Author: Diinfotech_admin_User

Advantages of CDN for a Shopify Development Company

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CDN, or Content Delivery Network, is a technology that improves how we deliver content to the end users via the WWW. 

It is a network of interconnected servers distributed geographically to provide web content to website users easily. The primary function of CDNs is to reduce network latency, also known as wait time, and enhance the performance of web pages and applications.

Here the content on a website is stored in multiple servers nearer to the expected web user’s location. So, instead of using a single server for a particular website, users will access the website’s content from a nearby server – meaning, a user in India will access a different server near his location for this blog, say Mumbai. While a user in the USA will access the same blog using a different server nearest to his location, say New Mexico. 

With an example of the fashion industry, you wouldn’t fly to Florence in Italy to buy a Gucci handbag – you’d drive to a local mall that has a Gucci showroom. 

Your Shopify Development Agency will know this, and that’s how they will tweak website architecture for your specific users. 

How Does CDN Work?

When a request is made for a domain, say diinfotech.com, the CDN sends it to an appropriate server, and the content (cached) is delivered to the user traveling a shorter distance. The primary server where the website is hosted is called the original server. Different types of content are stored in the server, such as static, software downloads, video and audio, and webstore content created by rich applications. 

However, cached content or copy of the original content is stored in data centers, called Points of Presence or PoPs, which are geographically distributed. These servers are located where users send requests. They are also called edge servers. 

If a Shopify website is newly hosted, and the CDN doesn’t have the requested file in its PoPs, it retrieves content from the original server and delivers it to the user. This makes subsequent requests easy and fast. The CDN technology is powered by intelligent algorithms and machine learning to anticipate website requests and generate content before it is required. It also syncs its data with changing website content regularly to improve performance. 

Any Shopify website development company that wants to deliver complex web applications across international servers or improve the shopping experience of global users must implement CDN as part of their website development architecture. 

Why Your Shopify Development Services Provider Must Use a CDN?

CDNs not only load eCommerce website pages more quickly but also support more users without any glitches. They can simultaneously redirect traffic of busy servers to other servers for better balance, reduce local network traffic congestion, and prevent single-point server failures. The advantages of CDNs are immense in Shopify Theme Development. Let’s see them.

  • They eliminate long wait times for content download, buffering, and live streaming, which results in a better user experience. 
  • Geographical distribution of content via multiple servers shortens distances between network paths and removes local network bottlenecks. This decreases bandwidth needs and improves network usage. 
  • Edge server distribution allows a Shopify development company to support more users than expected, allowing them to create a highly scalable webstore. 
  • CDNs multiply the number of Points of Access that prevent DDoS attacks, leading to a much more secure web solution. CDNs also come with additional security walls, such as Web Application Firewalls (WAFs)
  • If a Shopify website development company aims to focus on content delivery in a certain geography, say Australia and New Zealand, CDN’s smart deployment, leveraging process automation, enhances website performance in those areas. 
  • The servers can also limit content access in other areas with simple web configuration. 

Is your shopify development company using CDN for Shopify Themes Development? Contact our experts to learn more about the advantages of CDNs.

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How to Manage Shopify Payment and Security On Your Store

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What makes an eCommerce business stand out? Products? Yes, primarily that. Order processing and delivery? Yes, that too. But there are other factors, too – factors that don’t make online shoppers hesitate before purchasing from your website. Such as how your store processes payment, secures personal data, and handles security issues. As a Shopify Development Company, we recommend that our customers not only focus on improving product quality but also enhance the online brand reputation, which includes data monitoring, money transfers, and online payment security. 

Shopify is one of the best eCommerce development platforms that provide complete security to eCommerce businesses and their customers. 

How is Shopify Safe for Online Shopping?

Shopify website development company is designed for small and medium business owners, particularly those who financially cannot afford comprehensive website support and maintenance. Therefore, Shopify’s development services provide unique solutions to such users to ensure secure, stable, and effective payments. 

Shopify is PCI Compliant 

PCI is a data security standard established by international players like MasterCard, American Express, Visa, and Discover for the online payment card industry. PCI requires an integrated strategy for credit card information and data security. 

Shopify is Level 1 PCI DSS certified in six categories:

  • Secured network
  • Data vulnerability management 
  • Cardholder data protection 
  • Strong access control measures and implementation 
  • Uphold information security policy 
  • Regular monitor and test networks 

This implies that all Shopify stores contain tools and security systems that protect Shopify payment transactions, offer risk analysis and data encryption, and prevent virus attacks on servers. It also provides constant security monitoring and threat control to ensure both buyers and sellers are protected against vulnerabilities and cyber-attacks during online payment and card data entry. 

How to Improve Store Security on Shopify 

No matter how secure Shopify features are, if you don’t know to implement them, your customers will always be at financial risk and identity theft, which could lead to loyalty issues.

