{"id":2727,"date":"2026-10-06T15:24:27","date_gmt":"2026-10-06T09:54:27","guid":{"rendered":"https:\/\/diinfotech.com\/blog\/?p=2727"},"modified":"2026-10-06T15:24:27","modified_gmt":"2026-10-06T09:54:27","slug":"keyword-research","status":"publish","type":"post","link":"https:\/\/diinfotech.com\/blog\/keyword-research\/","title":{"rendered":"Keyword Research 101: How to Find Keywords\u00a0 That Actually Bring Traffic"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_87 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/diinfotech.com\/blog\/keyword-research\/#What_Is_Keyword_Research_and_Why_Does_It_Matter\" >What Is Keyword Research, and Why Does It Matter?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/diinfotech.com\/blog\/keyword-research\/#4_Numbers_to_Check_Before_You_Pick_a_Keyword\" >4 Numbers to Check Before You Pick a Keyword<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/diinfotech.com\/blog\/keyword-research\/#Search_Volume\" >Search Volume<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/diinfotech.com\/blog\/keyword-research\/#Keyword_Difficulty\" >Keyword Difficulty<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/diinfotech.com\/blog\/keyword-research\/#Search_Intent\" >Search Intent<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/diinfotech.com\/blog\/keyword-research\/#Business_Value\" >Business Value<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/diinfotech.com\/blog\/keyword-research\/#How_to_Do_Keyword_Research_6_Steps\" >How to Do Keyword Research: 6 Steps<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/diinfotech.com\/blog\/keyword-research\/#Step_1_Start_With_Your_Goals_and_Seed_Keywords\" >Step 1: Start With Your Goals and Seed Keywords<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/diinfotech.com\/blog\/keyword-research\/#Step_2_Expand_the_List_With_Keyword_Tools\" >Step 2: Expand the List With Keyword Tools<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/diinfotech.com\/blog\/keyword-research\/#Step_3_Check_Search_Intent_in_the_Live_Results\" >Step 3: Check Search Intent in the Live Results<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/diinfotech.com\/blog\/keyword-research\/#Step_4_Check_Difficulty_and_Traffic_Potential\" >Step 4: Check Difficulty and Traffic Potential<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/diinfotech.com\/blog\/keyword-research\/#Step_5_Rate_and_Prioritize\" >Step 5: Rate and Prioritize\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/diinfotech.com\/blog\/keyword-research\/#Step_6_Map_Each_Keyword_to_a_Page_and_Group_Similar_Ones\" >Step 6: Map Each Keyword to a Page and Group Similar Ones<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/diinfotech.com\/blog\/keyword-research\/#Free_Keyword_Research_Tools_What_Each_One_Is_Best_For\" >Free Keyword Research Tools: What Each One Is Best For<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/diinfotech.com\/blog\/keyword-research\/#Why_the_Same_Keyword_Shows_Different_Numbers\" >Why the Same Keyword Shows Different Numbers<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/diinfotech.com\/blog\/keyword-research\/#Tools_for_Keyword_Research_When_Paid_Tools_Are_Worth_It\" >Tools for Keyword Research: When Paid Tools Are Worth It<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/diinfotech.com\/blog\/keyword-research\/#6_Keyword_Research_Mistakes_to_Avoid\" >6 Keyword Research Mistakes to Avoid<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/diinfotech.com\/blog\/keyword-research\/#Why_Choose_DI_Infotech_for_Keyword_Research\" >Why Choose DI Infotech for Keyword Research?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/diinfotech.com\/blog\/keyword-research\/#Keyword_Research_Checklist_and_Template\" >Keyword Research Checklist and Template<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/diinfotech.com\/blog\/keyword-research\/#FAQs\" >FAQs<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/diinfotech.com\/blog\/keyword-research\/#How_long_does_keyword_research_take\" >How long does keyword research take?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/diinfotech.com\/blog\/keyword-research\/#How_many_keywords_should_one_page_target\" >How many keywords should one page target?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/diinfotech.com\/blog\/keyword-research\/#Is_free_keyword_research_enough\" >Is free keyword research enough?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/diinfotech.com\/blog\/keyword-research\/#What_is_a_good_keyword_difficulty_for_a_new_site\" >What is a good keyword difficulty for a new site?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-25\" href=\"https:\/\/diinfotech.com\/blog\/keyword-research\/#How_often_should_I_redo_keyword_research\" >How often should I redo keyword research?<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-26\" href=\"https:\/\/diinfotech.com\/blog\/keyword-research\/#Final_Thoughts\" >Final Thoughts<\/a><\/li><\/ul><\/nav><\/div>\n<p><span style=\"font-weight: 400;\">The first task in SEO is keyword research, and it is the most hurried. You choose a phrase that appears to be trending. You select a phrase that seems to be trending. You post a long message. Then you wait. A month later, the page gets hardly any traffic, or the traffic that visits the page does not call, make purchases, or complete forms.