We are a B2B and B2C Digital Marketing Services in Delhi. And as a 17-year-old expert, we can tell you that B2B and B2C marketing planning and implementation are entirely different. If your SEO agency in Delhi uses the same formula for B2C online marketing, you will hurt your business. The B2B digital market has increased astonishingly in the last couple of years – a 195% jump from 2017, to be precise. It will be a lucrative but tricky industry.
That’s why newcomers in digital marketing can face increased risk if they don’t execute their strategy correctly.
If you are a B2B company planning to invest in a digital marketing company in West Delhi, read this post, as we will discuss some common digital marketing mistakes businesses make and ways to avoid them.
Mistake #1: Lack of Knowledge of Different Marketing Options
There are several digital marketing platforms and strategies that you can use for your B2B business. However, you must take time to understand each of these platforms and techniques and know what they do before hiring an expert company. Even if you consult with the digital marketing services in Delhi, having fundamental knowledge will help you be a part of a concrete plan.
Mistake #2: Lack of Ad Campaign Diversity
It is easy to get pigeonholed into one or two campaign types. However, each marketing platform, such as Google, Facebook, LinkedIn, and Instagram, offers more than two B2B customer targeting options.
Identify how many conversions you want and mix up campaigns like PPC, retargeting, video ads, Google Adwords, landing page optimization, and customization to get optimal results.
Mistake #3: Not Using Non-Digital Marketing Strategies
B2B businesses often regard their online marketing plan as separate from their traditional marketing plan. However, in the modern B2B industry, a combination of online and offline marketing works best and produces better results.
For instance, newspaper pamphlets or brochures personally handed out to customers could drive them to your social media accounts. Likewise, social media and email ads can encourage potential customers to attend your trade fairs and events, while a newspaper press release could increase footfall in your physical office.
For B2B companies, Digital Marketing is just one more way to reach out to customers. Therefore, you must integrate your entire marketing plan into one development program for the best results.
Mistake #4: Not Mapping Ads to Different Phases of Buyers’ Journey
Sales conversion is longer in B2B business. B2B buyers’ journey goes through the following stages: Awareness, Consideration, Purchase, Customer Service, and Retention. And unlike D2C and B2C businesses, the decision-makers in B2B are often different people at different stages. For instance, it could be a business development executive in the Awareness stage, a CEO in the Consideration phase, and the company accountant in the Purchase stage.
It means you must create three to four buyer personas and look at the purchase process as one complete project. This will allow you to curate suitable content for each buyer persona at each stage of their purchase journey.
Try to address the unique concerns and interests regarding your product or service of each decision maker in each stage through unique and creative content.
Mistake #5: Not Spending Enough Money on SEO
SEO is the backbone of B2B digital marketing. Hiring the best digital marketing services in Delhi will ensure your website ranks naturally at the top of Google search results for your product or service, improving your website traffic and conversion rate.
However, many B2B companies avoid hiring the best SEO services in Delhi to cut costs and choose unscrupulous marketing companies that promise to fulfill their needs in a short period.
The truth is that ROI through SEO takes work. Since it wholly relies on off-page and on-page marketing factors, it is rarely something that can be improved overnight. A lot of things go behind a successful SEO strategy – keyword-optimized content, fresh, unique, and informative content, blogs and landing pages, interlinking, backlinking, and inbound links.
So, two things you must do to ensure you get value from your SEO efforts – hire companies that offer the best SEO services in Delhi, and have patience, at least for three months, to see results.
Other Mistakes That B2B Companies and Marketers Commit
- Not making simpler, cleaner, and more informative business websites. Not creating smartphone-friendly websites.
- Not establishing a focused landing page for a more specific product, offer, or service area. A landing page not only improves Google’s ranking but also reduces online advertising costs.
- Not investing in paid social media advertising, particularly LinkedIn.
- Not establishing clear KPIs in different stages of buyers’ purchase journey. Common KPIs that we include in our B2B digital marketing services in Delhi are ROI, marketing-influenced customers, traffic-to-lead ratio, click-through rate, acquisition cost, and customer lifetime value.
- Lack of clear vision, leading to unnecessary spending. Factors affecting B2B digital marketing costs are website traffic, MQLs, social media metrics, email list growth rate, cost per lead, and customer acquisition cost (CAC).
Let DI Infotech Digital Marketing Services in Delhi Help Scale Your B2B Business
Was this blog helpful? Do you want to avoid the common mistakes outlined in this article? You need an expert by your side. If you are looking for the best SEO companies in Delhi that can implement the best B2B digital marketing practices and avoid costly errors, reach out to us. Our consultant will review your business and offer you the most suitable course of action.
You can book a 30-minute free consultation with our expert. Visit our website for more details.
