used keywords and phrases, saving hours of hard work and effort on creating customized content for SEO.

Strategize Your Articles and Blog Posts

Are you tired of producing dry, humorless titles for your blog posts? Spice up your efforts by asking ChatGPT to give a list of blog titles on your chosen topic. You will get a reply in less than a second.

Have the blog title but don’t know how to write it? Ask ChatGPT, “Please Outline the Headings for the Blog Title ‘Social Media Marketing Services in Delhi for eCommerce Businesses’.” It will provide the best H1s and H2s for your blog.

What’s Our Verdict?

ChatGPT is a great AI tool to easily manage your tasks when it comes to providing Best SEO Services in Delhi.

AI-based ChatGPT offers a brave new world for SEO marketers and companies offering digital marketing services in Delhi and everywhere else. Its features can save you hours of research and analysis work.

However, as the best Digital Marketing Company in Delhi, we would probably not use ChatGPT for utilizing creative content generated by the app. There might be hundreds of competitors using the same text for their ad copies and metadata, like us, which may look like plagiarism.

However, we would primarily use it for keyword research, improving writing style, learning the latest stuff, and initiating a healthy discussion.

In conclusion, it has the potential to make content marketing and SEO much more efficient and faster. And what’s best? It is only going to get better!

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12 Instagram Tools for eCommerce Businesses

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Instagram will be the most useful marketing platform for eCommerce businesses in 2023. If you choose eCommerce SEO services in Delhi, the best Digital Marketing Company in Delhi will recommend investing in eCommerce social media marketing, particularly Instagram.

With 2 billion monthly active users, Instagram poses a commendable business opportunity for eCommerce brands to promote their products, drive engagement, and create a credible brand identity.

As a modern social media marketing company in Delhi, DI Infotech Leaders has assembled a list of Instagram tools to help eCommerce marketers create and share great social media posts and promotional ads in 2023. These tools will also help you to track users’ activity, generate sales, schedule posts, and edit images and videos.

2023 Instagram Marketing Tools for eCommerce Brands

Meta Business Suite: Manage business marketing and ad activities for Instagram and Facebook. It can do a lot of work for business promotion and sharing posts without toggling between both apps. It also aids in building relevant ads, tracking trends and insights, and creating an automated response.

Instagram Insights: Provides information about the overall performance of a business profile and for specific posts, stories, reels, and live videos. It is free to use.

Ads Manager: Manage Facebook and Instagram paid ads. Allows you to create ads in a systemized process. Adjust ads based on budget and user response.

Commerce Manager: Manage your Instagram and Facebook sales and product listing. Set up a social media shop, create product catalogs, view sales activity, and enable one-click checkout. The tool also allows you to toggle reporting between Facebook and Instagram and export data for creating personalized experiences. Commerce Manager also offers ecommerce marketing tips, access to expert resources, and tracking tools to manage your marketing plans.

These tools are offered by Meta Company and are designed exclusively to fit the ecommerce marketing needs of a Social Media Agency in Delhi. We have also listed below a few popular and useful third-party Instagram tools to automate and improve your marketing efforts.

Buffer: Plan, create, and publish ads and regular posts for TikTok, Instagram, Facebook, LinkedIn, Pinterest, and Twitter. Basic is free. Premium starts at $5 per month.

Combin: A great marketing and content management tool that allows you to target an audience, audit audience interactions, and improve your growth and marketing through performance reports. Basic is free. Premium starts at $15 per month.

Tailwind: Merges social media marketing and email marketing efforts into one platform. Create incredible campaigns in one click. Basic is free. Premium starts at $ 12.99 per month.

SocialBlade: An analytical tool that allows you to track growth across multiple social media platforms. Find influencers, rank your content, and track competition. You can also generate global metrics for a popular brand, influencer, content creator, or live streamer. Monthly plan starts at $3.99.

Leetags: Trending hashtag generator for Instagram posts. It helps you generate a perfect combination of unique and trending hashtags for your posts. Save hashtags, check the number of posts for each tag, and search hashtags from thousands of categories and subcategories. Monthly plan starts at $3.99.

SocialPilot: Automate and streamline your social media management. Smoothly manage multiple Instagram accounts. Create and schedule posts, including the first comment with hashtags. Comes with mass scheduling capabilities. Subscription starts at $25.50 per month.

