Creating an online shopping experience to delight customers has become harder than ever. With so many emerging service providers and unusually fierce competition, choosing the most reliable and focused eCommerce development company in Delhi is a task you don’t want to take. A start-up or a novice eCommerce business might face many problems while starting an online store. Having provided eCommerce website development services in Delhi for over 100 online businesses in the past 15 years, DI Infotech has come up with the best features that eCommerce fashion websites must include in their web stores.
Come let’s check them.
Search the Site
You will find the site search option only on top eCommerce websites. While many try to implement this feature, websites often need help to display correct results for customers.
Use Google Analytics to add a competitive site search feature so your customers can bypass the navigation and quickly find the exact item they are looking for.
User-Friendly Site Navigation
Your customers must be able to find the products they need quickly and easily on your website. Your products should be logically and accurately categorized with the most sold categories listed first.
However, in this hustle, don’t forget your brand identity. The site navigation bar must reflect your brand identity. For instance, a good eCommerce website designing company may suggest seasonal sale products first for a fashion brand or combo offers for a restaurant or online grocery store.
Add Product Videos
Adding videos to product pages, particularly for fashion garments and electronics, with a 360-degree view can boost sales.
A Google study shows that 50% of shoppers said video-based product features helped them decide on a product or service.
Product Reviews
Product reviews and ratings are the most popular user-generated content for eCommerce websites.
Adding product reviews and ratings right below the product name and moving the best reviews to the top will increase conversion rates.
Product and Store FAQs
The Frequently Asked Questions section is one of the helpful decision-making factors for eCommerce shoppers. You can include user-generated content, create an FAQ list, or include both.
FAQs help eCommerce stores in several ways, including reducing the time and effort of your customer care team. Knowing everything about the product beforehand will increase sales conversions.
In addition, your eCommerce website development company in Delhi may also suggest adding a FAQ page for your online store. The FAQ should cover customers’ general questions about shopping, shipping, returns, exchange and replacement, payment returns, mobile application, and privacy and security.
Coupon Codes
Customers love additional discounts. An “Apply Coupon” section may prompt them to buy more products from you.
We all know shoppers search sites like Groupon, Retailmenot, Hostgator, etc., to find coupon codes when they see a discount check box on a site’s checkout page.
So, why not keep your customers glued to your website by providing great deals and offers via personalized and generic coupon codes?
Product Delivery/ Availability Filters
If you offer multiple options for customers for product delivery and availability on your website, it will be wise to add a filter that indicates the same, such as ‘same-day-delivery,’ ’60-minute delivery’, ‘out-of-stock,’ etc.
Give your customers a choice to sort products that are available for pick up immediately or at a later date. This is a good choice for fresh produce and groceries.
You can also add a preferred delivery option like how Amazon provides.
Gift Cards and Gift Registries
Gone are the days when guests used to carry big gift boxes to weddings. In the era of personalization and digitalization, people love gifting (and receiving) e-gift cards from their favorite brands.
Taj Hotel offers two gifting card options on their website – eCard or physical card that they mail to the recipient.
Gift registries are another sales-conversion feature you can add to your website to drive sales. According to The Knot 2020 Wedding Registry Study, 80% of the survey participants said they set up a registry for their wedding or baby shower.
Weddings, babies, birthdays & charity are standard gift registries. Your eCommerce website designing company in Delhi can also create a custom registry option to help customers celebrate other occasions. Do you want to start creating a fabulous shopping experience? Hire only the best eCommerce website development company and eCommerce SEO services in Delhi for your business.
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