Author: Diinfotech_admin_User

Launching A Magento 2 eCommerce Store? How to Get Your Strategy Right

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Launching a new Magento 2 website is not an easy feat. eCommerce website development is much harder than developing a normal website.

You’ll be establishing a complex business online with Magento 2 framework. Therefore, it is important to get your basic strategy right before approaching your Magento developer. 

Leading Magento development company in Delhi recommends you note down the things to strategize before launching your Magento estore.

If your strategy is right, the development will be a cakewalk. Besides, you will be able to save more on the project when your ideas are clear.

Website Structure 

Since Magento 2 framework was developed for the sole purpose of creating magnificent ecommerce stores, it allows you to manage multiple ecommerce stores of different designs and setups in one administration panel. Therefore, you can use different domain names for different language versions or use one domain and create different stores. 

SSL Certificate

You may think of getting your certificate later, but trust us, when it comes to ecommerce, your customers aren’t fools. They will trust a browser when it warns them of an unencrypted website. And it is highly likely they won’t purchase from your online store.

SSL certificates provide an additional security layer to your eCommerce website. SSL-certified estore addresses usually start with HTTPS instead of HTTP, where the S stands for security. The standard security form encrypts customer’s data, such a credit card details, passwords, phone numbers, and mailing addresses.

Catalogue Structuring 

Focus your attention on catalogs because those are what attracts your customers when they enter your site. Make sure the most important categories are easily visible to your customers. A well-organized catalog page is eye candy for Google bots. So, talk to your eCommerce website development company in Delhi to generate different ideas and spend more time structuring the catalogs. 

Website Design

When designing your website, always think from the customers’ point of view. What message do you want to send to your customer? What should be the site’s aura, emotion, characteristics, and overall personality? 

If you want a head start, check your competitor’s website and think as a customer – what could you add to make it more customer-centric, and what can you add to your website that will help you outshine your competitors.

Customizations, browser compatibility, Magento product types, payment and shipping, Hosting and integration, SEO, and CMS are other things you must discuss with your Magento eCommerce website development company in Delhi. 

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How Important Is Social Bookmarking? Learn From Best SEO Company In Delhi

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Many of you may not know or probably disagree with it, but social bookmarking, classified ad submissions, and PDF submissions processes by Best SEO Company in Delhi play a huge role in boosting website ranking. If your page is perfectly optimized for your customers, bookmarking can also make your website an authority site. 

The Best SEO Company in Delhi tells you why they use Social Bookmarking as an effective digital promotion tool.

What is Social Bookmarking?

Social bookmarking sites allow your clients to look through the information that is currently trending on the internet or recently included. These sites also work as a search engine and offer a list of searched items or ‘keywords’ in categories, such as information technology, digital marketing, shopping, sports, software, etc. 

Example: When your friend asks you for a kebab recipe, and you send them a website link with the recipe, and your friend bookmarks it for reference, you are indirectly performing social bookmarking. 

In the Social Bookmarking process, digital marketers from Best SEO Company in Delhi bookmark your website to a public website (a bookmarking site) and tag them with specific keywords. You can edit the tags and make the bookmarks private or public based on your requirements. 

Reddit and Tumblr are two of the many popular social bookmarking sites. 

How’s it Useful for Viewers?

Social bookmarking helps your customers find information on whatever they are searching for by narrowing down their search to exactly what they want through tags and categories. A person can not only save websites that they find informative but also check what others have found interesting enough to have bookmarked. 

Since the bookmarking sites constantly update and display popular and current links, it allows customers to learn about things they weren’t aware of.

Therefore, if you add quality content pages with high-ranking keywords in these sites, your page will be viewed as a great source of information and bookmarked more times. 

This will improve your site ranking. However, remember that these ads are not meant to drive traffic to your website. They work like backlinks – to make your website a high authority platform for your industry. 

Social bookmarking could be a powerful website promotion tool if you use it right. All major players in eCommerce website development services in Delhi actively use social bookmarking. So, get it started for your website today. For more information, hire an expert from the Best SEO Company in Delhi. 