Promo: Create compelling Instagram video ads, including Stories and Reels. Also, design product and explainer videos, and develop ads in seconds with beautiful templates. Access millions of iStock and Getty Images’ premium photos and videos. Buy plan starting from $25 per month.

Mojo: Most trending application for creating Instagram Stories and Reels with 500+ animated templates, original text styles, music, and more. You can also customize templates with your own photos and videos. Basic is free. Premium starts at $3.33 per month.

Canva: Popular graphic designing tool to create a number of things for social media, including banners, posts, reels, logos, presentations, pamphlets, book covers, and more. Offers thousands of templates for Instagram with great customization options. Basic is free. Premium starts at $ 119.99 per year.

If you are looking for affordable and comprehensive Instagram marketing and best eCommerce SEO services in Delhi, contact DI Infotech Leaders, the top digital marketing company in West Delhi. Hire them for all your eCommerce needs, including SEO, social media marketing, and website design.

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SEO Changes in 2023 – How to be Ahead of the Curve

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There are some big changes coming to the SEO. As a digital marketing company in West Delhi, you must have a strategy that has helped you weather the storm for the last couple of years. But we have seen a big change in recent times, and we know more to come. Therefore, you must shift your SEO strategy and tweak how you create content and rank based on these algorithm updates.

But not so soon.

Here’s what you need to know from the best digital marketing company in Delhi.

 These tips and strategies are for every Google algorithm update from now on. So, save this post and ensure you practice them for your next year’s eCommerce SEO services in Delhi.

When There is an Algorithm Update

  • Biggest mistake every time there’s a new Google Algorithm update is reacting to it immediately and impulsively. Do not react. Slow down. Let everything settle down, and then adjust only what’s needed to be adjusted. Give it a week or two.
  • If you don’t know what’s actually changed, don’t start changing things on your website. You don’t know what will happen once you change things. So, wait for the results and let the dust settle.
  • Make small and measured adjustments when they are merited. Even if you see a dip in the traffic, it will start to dust up in 3- 4 weeks. And if that doesn’t start to happen, that’s the best time to start evaluating.

TIP: Use Google Console to analyze your data and keywords, specific content, and identify particular issues.

Look at the overall idea and use it to guide the core principles of your content.

How to Make Sure A Digital Marketing Company in Delhi Never Gets Hit Again

DI Infotech is a social media marketing company in Delhi that offers the best eCommerce SEO Services in Delhi, the USA, the UK, and Singapore. And their SEO expert suggests that you look after only two things: Semantic SEO and Over-optimization.

Semantic SEO is basically Google generating search results based on the query’s context, the relationship between words, and user intent.  Keywords based approach will not work anymore.

You cannot rank keywords anymore. You have to rank the content, meaning you have to produce more topical content.

TIP:

  • No more copy-paste blog posts that answer the searcher’s question in one way
  • Try to answer the question using different ways providing a different context for the answer
  • Do a better job of creating your content

Over-optimizing the content for search engines is dead. Google will easily understand that the website is trying to rank and not trying to help the user.

TIP:

  • Think about the user query but we need to create good resources that answer the questions within the article but are not overly optimized
  • Posts should be about people talking to people
  • Take multiple queries that are closely related and group them in a single blog post. Even if the posts are longer, they will be worth it

If you want to win 2023, follow these tips and work with the best digital marketing company in Delhi.

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SEO Tips Every Fashion eCommerce Businesses Should Know

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Whether you want more people to know about your fashion brand or are struggling to get new customers to your website, fashion SEO services are what you need.

A fashion SEO agency in Delhi, like DI Infotech, will improve your brand visibility, boost traffic to your online fashion store, and make sure you stay ahead of your competition with personalized online marketing strategies.

Due to attractive ROI, more and more fashion brands are moving online and establishing eCommerce stores. Therefore, having a great website and launching new products isn’t enough. The best SEO company in Delhi will help you score the perfect goal regardless of fierce competition.

This page will give you the top-secret ingredients for a successful online fashion store. You can also consider them as SEO tips that every fashion eCommerce business should know.

Your Website is the Key

Anyone can build a website, but only a dedicated eCommerce website development company in Delhi will know how to design an online store that provides the best shopping experience.