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is typically due to the wrong keyword for the business and not because the writing itself is poor.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_Is_Keyword_Research_and_Why_Does_It_Matter\"><\/span><b>What Is Keyword Research, and Why Does It Matter?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The process of researching keywords involves identifying the words and phrases people enter into search engines and selecting the ones your business can rank for and benefit from. It gives you what to write, which page it&#8217;s on, and what topics to start with.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It&#8217;s important because all other SEO activities rely on it. Everything from content, page titles, and internal links to even your service pages begins with the keywords you choose. If you are new to SEO, check out our guide on <\/span><a href=\"https:\/\/diinfotech.com\/blog\/what-is-seo\/\"><span style=\"font-weight: 400;\">what SEO is <\/span><\/a><span style=\"font-weight: 400;\">first, and then return here.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Three things are determined by good research:<\/span><\/p>\n<p><b><\/b><b><\/b><b>Content: <\/b><span style=\"font-weight: 400;\">what your site should be talking about<\/span><span style=\"font-weight: 400;\"><\/span><span style=\"font-weight: 400;\"><\/span><\/p>\n<p><b><\/b><b><\/b><b>Page types:<\/b><span style=\"font-weight: 400;\"> Blog post, Service page, Product page<\/span><span style=\"font-weight: 400;\"><\/span><span style=\"font-weight: 400;\"><\/span><\/p>\n<p><b><\/b><b><\/b><b>Order:<\/b><span style=\"font-weight: 400;\"> What pages to create first and which can wait.<\/span><span style=\"font-weight: 400;\"><\/span><span style=\"font-weight: 400;\"><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Get this right, and your effort goes toward pages that can win. Get it wrong, and you spend months on content nobody searches for.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"4_Numbers_to_Check_Before_You_Pick_a_Keyword\"><\/span><b>4 Numbers to Check Before You Pick a Keyword<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Every keyword tool shows you numbers. Before you use them, learn what each one means and where it misleads.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Search_Volume\"><\/span><b>Search Volume<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Search volume is the estimated number of times people search a keyword in one month. It is an average, and it changes by country. A keyword with 10,000 searches in the US may have far fewer in India, so always set your tool to the country you sell in.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The common mistake is to chase the biggest number. High volume often means high competition, and many of those searchers are only looking for information.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There&#8217;s a second thing hidden in volume. If a page is ranking for one keyword, it will typically be ranking for dozens of other keywords that are related. So it&#8217;s possible that a keyword that receives 200 searches will still drive more traffic than that number. Others refer to it as &#8220;traffic potential. If possible, view it.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Keyword_Difficulty\"><\/span><b>Keyword Difficulty<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Keyword difficulty (KD) is a score that estimates how hard it is to reach page one. Most tools base it mostly on the links pointing to the pages that already rank.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Treat KD as a rough guide only. A new site with few links will struggle with high scores. To get a real picture, open the search results and look at who ranks. If the top spots belong to huge brands with years of content, that is a hard fight no matter what the score says.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Search_Intent\"><\/span><b>Search Intent<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Search intent is the reason behind a search. There are four common types:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b><\/b><b><\/b><b>Informational:<\/b><span style=\"font-weight: 400;\"> the person wants to learn something, like &#8220;What is keyword research?&#8221;<\/span><span style=\"font-weight: 400;\"><\/span><span style=\"font-weight: 400;\"><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b><\/b><b><\/b><b>Commercial:<\/b><span style=\"font-weight: 400;\"> the person is comparing options, like &#8220;best keyword research tools.&#8221;<\/span><span style=\"font-weight: 400;\"><\/span><span style=\"font-weight: 400;\"><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Transactional:<\/b><span style=\"font-weight: 400;\"> the person is willing to take action, such as &#8220;hire an SEO company in Delhi.&#8221;\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Navigational:<\/b><span style=\"font-weight: 400;\"> the person is looking for a particular website, such as \u201cGoogle Keyword Planner login.&#8221;\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">The type of page that can rank is determined by intent. Even if a blog post is excellent, if Google only displays product pages for a keyword, that blog post will not win.