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Why You Shouldn’t Ignore Graphic Designing Companies In Delhi For Business?

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Businesses spend all their money on website development or marketing companies but seldom invest in good graphic designing companies in Delhi. In reality, design and development are two completely different concepts – one delivers the communication and looks, while the other, the performance. If you focus only on the performance and ignore the aesthetics, your website or any other marketing content wouldn’t stand out and attract the right customer.

Why Do You Need Graphic Designing????

Imagine Starbucks without the Siren, Coca-Cola without its Cursive Writing and the Bright Red color, or Nike without its simple but catchy ‘Tick.’

Zebras are in the zoo, while donkeys are not because zebras look different with those stripes, although both the animals look alike.

If you don’t hire any creative graphic designing companies in Delhi, your website won’t be able to communicate with your customers, despite having great speed, a high ranking in search results, and the best products, services, and information.

The human brain is created to recognize and process visual elements faster than audio and text. Basically, the absorption speed is 60X with visual content.

How Graphic Designing Companies in Delhi Make a Difference?

Graphic designing companies in Delhi build the backbone of the website, the prototype, that helps developers build compelling sites.

Graphic designers arrange, organize, and manipulate content – images, animation, texts, and videos in attractive and convincing patterns and layouts for print and digital media.

Designs communicate a brand’s message, benefits, and values to customers. They help users resonate with a brand with visual communications – right from the colors used to the position of the text and the icons and size of the image. Even where the click button is placed, and the logo looks like it matters a lot.

A poorly crafted advertisement will do nothing but create noise.

Similarly, developing a high traffic generating site is impossible without establishing users’ experience and the right content.

A website designing company in Delhi will assist a website developer in making your site intuitive and persuasive by laying out your brand’s message clearly and loudly at the right place on your website.

If your website loads in less than 3 seconds, it is faster than 50% of all websites. It is only possible when you partner with a great graphic designing company in Delhi that knows how to optimize content that designs a site that suits you the best.

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eCommerce Social Media Marketing Strategy – It is What Your eStore Needs

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eCommerce businesses can benefit a lot from social media marketing services in Delhi. In the last year, social media has proven to be a useful marketing tool for eCommerce brand marketers.  

2021 will see an unprecedented uptick in social media usage, and eCommerce website development companies in Delhi will be the most wanted digital solution providers in India. 

2021 is the Perfect Time for Social eCommerce

Nearly 50% of the global population has spent an average of 3 hours on social media per day since the covid-19 hit. 

This has posed a great opportunity for brands to include social media marketing services in their marketing strategy to sustain what is imminent – a huge surge in online shoppers in Delhi.

While social media ecommerce marketing is not a new concept for businesses, the increasing number of eCommerce engagement has made it mandatory. 

Reasons to Raise the Bar???

With robotic automation processes, AI, and ML, this is just going to magnify, and brands have to get their sites ready to welcome the constant rush of new and existing customers, and of course, the rising competition. 

Brands have to make sure their eCommerce sites:

  • Run on the latest framework
  • Are responsive (mobile optimized)
  • Have the best user accessibility and experience (UI and UX)
  • Reach across a broad segment of audience 
  • Have fast load time and transactional speed
  • Have multiple payment options 
  • Integrate with Chatbots for live customer support
  • Provide unified commerce solutions

The best Social media marketing strategy for eCommerce website development is essential because it boosts brand value, shopping experience, and customer engagement with the brand, thereby leading to long-term customer loyalty.

Customers are humans who are always looking for simple, fast, and real-time solutions to their problems, more than value for money. With so many options out there now, customers have all the power to switch brands if they don’t get what they need. 

Great eCOmmerce website and profound social media campaigns will help you sell your products directly from social media posts and stories. Besides, Google always ranks those websites high which have an excellent social media presence. 

Evolution is Necessary to Survive in 2021

As a retail or online brand, your focus should be to convert leads to customers as soon as possible and develop the best customer retention strategy for your existing loyal customers. If you are looking for a 360-degree solution, contact the best eCommerce website development company in Delhi.