As one of the best SEO companies in Delhi for the fashion industry, we add the following ingredients to make a website engage more leads and drive traffic continuously:

  • Fast-loading website with load-time of less than 3 seconds
  • Product pages that are easy to browse
  • High-quality visuals to showcase your products
  • Videos to engage users and increase browsing time
  • Product and Site FAQs
  • Great CTAs and make them easy to locate
  • A clear website font
  • Optimize the checkout experience
  • Use a good platform, such as Shopify or Magento

Using the Right Keywords is the Fundamental Law

Most fashion brands don’t take keywords seriously, but they are the basic things that determine where your products will show in search results.  On the other hand, being overly ambitious and using highly competitive and broad keywords wouldn’t generate good results.

For instance, by targeting an already competitive keyword, you will have to compete with big brands in the fashion industry. You will have significantly less chance of finding your niche.

As a fashion SEO agency in Delhi, we suggest emerging brands and new entrepreneurs build authority with long-tail keywords in their early phases of the SEO campaign.

Since these keywords are specific, they can be easily ranked.

When you find relevant keywords, use them in your meta tag and description. Meta titles and descriptions are the first things shoppers see when they find your site on Google SERP. So, it is essential to integrate keywords into meta titles and descriptions for your page to rank higher.

Create High-Quality Fashion Blog to Drive Organic Traffic

Only the best SEO company in Delhi knows the importance of blogging and how it helps improve many things for an eCommerce business – from driving organic traffic to boosting site ranking to ultimately making your brand a competitive and credible name.

People don’t just buy products; they also search for information related to fashion, styling, and other relevant things.

Modern customers have become smarter than you think. They research before they buy. For instance, if they want to buy a winter wedding dress, they will search for the latest designs, styles, and fabrics.

By providing such information on your website, you would keep them on your site longer. The best blogs are fashion tips, tutorials, how-tos, and trends.

Your SEO agency in Delhi will post blogs on your website at least twice a week to keep the blog site fresh and active. They may also suggest guest posting for link building.

Make Your Site Work on Mobile

Today 76% of online shoppers buy products on smartphones.

Since Google has moved to mobile-first indexing, our last tip for fashion eCommerce brands is to make sure your websites work smoothly on all mobile devices, whether it is a laptop, tablet, or smartphone.

Having a site that works great on mobile devices is a critical SEO aspect, as it improves ranking several times more. The best SEO companies in Delhi use Google’s mobile-friendly test to determine the site’s looks on mobile devices.

You can also optimize it with a responsive design, which will allow the website to fit in whatever device the users use. Smartphone-friendly elements like hamburger menus, thumb scrolling, prominent CTAs, and UPI integration can help improve user experience positively.

If you aren’t sure how to get started, contact DI Infotech’s SEO experts. We have over 15 years of experience delivering the best SEO services in Delhi for fashion brands, having driven 100+ crore sales and over 8 million leads.  You can count on our expertise as a top SEO agency in Delhi.

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How to Balance Between Digital Marketing and Data Privacy

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Data security is the biggest concern of customers and digital marketing services providers in Delhi. Due to slow-moving regulations and the much slower adoption of modern solutions, 2020 was the time when data safety was a grave problem. So, it is eminent to work with a digital marketing company in West Delhi that understands data privacy and has set the stage for privacy for 2023.

How Should You Set Up Your Digital Marketing Services in Delhi for Data Privacy

Companies should not wait for regulations to be enforced to protect customer data. Marketers that wait for regulations and laws to pass could put their brand’s name and consumer’s data at risk.

Today’s consumers love receiving personalized content from brands across all channels, from websites to social media to emails to even texts. Digital marketers leverage the power of data to deliver a personalized experience for two reasons – improved ROI and better brand visibility.

But not all customers are happy about it. They may clutch their purses’ thinking that their personal information was stolen, misused, or spied on.

Therefore, to avoid such challenging situations, the best digital marketing company in Delhi would adopt a balancing act.

You can too.  

The right steps can ensure a balance between data privacy (commitment to data protection) and digital marketing (high-quality solution implementation), which will, in return, help customers and brands enjoy the best of both worlds.

Hire the Best Digital Marketing Company in West Delhi

Consumers trust brands that are transparent and ethical in business, particularly when it comes to using data. If you want to be the best digital marketing company in Vikaspuri, Delhi, follow these practical steps to make ethical practices and transparency core to marketing strategies and data usage.

Disclose Your Information Usage Policy

Letting your customers know how you use data and information can build trust and create transparency. Inform your clients that their data, such as passwords, etc., will be solely used for marketing strategies like improving user experience and providing personalized content. You must also promise never to share or sell the information to any third party without consulting.

