How to be King of Powerful Influencer Marketing Strategy

Posted on September 10, 2019 by Diinfotech_admin_User

Digital marketing is the boom in the current era. It’s widening its horizon in all verticals to increase the sales and popularity of brands. The new brands are looking for DIInfotech the digital marketing company in Delhi as they are renowned with the best training professionals in powerful Influencer Marketing strategy.

Most of the brands are looking for Instagram and Facebook influencers as they are the new potential salesman of your product. To understand how they do this let’s first decode what is actually an influencer marketing. This technique is used by trained professionals to reach the existing influencer who has a large number of Instagram following and created themselves as a strong brand reputation in a particular zone, these influencers endorse your product by their Instagram posts with an intent to increase their brand awareness and drive sales.

Since DI Infotech is among the best digital marketing agency in Delhi we provide services to our consumer through these techniques :

Affiliate marketing through Discount codes: Brands contact us to promote their products in collaboration with influencers. In this situation, DI Infotech contacts its team influencers who then promote the brand through their Instagram post. They post multiple stories and status updates and their regular followers get aware of these brands. This lead to followers tapping these post and using discount codes end up shopping from your brand.
Giveaways: Influencers regularly use this technique as they want more followers for themselves to be a bigger influencer and thus through giveaways they promote your brand value by creating a contest to win those giveaways. This could be through these action items :
- Tagging friends.
- Liking the post.
- Following.
- Sharing the content.
- Signing up for a newsletter.
- Even creating original content.
IGTV videos: The latest feature on Instagram helps the influencers create more content for your brand and share detail videos with their usage. This is by far the best way to promote new brands and their products for better sales. Many digital agencies in Delhi are looking for professionals who are skilled to promote their products.

Thus in case if you are either a new brand or a potential influencer then just contact digital marketing company in Delhi DI Infotech and get on the rollercoaster ride to increase your sales and followers respectively on social media platform. By collaborating with social media marketing companies in Delhi you will be a pro in linking your products with every potential consumer.

How to Become a Content & Digital Marketing Expert.

Posted on September 10, 2019 by Diinfotech_admin_User

Content marketing is a technique is used to create valuable content for your brand through which more customers get attracted to your shop or brand and they become repeated customers. Through Content marketing, the content is shared digitally on social media platform leading to the best match of Content and Digital marketing expert. This technique is known as SMO services (Social Media Optimization). There are many SMO services providers in Delhi one of them is the best DIINFOTECH known for SMO services in Delhi.

The role of a SMO is to help your brand by increasing its awareness and support the consumer market by providing the sales services with guided workflow. We at DIInfotech provide you services through which you could create your better website content , provide your product details and share your product benefits.

DI Infotech a social media agency in Delhi is preferred as our training professional provide your brand support by following media like by Infographics, Webpage SEO optimized and through website product Videos or through youtube videos.

The need of content and digital marketing expert is a skillset through which you could easily created awareness about your client product and that will lead into the need of shopping that product. Increasing the knowledge of consumer through content helps turning customer a passive consumer. This profile has a larger sales profile as most of the brands are moving towards digitalization and the job opportunities of a SMO is increasing day by day. Another benefit of this profile is that you could work as a freelancer and earn more while sitting at home. Hence increase your connections to a larger client base.

Through content marketing and digital marketing expert the availability of product is increased to a level of 10X times as most of the consumer start researching the product online. For example, if a consumer is looking for washing machine and if you have provided the advertisement through video or hashtags on social media then the consumer will access that information about your product through your post. This will lead to more share across platforms among various consumers. Which will lead to multiple consuming units.

For any new brand, it’s tough to attract a user base as the market is really competitive. Hence for launching new products the Social media marketing companies in Delhi are actively using content marketing through digital media the most.

So this combination of Digital and content marketing is a perfect match as both seller and consumer is benefited through this. Most of the new brands are reaching out to DiINfotech.com for their SMO services in Delhi so that they could attain their required product growth.

Secure your business needs by Digital Signature Certificate

Posted on September 2, 2019 by Diinfotech_admin_User

As many frauds are occurring nowadays in the marketplace a Digital Signature Certificate in Delhi NCR is needed to maintain the data integrity and authenticity of any document.

At times we need to send a copy of document attested and signed over an email. hence instead of signing the hard copy documents physically and scanning them to send them via e-mail, you can digitally sign the PDF files and send them much more quickly.