Rise of Visual Search – Something New in SEO in 2021

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Visual Search is finally happening in 2021. Once you start using it in your SEO practices, you will find it rather useful for acquiring and engaging customers. Can your SEO agency in Delhi optimize your website for Visual Search? DIInfotech can. Let’s talk about it. 

What is Visual Search? Will it be a Game Changer?

Hear from the Best SEO Company in Delhi. 

Google Lens and Pinterest are two of the prime examples of Visual Search.

They work fantastically well. You can scan and retrieve information on anything that Google Lens focuses. Did you know Google Lens can recognize 1 billion objects? That’s great. You also have Bing’s Visual Search, which is pretty good too.

So, what is it?

You open your smartphone camera, tap Google Lens, and focus on any object in your room. It will show suggestions based on what it sees – if its text, then Google will ask if you would like to translate or copy the text. If it’s an object, say a sofa, the tool will probably show results containing images of a couch, online shopping links, sofa manufacturers near you, and so on. 

Visual Search could be super useful for translation, getting information, Google Maps direction, shopping, recipes, tracing landmarks, business listings, and more. 

We live in the millennial time, which means 60% of your consumers are hardcore internet users and youngsters. Which is probably why 62% of Gen Z customers have asked for visual Search in website optimization.

Best SEO Services in Delhi – How to Optimize Business for Visual Search 

Buying decision always has a pattern – people get inspired by something, say a relative’s dress. And then search it on various ecommerce sites. It will be helpful if you readily offer something very similar or exact to their inspiration. This is otherwise called cross-selling.

Best Old SEO practices for Images will come to your rescue to optimize your site for visual Search. DIInfotech’s aim will be to provide the search engine all relevant and possible information about your image. They include:

– The website images should be clear, without clutter (they are readable with correct background, lighting, and effect)

– Website must be fast loading and responsive, especially for images. 

– Must contain the right kind of data markup for different types of visual data. Talk to the best SEO agency in Delhi.

– The image’s surrounding text should be relevant and informative.

– Must optimize tags and alt-tags for indexing. 

– Add the right name for the image. 

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Why Magento 2 Brings New Possibilities in eCommerce Website Development Services in Delhi

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Magento 1 has become obsolete, meaning the developers have stopped releasing updates for it. So, if you are running your ecommerce platform on Magento 1.0, you might probably be attracting threats, cyberattacks, and other vulnerabilities. 

So, what now? You can either migrate to BigCommerce, Shopify, or WooCommerce or upgrade to Magento 2.

While all ecommerce store development frameworks are great to work with, all leading ecommerce website development services in Delhi recommend Magento 2.0 for eCommerce companies. Why? 

Everything is elevated in the New Architecture

Software development technologies are created to build robust software applications for all types of businesses and needs. But Magento 2.0 was built keeping the ecommerce industry in mind. It essentially caters to all ecommerce web development and store management needs, right from user experience, fast load time, excellent user interface to best content and navigation, check out features, and payments. You name it, and Magento 2.0 community has it. Oh, and it has promising security. 

Your eCommerce development services in Delhi can cost-effectively customize and optimize your store with continuous support from the Magento community. The new architecture has an open-source code that supports HTML5, Zend Framework 1 and 2, and MySQL Percona 5.6 and above. If you know a little bit about ecommerce development, you will perhaps understand the importance of these for your web application.

Okay, let’s explain in Layman’s terms:

New technologies in Magento 2 include Varnish for web acceleration, NGINX open-source server, Composer for reusing third-party libraries, Redis for database cache, and PHP Symphony to control the content, look, and functionality of the online store. While this won’t mean anything to you, unless you are a software technician, your ecommerce website development services will be happy with the new upgrades.

When it comes to Performance, Magento 2 is 50% times faster on web pages and 35% faster on the checkout page, besides having fantastic delivery time and response time. However, SEO, site speed optimization, and your hosting quality will play a massive role in your site’s performance. 

When it comes to Mobile-Friendliness, Magento 2 is quite adept. The framework also supports PWAs or Progressive Web Applications, enabling developers to deliver a native mobile app-like experience. 