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Business_Value\"><\/span><b>Business Value<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">This is the number you will not get from any tool. Ask a simple question: If someone is looking for this word\/phrase and they end up on my page, could they be a customer or a lead?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A keyword that gets 500 searches from buyers is more valuable than a keyword that gets 5,000 searches from students. Evaluate your business&#8217;s value based on what you know about your customers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/diinfotech.com\/blog\/wp-content\/uploads\/2026\/09\/keyword-research-1024x576.png\" alt=\"Keyword research process showing search volume, keyword difficulty, search intent and business value\" width=\"750\" height=\"422\" class=\"alignnone wp-image-2730 size-large\" srcset=\"https:\/\/diinfotech.com\/blog\/wp-content\/uploads\/2026\/09\/keyword-research-1024x576.png 1024w, https:\/\/diinfotech.com\/blog\/wp-content\/uploads\/2026\/09\/keyword-research-622x350.png 622w, https:\/\/diinfotech.com\/blog\/wp-content\/uploads\/2026\/09\/keyword-research-800x450.png 800w, https:\/\/diinfotech.com\/blog\/wp-content\/uploads\/2026\/09\/keyword-research-768x432.png 768w, https:\/\/diinfotech.com\/blog\/wp-content\/uploads\/2026\/09\/keyword-research-1536x864.png 1536w, https:\/\/diinfotech.com\/blog\/wp-content\/uploads\/2026\/09\/keyword-research.png 1672w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/>\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_to_Do_Keyword_Research_6_Steps\"><\/span><b>How to Do Keyword Research: 6 Steps<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Here is the full process. Follow the steps in order the first time. After that you can adjust it to fit how you work.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Step_1_Start_With_Your_Goals_and_Seed_Keywords\"><\/span><b>Step 1: Start With Your Goals and Seed Keywords<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Record the tasks to be performed at the site before opening any tool. More leads? More online sales? Do there seem to be more requests for one service? The goal changes, which are the keywords that are important.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Then, write down your seed words. These are short, broad phrases that tell about what you do. The initial steps of a digital marketing agency could involve &#8220;SEO,&#8221; &#8220;PPC,&#8221; &#8220;social media marketing,&#8221; and &#8220;website design.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">These are the places to look for seeds:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Identify the primary services or products that you sell.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ask your sales team to provide you with information about the questions your customers ask when they call.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Read your customer emails and reviews for the exact words that people use.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">See the page titles of your competitor.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Customers might say something different than you. The business owner can say &#8220;search engine optimization,&#8221; and the customer can type in &#8220;how to get my shop on Google. Both are valuable.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Step_2_Expand_the_List_With_Keyword_Tools\"><\/span><b>Step 2: Expand the List With Keyword Tools<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Now add each of the seed keywords to a keyword tool. The tool will provide hundreds of related phrases and their difficulty and volume.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Look for three kinds of ideas. Longer phrases with three or more words are called long-tail keywords, and they are often easier to rank for. Question phrases such as &#8220;how to&#8221; and &#8220;what is&#8221; fit blog posts well. Phrases with words like &#8220;best,&#8221; &#8220;price,&#8221; or &#8220;services&#8221; tend to come from people closer to a decision.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If your business is located in one city or area, include the city\/area in your seeds. Phrases such as &#8220;SEO company in Delhi&#8221; are more specific and less competitive and are used by people who are ready to act. <\/span><span style=\"font-weight: 400;\"><\/span><span style=\"font-weight: 400;\">We have written an article about <\/span><a href=\"https:\/\/diinfotech.com\/blog\/what-is-local-seo\/\"><span style=\"font-weight: 400;\">local SEO <\/span><\/a><span style=\"font-weight: 400;\">that covers how to create pages around them.<\/span><span style=\"font-weight: 400;\"><\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Consider what is already working for you as well. Open Google Search Console, navigate to the Performance report, and view the Queries tab. You&#8217;ll frequently see keywords that your site already ranks for on page two or three. These are easy wins, as a small improvement will move them up.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Another good source is your competitors. Go to a tool and type in a competitor&#8217;s website to find out what keywords are driving traffic. This will display topics you may have missed.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Record all of the good phrases in a separate spreadsheet. You&#8217;ll filter it later.