We have outlined a few tips to help Shopify e-commerce businesses and any start-up Shopify website development company protect themselves from high-risk factors and threats on Shopify. 

Implement Two-Step Authentication 

Two-step Authentication is a common but highly secure login process in Shopify Themes development. It provides an extra layer of protection when someone tries to log in to your Shopify Admin account, even when they know your username and password. 

Set Up a Fraud Protection System

Customers’ trust is diminished when fraudulent activities damage your reputation and impact your ROI. Shopify Fraud Protection System is one of the greatest benefits for Shopify eCommerce businesses as it helps you identify potentially fraudulent orders for further scrutiny. 

You can choose between manual and automatic order completion, giving you total control over the process. Orders flagged as ‘Suspicious’ can be double-checked before further processing. 

Go to Settings 🡪 Payments 🡪 Shopify Payments 🡪 Manage to edit your options. 

Implement Disaster Back Up and Recovery

Disaster backup and recovery for your store data could be the best defense action you can implement against any disastrous incident, such as a cyber-attack, system crash, power outage, or even apocalypse. Our Shopify development services include Managed IT solutions, such as backup and recovery and disaster management. For more details, you can connect with our Shopify expert. 

Audit User Member Permissions

Give specific user permission to your employees, such as what they can and cannot access in your Shopify Admin or Shopify POS. This will help you manage your staff activities carefully and deactivate unused accounts to avoid data theft.

Set Up Security Badges 

A security badge is a badge on your website, placed next to the website URL, that confirms your website’s trustworthiness to customers and that it is safe to transact money. Usually, websites with secured badges start with https://. You can place the badges on the product pages, homepage, or during the checkout process. 

There are five key security badges, each with different purposes and terms of use. You can select an appropriate badge based on the impact you want to create on your customers. They include:

  • Safe Checkout Badge
  • Accepted Payment Badge
  • Third-Party Endorsements
  • Money-Back Guaranteed Badges
  • Free Shipping and Return Badges 

Enable Admin Security 

You may sometimes need to provide your username and password to staff in case of emergencies or work overload, such as completing orders, replying to grievance customers, etc. Unfortunately, this also means your staff members can access important information and customer data without your knowledge. 

To avoid data manipulation and mishandling, you can activate Shopify’s staff permission system, which allows you to set different levels of access to your employees. 

Turn On Payout Notifications 

It should be automatically enabled in your Shopify Theme. Shopify will send you an email containing the amount paid and the link to the payout. However, you can manually set up payout alerts (Settings 🡪 Shopify Payments 🡪 Manage 🡪 Payout Schedule) whenever a payment is sent to your bank. This will help you review order processes and customer issues in real time, on the spot.

As a Shopify website development company with 17 years of eCommerce development experience, we know how vulnerable eCommerce websites are to a wide range of threats. However, Shopify proves to be the best solution for businesses as it meets all the security requirements without adding cost. 

Shopify’s security measures prevent information leakage, financial issues, and fraudulent access. 

Let us know your problem, and we will help solve it. 

We provide an end-to-end Shopify website development company, following Shopify Security Guidelines strictly. 

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Avoid These Deadly B2B Digital Marketing Mistakes

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We are a B2B and B2C Digital Marketing Services in Delhi. And as a 17-year-old expert, we can tell you that B2B and B2C marketing planning and implementation are entirely different. If your SEO agency in Delhi uses the same formula for B2C online marketing, you will hurt your business. The B2B digital market has increased astonishingly in the last couple of years – a 195% jump from 2017, to be precise. It will be a lucrative but tricky industry. 

That’s why newcomers in digital marketing can face increased risk if they don’t execute their strategy correctly. 

If you are a B2B company planning to invest in a digital marketing company in West Delhi, read this post, as we will discuss some common digital marketing mistakes businesses make and ways to avoid them. 

Mistake #1: Lack of Knowledge of Different Marketing Options

There are several digital marketing platforms and strategies that you can use for your B2B business. However, you must take time to understand each of these platforms and techniques and know what they do before hiring an expert company. Even if you consult with the digital marketing services in Delhi, having fundamental knowledge will help you be a part of a concrete plan. 

Mistake #2: Lack of Ad Campaign Diversity 

It is easy to get pigeonholed into one or two campaign types. However, each marketing platform, such as Google, Facebook, LinkedIn, and Instagram, offers more than two B2B customer targeting options. 

Identify how many conversions you want and mix up campaigns like PPC, retargeting, video ads, Google Adwords, landing page optimization, and customization to get optimal results. 

Mistake #3: Not Using Non-Digital Marketing Strategies 

B2B businesses often regard their online marketing plan as separate from their traditional marketing plan. However, in the modern B2B industry, a combination of online and offline marketing works best and produces better results. 

