Email marketing is one of the strongest marketing tools even today. With the right integration of email marketing with Shopify, you can increase your brand’s overall revenue and sales. Shopify offers an email marketing feature that you can use simultaneously while operating your online store. You can use Shopify email marketing effectively by implementing a few vital tips that Shopify experts in India believe works the best in maximizing customer engagement in your Shopify store.
What is Shopify Email Marketing?
Shopify email marketing is a digital marketing tool by Shopify that allows store owners to create effective email campaigns and build stronger bonds with their customers. It comes with ready-made templates for newsletters, email campaigns, promotional messages, or welcome emails, which you can use and send impressive emails to your subscribers and customers. Shopify developers and users can customize and personalize these emails as per their customers’ preferences to increase engagement and conversion rates.
Tips to Maximize Customer Engagement Through Shopify Email Marketing
Pay Attention to the Subject Line
Shopify experts say, when you curate an email for your customers, it is only advisable to pay extra attention to the subject line since it is the main focus of your email. The more engaging the subject line will be, the higher will be the email open rate. Try out different types of subject lines, make sure it is within 50 characters, add appropriate CTA, and you can even consider adding relevant emojis to attract the customer’s attention.
Write Meaningful Preview Text
When a customer receives an email, there’s a preview line that they can read without opening the email. By writing a preheader/ preview line that’s eye-catching and interesting, you can attract more customers to go ahead, open your emails and ultimately end up browning your online store.
Segmentation is Important!
Email segmentation is another important aspect that can help you increase customer engagement. By segmenting your email subscribers into different segments as per their age, gender, location, their online activity, and various other factors, you can create and send targeted emails for each one of these segments.
Choose a Distinct and Captivating Design for your Email
When creating a design for your email campaign along with the help of a Shopify development agency, it is crucial to choose the design that appeals to your customers and represents your true value. A simple, understandable, clear yet captivating design can increase your customer engagement rates. Customers would love to read an email that is easily understandable and will quickly click the CTA buttons and links if they find them easily on the go.
Double Opt-In for Subscribers
Double opt-in significantly helps in improving your deliverability rate and saves your emails to go to spam. The opt-in process helps in capturing the emails of your customers when they visit your online store and allows your customers to subscribe to your emails and newsletters. Creating appealing opt-in forms will eventually help more customers to give their consent, sign up and subscribe to your emails.
Email Automation
Automation in email marketing is crucial, especially for Shopify store owners to save their time and maintain regularity. Schedule your emails, set the frequency of emails, and send targeted emails at the right time to your customers. Automation is an essential tool that you can use for welcoming new customers, sending in regular product updates, and informing them about current offers and new product launches.
Conclusion
With the help of email marketing, you can constantly improve the engagement rate of your store and drive more revenue and profit through Shopify development services. However, the right set of email marketing strategies to integrate with Shopify is extremely crucial. Getting on board a Shopify development company like DI Infotech can aid you in formulating the right set of email marketing strategies and campaigns for your Shopify store.