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Step_3_Check_Search_Intent_in_the_Live_Results\"><\/span><b>Step 3: Check Search Intent in the Live Results<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">This step takes a few minutes per keyword and saves weeks of wasted work.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Enter the keyword in Google. Examine the first page. Ask yourself:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Are they blog posts, service pages, product pages, or videos?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Do they have short answers or long guides?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Does it have a list format, like &#8220;10 best tools&#8221;?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Do the results look recent?\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">You need to have the same page as Google does. If page one is full of service pages, write a service page. If it&#8217;s filled with guides, write a guide.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That&#8217;s where a lot of teams fall down. They look for a keyword that has decent traffic and think, &#8220;The blog post will do.\u201d Then they discover that the search results only bring them pages that sell something. At this point, you&#8217;ll want to organize your keywords into two groups: blog posts and service pages.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Step_4_Check_Difficulty_and_Traffic_Potential\"><\/span><b>Step 4: Check Difficulty and Traffic Potential<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Now see how difficult each keyword is. Apply the KD score of the tool as a first filter, and then open the top results and make your own judgment.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ask some questions. Are the pages of well-known and reliable websites? Are they detailed or not? Does your site offer something they don&#8217;t, like local knowledge, original data, or real client results?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">KD is based on links, so it&#8217;s good to understand how links are obtained. <\/span><span style=\"font-weight: 400;\"><\/span><span style=\"font-weight: 400;\">In this beginner&#8217;s guide to <\/span><a href=\"https:\/\/diinfotech.com\/blog\/what-is-off-page-seo\/\"><span style=\"font-weight: 400;\">off-page SEO<\/span><\/a><span style=\"font-weight: 400;\">, you will learn about the techniques that can help you acquire the authority necessary for more competitive keywords.<\/span><span style=\"font-weight: 400;\"><\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you run a newer site, a sensible starting range is keywords with modest volume and lower difficulty. Once your site earns more trust, move up to harder terms.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Do not throw out low-volume keywords too fast. A phrase with 100 monthly searches and clear buying intent can beat a phrase with 5,000 searches and no intent.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Step_5_Rate_and_Prioritize\"><\/span><b>Step 5: Rate and Prioritize\u00a0<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Now you have a long list, but you cannot write everything at once. A quick rating shows you which keywords to write first.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Give every keyword four ratings from 1 to 5:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b><\/b><b><\/b><b>Volume:<\/b><span style=\"font-weight: 400;\"> How many people search for it?<\/span><span style=\"font-weight: 400;\"> Check your tool.<\/span><span style=\"font-weight: 400;\"> 1 is very few, and 5 is a lot.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b><\/b><b><\/b><b>Difficulty:<\/b><span style=\"font-weight: 400;\"> How hard is it to rank?<\/span><span style=\"font-weight: 400;\"> Check your tool&#8217;s KD score.<\/span><span style=\"font-weight: 400;\"> 1 is easy; 5 is very hard.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b><\/b><b><\/b><b>Intent fit:<\/b><span style=\"font-weight: 400;\"> Is the searcher close to buying?<\/span><span style=\"font-weight: 400;\"> 1 means they only want to learn; 5 means they are ready to hire or buy.<\/span><span style=\"font-weight: 400;\"><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b><\/b><b><\/b><b>Business value:<\/b><span style=\"font-weight: 400;\"> Would this visitor help your business?<\/span><span style=\"font-weight: 400;\"> 1 means barely, and 5 means a lot.<\/span><span style=\"font-weight: 400;\"><\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Start with keywords that rate high on intent fit and business value and low on difficulty. Volume comes last, because a small keyword that brings buyers beats a big one that brings only readers.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Step_6_Map_Each_Keyword_to_a_Page_and_Group_Similar_Ones\"><\/span><b>Step 6: Map Each Keyword to a Page and Group Similar Ones<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The final step is to convert your list into a plan. Assign one home page to each key word. Afterwards, cluster words that have the same meaning and place them on the same page.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For instance, &#8220;keyword research,&#8221; &#8220;how to do keyword research,&#8221; and &#8220;keyword research for beginners&#8221; can all be part of a single comprehensive guide. They don&#8217;t require 3 posts.