If your social media marketing company in Delhi ignores these rules, you’d need to rethink working with them.
It is as simple as this. People change every day, right from their state of emotions to their choices. Most importantly, social media algorithms are changing even more so. And therefore, it is important that your digital marketing company in Delhi addresses consumer choices and IT algorithms every day. Social media marketing is one of the toughest areas of marketing, as selling a product or service visually and musically in less than 5 seconds requires a higher level of creativity, imagination, and sales technique.
So, work only with a dedicated social media agency in Delhi that understands these strategies and has applied them in their work recently.
Must-Follow Social Media Strategies
Many brands wouldn’t have survived the Covid 19 pandemic if it wasn’t for Instagram, Facebook, TikTok, Twitter, and YouTube. Therefore, your presence on one or more social media platforms is extremely important to grow and survive.
Don’t Ignore Baby Boomers.
After the pandemic, most baby boomers or people above 50 years of age spend more time on social media, reading reviews and looking for better deals. The best digital marketing company in Delhi would also know this and strategize campaigns targeting them.
Deliver a Great User Experience
Social media marketing is primarily about delivering users a great digital experience, from creating appealing content to a complete transformational journey.
Show that You Care
There are a lot of things happening around the world. Showing that your brand supports good things and raises voice against the wrong acts is a good way to win over customers for the long term. Check whether your digital marketing company in Delhi creates public posts on social media that show genuine concern about viral things.
Create Engaging Content for Passive Users
Not every post needs to be an advertisement. While you may want your social media profile to have a standard look, you don’t want all your content to look the same. As people prefer variety, a good social media agency in Delhi will actively create other forms of interactive content that engage passive users. Different kinds of images, entertaining videos, and great captions work incredibly well. For instance, a cosmetic brand can talk about skincare routines, make-up tips, etc.
Establishing a Consistent Time to Post Your Creatives
Does your digital marketing team consistently set up a content calendar and deliver posts based on the schedule every day? If yes, they are doing a good job. Customers like reliability. If you post at a different time to when your target audience anticipates your posts, they may never see it. Some social media marketers prefer manual postings, whereas many use social scheduling tools.
Create Video Content
Video content is 40% more effective than text content and is more likely to be shared on social media. Instagram Reels and Stories are two of the best places for visual content. So, your content creator should recommend at least two to three forms of video content for your social media marketing strategy.
Customize Content for Each Social Media Platform
It is important to understand that social media platforms are not identical. While Facebook and Instagram work similarly, YouTube, Twitter, and LinkedIn don’t. So, your marketing team must personalize content for each platform. For instance, Facebook posts are longer than Tweets; Hashtags can be used more on Instagram but less on Facebook; Instagram thrives on short videos and relevant photos, while Facebook is loved for longer videos.
Before hiring your digital marketing company in Delhi, make sure they follow the above strategies.
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