For instance, newspaper pamphlets or brochures personally handed out to customers could drive them to your social media accounts. Likewise, social media and email ads can encourage potential customers to attend your trade fairs and events, while a newspaper press release could increase footfall in your physical office. 

For B2B companies, Digital Marketing is just one more way to reach out to customers. Therefore, you must integrate your entire marketing plan into one development program for the best results. 

Mistake #4: Not Mapping Ads to Different Phases of Buyers’ Journey 

Sales conversion is longer in B2B business. B2B buyers’ journey goes through the following stages: Awareness, Consideration, Purchase, Customer Service, and Retention. And unlike D2C and B2C businesses, the decision-makers in B2B are often different people at different stages.  For instance, it could be a business development executive in the Awareness stage, a CEO in the Consideration phase, and the company accountant in the Purchase stage. 

It means you must create three to four buyer personas and look at the purchase process as one complete project. This will allow you to curate suitable content for each buyer persona at each stage of their purchase journey. 

Try to address the unique concerns and interests regarding your product or service of each decision maker in each stage through unique and creative content. 

Mistake #5: Not Spending Enough Money on SEO 

SEO is the backbone of B2B digital marketing. Hiring the best digital marketing services in Delhi will ensure your website ranks naturally at the top of Google search results for your product or service, improving your website traffic and conversion rate. 

However, many B2B companies avoid hiring the best SEO services in Delhi to cut costs and choose unscrupulous marketing companies that promise to fulfill their needs in a short period. 

The truth is that ROI through SEO takes work. Since it wholly relies on off-page and on-page marketing factors, it is rarely something that can be improved overnight. A lot of things go behind a successful SEO strategy – keyword-optimized content, fresh, unique, and informative content, blogs and landing pages, interlinking, backlinking, and inbound links. 

So, two things you must do to ensure you get value from your SEO efforts – hire companies that offer the best SEO services in Delhi, and have patience, at least for three months, to see results. 

Other Mistakes That B2B Companies and Marketers Commit 

  • Not making simpler, cleaner, and more informative business websites. Not creating smartphone-friendly websites. 
  • Not establishing a focused landing page for a more specific product, offer, or service area. A landing page not only improves Google’s ranking but also reduces online advertising costs.
  • Not investing in paid social media advertising, particularly LinkedIn. 
  • Not establishing clear KPIs in different stages of buyers’ purchase journey. Common KPIs that we include in our B2B digital marketing services in Delhi are ROI, marketing-influenced customers, traffic-to-lead ratio, click-through rate, acquisition cost, and customer lifetime value. 
  • Lack of clear vision, leading to unnecessary spending. Factors affecting B2B digital marketing costs are website traffic, MQLs, social media metrics, email list growth rate, cost per lead, and customer acquisition cost (CAC).

Let DI Infotech Digital Marketing Services in Delhi Help Scale Your B2B Business

Was this blog helpful? Do you want to avoid the common mistakes outlined in this article? You need an expert by your side. If you are looking for the best SEO companies in Delhi that can implement the best B2B digital marketing practices and avoid costly errors, reach out to us. Our consultant will review your business and offer you the most suitable course of action. 

You can book a 30-minute free consultation with our expert. Visit our website for more details.

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How ChatGPT Solves Modern-World Problems?

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Open AI, an artificial intelligence research-based firm founded by Elon Musk, has launched its AI-powered chatbot. It is nothing but an extraordinary piece of technology that has eased digital marketing services in Delhi… and, of course, everything else.

The developers of ChatGPT have designed the AI tool to interact with its users in a human-like manner, using a conversational tone.It can also respond to queries for individual users based on previous interactions with them. 

But what’s the most interesting thing about ChatGPT? 

It can solve any problem for you, in real-time, with the latest information. Don’t know how to troubleshoot your computer? Not sure how to publish a book? Need to check the grammar of your sales document? Want to know the LSI keywords for ‘business accounting’? Need creative content for the keyword ‘best SEO services in Delhi’? Ask ChatGPT.

You will get the answers within seconds as a human would give.  In fact, you can discuss the chosen subject in depth with the chatbot, and it will present data based on your interest and previous questions.

What’s more? It will even solve complex problems like writing code for apps and websites within seconds. The possibilities with ChatGPT for SEO, web design, and social media marketing services in Delhi are endless.

At the moment, any digital marketing company in Delhi can test the application for free on OpenAI’s official website. 

Potential Use Cases for ChatGPT

ChatGPT can save the time of a social media agency in Delhi on creating and distributing content. It is also possible to implement a marketing project in a few days by generating metadata, creative ad copies, images, blog outlines, and articles, which after a few steps of editing, can become top-notch, plagiarism-free content, ready to use. 

