The fashion industry is evolving in India. In the past couple of years, we have seen a major shift in customers’ styles, purchasing habits, and clothing choices as brands have migrated from physical stores to offering online shopping experiences. Social media has played a key role in influencing customers’ buying journeys, and it continues to be one of the most effective tools for reaching online shoppers.
If you are a budding retailer or fashion designer, Facebook ads are a great tool for bringing creativity and style to your niche customers.
As a social media marketing company in Delhi specializing in the fashion industry, we have tried and tested different strategies for our customers over the past 17 years. Based on our experience, we have compiled a handful of our Facebook Ads that guarantee fashion designers, clothing brands, and budding entrepreneurs flourish in eCommerce.
Ways to Build Your Clothing Brand Through Facebook Ads
When it comes to Facebook Ads and building a brand online, you must consider a couple of things. The first is to hire the best Content Marketing and Graphic Designing Company in Delhi. As you all know, content is king today. And no one can better understand and deliver content than a team of experienced and inventive graphic designers and content marketers.
Right from creating the Facebook Ad design and writing the description and primary text to using the right pitch, layout, products, and fonts, UI designers and content creators play multiple roles in brand development and marketing.
Once that’s settled, incorporate the following tips in your Facebook Ad marketing strategy to reach more customers on Facebook.
- Highlight Your Brand Value in Your Ads
Products might change, but the brand will remain the same. Customers might forget the product but will remember the brand the next time they hunt for clothes.
So, establish an emotional connection with your customers so they can stay loyal to you. Boost your brand value in your ads so customers can relate to you.
Use brand colors, replace the default text with your company values, use relevant music or voiceover, and always use a story with a subtle CTA.
- Add User Generated Content
User-generated content is anything created for your brand but not created by you. For instance, if a customer of yours, who is also a Tik Tok fashion icon, makes an unboxing reel with your products, it is called User Generated Content or UGC.
As one of the leading social media agency in Delhi, we know that shoppers pay a lot more attention to what others share about you online than what you share about yourself.
So, focus on promoting content shared by your customers.
If you want to know how to get more User Generated Content for your fashion brand, talk to our marketing executives and choose our flexible social media marketing services.
- Advertise New Arrivals
Customers are tired of seeing the same clothes and designs on different marketplaces like Myntra, Flipkart, and Nykaa.
And so, the moment you advertise your new arrivals, they’d drive to your website and be the first to buy and flaunt your latest launches.
Success of a fashion brand heavily relies on displaying a variety of outfits in different sizes. If you nail this aspect, your website will have more shoppers than anywhere else.
- Add Product Description and Benefits
If your clothes offer more comfort during summer, are made from certified fabrics, or solve an essential clothing problem like wrinkling, highlight these benefits in the Facebook Ads Primary Text description.
For instance, Spatika Clothing’s unique selling proposition is its modern interpretation of traditional Indian textiles and handcrafted and handwoven clothes by local artisans.
They have highlighted these features in all their ads.
Consumers purchase clothes based on three things – is the new brand better, cheaper, and looks good? The decision-making points change when it comes to purchasing kids’ clothing – consumers then look for comfort, quality, and ease of wear.
- Boost Ads for Special Occasions
Indians love festivals and celebrations, and creating ads for special occasions is one of the easiest ways to double sales. It gives you a chance to introduce a new clothing range and attract customers with engaging and relatable content.
In fact, to increase sales, many fashion brands hire services from digital marketing and social media agency in Delhi for Facebook Ad marketing right before festivals or wedding seasons.
It is also a golden chance to improve your brand awareness. Example: New lehengas for the bride and bride’s maids, encouraging children to celebrate Mother’s Day with mom’s favorite outfits, and cashing on Raksha Bandhan and Diwali giveaway contests.
Other Interesting and High Revenue-Generating Ideas
DI Infotech is a dedicated social media agency in Delhi for eCommerce fashion brands. We tailor our Facebook Ad marketing strategies based on the brand’s goals and long-term vision. While the above points are must-haves in your list of strategies, we do mix and match the following common tactics to create personalized ad marketing solutions:
- Share customer testimonials as consumers find them useful and genuine.
- Post the OOTD for the target audience to increase sales of popular and premium products.
- Offer limited-time discounts to boost sales. Such as Diwali Sales a week before the festival. This also reduces cart abandonment by 70%.
- Collaborate with influencers and create a 1-min Social Media Challenge to gain traction. Example: Wear a Saree and Dance to Imagine Dragon’s Latest Release.
- Create ‘How To’ Posts to show your customers how to style your products. Example: “How to Wrap a Saree in Three Different Ways for Weddings.”
- Conduct contests and giveaways to boost brand awareness. You can go solo or collaborate with relevant brands to double engagement.
Facebook Ads can help you tap into potential global markets and get a massive response in return. However, it depends upon the social media agency in Delhi you hire and their level of experience and expertise.
The right company will create ads that align with your business goals and give you great insights into your target audience and their buying habits.
To get started on Facebook Ads, take a look at our ideas. And if you like what you see, we can draw up a transparent and flexible contract for your social media marketing and branding project with us.