There is an increase in the demand of Digital Signature Certificate Services in Delhi as once any consumer have their digital signature its helps in reducing the cost and time of any transaction. As sometime just to sign the documents you have to travel to a place to just verify and authenticate the data by your signature. Hence it reduces the need of physically present to conduct or authorize a business need.

The Digital Signature Provider in Delhi work is very simple as they provide a digital signature certificate (DSC) contains information about the user’s name, pin code, country, email address, date of issuance of certificates and name of the certifying authority.

The demand of these Digital Signature Certificate Services in Delhi is due to government agencies as they often ask for these certificates to cross-check and verify the business transaction. Also digitally signed documents give confidence to the receiver to be assured of the signer’s authenticity. The banks apart from the government need these digital signature certificates (DSC) when making bigger business transactions. Hence just having a proper DSC document will reduce the time and travel cost to the bank each time for any transactions.

Hence the role of the digital signature provider in Delhi is increasing day by day as based on the digital signature certificates (DSC) provided by organizations and small businessmen the banks can take action on the basis of such documents without getting worried about the documents being forged.

These DSC providers in Delhi provide these Digital signatures only for a year or 2 years based on the demand by the organizations. Hence once the signature is expired after their validity they need to again visit these signature providers to get their signatures renewed.

Apart from the organization a person can have two different DSCs – one for official purpose and the other DSC for personal purposes.

Digitally signed documents are acceptable in legal courts as an evidence or proof.

How to Overcome These Social Media Marketing Challenges in 2019

Posted on August 2, 2019 by Diinfotech_admin_User

2019 is an apt and exciting time for those involved in social media. Social media marketing is evolving and is posing brands and businesses immense growth opportunities and ways to improve brand credibility.

However, because of its rapid expansion, high-demanding roles, the introduction of AI in digital marketing, and exclusive customer attention, social media marketing does come with mighty challenges. Maintaining a balance between everything is one of the top ones that marketers face.

As an experienced social media agency in Delhi, we know what social media marketing can provide to you – amazing chances of direct interactions with potential customers and extensive reach across the world.

We also know that not all SMM in Delhi can identify all social media marketing challenges and help you conquer the journey. In this article, we are going to share the top social media marketing challenges that most managers face and how DIInfotech SMO services address them.

Expensive Advertisement Costs

As more and more brands and businesses incline to Facebook and Instagram advertising, the space for ads is growing smaller and smaller. This has driven the advertisement costs on social media. SMEs and smaller brands find it difficult to advertise with a tight marketing budget. And ad costs can spiral to a big sum.

To avoid this from happening, we target the right audience to have a strong ROI. Facebook has over 2 billion users and Instagram sees above 800 million active accounts every day. Therefore, hitting the right audience using AI and other analytical tools will reduce your advertisement cost considerably.

Measure Implemented Techniques and Strategies

Digital marketing managers often forget to measure the return on investments for their implemented strategies or techniques. Usually, the one we often ignore is the one very crucial. While measuring the ROI is time-consuming, it can help you reduce the investment cost by changing, modifying, and altering strategies at the right time and place.

We use the right social media management tools best fit for your business to gather required data and information on ROI, and overcome challenges by finding key performance indicators, defining your social media goals to your business goals, employ analytics for performance tracking, and identify and compare the competition.

Not Able to Engage Audience amidst Overcrowded Feeds

You can make your content appear organically in news feeds or use paid media for the purpose, but the most important challenge is making sure that the users engage with your content amidst the overcrowded space.

We have got you covered here. The best way to engage people with your content is by using different ways, such as video posts and viral posts. Video posts, such as Instagram stories, IG TV, viral posts, 1-minute videos are gaining rapid interest from the audience. You can choose numerous other formats too, like GIFs, live streams, 360-degree videos that fit best with your marketing goal and budget.

New social media algorithms show us that videos are greatly increasing interactions, especially the ones that are not too long or stretchy. Our aim is to ensure your content remains fresh and interesting to the audience by implementing the right strategy.

Baffling Marketing Trends Worrying Marketing Managers

Not everything that you see is hot, and not everything that seems boring is actually that. We have seen too many marketing trends rising up in the last couple of years. If you try to follow all, even if they are tempting, you will definitely not reach any preferred goal. The act of knowing which is important and balancing it with the rest is the best way to fight the social media challenge.