Create Engaging Topics and CTA for Your Email Marketing 

Ensure your customers open your email and subscribe to your newsletter by creating engaging topics and Call-to-Action. For instance, you can generate a list of FAQs that your audience is searching on Google and resolve tasks using ChatGPT.

You can write books and develop a story with realistic and engaging elements for your next short film or script for different scenes, plots, and dialogues. 

Create Fantastic Product Description for eCommerce Branding 

With some appropriate guidelines and clear prompts, you can make ChatGPT a useful tool for generating product descriptions, brand names, brand taglines, product names, and even URLs. 

Use the app to complete or paraphrase a sentence of any length, decide the tone and style of text, and even edit grammatical issues. 

Chatbot Development

Developing a chatbot for your application? Generate human-like text interactions with users through ChatGPT’s Generative Pre-Training Transformer-3 feature. 

For instance, you can ask ChatGPT about the ‘best digital marketing company in Delhi for fashion eCommerce brands,’ and it will most probably glorify DI Infotech Leaders. 

Generate Data-Driven Content for SEO

Input keywords or ask the right questions to generate compelling blog posts, articles, social media content, and ad copies in a few seconds. Compare keywords, search for high-ranking keywords, or narrow down the best keywords for your blog posts. 

You can also ask ChatGPT to prepare the outline of a cluster blog post, generate catchy and attention-grabbing titles, or summarize a book or a long piece of content. ChatGPT can expertly create different interpretations of the same text.

Make Decisions for Your Business

Are you stuck with a social media marketing problem? Ask ChatGPT to provide suggestions and possible options based on your input for you to make an informed decision. 

The AI tool can also be used to find the root cause of a problem by analyzing data, which can be extremely useful for industries like healthcare, manufacturing, trading, and legal. 

When you ask a question to ChatGPT, it will not only give you an answer but also provide an explanation behind the answer. 

A Perfect Multi-Lingual Virtual Assistant

Not sure what to answer to a user’s query? Generate responses with accurate and natural-sounding answers for a wide range of questions from any industry or domain.

And what’s better? Also, simultaneously translate the responses or any length of text into any language and convert text-to-speech and vice versa in a few seconds. Now you can solve the problem of your Spanish customer in Spanish without knowing the language sitting at your home in Nepal.

What Do We conclude?

As the top social media company offering the best SEO services in Delhi, we can tell for sure that ChatGPT is here to stay and here to help marketers, bloggers, programmers, and content creators. 

AI has the potential to disrupt and improve many ongoing processes in a company. However, it cannot and will not replace human expertise and creativity. It can be best used as a supplement to a well-planned marketing and development strategy. 

If you are looking for real, data-driven based, and creative digital marketing services in Delhi, contact our experts. 

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ChatGPT to Offer Best SEO Services in Delhi?

Posted on by Diinfotech_admin_User

Why is the best Digital Marketing Company in Delhi talking about ChatGPT? How did it gain five million subscribers in less than a month? Will it become the next digital marketing trend?

What is ChatGPT?

ChatGPT (Chat-based generative pre-trained transformer) is a revolutionary AI-based text generator that comes with immense potential to change the dynamics of SEO and content marketing. It is built on GPT-3, the third-generation language prediction model in the GPT-n series.

In simple terms, ChatGPT is a chatbot that chats with you, discusses queries with you, and generates the most relevant and accurate answers to inquiries posted in a very friendly and human-like manner.

ChatGPT is capable of analyzing a large amount of data in a few seconds.

In fact, if its developers remain consistent, we predict that ChatGPT will soon replace human intelligence – not because it provides automated answers to questions asked but because it has the capability to modify answers or responses based on previous conversations with the user.

It has become extremely famous in a short time as it has easily surpassed the limitations of all AI-based applications previously released.

For instance, it can write stories, help you with keyword research, share captions, provide the outline of a blog you want to write, create meta tags and ad copies, and even deliver programming codes.

As Social Media Marketing Agency in Delhi, we believe that ChatGPT can be a revolutionary tech in 2023 for SEO specialists and content creators for developing great content and digital marketing strategies.

ChatGPT for SEO and Content Marketing

We offer end-to-end social media services in Delhi, and while we have an excellent team creating excellent content, ChatGPT really caught us off guard with its perfect content delivery. You can use the AI tool in different ways in SEO, as mentioned below:

Identify Keywords for Your Website Optimization

All you need to do is ask ChatGPT, “Give me the list of keywords associated with ‘Social Media Marketing Agency in Delhi’ or “I want to rank the keyword ‘Digital Marketing Services in Delhi.’ What other keywords do I need?”

Wait for a second, and ChatGPT will give you a list of related main keywords and LSI keywords. It will suggest keywords based on the latest search results, offering a completely healthy ratio. You can also determine the competition of various keywords.