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you write two pages for the same search, they compete with each other. This problem is called keyword cannibalization, and it can hold both pages back.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For each group, determine the page type in Step 3, record the primary keyword and some secondary keywords, and enter them into your content calendar. Make internal links at this time as well. Blog posts need to link to the service page they are supporting, and similar posts should link to each other.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If a keyword has a page, put it in the places where search engines will look first: the title, headings, URL, and opening paragraph. <\/span><span style=\"font-weight: 400;\"><\/span><span style=\"font-weight: 400;\">Our <\/span><a href=\"https:\/\/diinfotech.com\/blog\/what-is-on-page-seo-and-how-to-do-it\/\"><span style=\"font-weight: 400;\">on-page optimization guide <\/span><\/a><span style=\"font-weight: 400;\">will tell you where to place each keyword.<\/span><span style=\"font-weight: 400;\"><\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Free_Keyword_Research_Tools_What_Each_One_Is_Best_For\"><\/span><b>Free Keyword Research Tools: What Each One Is Best For<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">You do not need to pay to begin. These free options cover most of what a small site needs.<\/span><\/p>\n<table border=\"2\" style=\"border-color: #000000;\">\n<tbody>\n<tr>\n<td style=\"text-align: center;\"><b>Tool<\/b><\/td>\n<td style=\"text-align: center;\"><b>Best for<\/b><\/td>\n<td style=\"text-align: center;\"><b>Main limit<\/b><\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center;\"><span style=\"font-weight: 400;\">Google Keyword Planner<\/span><\/td>\n<td style=\"text-align: center;\"><span style=\"font-weight: 400;\">Finding keyword ideas and rough volume from Google&#8217;s own data<\/span><\/td>\n<td style=\"text-align: center;\"><span style=\"font-weight: 400;\">Needs a Google Ads account, and volumes may show as wide ranges if you are not running ads<\/span><\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center;\"><span style=\"font-weight: 400;\">Google Search Console<\/span><\/td>\n<td style=\"text-align: center;\"><span style=\"font-weight: 400;\">Seeing which searches already bring people to your site<\/span><\/td>\n<td style=\"text-align: center;\"><span style=\"font-weight: 400;\">Only shows keywords your site already gets impressions for<\/span><\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center;\"><span style=\"font-weight: 400;\">Google Trends<\/span><\/td>\n<td style=\"text-align: center;\"><span style=\"font-weight: 400;\">Comparing interest over time and spotting seasonal topics<\/span><\/td>\n<td style=\"text-align: center;\"><span style=\"font-weight: 400;\">Shows relative interest, not search volume<\/span><\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center;\"><span style=\"font-weight: 400;\">Google autocomplete and &#8220;People also ask&#8221;<\/span><\/td>\n<td style=\"text-align: center;\"><span style=\"font-weight: 400;\">Finding real questions and long phrases people type<\/span><\/td>\n<td style=\"text-align: center;\"><span style=\"font-weight: 400;\">No volume or difficulty numbers<\/span><\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center;\"><span style=\"font-weight: 400;\">Ubersuggest (free plan)<\/span><\/td>\n<td style=\"text-align: center;\"><span style=\"font-weight: 400;\">Volume, difficulty, and competitor keyword ideas in one place<\/span><\/td>\n<td style=\"text-align: center;\"><span style=\"font-weight: 400;\">Free searches per day are limited<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span style=\"font-weight: 400;\">A good free workflow looks like this. Start with Keyword Planner and autocomplete to build the idea list. Add your own Search Console queries. Use trends to check whether a topic rises or falls through the year. Then use a free plan of a tool like Ubersuggest to check difficulty.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Keyword research is only one job in SEO. For tools that also cover site audits, backlinks, and tracking, see our roundup of the<\/span><a href=\"https:\/\/diinfotech.com\/blog\/10-best-seo-tools-to-rank-no-1-on-google\/\"> <span style=\"font-weight: 400;\">10 best SEO tools<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Why_the_Same_Keyword_Shows_Different_Numbers\"><\/span><b>Why the Same Keyword Shows Different Numbers<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">You&#8217;ll see that two tools provide two different volumes for the same keyword. This is normal. Each tool collects and estimates its data in its own way, and some show ranges while others show a single number.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Never use any single number as an exact number. Use the numbers to compare keywords against each other inside the same tool. That comparison is what matters.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Tools_for_Keyword_Research_When_Paid_Tools_Are_Worth_It\"><\/span><b>Tools for Keyword Research: When Paid Tools Are Worth It<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">When you are learning or if you have one small site, you can use free tools. When you need more speed, more data, or more sites, then paid tools make sense.