To make this even more believable and legal, draw a contract or NDA stating the same.

Offer Outstanding and Quality Content

The primary aim of marketers has always been to provide content that matches metrics. But now the need for the hour has changed. Instead of simply attempting to meet the bare minimum, the best digital marketing company in Delhi will fulfill the needs of many users with high-quality ads and media.

Provide Gated Offers

Give your customer’s end users valuable incentives in return for data. This cycle is known as a gated offer. For instance, you can ask the users to fill survey form after making a purchase, and in return for their time and responses, you can provide them discount coupons or loyalty points for future use.

Every digital marketing company in West Delhi must consider the importance of data privacy. Finding harmony between the two elements will drive success. If you are looking for digital marketing services in Delhi, select a company that values consumer data and works ethically and transparently.


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Why Does Your Business Need Performance Marketing ?

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As we advance, businesses should invest in performance marketing to reap better results. Performance Marketing refers to a new-age paid advertising strategy that ensures each penny you spend on your advertising campaign is accounted for. Since it is a result-driven digital marketing concept, you only pay when users interact with your ad campaign. This makes performance marketing an ideal solution for companies targeting a large number of niche audiences.

DI Infotech’s Performance marketing service and solution is one of the best SEO services in Delhi for B2B and B2C organizations.

How does Performance Marketing work?

As the name suggests, online marketing and advertising strategies driven by one sole factor – result or performance – are referred to as performance marketing. The results or goals can be accomplished on different channels, such as search engines, social media, mobile applications, video ads, and more.

So, how do retailers, ecommerce businesses, and service companies benefit from performance marketing?

The answer is simple: Here, companies like you pay to the ad runners or affiliates only when specific objectives are achieved. This could be a certain number of clicks, sales, leads generated, followers, impressions, or subscriptions.

So, this type of result-based and data-driven marketing strategy empowers marketers and advertisers by giving them total control over their work compared to conventional strategies. As one of the best SEO companies in Delhi, we suggest and rely on performance marketing because you can not only measure the impact of your marketing investment on your business but also modify or change the spending based on the results.

The umbrella of performance marketing is vast as it covers content, social media, PPC, SEM, video, email, display, and native advertising.

Reasons Why Performance Marketing is a Smart Choice?

The most important reason we recommend performance marketing to our customers is that it offers transparency and clarity to your marketing efforts. You will know where each dollar is spent, making decision-making easier and clearer. Listed below are the top reasons businesses should work with performance marketing-driven SEO agencies in Delhi.

Reduces Risks Significantly

The most distinctive feature of performance marketing is that it reduces the risks associated with your digital marketing investments. Knowing where your money went is vital when you are on a tight budget. Since you would pay only when you receive desired results, performance marketing offers financial flexibility without compromising advertising value and quality. This strategy makes perfect sense for start-ups and SMEs. A clear ROI on every marketing campaign also reduces opportunity costs drastically.

Measure Results in Real-Time

With the help of data metrics, you can track and measure the activity performance of your advertising campaign in real-time. For instance, Google Ads analytics provides insights like the number of views, exact location, and even the user’s browser details, allowing you to modify or fine-tune your strategy until you are satisfied with the results. Optimized campaigns, guided by data-backed decisions, are most likely to generate better results and a higher success rate than traditional marketing strategies.

Helps You Identify the Ad Space Better

Identifying the ad space is an essential aspect of digital marketing. As one of the Best SEO companies in Delhi, it is our responsibility to identify the channels, websites, apps, or platforms you should target – where your ads will be displayed. Performance marketing offers detailed reports on how your campaigns perform at the granular level. For instance, you can measure CTA, social media performance, Google Ads performance, keyword reach, etc. With such accurate and detailed analytics, we can locate and utilize the most promising channels for better brand positioning and a high conversion rate.

Expand Your Reach Across Different Media Channels Without Worrying About the Cost

Performance marketing tactics can be implemented practically on any marketing channel you wish to use for your business. Be it video, text, search, audio, or display. This offers two significant benefits –it helps you explore new opportunities across different digital mediums and allows you to target relevant audiences in new markets as precisely as possible. For instance, you could penetrate a niche audience group that is active on Facebook through Facebook Ads that would otherwise ignore your Google Ads or video marketing.