Managing and Creating Data Analytics Reports

For all marketers, report generation and analysis is the bane of their existence. But data and spreadsheets are important to ensure your efforts are making a difference.

ChatGPT can be a real hero here. It can do many things to eliminate your day-to-day struggles, including writing formulas, parsing data, and helping you identify opportunities without a strong programming background.

Improve Your Grammar and Spelling

Just like the Grammarly App, ChatGPT can help you improve your English grammar, quality, and style of writing. It will auto-correct your spelling errors, typo, and other grammar mistakes effortlessly, including punctuation.

Provides End-to-End Customer Support

Need to paraphrase content, summarize an essay, or translate a sentence? You got the chatbot backing you! The best part is that it offers users individual responses based on their previous interactions with ChatGPT. So, even if you and your friend ask the same query, it will give two individualized responses, ensuring you obtain the right information that is relevant to you alone.

Using up-to-date information, a social media company in Delhi can adjust its posts accordingly and address customers’ questions instantly, boosting satisfaction and engagement rate.

Generate Relevant and Creative Marketing Copies for Publishers

What took hours to write can be accomplished in five minutes by ChatGPT. The tool’s GPT-3 autoregressive language model can produce text as good as a human-written copy.

One of the main SEO strategies is increasing traffic through organic and well-researched content that both Google and customers trust. With ChatGPT, you can generate high-quality and professional content that contains the most used keywords and phrases, saving hours of hard work and effort on creating customized content for SEO.

Strategize Your Articles and Blog Posts

Are you tired of producing dry, humorless titles for your blog posts? Spice up your efforts by asking ChatGPT to give a list of blog titles on your chosen topic. You will get a reply in less than a second.

Have the blog title but don’t know how to write it? Ask ChatGPT, “Please Outline the Headings for the Blog Title ‘Social Media Marketing Services in Delhi for eCommerce Businesses’.” It will provide the best H1s and H2s for your blog.

What’s Our Verdict?

ChatGPT is a great AI tool to easily manage your tasks when it comes to providing Best SEO Services in Delhi.

AI-based ChatGPT offers a brave new world for SEO marketers and companies offering digital marketing services in Delhi and everywhere else. Its features can save you hours of research and analysis work.

However, as the best Digital Marketing Company in Delhi, we would probably not use ChatGPT for utilizing creative content generated by the app. There might be hundreds of competitors using the same text for their ad copies and metadata, like us, which may look like plagiarism.

However, we would primarily use it for keyword research, improving writing style, learning the latest stuff, and initiating a healthy discussion.

In conclusion, it has the potential to make content marketing and SEO much more efficient and faster. And what’s best? It is only going to get better!

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12 Instagram Tools for eCommerce Businesses

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Instagram will be the most useful marketing platform for eCommerce businesses in 2023. If you choose eCommerce SEO services in Delhi, the best Digital Marketing Company in Delhi will recommend investing in eCommerce social media marketing, particularly Instagram.

With 2 billion monthly active users, Instagram poses a commendable business opportunity for eCommerce brands to promote their products, drive engagement, and create a credible brand identity.

As a modern social media marketing company in Delhi, DI Infotech Leaders has assembled a list of Instagram tools to help eCommerce marketers create and share great social media posts and promotional ads in 2023. These tools will also help you to track users’ activity, generate sales, schedule posts, and edit images and videos.

2023 Instagram Marketing Tools for eCommerce Brands

Meta Business Suite: Manage business marketing and ad activities for Instagram and Facebook. It can do a lot of work for business promotion and sharing posts without toggling between both apps. It also aids in building relevant ads, tracking trends and insights, and creating an automated response.

Instagram Insights: Provides information about the overall performance of a business profile and for specific posts, stories, reels, and live videos. It is free to use.

Ads Manager: Manage Facebook and Instagram paid ads. Allows you to create ads in a systemized process. Adjust ads based on budget and user response.

Commerce Manager: Manage your Instagram and Facebook sales and product listing. Set up a social media shop, create product catalogs, view sales activity, and enable one-click checkout. The tool also allows you to toggle reporting between Facebook and Instagram and export data for creating personalized experiences. Commerce Manager also offers ecommerce marketing tips, access to expert resources, and tracking tools to manage your marketing plans.

These tools are offered by Meta Company and are designed exclusively to fit the ecommerce marketing needs of a Social Media Agency in Delhi. We have also listed below a few popular and useful third-party Instagram tools to automate and improve your marketing efforts.

Buffer: Plan, create, and publish ads and regular posts for TikTok, Instagram, Facebook, LinkedIn, Pinterest, and Twitter. Basic is free. Premium starts at $5 per month.

Combin: A great marketing and content management tool that allows you to target an audience, audit audience interactions, and improve your growth and marketing through performance reports. Basic is free. Premium starts at $15 per month.