Part of our job as an SMM in Delhi is to research and identify the best trends in social media marketing and implement them to provide great benefits to organizations.

Our SMM project managers have found the following social media marketing trends to be best for all types of businesses and brands:

Artificial Intelligence-powered content promotion, such as chatbots, push notifications
Augmented Reality that enhances live features or views (snap chat filters)
Video streaming
Short-lived content, also known as Ephemeral content, such as IG stories
Influencer marketing (brand marketing via sports stars or movie actors)

We do not implement all the trends for all businesses. We first understand your target audience, as it is important to know who responds to what. We do this by tracking customers’ behavior, such as shares, likes, comments, hours active, etc. And, only after finding your audience, we recognize the strategies that best fit their personalities.

Lack of Expertise and Resources

Manpower, right tools, comprehensive experience, wide knowledge, good infrastructure, time and budget, and creativity are also important to run successful campaigns across different channels and boost your social media marketing goals

You cannot achieve the feat if there is lack of resources.

Here’s where we fit in the best. We not only have great manpower and experience, but we also have the right tangible and intangible resources to promote your brands.

Whether it is AI or management tools, whether it is creativity or content, we boast for having it all under our wings.

Your focus should not shift from social media, even with rising cost and other challenges. Although they may look overwhelming, a well-planned marketing strategy can help you reduce cost and other burdens by several percentages. Hire a Social media agency in Delhi and try to implement one of the tactics this year.

How Artificial Intelligence is Revolutionizing Digital Marketing

Posted on August 2, 2019 by Diinfotech_admin_User

When you think of Artificial Intelligence, what exactly does come to your mind? A human-like a response or an actual robot? Well, it can be both or something else altogether. The impact of AI and machine language is going to be massive in the digital marketing realm. If you are stepping into digital marketing, it is time to adopt AI as it has the potential to change the dynamics of your online marketing strategies.

Artificial Intelligence is a science used to build intelligent machines with the capability to think and react like humans. More and more organizations are choosing AI to collaborate with their digital marketing approach.

And as a social media marketing agency in Delhi, we can identify the problems your company is facing and provide accurate insights coupled with artificial intelligence to solve the issues.

How We Can Boost Your Digital Marketing Efforts with AI

We are not just any other digital marketing agency in Delhi that provides the same mundane strategies to deal with competition. In fact, each of our strategies is aligned with the latest AI paradigms to not only beat the competition but to also come out as number one. Here’s how AI can help you in digital marketing:

It Can Monitor (and Even Predict) Your Niche Customers’ Behaviour

AI models can help you identify customers that are more likely to respond to your marketing campaign. Statistical scorecards, such as propensity model integrate customer characteristics with expected behavior. Our Ads professionals employ AI to define your target audience and marketing objectives and come up with strategies recommended by AI tools to achieve required results.

Predictive analytics have more power – it can extract information from data and analyze it to predict trends in purchase and user behavior pattern. The predictive analysis goes through the following steps:

Identify business objectives and determine the available data source to formulate patterns that match customer needs.

With the help of data mining approach, a final model is selected. The models are evaluated based on set goals.

Selected models are employed to make business decisions and refine them further for better outcomes.

It Provides a Personalized Experience to Your User

Personalized content is the best way to attract customers amidst extremely noisy digital marketing campaigns. With the help of AI (analyzation of data point), you can actually offer personalized experiences, such as offers and content to each and every customer based on their age and gender, search habit, past buys, location, and device.

Automatic emails, push notifications, and chatbots are also effective AI-based marketing strategies that we apply in our digital marketing solutions.

AMP Reduces Load Time

AMP is a lighter version of traditional webpages that drastically improves the performance of websites, especially mobile webs by reducing page load time and streamlining the user experience. AMP contents are meant to show up in priority placement areas, making customers easily gain access to your web site and navigate your site without cringing to inappropriate format and course-plotting. Having an AMP page will also increase your chances of ranking high on Google’s SERP, probably on the top three positions.

AI-Generated Content Can Substantially Scale Up Your Content Marketing

Some of the AI-powered tools like Wordsmith, which is a natural language generation (NLG) engine, allow you to convert your data into a readable format or any language. In the year 2016, Wordsmith was able to create approximately 1.5 billion natural-sounding articles.