We Lower Your Cost Risks through Customized Performance Marketing Strategies

DI Infotech is a well-known SEO agency in Delhi that has helped hundreds of clients lower the risks of campaign failure and money wastage with enhanced transparency and real-time performance insights. All our decisions are based on accurate data and analytics, tripling the success rate of product and service campaigns. Besides, we can stop spending money on a failing or low-productive campaign anytime and We align your ad placements with your pre-defined digital marketing goals, so you only pay when we fulfill your demands.

This way, you are not only boosting your ROI but also steering your business in the right direction.

Performance marketing comes with several perks. To utilize its full power, choose performance marketing-based, best SEO companies in Delhi.

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Why Shouldn’t Companies Neglect Email Marketing?

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When customers ask us to improve their online presence and generate more leads, we suggest utilizing DI Infotech’s email marketing services in Delhi as one of their key growth strategies. Email marketing is not only relevant but still important today. Communication and visibility are two core factors of any business-customer engagement model. Email marketing offers both – an opportunity for one-to-one communication and a way to stay in the minds of your customers. 

Even with the upsurge in social media marketing and other messaging platforms, emails remain the most eligible channel to reach customers and talk about your products and services at length. In fact, many customers believe that an email is a more secure, original, and tangible source of information about a product or service than any social media post. 

What is Email Marketing?

A few of the best email marketing companies in India are located in Delhi. An email marketer will first help you build a good email list (potential customers with valid email ids), then design compelling email marketing campaigns with great graphics and text to send out to the created email list. You can create customer segments, target your audience based on your brand strategy, and broadcast your messages in bulk. 

Moreover, bulk email marketing companies in Delhi, like us, make lead generation, promotion, and tracking conversions much more accessible than any other social media marketing strategy. 

Unlike social media marketing, you’d know to whom your email was sent and whether they opened it to read or not. Email marketing is measurable. It provides you with statistics for plans. Plus, they are cost-effective – you pay for one marketing ad campaign, which can reach millions in less than a minute. 

Besides, you can do a lot with your email marketing campaign, such as introducing a new product, talking about your niche services, special sales on selected products, educating people with a new blog update, seasonal sales, and personalized communication based on one predictive analysis, and a lot more. With each website visitor, you would be growing your email list too. 

Will Email Marketing Work in 2022?

If communication is relevant to a business, email marketing will be too. Getting your message to several people at once with just one click of a button sure is relevant. In addition, you can add videos, graphics, illustrations, and different forms of media content to your mail body to boost engagement. 

Emails are not only about sales. They also help you get product and service feedback, communicate order details, share success stories, and educate customers. Email marketing also establishes a long-term relationship between your brand and your customers. For example, think of the top five brands you regularly buy products and services from. Do you receive emails from them with various offers and news? Do you open them, check the message, or click on the offer to buy something? If yes, these companies were successful in executing an email marketing campaign.

And if a big brand is following this, you must too. 

Reasons Why You Should Choose Email Marketing as Your Branding Strategy 

A personalized email gives your customers the feeling you are thinking of them. They will more likely open it to read. 

Mobile-optimized emailers have 54% higher conversion rates. And they also help you reach your customers in real-time. 

You can measure an email marketing campaign’s result in real time by tracking delivery rates, bounce rates, message open rates, click-through rates, unsubscribe rates, and other metrics. Based on the result, you can tweak or change your future ad campaigns. 

You can reach a large number of potential and existing clients for less than half the price you would be spending for social media campaigns. With DI Infotech’s email marketing services in Delhi, you can indulge in different email ad campaigns, including free emails, for less than one rupee per contact.

Email marketing allows you to customize your offerings based on customers’ buying cycle stages. You can also segment your customer lists to target specific niches. 

You get to increase brand awareness, customer level of interest, and customer engagement and trust with powerful and relevant emails.

Email marketing is timely, meaning you can sell a product almost instantly, which is highly unlikely for any other platform. For instance, if your customer Jimmy’s birthday is tomorrow, you can send a special birthday offer and tell them that their favorite dish or fashion brand is half off. 

Almost everyone uses emails, whether the baby boomers, the 90’s kids, the millennials, or Gen Z. This alone should be enough to get you started on an email marketing strategy. We recommend DI Infotech, one of the top bulk email marketing services in Delhi with an exceptional track record in email marketing and ads. 

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