A new year is come, bringing with it the spectrum of changes and updates you need to master to improve your SEO game with revolutionary changes kicking in, especially after the advent of AI, SEO for eCommerce is in no way an exception. With technological advancements and changes in consumer behaviors, it is time to draft a new strategy for the new year. Being a highly sought-after website designing companies in Delhi we have listed the top 5 core areas where you must improvise, innovate, and execute for a successful eCommerce journey.
AI-Powered SEO Strategies
We need to accept the fact that machine learning algorithms are built to be sophisticated and efficient with each passing day. A recent survey revealed that over 78% of eCommerce businesses have invested heavily in AI-driven SEO tools and plan to do more in 2024. With tools like UberSuggest and ChatGPT performing exceptionally well, it is wise to use them to your advantage in the coming year. These AI tools offer amazing support for mid-level eCommerce businesses in their SEO strategy by providing insights for keywords, content ideas, competitor analysis, and more.
Voice Search Optimization
Voice-activated devices are a super hit and have entirely changed the way users search for a product or services online. A recent study by Voicebot.ai predicts that over 55% of households in the US will own a smart speaker by 2024, which is going to change the way they search for information online wholly. Hence, as an eCommerce business, it is essential to optimize your content to be voice search-friendly. This means there is going to be an increase in the usage of long-tail keywords and more conversational language to be able to modify your content, such as product descriptions, images, alt texts, product names, blog titles, etc., to be voice-optimized.
Mobile-First Indexing
For any eCommerce site to be a success, it is important to invest more in the mobile experience of the site. With increasing numbers of users accessing sites from their mobile devices, mobile user experiences have been a priority in most SEO activities. Mobile-friendly websites with a clean and straightforward layout and fast loading time have ranked higher in searches. To get this done for your eCommerce business, you need to get in touch with a competent website development company in Delhi that can deliver a unique mobile experience for your site. Also, an exciting study by Statista has revealed that after Google prioritizes mobile-first experience, eCommerce sales are expected to reach over $3.56 trillion globally by 2024.
Video Content Dominance
While a picture can speak 1000 words, a video can speak volumes about your product. Video is likely to attract more users, and the study by Cisco has proven this. The study revealed 82% of all internet traffic will be from videos in 2024. Hence, it would be a great idea to include HD videos of your product to attract potential customers. Diinfotech, one of the best website designing companies in Delhi, helps makeover to your site with the inclusion of videos can genuinely help you in 2024. Along with the video, remember to optimize your video titles, descriptions, and tags in a way that the algorithms will love.
E-A-T Principles
E-A-T expands to read expertise, authoritativeness, and trustworthiness (E-A-T) of content in search engines. Practicing this principle helps in delivering reliable content for potential consumers. Also, Google Algorithms assess your website content based on these criteria and rank the sites that are compatible with these principles higher.
2024 is going to be an exciting journey for the eCommerce business. Setting your priorities right with equal leverage to implementing AI, optimizing for voice and video content, and with an elevated user experience is a success formula for your SEO strategy in 2024! Join hands with the best digital marketing company in Delhi to execute the perfect SEO strategy for your website.