On the other hand, we have Acrolinx, an AI-powered tool, which helps us create unique content for enterprises. Facebook, IBM, Microsoft, and Nestle are a few brands that use Acrolinx.

Improve Your Search Voice Queries

With the advent of voice search, it has become imperative for marketers to optimize their voice search queries into natural language, conversational language (Where can I eat Banana Waffles), and not the usual keywords that users usually type in the Google Search (Best Banana Waffles in Delhi).

Artificial Intelligence helps you create pages that have direct answers to the questions that normally start with ‘what’, ‘where’, ‘when’, ‘why’, ‘whom’ etc. We help you optimize your web pages accordingly by creating local landing pages for each location you are targeting and develop local website content that would engage local people and spark their interest.

AI has the power to do everything, right from optimizing your content using customer behavior pattern to automating your strategies based on user interest. You just have to gather all data spread across numerous locations to find accurate insights.

Use Digital Marketing for your online stores.

Posted on July 31, 2019 by Diinfotech_admin_User

The power of digital marketing is now the backbone of marketing used by almost every brands to connect to a larger audience by different mediums: blogs, emails, apps, websites. A digital marketing company in Delhi work with every big/small brand for promoting their brand on online stores.

Focusing on Mobile Commerce in the “Now” Economy

As customers become increasingly mobile and connected, time becomes the scarcest resource in their lives. The best digital marketing agency in Delhi they work with brands that provide the convenience of access and transaction. They expect companies to deliver instant solutions to their needs without the hassles to give a reminder to the user to access their products.

“Bringing “Webrooming” into Offline Channels

Customers often face the daunting task of browsing through a multitude of choices on the shelves and making a purchase decision. Marketers need to assist customers to discover and ultimately purchase their brands amid the clutter and noise within stores” hence through digital marketing we can guide the user to access best products details by guiding them with correct user requirements.

“Even though customers are interested in highly targeted offers from marketers, they sometimes still feel the need to evaluate the offers. Hence, they search for more information online. When the information “validates” their interest, they will ultimately take the offers. With sensor technologies, retailers are able to facilitate this seamlessly”.

“Bringing “Showrooming” into Online Channels

In the digital era, customers can purchase products and services effortlessly and instantly. They can also access a wealth of trustworthy content to facilitate their decision making. But online channels will most likely never completely replace offline channels. Offline shopping is about using the five senses to experience products and services before committing to purchase.”

“Capturing the data is extremely useful for marketers to optimize channel operations. Knowing where customers walk and spend their time inside a store allows marketers to optimize the store layout and visual merchandising.” These are the basic roadmap steps to implement digital marketing tricks to improve sales online stores.

5 key Digital Marketing trends in 2019

Posted on July 29, 2019 by Diinfotech_admin_User

Half of 2019 is already passed and we are sitting in the later half already. Being a content marketer, if always challenging to adapt with the ever-changing needs of how to reach new customers. Hence it’s important to keep an eye on what can be the most promising trends in 2019 in digital marketing. Here are some of the key trends to look after from DI Infotech, a digital marketing company in Delhi.

OK Google, Alexa – Voice is the next big thing

Searching via your voice is the easiest means to find things. Have you ever noticed that the way you type v/s the way you write has a stark difference. For eg. unlike typing ‘ best food joints in Delhi’ one can ask ‘ best food nearby’

This clearly suggests one has to focus on long-tail keywords going onwards. Conversational searches will be key for Social media marketing companies.

Message Personalization

Social media marketing companies are always looking to target the correct audience by analysis of social media content. We all want the exact thing we are looking for as soon as we type and hence message personalization by digital marketing companies on the basis of audience segmentation will be a key.

Rise of Omnichannel Marketing

Imagine this , you learn about digital marketing from an online banner ad, You then search for more information from your smartphone about top Social media marketing companies. A social media post leads you to a comparison post of institutes who provide the best digital marketing courses in Delhi. You then decide the best option and finally goes to enroll for it on a digital marketing institute. This practise explained above is called “Omnichannel Marketing” and will be widely used for pushing products.

Bots – Chat & Voice

If you are not having a chat bot till now, you are missing a lot of probable new leads who can be converted into potential customers. Ask your digital marketing company to help you quickly setup free facebook messenger for your website so that you don’t loose your probable customers who are impatient when they visit your website.