Tailwind: Merges social media marketing and email marketing efforts into one platform. Create incredible campaigns in one click. Basic is free. Premium starts at $ 12.99 per month.

SocialBlade: An analytical tool that allows you to track growth across multiple social media platforms. Find influencers, rank your content, and track competition. You can also generate global metrics for a popular brand, influencer, content creator, or live streamer. Monthly plan starts at $3.99.

Leetags: Trending hashtag generator for Instagram posts. It helps you generate a perfect combination of unique and trending hashtags for your posts. Save hashtags, check the number of posts for each tag, and search hashtags from thousands of categories and subcategories. Monthly plan starts at $3.99.

SocialPilot: Automate and streamline your social media management. Smoothly manage multiple Instagram accounts. Create and schedule posts, including the first comment with hashtags. Comes with mass scheduling capabilities. Subscription starts at $25.50 per month.

Promo: Create compelling Instagram video ads, including Stories and Reels. Also, design product and explainer videos, and develop ads in seconds with beautiful templates. Access millions of iStock and Getty Images’ premium photos and videos. Buy plan starting from $25 per month.

Mojo: Most trending application for creating Instagram Stories and Reels with 500+ animated templates, original text styles, music, and more. You can also customize templates with your own photos and videos. Basic is free. Premium starts at $3.33 per month.

Canva: Popular graphic designing tool to create a number of things for social media, including banners, posts, reels, logos, presentations, pamphlets, book covers, and more. Offers thousands of templates for Instagram with great customization options. Basic is free. Premium starts at $ 119.99 per year.

If you are looking for affordable and comprehensive Instagram marketing and best eCommerce SEO services in Delhi, contact DI Infotech Leaders, the top digital marketing company in West Delhi. Hire them for all your eCommerce needs, including SEO, social media marketing, and website design.

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SEO Changes in 2023 – How to be Ahead of the Curve

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There are some big changes coming to the SEO. As a digital marketing company in West Delhi, you must have a strategy that has helped you weather the storm for the last couple of years. But we have seen a big change in recent times, and we know more to come. Therefore, you must shift your SEO strategy and tweak how you create content and rank based on these algorithm updates.

But not so soon.

Here’s what you need to know from the best digital marketing company in Delhi.

 These tips and strategies are for every Google algorithm update from now on. So, save this post and ensure you practice them for your next year’s eCommerce SEO services in Delhi.

When There is an Algorithm Update

  • Biggest mistake every time there’s a new Google Algorithm update is reacting to it immediately and impulsively. Do not react. Slow down. Let everything settle down, and then adjust only what’s needed to be adjusted. Give it a week or two.
  • If you don’t know what’s actually changed, don’t start changing things on your website. You don’t know what will happen once you change things. So, wait for the results and let the dust settle.
  • Make small and measured adjustments when they are merited. Even if you see a dip in the traffic, it will start to dust up in 3- 4 weeks. And if that doesn’t start to happen, that’s the best time to start evaluating.

TIP: Use Google Console to analyze your data and keywords, specific content, and identify particular issues.

Look at the overall idea and use it to guide the core principles of your content.

How to Make Sure A Digital Marketing Company in Delhi Never Gets Hit Again

DI Infotech is a social media marketing company in Delhi that offers the best eCommerce SEO Services in Delhi, the USA, the UK, and Singapore. And their SEO expert suggests that you look after only two things: Semantic SEO and Over-optimization.

Semantic SEO is basically Google generating search results based on the query’s context, the relationship between words, and user intent.  Keywords based approach will not work anymore.

You cannot rank keywords anymore. You have to rank the content, meaning you have to produce more topical content.

TIP:

  • No more copy-paste blog posts that answer the searcher’s question in one way
  • Try to answer the question using different ways providing a different context for the answer
  • Do a better job of creating your content

Over-optimizing the content for search engines is dead. Google will easily understand that the website is trying to rank and not trying to help the user.

TIP:

  • Think about the user query but we need to create good resources that answer the questions within the article but are not overly optimized
  • Posts should be about people talking to people
  • Take multiple queries that are closely related and group them in a single blog post. Even if the posts are longer, they will be worth it

If you want to win 2023, follow these tips and work with the best digital marketing company in Delhi.

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SEO Tips Every Fashion eCommerce Businesses Should Know

Posted on by Diinfotech_admin_User

Whether you want more people to know about your fashion brand or are struggling to get new customers to your website, fashion SEO services are what you need.

A fashion SEO agency in Delhi, like DI Infotech, will improve your brand visibility, boost traffic to your online fashion store, and make sure you stay ahead of your competition with personalized online marketing strategies.