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are some of the things that a paid tool brings:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Larger keyword databases and easier difficulty ratings.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The number of people who are searching for each keyword.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Competitor gap analysis\u2014lists of keywords that your competitors rank for that you don&#8217;t<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Rank tracking, to see if your efforts are moving pages up.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The ability to group keywords by search results, saving hours of time.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">The two names that any SEO team is familiar with are Ahrefs and Semrush. These each include keyword research, competitor checks, and site audits. There are some smaller tools that only target keywords and are less expensive.<\/span><\/p>\n<p><b>A fair rule: <\/b><span style=\"font-weight: 400;\">Only pay when you reach a limit. Wait until you have more good ideas with free tools. Once you begin to lose data or spend too much time checking manually, a paid plan will be worth its price.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"6_Keyword_Research_Mistakes_to_Avoid\"><\/span><b>6 Keyword Research Mistakes to Avoid<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Chasing volume only:<\/b><span style=\"font-weight: 400;\"> If the searchers don&#8217;t buy, then a large number is not very significant. Look at intent and business value first.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b><\/b><b><\/b><b>Not performing the live search check:<\/b><span style=\"font-weight: 400;\"> Tools can&#8217;t tell you what Google will reward today.<\/span><span style=\"font-weight: 400;\"><\/span><span style=\"font-weight: 400;\"> Only the results page can.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b><\/b><b><\/b><b>Writing two pages per one search:<\/b><span style=\"font-weight: 400;\"> This weakens your strength.<\/span><span style=\"font-weight: 400;\"><\/span><span style=\"font-weight: 400;\"> Assign one page to each set of keywords.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Selecting terms that you can&#8217;t serve:<\/b><span style=\"font-weight: 400;\"> If you don&#8217;t have it in your business, a top ranking won&#8217;t be of any use to you.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>The failure to pay attention to personal data:<\/b><span style=\"font-weight: 400;\"> It is not as if no one knows what works today; it is already visible in Search Console. A lot of teams never look.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">One and done. Search habits change. Check your list at least once or twice a year.<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">If you have pages that are not ranking on your site, some of these errors may be to blame. If you&#8217;re not ranking on Google, our post on <\/span><a href=\"https:\/\/diinfotech.com\/blog\/10-reasons-why-website-is-not-ranking-on-google\/\"><span style=\"font-weight: 400;\">why your website isn&#8217;t ranking on Google <\/span><\/a><span style=\"font-weight: 400;\">might help you identify others. If you&#8217;re beginning from scratch with a limited budget, check out our SEO roadmap for startups.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Why_Choose_DI_Infotech_for_Keyword_Research\"><\/span><b>Why Choose DI Infotech for Keyword Research?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Keyword research is not a quick process, and getting it wrong can cost months of content efforts. We do this work for businesses every week at DI Infotech, and we create each keyword plan based on your goals, not search volume.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We select keywords for business, not traffic. We look at search intent and business value first, which means that you are targeting people who are ready to call, buy, or fill in a form. We also check what Google displays for each of the keywords, so we know what type of page to create before we put pen to paper. Our tools are configured for the right country, and we also have local and city-specific phrases such as &#8220;SEO company in Delhi&#8221; that attract local customers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We also map keywords to pages, so no two pages compete for the same search. You get a clear list of what to write first, not a spreadsheet with thousands of phrases. If you need more than the list, our<\/span><a href=\"https:\/\/diinfotech.com\/services\/seo-company-in-india\/\"> <span style=\"font-weight: 400;\">SEO services in Delhi<\/span><\/a><span style=\"font-weight: 400;\"> cover content, on-page work, and tracking. If you run an online store, see our<\/span><a href=\"https:\/\/diinfotech.com\/services\/ecommerce-seo-marketing\/\"> <span style=\"font-weight: 400;\">e-commerce SEO services<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ready to find keywords that bring the right visitors?<\/span><a href=\"https:\/\/diinfotech.com\/contact\"><span style=\"font-weight: 400;\"> Talk to our SEO team <\/span><\/a><span style=\"font-weight: 400;\">and we will build a keyword plan for your business.