There are some big changes coming to the SEO. As a digital marketing company in West Delhi, you must have a strategy that has helped you weather the storm for the last couple of years. But we have seen a big change in recent times, and we know more to come. Therefore, you must shift your SEO strategy and tweak how you create content and rank based on these algorithm updates.
But not so soon.
Here’s what you need to know from the best digital marketing company in Delhi.
These tips and strategies are for every Google algorithm update from now on. So, save this post and ensure you practice them for your next year’s eCommerce SEO services in Delhi.
When There is an Algorithm Update
- Biggest mistake every time there’s a new Google Algorithm update is reacting to it immediately and impulsively. Do not react. Slow down. Let everything settle down, and then adjust only what’s needed to be adjusted. Give it a week or two.
- If you don’t know what’s actually changed, don’t start changing things on your website. You don’t know what will happen once you change things. So, wait for the results and let the dust settle.
- Make small and measured adjustments when they are merited. Even if you see a dip in the traffic, it will start to dust up in 3- 4 weeks. And if that doesn’t start to happen, that’s the best time to start evaluating.
TIP: Use Google Console to analyze your data and keywords, specific content, and identify particular issues.
Look at the overall idea and use it to guide the core principles of your content.
How to Make Sure A Digital Marketing Company in Delhi Never Gets Hit Again
DI Infotech is a social media marketing company in Delhi that offers the best eCommerce SEO Services in Delhi, the USA, the UK, and Singapore. And their SEO expert suggests that you look after only two things: Semantic SEO and Over-optimization.
Semantic SEO is basically Google generating search results based on the query’s context, the relationship between words, and user intent. Keywords based approach will not work anymore.
You cannot rank keywords anymore. You have to rank the content, meaning you have to produce more topical content.
TIP:
- No more copy-paste blog posts that answer the searcher’s question in one way
- Try to answer the question using different ways providing a different context for the answer
- Do a better job of creating your content
Over-optimizing the content for search engines is dead. Google will easily understand that the website is trying to rank and not trying to help the user.
TIP:
- Think about the user query but we need to create good resources that answer the questions within the article but are not overly optimized
- Posts should be about people talking to people
- Take multiple queries that are closely related and group them in a single blog post. Even if the posts are longer, they will be worth it
If you want to win 2023, follow these tips and work with the best digital marketing company in Delhi.
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