Due to attractive ROI, more and more fashion brands are moving online and establishing eCommerce stores. Therefore, having a great website and launching new products isn’t enough. The best SEO company in Delhi will help you score the perfect goal regardless of fierce competition.

This page will give you the top-secret ingredients for a successful online fashion store. You can also consider them as SEO tips that every fashion eCommerce business should know.

Your Website is the Key

Anyone can build a website, but only a dedicated eCommerce website development company in Delhi will know how to design an online store that provides the best shopping experience.

As one of the best SEO companies in Delhi for the fashion industry, we add the following ingredients to make a website engage more leads and drive traffic continuously:

  • Fast-loading website with load-time of less than 3 seconds
  • Product pages that are easy to browse
  • High-quality visuals to showcase your products
  • Videos to engage users and increase browsing time
  • Product and Site FAQs
  • Great CTAs and make them easy to locate
  • A clear website font
  • Optimize the checkout experience
  • Use a good platform, such as Shopify or Magento

Using the Right Keywords is the Fundamental Law

Most fashion brands don’t take keywords seriously, but they are the basic things that determine where your products will show in search results.  On the other hand, being overly ambitious and using highly competitive and broad keywords wouldn’t generate good results.

For instance, by targeting an already competitive keyword, you will have to compete with big brands in the fashion industry. You will have significantly less chance of finding your niche.

As a fashion SEO agency in Delhi, we suggest emerging brands and new entrepreneurs build authority with long-tail keywords in their early phases of the SEO campaign.

Since these keywords are specific, they can be easily ranked.

When you find relevant keywords, use them in your meta tag and description. Meta titles and descriptions are the first things shoppers see when they find your site on Google SERP. So, it is essential to integrate keywords into meta titles and descriptions for your page to rank higher.

Create High-Quality Fashion Blog to Drive Organic Traffic

Only the best SEO company in Delhi knows the importance of blogging and how it helps improve many things for an eCommerce business – from driving organic traffic to boosting site ranking to ultimately making your brand a competitive and credible name.

People don’t just buy products; they also search for information related to fashion, styling, and other relevant things.

Modern customers have become smarter than you think. They research before they buy. For instance, if they want to buy a winter wedding dress, they will search for the latest designs, styles, and fabrics.

By providing such information on your website, you would keep them on your site longer. The best blogs are fashion tips, tutorials, how-tos, and trends.

Your SEO agency in Delhi will post blogs on your website at least twice a week to keep the blog site fresh and active. They may also suggest guest posting for link building.

Make Your Site Work on Mobile

Today 76% of online shoppers buy products on smartphones.

Since Google has moved to mobile-first indexing, our last tip for fashion eCommerce brands is to make sure your websites work smoothly on all mobile devices, whether it is a laptop, tablet, or smartphone.

Having a site that works great on mobile devices is a critical SEO aspect, as it improves ranking several times more. The best SEO companies in Delhi use Google’s mobile-friendly test to determine the site’s looks on mobile devices.

You can also optimize it with a responsive design, which will allow the website to fit in whatever device the users use. Smartphone-friendly elements like hamburger menus, thumb scrolling, prominent CTAs, and UPI integration can help improve user experience positively.

If you aren’t sure how to get started, contact DI Infotech’s SEO experts. We have over 15 years of experience delivering the best SEO services in Delhi for fashion brands, having driven 100+ crore sales and over 8 million leads.  You can count on our expertise as a top SEO agency in Delhi.

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8 Must-Have Features for eCommerce Sites in 2023

Posted on by Diinfotech_admin_User

Creating an online shopping experience to delight customers has become harder than ever. With so many emerging service providers and unusually fierce competition, choosing the most reliable and focused eCommerce development company in Delhi is a task you don’t want to take. A start-up or a novice eCommerce business might face many problems while starting an online store. Having provided eCommerce website development services in Delhi for over 100 online businesses in the past 15 years, DI Infotech has come up with the best features that eCommerce fashion websites must include in their web stores.

Come let’s check them.

Search the Site

You will find the site search option only on top eCommerce websites. While many try to implement this feature, websites often need help to display correct results for customers.

Use Google Analytics to add a competitive site search feature so your customers can bypass the navigation and quickly find the exact item they are looking for.

User-Friendly Site Navigation

Your customers must be able to find the products they need quickly and easily on your website. Your products should be logically and accurately categorized with the most sold categories listed first.

However, in this hustle, don’t forget your brand identity. The site navigation bar must reflect your brand identity. For instance, a good eCommerce website designing company may suggest seasonal sale products first for a fashion brand or combo offers for a restaurant or online grocery store.

Add Product Videos

Adding videos to product pages, particularly for fashion garments and electronics, with a 360-degree view can boost sales.

A Google study shows that 50% of shoppers said video-based product features helped them decide on a product or service.