Micro-Moments

Netnography a term created by Robert Kozinets, is a method that helps you understand the practise of ethnography to better understand the behaviour of humans who are online. With the rise of smartphones, our attention span has been reduced drastically. To cater to these short attention span of your customer its very important that brands should try to capture customers attention spans in a fraction of second. Hence personalization and targeting advertising will be the key in 2019 for social media marketing companies to target the precise platforms where your new customers are sharing & living these micro-moments.

Its an exciting time ahead for any digital agency as your opportunity to reach your targeted audience is becoming narrower, and the audience is growing more particular about the content they want to see. The ones who will use these trends will surely succeed in the year to come.

How to boost Instagram engagement in 2019

Posted on May 28, 2019 by Diinfotech_admin_User

Instagram is one of the most engaging social media platforms. It has evolved a lot since its inception. The Instagram engagement has also changed from likes and comments to shares, DMs, stories, and IGtv. Engagement rate is measured by the follower’s loyalty towards you. It is less about the size of your followers and more about their degree of involvement with your posts and photos. If you are a brand, whether an individual or a business, you should hire an Instagram marketing agency to improve your Instagram engagement.

However, let us take a look at a few tips that can help you boost your Instagram engagement.

Tips to boost Instagram engagement in 2019

Use relevant hashtags

Hashtags literally run the show on Instagram. Hashtags will help you grow and reach the right people. For each post, you can add as many as 30 hashtags. Make sure the hashtags are relevant to your brand, products, post, customer, and the message.

Post content that appeals to the users

You have to post content that shows the true value of your product or services. For example, if you are a make-up and hair stylist, you must post images of the women you have styled along with the products you have used. If you use an image of another artist, users may not value your brand. Similarly, if you are a fitness guru, share ‘before’ and ‘after’ pics of your customers along with their success stories.

Post high-quality content instead of regular content

Unlike Twitter, which demands regular tweets, Instagram demands high-quality, informative content than poor looking, everyday content. Even if you are an influencer, you must limit yourself to one or two pics or videos per day. Follower fatigue can occur when you over post. It will look like you are spamming the feed of users with your posts, which may result in decreased engagement.

Don’t forget Instagram stories

Nowadays people spend a good 30 minutes on Instagram stories and around 300 million people go through stories every day. Although your stories could be a little less professional and have average content, it still gives users another opportunity to know you better. For instance, most celebrities post-behind-the-scenes images and videos on stories, such as a lunch party, wrap party, bloopers, laughter riot, etc.

Also, you can have story highlights on your profile, which is a great way to entice users immediately and convert them into followers.

Use the right image effects

Instagram is all about visual appeals through captivating pics and interesting videos. So make sure you use the effects and filters on Instagram to give a new dimension to your images. You also have video trimming options, which you can use to your heart’s content.

Explore posting times

Learn to post at the right time to increase Instagram engagement. This is very important if yours is a business account. Or, your Instagram marketing agency can help you to identify the right time when your followers are most active. You can also use Instagram’s native analytical tools to find this. The findings will help you to schedule posts when you have maximum engagement.

There are more than 50 different ways to engage users on Instagram. You cannot do it all. Contact DI Infotech digital marketing service experts for detailed information.

Social Media Marketing trends to follow in 2019

Posted on May 23, 2019 by Diinfotech_admin_User

Are you prepared for 2019, with the financial year already begun? Social media marketing is evolving; how it was a year ago, it will not be today. One of the biggest reasons for social media evolution is the content consumption habit of the users. Therefore, if your business gets its major support from social media, you must stay abreast of the latest trends to plan better and equip yourself with powerful strategies. Also, you must hire a Social Media Agency in Delhi to plan for a successful year because, unlike yesteryears, digital marketing now needs expert hands to conquer the competition. You cannot do it alone.

However, as you prepare for it, consider following these social media marketing trends in 2019.

1. Embrace User-Generated Content (UGC)

The buying process has changed and is no longer a simple brick and mortar based system. People use social media extensively to compare prices, search for offers, ask for reviews and images, and check with friends before checking out. Therefore, social media stories, referrals, word of mouth publicity, and influencer’s marketing play crucial roles in the customer’s decision-making process.

Henceforth, you must leverage the power of UGC like most businesses to promote your products and services. Some of the UGC you could create include, ‘share a pic with the product to get 15% off on purchase’, ‘add hashtags’, ‘tag the profile in comments’, or ‘share a favorite memory with the product’. Make sure you reward the best comments, tags, and posts.

