When customers ask us to improve their online presence and generate more leads, we suggest utilizing DI Infotech’s email marketing services in Delhi as one of their key growth strategies. Email marketing is not only relevant but still important today. Communication and visibility are two core factors of any business-customer engagement model. Email marketing offers both – an opportunity for one-to-one communication and a way to stay in the minds of your customers.
Even with the upsurge in social media marketing and other messaging platforms, emails remain the most eligible channel to reach customers and talk about your products and services at length. In fact, many customers believe that an email is a more secure, original, and tangible source of information about a product or service than any social media post.
What is Email Marketing?
A few of the best email marketing companies in India are located in Delhi. An email marketer will first help you build a good email list (potential customers with valid email ids), then design compelling email marketing campaigns with great graphics and text to send out to the created email list. You can create customer segments, target your audience based on your brand strategy, and broadcast your messages in bulk.
Moreover, bulk email marketing companies in Delhi, like us, make lead generation, promotion, and tracking conversions much more accessible than any other social media marketing strategy.
Unlike social media marketing, you’d know to whom your email was sent and whether they opened it to read or not. Email marketing is measurable. It provides you with statistics for plans. Plus, they are cost-effective – you pay for one marketing ad campaign, which can reach millions in less than a minute.
Besides, you can do a lot with your email marketing campaign, such as introducing a new product, talking about your niche services, special sales on selected products, educating people with a new blog update, seasonal sales, and personalized communication based on one predictive analysis, and a lot more. With each website visitor, you would be growing your email list too.
Will Email Marketing Work in 2022?
If communication is relevant to a business, email marketing will be too. Getting your message to several people at once with just one click of a button sure is relevant. In addition, you can add videos, graphics, illustrations, and different forms of media content to your mail body to boost engagement.
Emails are not only about sales. They also help you get product and service feedback, communicate order details, share success stories, and educate customers. Email marketing also establishes a long-term relationship between your brand and your customers. For example, think of the top five brands you regularly buy products and services from. Do you receive emails from them with various offers and news? Do you open them, check the message, or click on the offer to buy something? If yes, these companies were successful in executing an email marketing campaign.
And if a big brand is following this, you must too.
Reasons Why You Should Choose Email Marketing as Your Branding Strategy
A personalized email gives your customers the feeling you are thinking of them. They will more likely open it to read.
Mobile-optimized emailers have 54% higher conversion rates. And they also help you reach your customers in real-time.
You can measure an email marketing campaign’s result in real time by tracking delivery rates, bounce rates, message open rates, click-through rates, unsubscribe rates, and other metrics. Based on the result, you can tweak or change your future ad campaigns.
You can reach a large number of potential and existing clients for less than half the price you would be spending for social media campaigns. With DI Infotech’s email marketing services in Delhi, you can indulge in different email ad campaigns, including free emails, for less than one rupee per contact.
Email marketing allows you to customize your offerings based on customers’ buying cycle stages. You can also segment your customer lists to target specific niches.
You get to increase brand awareness, customer level of interest, and customer engagement and trust with powerful and relevant emails.
Email marketing is timely, meaning you can sell a product almost instantly, which is highly unlikely for any other platform. For instance, if your customer Jimmy’s birthday is tomorrow, you can send a special birthday offer and tell them that their favorite dish or fashion brand is half off.
Almost everyone uses emails, whether the baby boomers, the 90’s kids, the millennials, or Gen Z. This alone should be enough to get you started on an email marketing strategy. We recommend DI Infotech, one of the top bulk email marketing services in Delhi with an exceptional track record in email marketing and ads.
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