The Admin panel in Magento 2 is one of the best in terms of navigation, speed, setup, communication, and management. In fact, you can easily customize the options based on your requirements. 

 Finally, the Checkout and Payment features are unsurpassable. T automatically supports the most popular payment gateways.

For more information on Custom Magento 2.0 eCommerce website development services in Delhi, click here. 

New WhatsApp Update – Boon or Bane for Social Media Marketing Services in Delhi

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WhatsApp users have been utterly confused over the past week or more about the new update of this popular messenger application. While users are worried about its safety features, businesses are evaluating its effectiveness in social media marketing and advertising. The debate is still on, and we haven’t come to a concrete conclusion yet. However, the question remains – whether the best Social Media marketing services in Delhi will recommend WhatsApp marketing for businesses in the future?

The answer is a definite “Yes.” WhatsApp will only get better for business promotions and marketing. 

Let’s read the ‘when and how.’

“The new policy will not impact people’s chat privacy with friends and family”, stated WhatsApp’s spokesperson on Jan 7, 2021. The update, however, will make the buying and selling experience much exciting and easy. Now individuals can get help from businesses on this messenger app to make purchase decisions. Besides, companies will be able to provide a personalized experience to their customers on WhatsApp. 

The spokesperson further added, “While most people use WhatsApp to chat with friends and family, increasingly people are reaching out to businesses as well. We updated the privacy policy to describe that, going forward, businesses can choose to receive secure hosting services from our parent company Facebook to help manage their communications with their customers on WhatsApp”. 

The new WhatsApp upgrade will enable social media marketing agencies in Delhi to share only streamlined marketing and sales data to Facebook on behalf of businesses. This will help brands incorporate content personalization and promote related advertisements across all social media channels associated with the parent company. 

Furthermore, now the platform will allow users to interlink payment portals, such as Facebook Pay, for purchasing via the messenger app. 

Based on the latest WhatsApp article, the new options will include the following: 

  • End-to-end encryption will continue on chats. Facebook cannot read them.
  • People will find it easy to chat and engage with businesses and brands. Companies can efficiently respond to a customer query about their products and services.
  • Users can discover new businesses. And with predictive analytics, WhatsApp will be able to personalize future content.
  • Businesses with shops on Facebook and Instagram can also sell their products on WhatsApp.
  • If users choose to interact with the Ads and businesses on Instagram and WhatsApp, they will let them know how their data is being used and shared by Facebook.
  • Contact top digital marketing company in Delhi for more information on 2021 WhatsApp Social Media Marketing Services.

How Businesses Social Media Marketing Services in Delhi during COVID-19

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You can improve your business continuity by hiring a social media marketing company in Delhi. Just like many business owners, you could also make social media your lifeline during the COVID-19 pandemic. For some, social media marketing has helped engage customers in real-time; for others, it has created opportunities to build a brand, and for many, it has become a source of regular income. No matter what your business is with social media marketing services in Delhi.

How Small Businesses can Leverage the Power of Social Media to Handle COVID-19 Crisis

Social media has always played a huge role in connecting businesses with customers. With less physical interactions now, social media remains the only tool to attract, communicate, and engage customers without having to go out and meet. Small businesses can also use social media marketing tools to build trust and offer support. Between Facebook’s online ecosystem and Instagram’s attractive tools, you can do a lot to craft your cost-effective business strategy.

Instagram Marketing

Instagram is the hottest selling social medial marketing platform that can help you set up a shop, sell your products, and engage customers in different ways with action buttons, stories, reels, and more. All of these, cost-effectively. Using geolocations and hashtags, you can appeal to people from a specific location effortlessly.  Besides, with the order button, consumers can directly order your products from Instagram.

Facebook Marketing

The online ecommerce ecosystem – Facebook Shops allows businesses to establish an online store and use Facebook’s capabilities to promote products and services and boost organic traffic. You can segment your audience and develop Ads based on the target audience. Additionally, Facebook Live and email lists linked to the platform give an edge over your competitors on your engagement strategy. 