2. Incorporation of Live Videos

Videos are gaining immense popularity, especially after the upsurge of live videos and one-minute videos. Visual experiences are best experiences, even more so if a celebrity whom you love gives it out. Live videos are more engaging and captivating, they are interactive, they make audiences feel a part of the moment, they allow marketers to personalize content, and help build trust.

With live videos, you can reach a broader audience base and connect with viewers in real time. However, your live video content should be attractive enough to hold the customer’s attention.

3. Rise of Messaging apps and Chatbots

Your aim has to be to provide multiple channels to customers to reach out to you. Therefore, the number of social media platforms you use, the better will be the connection. Messaging apps like WhatsApp and WhatsApp business, Skype, Kik, Facebook Messenger, LinkedIn messenger have made it simpler to connect and stay in touch with people. You can use these apps to provide personalized and to-the-point services to customers.

4. Growth of Augmented Reality

Facial filters, geo-filters, etc. are some Augmented Reality (AR) features that you must have found buzzing in social media platforms today. Consult your social marketing agency in Delhi to take advantage of AR features and devise creative, engaging, interactive, and personalized experience to draw customers.

5. Gaining of Trust and Transparent Social Data policy

You have to find a balance between personalization and privacy and give customers more power in their shopping experience. This is possible by establishing transparent data policies and encouraging honest communication between customers and brands.

If you are focused on improving your customer experience, contact us and we shall show you simple but effective social media strategies to do so.

How to build a business on Facebook

Posted on May 16, 2019 by Diinfotech_admin_User

Facebook is one of the world’s most powerful free marketing tools. Half of the world’s
population is on Facebook for starters, and an average smartphone user spends about one out
of 5 minutes on this social media platform. If you have created a business page on Facebook,
yet have no clue about how to build a business out of it, we will help you with some quick
tips and suggestions. However, if you want to get faster and accurate results in this fiercely
competitive marketing world, get in touch with a digital marketing company in Delhi and
get their help in developing a strong Facebook marketing strategy.

1. Don’t create personal profiles for brands

If you create a personal page for your business, you will end up losing a lot of content
creation tools and other marketing opportunities. You will also miss statistical analytics that
only Facebook Business page offers. You should not create more than one personal account,
for that also does not sit well with Facebook terms of business.

2. Avoid posting personal content on Business Page

Assign Facebook business Page roles to only limited employees so that they don’t
accidentally post personal stuff on the company page. Also, make sure you train your
employees adequately so that they know everything about ‘publishing’, ‘scheduled posting’,
and other features. Also, when sharing content on the Business page, share it as a brand, and
not as yourself. For example, avoid using ‘I’.

3. Add a relevant and recognizable profile picture

Your audience should be able to recognize your brand/business from the profile picture.
Create a business logo and add it as the profile picture. If you are a freelancer, then add a
clear headshot of yourself. If you are recognizable, only then it will be easy for you to come
up on the Facebook search. Make sure, the picture is in proper dimension. Generally,
Facebook profile pictures display at 170 x 170 pixels on a desktop and 128 x 128 pixels on
smartphones.

4. Make sure the cover photo engages the audience

The cover photo takes the most space on a Facebook page. Therefore, make sure the cover
photo is of high quality and talks about your brand appealingly.

5. Add a call-to-action (CTA) button

Facebook call-to-action buttons include ‘sign-up’, ‘book now’, ‘watch video’, ‘visit website’
and many other CTAs. You can also customize it with something of your choice. Facebook
marketing experts in your selected digital marketing company in Delhi will do a better job
for you in CTA. Adding a call-to-action definitely drives more traffic. This is also a great
way to direct your customers to your website.

6. Fill in a good ‘About us’

Although this particular part is no longer visible until clicked opened, the right kind of
customer would be interested to know more about you. Make sure you add a general
description of your company, a mission, and few a brief outlines about the services offered.

While all these are some adjustments that you could do it yourself, some of the ‘must-do’
things, which only a professional digital marketing company, like DIInfotech, can help you
accomplish include:
– Implementing Facebook targeting tools
– Defining the ideal time and frequency for post publishing
– Adding appropriate photos and videos to Timeline
– Pinning important posts
– Private messaging
– Comments and response monitoring
– Page promoting
– Measuring success using social media report tools

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