Product Reviews

Product reviews and ratings are the most popular user-generated content for eCommerce websites.

Adding product reviews and ratings right below the product name and moving the best reviews to the top will increase conversion rates.

Product and Store FAQs

The Frequently Asked Questions section is one of the helpful decision-making factors for eCommerce shoppers. You can include user-generated content, create an FAQ list, or include both.

FAQs help eCommerce stores in several ways, including reducing the time and effort of your customer care team. Knowing everything about the product beforehand will increase sales conversions.

In addition, your eCommerce website development company in Delhi may also suggest adding a FAQ page for your online store. The FAQ should cover customers’ general questions about shopping, shipping, returns, exchange and replacement, payment returns, mobile application, and privacy and security.

Coupon Codes

Customers love additional discounts. An “Apply Coupon” section may prompt them to buy more products from you.

We all know shoppers search sites like Groupon, Retailmenot, Hostgator, etc., to find coupon codes when they see a discount check box on a site’s checkout page.

So, why not keep your customers glued to your website by providing great deals and offers via personalized and generic coupon codes?

Product Delivery/ Availability Filters

If you offer multiple options for customers for product delivery and availability on your website, it will be wise to add a filter that indicates the same, such as ‘same-day-delivery,’ ’60-minute delivery’, ‘out-of-stock,’ etc.

Give your customers a choice to sort products that are available for pick up immediately or at a later date. This is a good choice for fresh produce and groceries.

You can also add a preferred delivery option like how Amazon provides.

Gift Cards and Gift Registries

Gone are the days when guests used to carry big gift boxes to weddings. In the era of personalization and digitalization, people love gifting (and receiving) e-gift cards from their favorite brands.

Taj Hotel offers two gifting card options on their website – eCard or physical card that they mail to the recipient.

Gift registries are another sales-conversion feature you can add to your website to drive sales. According to The Knot 2020 Wedding Registry Study, 80% of the survey participants said they set up a registry for their wedding or baby shower.

Weddings, babies, birthdays & charity are standard gift registries. Your eCommerce website designing company in Delhi can also create a custom registry option to help customers celebrate other occasions. Do you want to start creating a fabulous shopping experience? Hire only the best eCommerce website development company and eCommerce SEO services in Delhi for your business.

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How to Balance Between Digital Marketing and Data Privacy

Posted on by Diinfotech_admin_User

Data security is the biggest concern of customers and digital marketing services providers in Delhi. Due to slow-moving regulations and the much slower adoption of modern solutions, 2020 was the time when data safety was a grave problem. So, it is eminent to work with a digital marketing company in West Delhi that understands data privacy and has set the stage for privacy for 2023.

How Should You Set Up Your Digital Marketing Services in Delhi for Data Privacy

Companies should not wait for regulations to be enforced to protect customer data. Marketers that wait for regulations and laws to pass could put their brand’s name and consumer’s data at risk.

Today’s consumers love receiving personalized content from brands across all channels, from websites to social media to emails to even texts. Digital marketers leverage the power of data to deliver a personalized experience for two reasons – improved ROI and better brand visibility.

But not all customers are happy about it. They may clutch their purses’ thinking that their personal information was stolen, misused, or spied on.

Therefore, to avoid such challenging situations, the best digital marketing company in Delhi would adopt a balancing act.

You can too.  

The right steps can ensure a balance between data privacy (commitment to data protection) and digital marketing (high-quality solution implementation), which will, in return, help customers and brands enjoy the best of both worlds.

Hire the Best Digital Marketing Company in West Delhi

Consumers trust brands that are transparent and ethical in business, particularly when it comes to using data. If you want to be the best digital marketing company in Vikaspuri, Delhi, follow these practical steps to make ethical practices and transparency core to marketing strategies and data usage.

Disclose Your Information Usage Policy

Letting your customers know how you use data and information can build trust and create transparency. Inform your clients that their data, such as passwords, etc., will be solely used for marketing strategies like improving user experience and providing personalized content. You must also promise never to share or sell the information to any third party without consulting.

To make this even more believable and legal, draw a contract or NDA stating the same.

Offer Outstanding and Quality Content

The primary aim of marketers has always been to provide content that matches metrics. But now the need for the hour has changed. Instead of simply attempting to meet the bare minimum, the best digital marketing company in Delhi will fulfill the needs of many users with high-quality ads and media.

Provide Gated Offers

Give your customer’s end users valuable incentives in return for data. This cycle is known as a gated offer. For instance, you can ask the users to fill survey form after making a purchase, and in return for their time and responses, you can provide them discount coupons or loyalty points for future use.

Every digital marketing company in West Delhi must consider the importance of data privacy. Finding harmony between the two elements will drive success. If you are looking for digital marketing services in Delhi, select a company that values consumer data and works ethically and transparently.


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