LinkedIn Marketing

If you use LinkedIn craftily, it can be a great collaborative tool to network with potential clients and fellow business owners. For instance, the LinkedIn Event Tool enables businesses to hold online meetings with employees and clients when ensuring social distancing. LinkedIn live videos are a great way to promote your work on the most influential business networking tool. 

Make use of the expertise of a social media marketing agency in Delhi to sail through the Pandemic crisis.

How to Improve Page Speed for SEO – Learn from Best SEO Company in Delhi

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Best SEO Service in Delhi do not rely on or use a single tactic to improve website traffic and page performance. They come loaded with several tools and strategies because SEO is a long-term process that doesn’t sky-rockets in the first go. Page speed is a critical factor that determines the website performance. If you could optimize the speed, you will boost traffic and conversion by 10%. 

Why is Page Speed Important?

Page speed is referred to the transition from one content to another or one page to another when the users click on a link. It is the time taken to open a page. The speed can significantly impact how long the user stays on your website, what is the amount you spend on PPC, what is your organic ranking in SERP, and how many of the visitors convert into customers.

Most website developers do not bother about page speed, which negatively impacts the performance, and ultimately the ranking. Delhi’s best SEO Service in delhi will make sure all aspects of SEO are covered, including speed and load time. 

How Can You Optimize Page Speed for SEO

If you want to maximize your website’s efficiency, then do the following page speed optimization tactics:

  • Don’t choose cheap or shared hosting services. They cram up many websites in their servers, and then the performance becomes staggered. Choose a good hosting server.
  • Reduce the number of HTTP requests for your webpage functionalities by merging JavaScript and CSS files and preventing or disabling plugins that use their own CSS/JavaScript files.
  • Optimize your images and compress them without reducing the quality. There are tools available that can help you do this. 
  • Use lightweight themes and plugins. Articles with fewer animations, sliders, etc., will work fine. The lighter the themes and plugins, the faster they will load, and the better your site will perform. 
  • Use or enable browsing Cache to reduce HTTP calls. This will ensure your website elements are saved in your visitors’ browser. SO, when they visit your page the next time, the browser will load the page without any HTTP requests.

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Best Platforms for eCommerce Website Designing Company in Delhi Uses

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Before hiring an eCommerce Website development company in Delhi, a little knowledge of different eCommerce software platforms will help you determine several things – the budget, features, the UI and UX, the performance of the site, and value for money, etc. Besides, you could use the knowledge to compare two eCommerce web designing companies. 

The blog talks about the best software frameworks that professional eCommerce website developers use for great marketing features, user-centric designs, optimized functionalities, and best SEO. 

Best Platforms Reliable eCommerce Website Designing Company in Delhi Uses

  1. Shopify: One of the best platforms for eCommerce website development that comes loaded with inventive designs and themes and good features. You can develop 1-Click selling apps quite easily.  Shopify platform provides websites with the best load time. It also is super easy to set up and has great API integration capabilities. However, Shopify may not be preferred by SEO  experts and content marketers. 
  1. Woo Commerce: If SEO is your target, choose Woo Commerce. Many eCommerce website designing companies in Delhi prefer building apps in Woo Commerce.  However, it requires a lot of extensions to function optimally, which can make development and hosting expensive. 
  1. Magento: If you ask us, Magento is the best eCommerce website development platform that developers simply love to use. Magento 2.0 was created keeping the eCommerce business in mind and therefore, offers rich features and robust customization options. However, only highly skilled developers can work on Magento. 
  1. Big Commerce: If you want a platform that gives good value for money, stable performance, easy usabilities, good integrations, but limited features, try Big Commerce. For multi-channel selling, this framework excels all other platforms. It is also quite flexible and easy to scale. However, 1-Click selling is missing and the page loading speed also seems inconsistent. SEO is good. 
  1. WiX: Many developers use WIX as it provides the best ROI. It comes with thousands of gorgeous themes, free of cost. The setting up and usage is also quite amazing. Features are average, performance is good, integration is best, and UI is most efficient. The platform is not ideal for digital marketing and SEO. 

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