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Keyword_Research_Checklist_and_Template\"><\/span><b>Keyword Research Checklist and Template<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Use this list each time you run a new round of research.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Write your business goal for the next 3 months<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Write 10-20 keywords related to your services and customer questions<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Add 2 or 3 more tools to the list.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Retrieve your existing queries in Search Console.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Check the live search results for intent<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Rate volume, intent fit, business value, and difficulty on a scale of 1 to 5<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Work out the priority score<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Assign each keyword group a page and a page type.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Include the top 10 on your content calendar<\/span><\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"FAQs\"><\/span><b>FAQs<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"How_long_does_keyword_research_take\"><\/span><b>How long does keyword research take?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">A first round will take a few hours to a couple of days for a small site. The majority of time is spent on checking the live search results. More is required at larger sites with a multitude of services. Schedule a review of the list every 6 months.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"How_many_keywords_should_one_page_target\"><\/span><b>How many keywords should one page target?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Try to target one primary keyword and a few close variations. If you have a page that covers a topic well, then you don&#8217;t have to list dozens of phrases because they will all be able to rank for that page. Limit the number of topics on a single page.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Is_free_keyword_research_enough\"><\/span><b>Is free keyword research enough?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Yes, for most small sites and for those who are learning. Free tools include ideas, rough volume, and your own search data. If you&#8217;re managing multiple sites or have a greater need for competitor data, you might want to consider using a paid tool later.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"What_is_a_good_keyword_difficulty_for_a_new_site\"><\/span><b>What is a good keyword difficulty for a new site?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">There is no fixed number, since every tool scores differently. As a starting point, target lower-difficulty keywords and check who ranks. If small or new sites appear on page one, you have a fair chance.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"How_often_should_I_redo_keyword_research\"><\/span><b>How often should I redo keyword research?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Check it at least once or twice a year. Also do it when you add a new service, enter a new market, or when traffic is decreasing. People&#8217;s search habits change and so should your list.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Final_Thoughts\"><\/span><b>Final Thoughts<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Good keyword research comes down to a short loop. Know your goal. Find ideas. Check what Google shows. Score what you find. Give each keyword one page.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Start small. Choose one service, perform the six steps, and create the top three pages of your list. Then observe and repeat the measurements.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you would rather have an expert team do the heavy lifting, talk to us. We will help you find keywords that bring visitors who turn into customers. Before you hire any agency, read<\/span><a href=\"https:\/\/diinfotech.com\/blog\/how-to-choose-the-right-seo-company-in-delhi-10-questions-to-ask\/\"> <span style=\"font-weight: 400;\">how to choose the right SEO company in Delhi<\/span><\/a><span style=\"font-weight: 400;\"> so you know which questions to ask.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The first task in SEO is keyword research, and it is the most hurried. You choose a phrase that appears to be trending. You select a phrase that seems to be trending. You post a long message. Then you wait. A month later, the page gets hardly any traffic, or [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2729,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[299],"tags":[379,381,380],"class_list":["post-2727","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo","tag-how-to-do-keyword-research","tag-keyword-difficulty","tag-keyword-research-tools"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.1.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"Learn how to find the right SEO keywords, understand search intent, assess competition, and choose keywords that can attract relevant organic traffic.\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"admin\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/diinfotech.com\/blog\/keyword-research\/\" \/>\n\t<meta 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